This survey was conducted online within the United States from April 4-7 among 1,883 registered voters – including 173 business decision makers (BDMs) – via the HarrisX Overnight Poll. Respondents for the HarrisX Overnight Poll are recruited through opt-in, web-panel recruitment sampling. Recruitment occurs though a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods.

The results reflect a nationally representative sample of U.S. adults. Results were weighted for age, gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population. The margin of error for the total sample is +/- 2.3 percentage points.

D110: Which best describes your political party affiliation?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET: Democrat	32%	31%	0%	100%	0%	0%	6%	66%	11%	31%	28%	35%	37%	32%	33%	25%	36%	33%	34%	25%	25%	46%	52%	36%	22%	42%	52%	22%	28%	51%	53%	55%	31%	33%	29%	37%	32%	32%	33%	30%	33%	18%	74%	28%	9%	34%	36%	21%	29%	31%	23%	38%	42%	20%	32%	32%	32%	30%	28%	26%	32%	23%	33%	19%	34%	31%	28%	30%	40%	38%	34%	23%
Strong Democrat	14%	16%	0%	44%	0%	0%	2%	32%	5%	12%	13%	15%	17%	14%	15%	10%	18%	14%	15%	10%	10%	21%	32%	9%	8%	19%	37%	7%	11%	23%	28%	13%	16%	14%	12%	16%	14%	15%	14%	14%	15%	6%	40%	7%	4%	16%	15%	8%	13%	15%	9%	18%	15%	7%	13%	15%	12%	12%	10%	12%	12%	7%	17%	5%	14%	14%	11%	15%	17%	7%	17%	7%
Lean Democrat	18%	15%	0%	56%	0%	0%	4%	34%	6%	20%	15%	21%	20%	19%	18%	15%	18%	19%	19%	15%	15%	25%	20%	27%	13%	23%	15%	16%	17%	28%	25%	42%	15%	19%	17%	20%	18%	18%	20%	16%	18%	13%	35%	21%	5%	18%	21%	13%	16%	16%	14%	20%	27%	13%	18%	18%	20%	18%	18%	14%	20%	16%	16%	14%	20%	17%	17%	15%	23%	32%	18%	17%
Independent	31%	31%	0%	0%	100%	0%	26%	27%	59%	48%	29%	32%	33%	31%	26%	35%	31%	34%	26%	35%	32%	33%	18%	37%	30%	31%	11%	52%	35%	35%	24%	16%	35%	33%	30%	27%	32%	30%	38%	30%	25%	39%	16%	54%	17%	30%	33%	30%	30%	32%	24%	31%	33%	35%	28%	33%	26%	30%	29%	31%	31%	29%	34%	41%	26%	29%	28%	28%	19%	13%	34%	34%
Lean Republican	15%	13%	43%	0%	0%	0%	25%	4%	9%	20%	18%	12%	12%	12%	19%	17%	14%	10%	17%	17%	17%	7%	14%	16%	18%	10%	26%	17%	15%	4%	6%	14%	14%	15%	16%	14%	16%	13%	11%	18%	16%	19%	2%	9%	30%	16%	10%	20%	20%	12%	22%	12%	8%	19%	16%	14%	18%	16%	12%	14%	14%	24%	15%	13%	15%	16%	12%	12%	13%	19%	15%	17%
Strong Republican	20%	25%	57%	0%	0%	0%	42%	2%	4%	0%	23%	18%	16%	22%	20%	21%	16%	20%	21%	21%	25%	10%	11%	10%	29%	15%	7%	9%	21%	5%	13%	12%	18%	17%	23%	19%	18%	23%	15%	21%	25%	7%	6%	6%	43%	18%	19%	26%	20%	23%	29%	16%	15%	23%	23%	17%	23%	22%	30%	28%	23%	22%	15%	19%	24%	24%	31%	29%	27%	17%	14%	21%
NET: Republican	35%	38%	100%	0%	0%	0%	67%	6%	13%	20%	40%	30%	27%	34%	39%	39%	30%	30%	38%	39%	41%	17%	25%	26%	47%	25%	33%	26%	36%	8%	20%	26%	32%	32%	39%	34%	34%	36%	26%	38%	42%	26%	8%	14%	73%	34%	29%	46%	40%	35%	51%	29%	23%	42%	39%	32%	41%	38%	42%	41%	37%	46%	30%	32%	39%	39%	43%	42%	40%	36%	29%	37%
Other	2%	0%	0%	0%	0%	100%	0%	0%	16%	0%	2%	2%	3%	3%	2%	1%	3%	2%	2%	1%	1%	4%	4%	1%	2%	2%	4%	0%	1%	6%	4%	3%	1%	2%	2%	3%	2%	1%	3%	2%	0%	17%	1%	3%	1%	2%	2%	3%	1%	3%	3%	3%	1%	3%	1%	3%	0%	1%	1%	1%	0%	2%	3%	8%	1%	1%	1%	1%	1%	12%	3%	6%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

Q1915: Do you lean more toward the Republican Party or toward the Democratic Party?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Lean Republican	29%	42%	-	-	29%	-	58%	9%	21%	68%	34%	25%	27%	32%	26%	31%	25%	32%	27%	31%	35%	15%	17%	10%	43%	28%	0%	5%	29%	0%	23%	32%	33%	23%	28%	35%	29%	29%	23%	25%	41%	46%	4%	24%	63%	31%	25%	31%	36%	25%	48%	27%	25%	22%	28%	30%	36%	31%	39%	41%	35%	18%	25%	6%	32%	41%	49%	37%	26%	0%	22%	19%
Lean Democrat	29%	28%	-	-	29%	-	10%	61%	15%	0%	25%	32%	28%	27%	29%	32%	27%	27%	30%	32%	28%	31%	34%	29%	25%	19%	38%	28%	30%	44%	33%	32%	25%	33%	25%	36%	29%	29%	27%	35%	27%	22%	74%	27%	8%	30%	29%	26%	25%	26%	25%	34%	33%	27%	32%	27%	30%	33%	27%	19%	33%	41%	24%	18%	29%	31%	25%	34%	45%	0%	26%	31%
Do not lean either way	42%	31%	-	-	42%	-	32%	30%	63%	32%	41%	43%	45%	40%	46%	37%	48%	41%	43%	37%	37%	54%	49%	61%	32%	52%	62%	66%	41%	56%	44%	36%	42%	44%	47%	30%	42%	42%	50%	41%	32%	32%	22%	50%	29%	39%	46%	43%	39%	50%	27%	39%	43%	52%	40%	43%	34%	36%	35%	39%	32%	41%	51%	77%	38%	27%	27%	29%	29%	100%	51%	51%
Column n	372	33	0	0	372	0	135	132	19	7	169	203	62	105	87	118	37	102	115	118	285	53	12	22	123	26	3	17	162	27	9	5	75	83	147	67	223	149	174	91	99	8	42	265	65	171	116	85	80	62	27	91	54	58	166	206	121	164	46	56	67	11	127	17	76	78	38	43	21	1	165	46

D111W: Which best describes your political ideology?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Liberal	24%	25%	6%	56%	13%	16%	8%	46%	14%	24%	22%	26%	25%	27%	23%	20%	27%	23%	26%	20%	22%	26%	33%	27%	18%	25%	37%	19%	25%	26%	30%	39%	23%	29%	19%	29%	22%	28%	23%	24%	26%	15%	100%	0%	0%	27%	25%	16%	21%	23%	19%	31%	27%	13%	25%	23%	24%	24%	21%	22%	25%	29%	24%	5%	24%	26%	18%	23%	31%	19%	26%	17%
Moderate	38%	35%	16%	33%	67%	59%	25%	42%	65%	73%	34%	41%	46%	40%	36%	31%	44%	45%	35%	31%	35%	44%	42%	50%	33%	39%	25%	55%	37%	50%	55%	44%	35%	36%	40%	39%	39%	36%	44%	37%	32%	39%	0%	100%	0%	37%	41%	37%	35%	36%	30%	38%	46%	43%	36%	40%	35%	35%	36%	36%	34%	25%	43%	57%	35%	36%	42%	33%	32%	55%	40%	42%
Conservative	38%	39%	79%	11%	21%	25%	67%	11%	21%	3%	44%	32%	29%	33%	40%	49%	28%	32%	39%	49%	43%	30%	25%	22%	49%	36%	38%	26%	38%	23%	15%	17%	42%	35%	41%	32%	39%	36%	32%	39%	42%	45%	0%	0%	100%	37%	34%	47%	44%	41%	50%	30%	28%	44%	39%	37%	42%	41%	42%	42%	40%	47%	33%	37%	41%	38%	40%	43%	37%	26%	34%	41%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1: SUMMARY OF TOP 2 BOX - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
U.S. Marines	83%	87%	93%	78%	79%	46%	89%	83%	60%	62%	86%	80%	70%	78%	88%	95%	68%	74%	87%	95%	86%	74%	74%	81%	88%	78%	86%	84%	85%	68%	65%	77%	83%	82%	84%	81%	82%	85%	78%	84%	86%	82%	77%	79%	91%	85%	75%	90%	90%	78%	89%	80%	72%	90%	86%	80%	89%	87%	82%	85%	87%	89%	79%	62%	88%	86%	80%	84%	80%	53%	82%	79%
U.S. Navy	82%	90%	93%	76%	80%	38%	91%	81%	53%	62%	85%	80%	68%	78%	87%	96%	67%	74%	86%	96%	87%	70%	72%	80%	89%	73%	81%	85%	85%	67%	66%	74%	81%	83%	83%	81%	81%	84%	77%	84%	86%	79%	76%	79%	90%	85%	74%	88%	90%	77%	87%	81%	71%	89%	86%	79%	89%	88%	84%	85%	88%	86%	79%	56%	85%	85%	84%	82%	85%	88%	82%	78%
U.S. Army	82%	86%	93%	76%	78%	44%	90%	81%	62%	62%	86%	79%	69%	78%	87%	95%	66%	74%	86%	95%	86%	75%	73%	77%	87%	82%	86%	82%	85%	67%	64%	71%	79%	82%	85%	80%	82%	83%	78%	84%	85%	82%	77%	76%	91%	85%	74%	88%	90%	78%	88%	80%	69%	88%	85%	79%	87%	85%	84%	84%	85%	83%	80%	58%	85%	84%	80%	84%	81%	53%	83%	76%
U.S. military	82%	84%	93%	75%	79%	41%	90%	80%	50%	60%	85%	79%	69%	78%	85%	96%	67%	73%	85%	96%	86%	70%	72%	83%	88%	73%	79%	90%	84%	67%	66%	74%	81%	82%	84%	79%	81%	83%	77%	84%	85%	79%	75%	78%	90%	84%	75%	88%	89%	78%	87%	79%	71%	89%	84%	80%	88%	86%	83%	83%	85%	86%	79%	56%	85%	84%	82%	81%	80%	84%	81%	77%
U.S. Air Force	82%	88%	91%	75%	80%	38%	89%	80%	60%	78%	84%	79%	65%	79%	86%	96%	61%	75%	86%	96%	86%	70%	73%	75%	88%	73%	76%	83%	84%	67%	71%	64%	79%	82%	83%	81%	80%	84%	76%	83%	87%	74%	77%	78%	88%	84%	73%	87%	88%	75%	88%	81%	72%	86%	85%	78%	89%	86%	83%	84%	86%	87%	78%	54%	85%	84%	85%	80%	80%	56%	81%	76%
U.S. Space Force	64%	79%	78%	52%	64%	18%	78%	55%	40%	70%	71%	58%	56%	60%	63%	79%	54%	58%	63%	79%	67%	56%	58%	67%	73%	62%	66%	70%	61%	48%	52%	62%	64%	59%	66%	66%	61%	68%	58%	65%	70%	44%	54%	59%	76%	64%	61%	67%	74%	67%	69%	56%	56%	66%	67%	62%	70%	68%	74%	72%	74%	69%	58%	53%	70%	69%	74%	70%	74%	53%	58%	60%
Robert F. Kennedy, Jr.	46%	49%	74%	24%	40%	26%	74%	19%	37%	36%	52%	41%	48%	49%	44%	44%	46%	51%	45%	44%	49%	43%	37%	43%	54%	56%	40%	47%	44%	28%	34%	37%	50%	39%	52%	41%	47%	46%	46%	48%	47%	28%	21%	38%	71%	43%	47%	53%	53%	50%	55%	35%	45%	51%	51%	42%	47%	46%	65%	67%	55%	50%	41%	47%	56%	49%	61%	66%	58%	26%	35%	42%
Donald Trump	46%	53%	85%	15%	36%	26%	87%	8%	19%	30%	55%	38%	44%	46%	45%	49%	45%	46%	45%	49%	51%	35%	31%	44%	59%	47%	42%	52%	44%	21%	24%	33%	46%	37%	53%	44%	45%	48%	38%	48%	53%	37%	16%	33%	78%	43%	46%	55%	52%	57%	58%	35%	33%	53%	49%	44%	50%	47%	63%	61%	55%	48%	42%	41%	54%	49%	64%	58%	55%	36%	37%	44%
JD Vance	42%	50%	77%	15%	31%	8%	76%	12%	15%	22%	50%	34%	39%	38%	42%	48%	35%	41%	41%	48%	47%	29%	32%	33%	55%	40%	41%	39%	40%	15%	24%	24%	44%	35%	46%	39%	40%	43%	34%	43%	48%	39%	17%	25%	74%	40%	37%	53%	51%	45%	55%	30%	29%	51%	45%	39%	46%	45%	57%	56%	50%	48%	35%	24%	48%	45%	54%	55%	52%	26%	33%	37%
Elon Musk	40%	52%	72%	14%	33%	10%	73%	11%	15%	36%	50%	32%	37%	41%	38%	46%	35%	43%	38%	46%	45%	29%	28%	36%	55%	39%	40%	40%	36%	17%	20%	30%	40%	32%	47%	37%	39%	43%	32%	44%	47%	30%	14%	28%	69%	38%	41%	45%	50%	49%	51%	27%	33%	40%	45%	36%	46%	43%	59%	63%	51%	44%	34%	21%	50%	46%	62%	58%	49%	68%	30%	33%
Marco Rubio	35%	45%	61%	16%	27%	8%	60%	14%	30%	7%	43%	28%	25%	29%	36%	50%	23%	30%	34%	50%	39%	21%	26%	30%	48%	28%	35%	36%	32%	14%	20%	21%	36%	32%	41%	28%	31%	41%	28%	35%	42%	24%	15%	22%	60%	35%	35%	34%	44%	43%	40%	27%	27%	29%	38%	32%	42%	38%	49%	43%	45%	51%	27%	18%	43%	41%	47%	45%	40%	12%	27%	36%
Mike Johnson	32%	44%	53%	18%	25%	2%	55%	15%	13%	2%	40%	25%	31%	30%	27%	41%	29%	32%	27%	41%	33%	28%	30%	24%	42%	35%	41%	30%	26%	20%	22%	16%	33%	26%	35%	31%	27%	39%	25%	33%	38%	22%	18%	20%	52%	31%	34%	30%	41%	43%	31%	22%	25%	29%	36%	28%	39%	36%	51%	47%	45%	34%	21%	22%	42%	38%	46%	51%	47%	26%	21%	23%
Pam Bondi	28%	42%	50%	12%	22%	9%	51%	10%	15%	10%	36%	21%	24%	26%	27%	37%	24%	26%	26%	37%	32%	20%	21%	25%	41%	22%	31%	23%	23%	18%	14%	27%	32%	21%	32%	26%	23%	36%	21%	28%	36%	32%	13%	16%	50%	28%	31%	25%	38%	36%	29%	19%	25%	21%	32%	25%	36%	31%	45%	39%	45%	30%	20%	17%	39%	35%	44%	44%	36%	36%	19%	23%
Pete Hegseth	28%	39%	50%	11%	22%	7%	51%	9%	21%	4%	37%	20%	27%	24%	26%	38%	25%	26%	25%	38%	31%	20%	23%	26%	41%	24%	31%	30%	22%	16%	17%	19%	34%	21%	33%	24%	25%	34%	20%	30%	35%	20%	11%	16%	51%	30%	27%	26%	40%	36%	30%	21%	17%	22%	31%	26%	36%	33%	39%	43%	39%	34%	21%	15%	38%	34%	38%	41%	36%	12%	20%	24%
Tulsi Gabbard	28%	42%	48%	13%	21%	14%	48%	11%	28%	10%	37%	19%	21%	28%	27%	36%	19%	30%	25%	36%	31%	20%	20%	27%	41%	27%	27%	30%	22%	11%	14%	23%	31%	21%	31%	27%	24%	33%	20%	28%	35%	37%	14%	15%	49%	28%	27%	27%	39%	35%	34%	19%	19%	20%	30%	25%	35%	33%	44%	42%	40%	43%	19%	15%	38%	34%	40%	41%	39%	12%	19%	24%
Chuck Schumer	28%	40%	19%	41%	25%	0%	20%	43%	15%	9%	30%	26%	24%	33%	23%	31%	23%	31%	25%	31%	27%	32%	30%	25%	28%	37%	40%	21%	26%	26%	23%	32%	34%	25%	26%	28%	23%	35%	23%	25%	36%	8%	46%	24%	19%	28%	33%	19%	28%	37%	23%	28%	29%	15%	34%	22%	33%	33%	29%	41%	38%	23%	19%	10%	36%	34%	35%	41%	43%	3%	21%	20%
Hakeem Jeffries	26%	40%	22%	35%	23%	7%	21%	40%	19%	8%	29%	23%	25%	28%	23%	29%	25%	28%	24%	29%	25%	34%	25%	20%	30%	35%	29%	18%	22%	33%	21%	22%	30%	20%	27%	27%	20%	35%	19%	24%	35%	8%	40%	23%	20%	26%	30%	19%	29%	34%	24%	24%	26%	16%	31%	22%	31%	32%	31%	36%	37%	24%	21%	8%	35%	31%	30%	36%	41%	6%	23%	18%
John Thune	21%	33%	34%	14%	15%	4%	34%	12%	13%	2%	28%	14%	23%	21%	15%	27%	22%	24%	15%	27%	22%	19%	22%	12%	31%	26%	27%	11%	14%	11%	18%	12%	24%	18%	23%	17%	17%	27%	15%	22%	26%	7%	12%	14%	34%	20%	26%	16%	29%	31%	21%	13%	20%	12%	26%	17%	30%	24%	39%	33%	33%	26%	12%	13%	33%	27%	34%	35%	36%	3%	12%	12%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1: SUMMARY OF BOTTOM 2 BOX - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Elon Musk	49%	42%	21%	79%	52%	43%	18%	84%	72%	62%	43%	55%	50%	46%	51%	50%	51%	43%	52%	50%	45%	54%	62%	52%	38%	49%	52%	53%	52%	62%	70%	51%	48%	57%	42%	54%	48%	51%	53%	48%	47%	46%	79%	58%	22%	54%	46%	43%	46%	39%	40%	61%	53%	45%	45%	53%	49%	50%	30%	31%	45%	52%	52%	51%	45%	46%	32%	36%	47%	32%	58%	48%
Donald Trump	48%	45%	13%	79%	55%	40%	10%	88%	68%	48%	40%	54%	46%	46%	48%	49%	45%	45%	49%	49%	44%	54%	59%	47%	37%	45%	49%	43%	50%	65%	66%	53%	48%	55%	41%	51%	47%	48%	53%	47%	42%	43%	79%	58%	17%	52%	46%	40%	44%	36%	36%	58%	57%	43%	46%	49%	47%	49%	29%	36%	43%	50%	51%	40%	42%	47%	30%	39%	41%	32%	57%	45%
JD Vance	42%	40%	14%	69%	45%	22%	12%	77%	70%	54%	37%	46%	40%	40%	42%	45%	43%	36%	42%	45%	40%	40%	50%	51%	35%	35%	44%	47%	43%	47%	54%	56%	38%	48%	37%	45%	38%	47%	40%	44%	42%	30%	71%	50%	15%	45%	44%	30%	38%	39%	32%	51%	49%	28%	39%	44%	46%	44%	28%	34%	38%	43%	41%	23%	43%	42%	33%	33%	37%	32%	47%	37%
Chuck Schumer	41%	43%	57%	29%	37%	17%	57%	30%	54%	53%	48%	34%	30%	31%	46%	57%	30%	32%	41%	57%	45%	25%	35%	41%	54%	31%	33%	47%	37%	18%	36%	34%	42%	41%	42%	39%	40%	43%	35%	45%	42%	50%	30%	32%	57%	45%	34%	42%	54%	38%	49%	37%	28%	37%	37%	44%	49%	43%	49%	37%	45%	58%	35%	28%	44%	39%	46%	35%	43%	43%	38%	41%
Robert F. Kennedy, Jr.	37%	40%	18%	60%	37%	19%	14%	68%	48%	52%	36%	39%	28%	33%	39%	49%	29%	31%	38%	49%	37%	30%	48%	30%	36%	29%	50%	23%	38%	32%	46%	40%	34%	43%	32%	42%	32%	44%	30%	41%	42%	27%	65%	40%	17%	42%	34%	31%	38%	33%	32%	44%	35%	30%	35%	39%	43%	41%	26%	24%	39%	45%	35%	19%	36%	35%	30%	25%	33%	42%	44%	31%
Marco Rubio	33%	38%	15%	56%	32%	21%	14%	61%	45%	56%	33%	34%	33%	32%	33%	36%	34%	32%	33%	36%	32%	32%	44%	30%	33%	35%	39%	23%	31%	28%	48%	41%	34%	35%	29%	38%	29%	40%	29%	37%	35%	21%	60%	37%	13%	36%	32%	29%	34%	31%	33%	37%	33%	27%	32%	35%	39%	36%	32%	34%	37%	30%	28%	21%	37%	32%	33%	34%	41%	20%	34%	22%
Pete Hegseth	32%	34%	16%	48%	34%	10%	15%	57%	38%	42%	31%	32%	26%	29%	32%	40%	26%	30%	30%	40%	32%	27%	34%	34%	31%	32%	32%	26%	33%	20%	35%	47%	27%	36%	29%	36%	27%	39%	27%	33%	35%	30%	54%	36%	13%	35%	31%	25%	34%	28%	30%	35%	34%	22%	32%	32%	40%	34%	33%	28%	39%	39%	21%	20%	34%	31%	33%	30%	37%	34%	30%	28%
Mike Johnson	29%	27%	13%	45%	31%	11%	12%	53%	28%	35%	29%	28%	23%	26%	27%	39%	21%	26%	27%	39%	29%	25%	29%	29%	30%	28%	29%	24%	29%	20%	29%	36%	28%	31%	28%	28%	25%	33%	24%	30%	32%	20%	49%	31%	13%	32%	25%	26%	32%	25%	31%	32%	26%	21%	28%	30%	35%	31%	21%	27%	32%	37%	23%	17%	31%	28%	29%	22%	32%	20%	30%	23%
Tulsi Gabbard	27%	25%	16%	41%	27%	6%	15%	47%	32%	28%	27%	28%	31%	22%	26%	32%	33%	23%	25%	32%	26%	25%	38%	23%	26%	27%	35%	17%	26%	21%	40%	31%	27%	31%	25%	27%	23%	33%	24%	30%	30%	12%	47%	29%	13%	31%	27%	20%	30%	25%	23%	32%	29%	16%	27%	27%	32%	28%	26%	28%	34%	25%	20%	19%	28%	28%	31%	25%	37%	20%	26%	21%
Hakeem Jeffries	27%	29%	37%	21%	23%	23%	38%	21%	34%	34%	31%	24%	25%	24%	24%	36%	25%	25%	24%	36%	29%	20%	27%	26%	34%	29%	18%	25%	23%	9%	35%	28%	29%	29%	26%	27%	24%	32%	25%	31%	27%	17%	20%	21%	38%	29%	23%	29%	34%	25%	33%	25%	20%	26%	27%	27%	33%	27%	36%	31%	34%	39%	17%	31%	31%	29%	33%	32%	33%	29%	21%	23%
Pam Bondi	27%	25%	12%	42%	29%	3%	11%	49%	27%	28%	28%	25%	26%	25%	25%	32%	26%	25%	24%	32%	27%	24%	28%	25%	29%	31%	25%	22%	25%	16%	31%	29%	27%	31%	25%	25%	24%	30%	23%	29%	29%	17%	46%	28%	13%	30%	24%	21%	31%	24%	29%	29%	25%	15%	27%	27%	32%	29%	25%	25%	27%	32%	21%	17%	31%	28%	20%	25%	36%	20%	26%	20%
John Thune	21%	29%	15%	28%	21%	1%	17%	30%	22%	27%	24%	18%	26%	22%	16%	20%	26%	26%	16%	20%	20%	23%	23%	21%	22%	32%	27%	19%	18%	11%	20%	24%	21%	20%	21%	21%	18%	25%	20%	17%	26%	7%	31%	21%	14%	22%	21%	17%	26%	24%	18%	19%	19%	16%	20%	21%	22%	22%	26%	29%	28%	20%	14%	12%	23%	24%	28%	26%	34%	30%	16%	13%
U.S. Space Force	13%	7%	6%	22%	9%	25%	8%	19%	19%	5%	13%	13%	18%	16%	9%	7%	19%	17%	10%	7%	11%	16%	16%	11%	11%	20%	15%	10%	12%	12%	17%	14%	14%	12%	13%	12%	12%	13%	14%	12%	13%	10%	21%	13%	7%	13%	13%	11%	11%	15%	13%	15%	11%	10%	12%	13%	14%	11%	12%	13%	12%	8%	10%	10%	17%	12%	11%	16%	13%	3%	11%	9%
U.S. military	9%	10%	4%	15%	7%	17%	6%	11%	29%	28%	8%	10%	18%	10%	5%	2%	18%	14%	5%	2%	7%	13%	15%	4%	6%	16%	11%	0%	8%	9%	19%	11%	9%	8%	8%	11%	8%	9%	10%	8%	9%	1%	14%	9%	5%	10%	9%	5%	8%	9%	5%	12%	9%	5%	8%	9%	8%	7%	13%	12%	9%	8%	6%	10%	10%	8%	15%	13%	14%	3%	8%	4%
U.S. Army	9%	9%	3%	14%	8%	17%	6%	12%	22%	14%	7%	10%	17%	11%	4%	3%	16%	15%	5%	3%	8%	8%	15%	6%	7%	9%	7%	3%	8%	7%	20%	10%	11%	8%	7%	10%	8%	10%	9%	7%	10%	1%	13%	10%	4%	9%	10%	5%	7%	9%	4%	11%	11%	7%	8%	9%	8%	7%	13%	12%	10%	6%	6%	11%	10%	7%	16%	13%	16%	3%	7%	4%
U.S. Navy	8%	5%	4%	14%	6%	19%	5%	11%	31%	14%	7%	9%	17%	11%	4%	2%	16%	15%	4%	2%	6%	12%	16%	6%	6%	15%	9%	5%	6%	9%	21%	7%	8%	6%	9%	9%	8%	8%	10%	6%	9%	1%	12%	8%	5%	8%	10%	6%	6%	10%	6%	9%	10%	6%	7%	9%	7%	5%	12%	11%	8%	6%	6%	8%	10%	6%	11%	13%	11%	0%	7%	3%
U.S. Air Force	8%	6%	5%	13%	5%	19%	6%	11%	15%	0%	8%	8%	17%	9%	5%	2%	18%	11%	5%	2%	7%	11%	14%	4%	7%	14%	12%	0%	7%	7%	15%	11%	12%	7%	7%	9%	8%	8%	10%	8%	6%	1%	13%	7%	6%	8%	10%	5%	6%	12%	7%	9%	9%	4%	7%	9%	6%	5%	13%	11%	10%	5%	6%	17%	9%	6%	11%	15%	16%	0%	7%	4%
U.S. Marines	8%	8%	4%	11%	8%	14%	6%	9%	24%	14%	7%	8%	15%	11%	4%	2%	13%	14%	5%	2%	6%	9%	15%	4%	6%	11%	7%	3%	6%	7%	22%	6%	7%	7%	7%	10%	7%	8%	8%	7%	8%	1%	12%	8%	5%	8%	10%	4%	6%	10%	4%	10%	9%	4%	7%	8%	6%	7%	13%	11%	8%	4%	5%	8%	8%	7%	14%	13%	15%	3%	6%	3%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1: SUMMARY OF NEVER HEARD OF THEM - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
John Thune	28%	16%	26%	31%	27%	34%	22%	29%	37%	46%	23%	33%	29%	26%	32%	24%	31%	24%	32%	24%	27%	32%	27%	29%	23%	24%	16%	26%	31%	43%	35%	34%	21%	31%	27%	33%	33%	21%	30%	30%	24%	24%	30%	31%	24%	28%	24%	35%	21%	20%	31%	34%	27%	37%	25%	31%	24%	27%	13%	13%	16%	18%	37%	33%	24%	24%	16%	19%	15%	46%	34%	35%
Pam Bondi	23%	14%	20%	27%	23%	38%	18%	23%	30%	39%	19%	27%	31%	24%	24%	14%	30%	26%	25%	14%	19%	33%	33%	24%	14%	31%	25%	30%	24%	36%	39%	16%	20%	25%	20%	29%	29%	15%	31%	25%	15%	17%	23%	29%	17%	21%	22%	30%	16%	20%	25%	26%	25%	34%	21%	26%	15%	21%	16%	18%	13%	14%	32%	26%	14%	19%	22%	19%	20%	32%	29%	27%
Hakeem Jeffries	23%	9%	19%	23%	25%	29%	20%	19%	27%	46%	21%	24%	30%	23%	23%	15%	30%	24%	23%	15%	22%	25%	25%	22%	20%	23%	24%	25%	24%	28%	25%	18%	19%	24%	24%	22%	28%	14%	27%	23%	17%	30%	21%	27%	19%	21%	23%	27%	20%	22%	23%	22%	23%	30%	20%	25%	15%	20%	15%	14%	10%	14%	32%	21%	16%	20%	19%	16%	12%	54%	27%	26%
Tulsi Gabbard	22%	14%	17%	24%	24%	25%	16%	22%	12%	45%	16%	27%	26%	24%	23%	13%	26%	22%	25%	13%	20%	30%	20%	23%	14%	27%	10%	24%	26%	34%	27%	21%	17%	22%	21%	25%	26%	16%	28%	22%	15%	12%	22%	27%	17%	19%	21%	28%	13%	19%	19%	25%	24%	36%	20%	23%	16%	19%	13%	13%	11%	14%	31%	20%	19%	19%	12%	15%	13%	36%	26%	23%
Pete Hegseth	20%	12%	16%	24%	20%	28%	13%	21%	20%	39%	15%	24%	27%	22%	21%	9%	28%	21%	22%	9%	17%	29%	27%	18%	12%	24%	17%	21%	21%	36%	35%	14%	16%	24%	19%	21%	25%	12%	28%	19%	14%	12%	22%	23%	16%	18%	19%	26%	13%	14%	22%	23%	24%	30%	18%	21%	10%	16%	15%	12%	8%	5%	31%	19%	15%	17%	16%	15%	15%	44%	25%	20%
Mike Johnson	17%	12%	13%	18%	18%	33%	12%	16%	34%	36%	13%	20%	24%	17%	19%	7%	27%	17%	18%	7%	16%	25%	13%	16%	11%	22%	5%	21%	20%	29%	19%	10%	13%	20%	14%	21%	21%	10%	21%	17%	12%	13%	16%	21%	12%	16%	15%	21%	10%	12%	21%	21%	18%	22%	15%	18%	11%	15%	10%	11%	9%	13%	23%	20%	12%	14%	8%	10%	11%	41%	21%	19%
Chuck Schumer	13%	4%	7%	15%	15%	33%	8%	13%	19%	19%	9%	16%	27%	14%	8%	3%	27%	16%	10%	3%	9%	20%	22%	13%	5%	16%	17%	17%	13%	24%	25%	9%	10%	12%	12%	16%	16%	7%	18%	13%	7%	13%	12%	18%	7%	10%	15%	14%	8%	12%	8%	13%	18%	19%	10%	15%	6%	9%	11%	8%	3%	7%	19%	17%	8%	13%	8%	11%	7%	32%	16%	11%
Marco Rubio	11%	4%	6%	13%	15%	18%	8%	11%	5%	16%	8%	14%	20%	15%	8%	3%	21%	14%	10%	3%	9%	21%	12%	10%	6%	16%	9%	10%	13%	28%	15%	9%	9%	12%	11%	14%	15%	5%	18%	8%	7%	7%	13%	15%	7%	9%	13%	14%	6%	9%	11%	12%	17%	17%	11%	11%	5%	7%	11%	6%	5%	6%	18%	19%	8%	8%	8%	9%	9%	36%	15%	10%
U.S. Space Force	6%	2%	5%	7%	6%	7%	4%	5%	14%	8%	5%	7%	5%	7%	7%	3%	5%	7%	7%	3%	5%	9%	9%	4%	4%	8%	6%	7%	6%	9%	10%	0%	5%	7%	5%	7%	7%	4%	6%	6%	5%	16%	6%	6%	6%	5%	7%	7%	4%	5%	6%	6%	8%	7%	5%	6%	4%	5%	6%	5%	3%	4%	8%	3%	3%	6%	4%	6%	4%	0%	8%	3%
JD Vance	6%	3%	2%	8%	6%	21%	4%	6%	0%	9%	4%	7%	9%	6%	5%	2%	11%	6%	6%	2%	4%	11%	7%	5%	3%	7%	7%	5%	6%	16%	6%	5%	6%	5%	6%	5%	7%	3%	9%	4%	4%	3%	7%	8%	2%	7%	4%	6%	6%	3%	4%	8%	5%	7%	5%	6%	3%	2%	9%	3%	5%	1%	8%	11%	3%	3%	3%	6%	4%	32%	8%	5%
Robert F. Kennedy, Jr.	4%	1%	1%	5%	5%	10%	3%	4%	9%	0%	2%	5%	10%	2%	2%	2%	9%	4%	2%	2%	3%	5%	7%	2%	3%	4%	0%	0%	3%	7%	12%	5%	2%	5%	3%	5%	4%	3%	6%	1%	4%	0%	6%	5%	1%	4%	4%	3%	1%	4%	2%	7%	4%	3%	4%	4%	2%	3%	6%	4%	2%	2%	4%	3%	2%	5%	3%	4%	4%	32%	4%	2%
Elon Musk	2%	0%	1%	2%	3%	2%	2%	2%	0%	1%	1%	3%	2%	2%	2%	1%	2%	2%	2%	1%	2%	1%	3%	0%	1%	1%	0%	0%	3%	0%	5%	0%	1%	3%	2%	2%	2%	1%	3%	1%	2%	0%	4%	2%	1%	2%	2%	1%	1%	2%	1%	3%	3%	2%	2%	2%	0%	1%	3%	1%	1%	0%	3%	1%	1%	1%	2%	1%	0%	0%	3%	1%
U.S. Air Force	1%	1%	0%	2%	2%	0%	1%	1%	9%	0%	1%	2%	2%	3%	1%	0%	2%	4%	1%	0%	1%	3%	2%	0%	0%	2%	4%	0%	2%	3%	0%	0%	0%	1%	2%	1%	1%	1%	2%	1%	2%	0%	2%	1%	2%	2%	2%	1%	2%	1%	0%	1%	2%	2%	2%	1%	1%	1%	0%	2%	1%	0%	1%	1%	1%	1%	1%	2%	1%	0%	1%	0%
Donald Trump	1%	0%	0%	3%	1%	0%	1%	2%	0%	0%	1%	1%	1%	2%	1%	1%	2%	2%	1%	1%	1%	1%	3%	0%	1%	0%	4%	0%	1%	2%	2%	0%	0%	2%	2%	1%	1%	1%	2%	1%	2%	0%	3%	1%	1%	2%	1%	0%	1%	1%	1%	2%	2%	0%	1%	1%	0%	1%	3%	0%	0%	0%	1%	0%	2%	1%	3%	0%	0%	0%	1%	0%
U.S. military	1%	1%	0%	2%	1%	0%	1%	1%	7%	0%	1%	1%	1%	2%	1%	0%	1%	3%	1%	0%	1%	1%	2%	0%	1%	0%	3%	0%	1%	3%	1%	0%	0%	1%	2%	1%	1%	1%	2%	1%	1%	0%	2%	1%	0%	1%	2%	1%	1%	1%	1%	1%	3%	1%	1%	1%	1%	1%	1%	1%	1%	0%	1%	1%	1%	1%	0%	3%	1%	0%	1%	1%
U.S. Marines	1%	2%	1%	1%	1%	0%	1%	1%	0%	0%	0%	2%	3%	2%	0%	0%	3%	2%	0%	0%	1%	1%	0%	0%	0%	0%	0%	0%	2%	2%	0%	0%	1%	1%	1%	1%	1%	1%	1%	0%	2%	0%	2%	1%	0%	1%	2%	0%	0%	1%	0%	2%	4%	0%	1%	1%	0%	0%	1%	1%	1%	0%	1%	1%	0%	1%	3%	1%	2%	0%	1%	1%
U.S. Navy	1%	1%	1%	1%	1%	0%	1%	1%	0%	0%	0%	1%	1%	1%	0%	0%	1%	2%	0%	0%	1%	2%	0%	0%	0%	1%	0%	0%	1%	3%	0%	0%	1%	1%	1%	1%	1%	1%	1%	0%	1%	0%	1%	1%	0%	1%	2%	0%	0%	0%	1%	1%	3%	0%	1%	1%	1%	0%	0%	1%	0%	0%	1%	3%	0%	1%	1%	2%	1%	0%	1%	1%
U.S. Army	1%	1%	0%	1%	1%	0%	1%	0%	0%	0%	0%	1%	1%	1%	0%	0%	1%	1%	0%	0%	1%	1%	0%	0%	1%	0%	0%	0%	1%	2%	0%	0%	1%	0%	1%	0%	1%	0%	1%	0%	1%	0%	1%	1%	0%	0%	1%	0%	0%	1%	1%	1%	2%	0%	1%	1%	0%	0%	0%	1%	1%	0%	1%	3%	0%	0%	1%	1%	1%	0%	1%	0%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1: SUMMARY OF NEVER HEARD/ NO OPINION - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
John Thune	58%	39%	51%	58%	64%	96%	48%	57%	65%	71%	48%	67%	51%	57%	69%	53%	52%	51%	69%	53%	58%	58%	55%	67%	47%	42%	47%	69%	67%	78%	62%	64%	54%	62%	56%	61%	65%	48%	65%	60%	48%	86%	57%	65%	52%	58%	53%	67%	45%	45%	61%	68%	61%	73%	54%	62%	48%	54%	34%	38%	39%	54%	74%	75%	44%	49%	39%	39%	30%	67%	71%	75%
Hakeem Jeffries	47%	31%	41%	44%	54%	70%	41%	40%	47%	57%	40%	53%	49%	48%	53%	35%	50%	47%	53%	35%	46%	46%	48%	54%	36%	36%	53%	57%	55%	58%	44%	50%	42%	51%	47%	46%	56%	33%	56%	45%	38%	76%	39%	56%	42%	45%	47%	52%	37%	40%	44%	51%	54%	58%	43%	50%	36%	41%	34%	32%	29%	37%	62%	61%	34%	40%	37%	32%	26%	64%	56%	59%
Pam Bondi	45%	34%	38%	46%	49%	88%	37%	41%	57%	62%	36%	53%	50%	50%	48%	30%	50%	49%	49%	30%	42%	55%	51%	50%	30%	47%	44%	55%	52%	66%	56%	44%	42%	48%	42%	49%	52%	34%	56%	43%	35%	50%	40%	56%	37%	42%	45%	54%	31%	40%	43%	51%	50%	63%	42%	48%	32%	40%	30%	36%	28%	38%	59%	66%	30%	37%	36%	31%	29%	44%	54%	57%
Tulsi Gabbard	45%	33%	36%	45%	52%	80%	36%	42%	40%	62%	36%	53%	48%	50%	47%	33%	48%	46%	50%	33%	43%	55%	42%	50%	32%	46%	37%	53%	52%	67%	46%	46%	42%	48%	44%	46%	53%	33%	56%	43%	35%	51%	39%	55%	38%	41%	46%	54%	32%	40%	42%	49%	52%	63%	42%	47%	33%	39%	30%	30%	26%	32%	61%	66%	34%	38%	29%	34%	24%	68%	55%	55%
Pete Hegseth	40%	27%	34%	41%	43%	83%	34%	35%	41%	54%	32%	47%	47%	47%	42%	22%	49%	45%	45%	22%	37%	53%	44%	40%	27%	44%	37%	44%	46%	64%	48%	34%	39%	43%	39%	40%	49%	27%	53%	37%	29%	50%	35%	48%	36%	35%	42%	49%	26%	36%	40%	44%	48%	56%	37%	43%	24%	33%	28%	28%	22%	27%	58%	66%	29%	35%	29%	29%	27%	54%	49%	48%
Mike Johnson	39%	29%	34%	37%	44%	87%	32%	32%	59%	62%	31%	47%	46%	44%	46%	20%	49%	42%	46%	20%	37%	47%	41%	47%	28%	37%	30%	46%	45%	60%	49%	48%	39%	43%	37%	41%	47%	28%	51%	37%	29%	58%	32%	49%	34%	37%	40%	44%	27%	32%	38%	46%	49%	49%	36%	42%	26%	33%	27%	27%	24%	29%	56%	61%	27%	34%	25%	27%	21%	54%	49%	54%
Marco Rubio	32%	17%	25%	28%	41%	71%	26%	25%	25%	38%	24%	39%	42%	39%	31%	15%	43%	39%	33%	15%	29%	47%	29%	40%	19%	38%	26%	42%	37%	58%	31%	38%	30%	33%	30%	34%	40%	19%	43%	28%	23%	55%	25%	41%	26%	29%	33%	37%	22%	26%	27%	36%	40%	44%	31%	33%	18%	26%	19%	23%	18%	18%	45%	61%	20%	27%	20%	22%	19%	68%	39%	42%
Chuck Schumer	32%	17%	24%	30%	39%	83%	23%	27%	32%	38%	22%	40%	46%	36%	31%	12%	47%	37%	33%	12%	28%	43%	35%	33%	18%	32%	27%	33%	37%	56%	41%	34%	24%	34%	32%	34%	38%	22%	42%	31%	22%	41%	24%	43%	24%	27%	33%	39%	18%	25%	28%	35%	43%	48%	29%	33%	18%	24%	22%	22%	17%	19%	46%	62%	19%	27%	18%	24%	14%	54%	41%	39%
U.S. Space Force	23%	15%	15%	26%	27%	57%	14%	26%	41%	26%	17%	29%	26%	24%	28%	14%	26%	24%	27%	14%	22%	28%	26%	22%	16%	18%	19%	20%	28%	40%	30%	24%	23%	28%	21%	22%	26%	19%	28%	23%	18%	46%	25%	28%	17%	22%	26%	22%	15%	19%	18%	29%	33%	25%	21%	25%	17%	21%	14%	15%	14%	23%	32%	37%	13%	20%	15%	14%	13%	44%	31%	30%
JD Vance	17%	10%	9%	16%	23%	69%	13%	11%	16%	24%	13%	20%	22%	22%	16%	7%	22%	23%	17%	7%	14%	31%	18%	17%	10%	26%	15%	14%	17%	38%	21%	20%	19%	17%	17%	15%	22%	10%	25%	14%	10%	31%	12%	25%	11%	15%	19%	17%	11%	16%	13%	19%	22%	21%	16%	18%	8%	11%	15%	11%	11%	9%	24%	52%	9%	14%	13%	12%	11%	42%	21%	26%
Robert F. Kennedy, Jr.	16%	11%	9%	16%	23%	55%	12%	13%	15%	12%	12%	20%	24%	18%	17%	7%	26%	18%	17%	7%	14%	27%	15%	27%	10%	16%	10%	30%	17%	40%	19%	23%	16%	18%	15%	17%	21%	10%	24%	11%	12%	45%	15%	23%	12%	15%	19%	16%	9%	17%	12%	21%	20%	19%	14%	18%	10%	13%	10%	9%	6%	6%	24%	34%	8%	16%	9%	9%	9%	32%	21%	27%
Elon Musk	10%	6%	7%	7%	15%	47%	9%	5%	13%	1%	8%	13%	13%	13%	11%	5%	14%	14%	10%	5%	9%	17%	9%	12%	7%	13%	8%	7%	12%	21%	10%	19%	12%	11%	11%	8%	13%	6%	15%	8%	7%	23%	7%	14%	9%	8%	13%	12%	4%	13%	9%	12%	14%	16%	10%	11%	5%	6%	11%	5%	4%	4%	15%	28%	5%	7%	6%	6%	4%	0%	13%	19%
U.S. Air Force	10%	6%	3%	11%	15%	43%	4%	9%	25%	22%	8%	12%	18%	12%	9%	3%	20%	14%	9%	3%	8%	19%	13%	20%	6%	13%	12%	17%	9%	26%	13%	25%	9%	12%	10%	11%	12%	8%	14%	9%	7%	25%	10%	15%	6%	8%	16%	8%	6%	14%	5%	10%	19%	10%	8%	13%	5%	8%	4%	5%	4%	8%	16%	29%	6%	10%	4%	4%	3%	44%	12%	21%
U.S. Navy	10%	5%	4%	10%	14%	43%	4%	9%	16%	24%	7%	12%	15%	11%	9%	3%	17%	11%	9%	3%	7%	17%	12%	14%	5%	12%	10%	10%	9%	24%	13%	19%	11%	11%	8%	10%	11%	7%	13%	9%	5%	20%	11%	13%	5%	7%	16%	7%	4%	12%	8%	10%	19%	5%	7%	12%	4%	7%	5%	4%	4%	8%	14%	36%	6%	8%	5%	5%	4%	12%	11%	18%
U.S. Marines	9%	6%	3%	11%	13%	40%	5%	8%	16%	24%	7%	12%	16%	11%	8%	3%	19%	12%	8%	3%	7%	17%	11%	15%	5%	10%	8%	13%	9%	24%	13%	17%	10%	11%	9%	9%	11%	7%	13%	9%	6%	17%	11%	14%	4%	7%	15%	6%	4%	12%	7%	10%	19%	6%	7%	12%	5%	6%	6%	4%	5%	8%	15%	30%	4%	7%	5%	4%	5%	44%	12%	19%
U.S. military	9%	6%	4%	9%	14%	43%	4%	9%	21%	12%	7%	11%	13%	12%	10%	2%	15%	13%	10%	2%	7%	17%	13%	12%	6%	11%	10%	10%	8%	25%	15%	15%	10%	10%	8%	10%	10%	8%	13%	9%	6%	20%	11%	13%	5%	7%	16%	7%	4%	13%	8%	9%	19%	6%	8%	11%	4%	6%	5%	4%	6%	5%	14%	34%	5%	8%	3%	6%	6%	12%	11%	19%
U.S. Army	9%	6%	3%	10%	14%	40%	4%	7%	16%	24%	7%	11%	15%	11%	9%	3%	18%	11%	9%	3%	7%	17%	12%	17%	6%	9%	8%	15%	7%	26%	15%	20%	10%	10%	8%	10%	10%	8%	13%	9%	5%	17%	10%	14%	4%	6%	16%	6%	3%	13%	8%	9%	20%	5%	7%	12%	5%	7%	3%	4%	4%	10%	13%	31%	6%	9%	4%	4%	3%	44%	10%	20%
Donald Trump	6%	1%	2%	6%	9%	34%	3%	4%	13%	22%	5%	7%	10%	7%	6%	2%	10%	9%	6%	2%	5%	11%	9%	9%	4%	8%	8%	5%	5%	14%	10%	14%	5%	8%	6%	5%	7%	5%	9%	4%	5%	20%	5%	8%	5%	6%	8%	5%	4%	6%	6%	7%	10%	5%	5%	7%	3%	4%	8%	4%	2%	2%	7%	19%	3%	4%	5%	3%	4%	32%	6%	11%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r1: Donald Trump - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	46%	53%	85%	15%	36%	26%	87%	8%	19%	30%	55%	38%	44%	46%	45%	49%	45%	46%	45%	49%	51%	35%	31%	44%	59%	47%	42%	52%	44%	21%	24%	33%	46%	37%	53%	44%	45%	48%	38%	48%	53%	37%	16%	33%	78%	43%	46%	55%	52%	57%	58%	35%	33%	53%	49%	44%	50%	47%	63%	61%	55%	48%	42%	41%	54%	49%	64%	58%	55%	36%	37%	44%
Very favorable	30%	36%	60%	7%	20%	5%	61%	2%	4%	15%	35%	25%	27%	29%	31%	31%	29%	29%	30%	31%	34%	19%	18%	27%	39%	25%	27%	30%	30%	12%	12%	22%	28%	23%	34%	29%	28%	32%	23%	31%	35%	28%	9%	18%	54%	28%	28%	35%	35%	33%	38%	23%	22%	33%	32%	27%	33%	30%	43%	41%	35%	35%	27%	25%	36%	34%	43%	39%	36%	26%	22%	28%
Favorable	17%	18%	25%	9%	15%	20%	26%	5%	15%	14%	20%	13%	17%	17%	14%	19%	16%	17%	15%	19%	17%	16%	13%	17%	20%	21%	15%	22%	14%	9%	12%	11%	18%	13%	19%	15%	17%	16%	15%	18%	18%	9%	7%	15%	24%	14%	18%	20%	18%	24%	20%	12%	11%	20%	16%	17%	17%	17%	20%	20%	20%	13%	15%	17%	18%	15%	21%	20%	18%	10%	14%	16%
Unfavorable	9%	6%	5%	9%	13%	15%	7%	8%	17%	13%	8%	10%	12%	11%	7%	6%	11%	12%	7%	6%	9%	10%	6%	11%	8%	10%	0%	14%	9%	11%	11%	6%	8%	11%	10%	6%	10%	7%	10%	11%	6%	10%	7%	13%	6%	8%	10%	9%	7%	11%	7%	9%	9%	11%	8%	9%	8%	10%	7%	9%	7%	16%	8%	4%	10%	11%	8%	9%	8%	13%	8%	9%
Very unfavorable	39%	39%	8%	70%	43%	26%	3%	80%	50%	36%	32%	45%	34%	36%	42%	43%	34%	33%	42%	43%	35%	44%	53%	36%	29%	35%	49%	29%	41%	54%	55%	47%	40%	44%	31%	44%	38%	40%	43%	37%	36%	33%	72%	45%	11%	43%	36%	30%	38%	26%	29%	49%	48%	31%	38%	40%	39%	39%	22%	26%	36%	34%	43%	36%	33%	36%	22%	30%	33%	20%	49%	36%
NET UNFAVORABLE	48%	45%	13%	79%	55%	40%	10%	88%	68%	48%	40%	54%	46%	46%	48%	49%	45%	45%	49%	49%	44%	54%	59%	47%	37%	45%	49%	43%	50%	65%	66%	53%	48%	55%	41%	51%	47%	48%	53%	47%	42%	43%	79%	58%	17%	52%	46%	40%	44%	36%	36%	58%	57%	43%	46%	49%	47%	49%	29%	36%	43%	50%	51%	40%	42%	47%	30%	39%	41%	32%	57%	45%
Never heard of them	1%	0%	0%	3%	1%	0%	1%	2%	0%	0%	1%	1%	1%	2%	1%	1%	2%	2%	1%	1%	1%	1%	3%	0%	1%	0%	4%	0%	1%	2%	2%	0%	0%	2%	2%	1%	1%	1%	2%	1%	2%	0%	3%	1%	1%	2%	1%	0%	1%	1%	1%	2%	2%	0%	1%	1%	0%	1%	3%	0%	0%	0%	1%	0%	2%	1%	3%	0%	0%	0%	1%	0%
No opinion	5%	1%	2%	3%	8%	34%	2%	2%	13%	22%	4%	6%	8%	5%	5%	1%	9%	6%	5%	1%	4%	10%	6%	9%	3%	8%	4%	5%	4%	12%	8%	14%	5%	6%	4%	5%	6%	3%	7%	3%	3%	20%	3%	8%	4%	4%	7%	5%	2%	5%	5%	6%	8%	5%	4%	6%	2%	3%	6%	3%	2%	2%	6%	19%	1%	4%	3%	2%	3%	32%	5%	11%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r2: JD Vance - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	42%	50%	77%	15%	31%	8%	76%	12%	15%	22%	50%	34%	39%	38%	42%	48%	35%	41%	41%	48%	47%	29%	32%	33%	55%	40%	41%	39%	40%	15%	24%	24%	44%	35%	46%	39%	40%	43%	34%	43%	48%	39%	17%	25%	74%	40%	37%	53%	51%	45%	55%	30%	29%	51%	45%	39%	46%	45%	57%	56%	50%	48%	35%	24%	48%	45%	54%	55%	52%	26%	33%	37%
Very favorable	24%	30%	47%	6%	17%	6%	46%	6%	6%	9%	28%	21%	22%	19%	26%	29%	21%	20%	24%	29%	28%	14%	16%	22%	31%	18%	19%	26%	24%	10%	13%	15%	27%	20%	26%	21%	23%	25%	19%	25%	28%	23%	8%	11%	47%	24%	19%	31%	28%	23%	34%	20%	14%	29%	26%	22%	25%	26%	32%	30%	30%	29%	22%	8%	27%	27%	30%	30%	32%	26%	19%	21%
Favorable	18%	20%	30%	8%	14%	2%	30%	6%	9%	13%	22%	13%	16%	19%	17%	18%	14%	20%	17%	18%	19%	15%	16%	11%	23%	22%	22%	13%	16%	6%	11%	9%	17%	14%	20%	18%	17%	18%	15%	18%	20%	16%	10%	14%	27%	16%	18%	21%	23%	22%	21%	10%	14%	21%	19%	17%	20%	19%	25%	26%	20%	18%	13%	17%	21%	18%	23%	25%	20%	0%	13%	17%
Unfavorable	11%	11%	8%	14%	11%	16%	7%	13%	29%	19%	11%	11%	15%	15%	8%	6%	15%	16%	9%	6%	9%	14%	14%	16%	9%	16%	7%	18%	9%	12%	19%	13%	11%	10%	12%	10%	10%	12%	9%	11%	12%	10%	10%	15%	7%	9%	17%	6%	7%	17%	8%	10%	17%	5%	11%	10%	12%	11%	12%	17%	13%	14%	9%	2%	14%	14%	16%	16%	18%	12%	8%	8%
Very unfavorable	31%	29%	6%	56%	34%	6%	4%	64%	41%	35%	26%	35%	25%	25%	34%	40%	28%	21%	33%	40%	30%	26%	36%	34%	26%	19%	37%	29%	34%	35%	35%	43%	26%	38%	26%	35%	28%	35%	31%	32%	30%	20%	61%	34%	8%	36%	27%	24%	31%	22%	24%	41%	32%	24%	28%	33%	34%	33%	16%	17%	26%	29%	32%	21%	29%	28%	18%	17%	19%	20%	39%	29%
NET UNFAVORABLE	42%	40%	14%	69%	45%	22%	12%	77%	70%	54%	37%	46%	40%	40%	42%	45%	43%	36%	42%	45%	40%	40%	50%	51%	35%	35%	44%	47%	43%	47%	54%	56%	38%	48%	37%	45%	38%	47%	40%	44%	42%	30%	71%	50%	15%	45%	44%	30%	38%	39%	32%	51%	49%	28%	39%	44%	46%	44%	28%	34%	38%	43%	41%	23%	43%	42%	33%	33%	37%	32%	47%	37%
Never heard of them	6%	3%	2%	8%	6%	21%	4%	6%	0%	9%	4%	7%	9%	6%	5%	2%	11%	6%	6%	2%	4%	11%	7%	5%	3%	7%	7%	5%	6%	16%	6%	5%	6%	5%	6%	5%	7%	3%	9%	4%	4%	3%	7%	8%	2%	7%	4%	6%	6%	3%	4%	8%	5%	7%	5%	6%	3%	2%	9%	3%	5%	1%	8%	11%	3%	3%	3%	6%	4%	32%	8%	5%
No opinion	11%	7%	7%	8%	17%	49%	9%	6%	16%	16%	9%	13%	12%	16%	11%	5%	11%	17%	11%	5%	9%	20%	12%	12%	7%	18%	8%	9%	12%	22%	15%	15%	13%	12%	11%	10%	14%	7%	16%	10%	6%	28%	4%	18%	9%	8%	15%	12%	5%	14%	10%	11%	17%	14%	10%	12%	5%	9%	6%	8%	7%	8%	15%	41%	5%	10%	10%	6%	7%	10%	13%	21%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r3: Elon Musk - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	40%	52%	72%	14%	33%	10%	73%	11%	15%	36%	50%	32%	37%	41%	38%	46%	35%	43%	38%	46%	45%	29%	28%	36%	55%	39%	40%	40%	36%	17%	20%	30%	40%	32%	47%	37%	39%	43%	32%	44%	47%	30%	14%	28%	69%	38%	41%	45%	50%	49%	51%	27%	33%	40%	45%	36%	46%	43%	59%	63%	51%	44%	34%	21%	50%	46%	62%	58%	49%	68%	30%	33%
Very favorable	21%	27%	42%	6%	14%	7%	41%	5%	6%	8%	27%	16%	20%	20%	21%	24%	18%	20%	21%	24%	24%	14%	16%	21%	30%	16%	22%	25%	18%	12%	12%	15%	20%	16%	24%	22%	20%	23%	16%	22%	26%	18%	8%	12%	39%	20%	20%	25%	27%	24%	29%	14%	16%	21%	24%	19%	27%	23%	36%	32%	28%	25%	16%	13%	29%	29%	31%	32%	27%	58%	14%	16%
Favorable	19%	25%	30%	8%	19%	3%	33%	6%	9%	28%	23%	15%	17%	21%	17%	21%	17%	22%	17%	21%	22%	15%	13%	15%	25%	23%	19%	15%	19%	5%	8%	15%	21%	17%	22%	15%	19%	19%	16%	22%	20%	13%	6%	16%	30%	18%	21%	20%	23%	24%	22%	13%	17%	19%	21%	18%	19%	20%	24%	31%	23%	20%	18%	8%	21%	18%	31%	26%	21%	10%	16%	18%
Unfavorable	12%	9%	10%	14%	10%	15%	10%	11%	15%	29%	10%	12%	17%	13%	10%	5%	16%	15%	11%	5%	9%	17%	18%	12%	8%	17%	13%	15%	10%	16%	22%	8%	11%	12%	11%	13%	12%	11%	11%	11%	12%	10%	13%	14%	8%	12%	11%	9%	10%	13%	8%	15%	10%	10%	11%	12%	11%	12%	9%	12%	10%	22%	9%	8%	12%	12%	8%	13%	16%	12%	9%	10%
Very unfavorable	38%	33%	11%	64%	41%	27%	8%	73%	57%	33%	32%	43%	33%	33%	41%	45%	35%	29%	41%	45%	36%	38%	44%	40%	30%	32%	40%	38%	42%	45%	48%	43%	36%	45%	31%	42%	36%	41%	42%	37%	34%	36%	66%	44%	14%	42%	34%	33%	36%	26%	32%	46%	43%	35%	34%	41%	38%	38%	21%	20%	35%	31%	43%	43%	33%	35%	24%	23%	31%	20%	48%	38%
NET UNFAVORABLE	49%	42%	21%	79%	52%	43%	18%	84%	72%	62%	43%	55%	50%	46%	51%	50%	51%	43%	52%	50%	45%	54%	62%	52%	38%	49%	52%	53%	52%	62%	70%	51%	48%	57%	42%	54%	48%	51%	53%	48%	47%	46%	79%	58%	22%	54%	46%	43%	46%	39%	40%	61%	53%	45%	45%	53%	49%	50%	30%	31%	45%	52%	52%	51%	45%	46%	32%	36%	47%	32%	58%	48%
Never heard of them	2%	0%	1%	2%	3%	2%	2%	2%	0%	1%	1%	3%	2%	2%	2%	1%	2%	2%	2%	1%	2%	1%	3%	0%	1%	1%	0%	0%	3%	0%	5%	0%	1%	3%	2%	2%	2%	1%	3%	1%	2%	0%	4%	2%	1%	2%	2%	1%	1%	2%	1%	3%	3%	2%	2%	2%	0%	1%	3%	1%	1%	0%	3%	1%	1%	1%	2%	1%	0%	0%	3%	1%
No opinion	9%	6%	6%	6%	12%	45%	7%	3%	13%	0%	7%	10%	11%	11%	9%	3%	12%	12%	8%	3%	7%	16%	7%	12%	5%	11%	8%	7%	9%	21%	6%	19%	10%	8%	9%	6%	11%	5%	13%	7%	5%	23%	3%	12%	8%	6%	11%	11%	3%	11%	8%	9%	10%	13%	8%	9%	5%	6%	8%	4%	3%	4%	12%	27%	4%	6%	4%	5%	4%	0%	10%	18%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r4: Marco Rubio - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	35%	45%	61%	16%	27%	8%	60%	14%	30%	7%	43%	28%	25%	29%	36%	50%	23%	30%	34%	50%	39%	21%	26%	30%	48%	28%	35%	36%	32%	14%	20%	21%	36%	32%	41%	28%	31%	41%	28%	35%	42%	24%	15%	22%	60%	35%	35%	34%	44%	43%	40%	27%	27%	29%	38%	32%	42%	38%	49%	43%	45%	51%	27%	18%	43%	41%	47%	45%	40%	12%	27%	36%
Very favorable	16%	22%	30%	7%	11%	2%	30%	5%	7%	0%	19%	13%	10%	11%	18%	25%	10%	11%	16%	25%	19%	7%	15%	11%	23%	7%	17%	14%	15%	6%	13%	6%	19%	14%	17%	13%	14%	19%	11%	18%	20%	14%	7%	7%	30%	18%	13%	15%	22%	14%	20%	15%	12%	11%	18%	15%	21%	18%	24%	18%	22%	22%	12%	5%	22%	22%	21%	18%	17%	12%	12%	14%
Favorable	19%	23%	31%	9%	16%	6%	30%	10%	23%	7%	24%	14%	15%	18%	18%	25%	13%	18%	18%	25%	21%	15%	12%	19%	26%	21%	18%	21%	17%	8%	8%	15%	17%	17%	23%	15%	17%	22%	17%	17%	22%	10%	8%	15%	30%	17%	22%	19%	22%	29%	19%	12%	15%	18%	20%	18%	21%	20%	25%	25%	23%	29%	16%	12%	20%	19%	25%	27%	23%	0%	16%	22%
Unfavorable	14%	19%	10%	18%	15%	15%	9%	21%	26%	30%	15%	13%	18%	14%	12%	12%	17%	17%	12%	12%	13%	15%	18%	10%	15%	19%	13%	8%	12%	11%	22%	12%	15%	15%	11%	16%	11%	18%	10%	15%	17%	4%	17%	18%	8%	15%	13%	13%	15%	14%	15%	15%	12%	12%	14%	14%	17%	16%	17%	20%	18%	13%	10%	4%	16%	16%	19%	19%	26%	13%	10%	10%
Very unfavorable	19%	18%	5%	38%	18%	6%	5%	40%	19%	25%	18%	21%	15%	18%	21%	23%	17%	15%	21%	23%	19%	16%	26%	21%	18%	16%	26%	14%	19%	17%	27%	29%	19%	21%	18%	21%	18%	22%	19%	22%	18%	17%	43%	19%	5%	21%	19%	16%	19%	17%	18%	23%	21%	15%	18%	21%	23%	20%	16%	14%	19%	17%	18%	17%	21%	16%	14%	14%	16%	6%	23%	12%
NET UNFAVORABLE	33%	38%	15%	56%	32%	21%	14%	61%	45%	56%	33%	34%	33%	32%	33%	36%	34%	32%	33%	36%	32%	32%	44%	30%	33%	35%	39%	23%	31%	28%	48%	41%	34%	35%	29%	38%	29%	40%	29%	37%	35%	21%	60%	37%	13%	36%	32%	29%	34%	31%	33%	37%	33%	27%	32%	35%	39%	36%	32%	34%	37%	30%	28%	21%	37%	32%	33%	34%	41%	20%	34%	22%
Never heard of them	11%	4%	6%	13%	15%	18%	8%	11%	5%	16%	8%	14%	20%	15%	8%	3%	21%	14%	10%	3%	9%	21%	12%	10%	6%	16%	9%	10%	13%	28%	15%	9%	9%	12%	11%	14%	15%	5%	18%	8%	7%	7%	13%	15%	7%	9%	13%	14%	6%	9%	11%	12%	17%	17%	11%	11%	5%	7%	11%	6%	5%	6%	18%	19%	8%	8%	8%	9%	9%	36%	15%	10%
No opinion	20%	14%	19%	15%	26%	53%	18%	15%	20%	22%	16%	24%	22%	25%	23%	11%	21%	24%	23%	11%	19%	26%	17%	30%	13%	22%	17%	31%	24%	30%	17%	29%	21%	21%	20%	21%	25%	14%	24%	20%	15%	48%	12%	26%	20%	20%	20%	22%	16%	17%	17%	24%	23%	27%	20%	21%	14%	18%	8%	16%	13%	13%	27%	43%	12%	19%	12%	13%	10%	32%	24%	32%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r5: Mike Johnson - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	32%	44%	53%	18%	25%	2%	55%	15%	13%	2%	40%	25%	31%	30%	27%	41%	29%	32%	27%	41%	33%	28%	30%	24%	42%	35%	41%	30%	26%	20%	22%	16%	33%	26%	35%	31%	27%	39%	25%	33%	38%	22%	18%	20%	52%	31%	34%	30%	41%	43%	31%	22%	25%	29%	36%	28%	39%	36%	51%	47%	45%	34%	21%	22%	42%	38%	46%	51%	47%	26%	21%	23%
Very favorable	13%	15%	22%	8%	10%	0%	23%	6%	2%	0%	16%	11%	15%	11%	11%	18%	15%	12%	11%	18%	14%	10%	16%	11%	17%	12%	17%	12%	11%	9%	15%	10%	16%	11%	15%	11%	12%	15%	11%	13%	17%	10%	8%	6%	25%	11%	15%	16%	14%	17%	20%	10%	13%	13%	15%	12%	17%	14%	22%	18%	19%	12%	10%	10%	17%	19%	20%	21%	23%	22%	9%	10%
Favorable	18%	29%	31%	9%	15%	2%	32%	9%	11%	2%	24%	14%	16%	19%	16%	23%	15%	20%	16%	23%	20%	18%	14%	13%	24%	23%	24%	18%	16%	11%	7%	7%	17%	15%	20%	21%	15%	23%	14%	20%	22%	12%	10%	14%	28%	19%	19%	14%	27%	26%	11%	13%	12%	17%	21%	16%	23%	21%	29%	29%	25%	22%	11%	11%	25%	19%	27%	30%	24%	4%	12%	13%
Unfavorable	11%	8%	8%	13%	12%	6%	7%	14%	18%	23%	13%	9%	11%	10%	10%	12%	8%	13%	9%	12%	11%	8%	12%	12%	12%	9%	22%	11%	10%	6%	5%	14%	10%	12%	10%	10%	9%	13%	9%	10%	13%	4%	12%	13%	8%	11%	10%	10%	11%	12%	16%	11%	9%	5%	9%	12%	13%	12%	12%	13%	14%	13%	7%	4%	12%	12%	17%	10%	14%	13%	8%	9%
Very unfavorable	18%	19%	5%	32%	19%	4%	5%	39%	10%	12%	17%	19%	12%	16%	17%	27%	13%	13%	18%	27%	19%	17%	17%	17%	18%	19%	8%	13%	19%	14%	24%	22%	18%	20%	18%	17%	16%	21%	16%	20%	19%	16%	37%	18%	6%	21%	15%	16%	21%	13%	15%	21%	18%	16%	18%	18%	22%	20%	10%	13%	18%	24%	16%	13%	19%	17%	12%	12%	18%	6%	22%	15%
NET UNFAVORABLE	29%	27%	13%	45%	31%	11%	12%	53%	28%	35%	29%	28%	23%	26%	27%	39%	21%	26%	27%	39%	29%	25%	29%	29%	30%	28%	29%	24%	29%	20%	29%	36%	28%	31%	28%	28%	25%	33%	24%	30%	32%	20%	49%	31%	13%	32%	25%	26%	32%	25%	31%	32%	26%	21%	28%	30%	35%	31%	21%	27%	32%	37%	23%	17%	31%	28%	29%	22%	32%	20%	30%	23%
Never heard of them	17%	12%	13%	18%	18%	33%	12%	16%	34%	36%	13%	20%	24%	17%	19%	7%	27%	17%	18%	7%	16%	25%	13%	16%	11%	22%	5%	21%	20%	29%	19%	10%	13%	20%	14%	21%	21%	10%	21%	17%	12%	13%	16%	21%	12%	16%	15%	21%	10%	12%	21%	21%	18%	22%	15%	18%	11%	15%	10%	11%	9%	13%	23%	20%	12%	14%	8%	10%	11%	41%	21%	19%
No opinion	23%	17%	21%	19%	27%	54%	20%	16%	25%	26%	18%	27%	22%	27%	28%	12%	22%	26%	28%	12%	21%	22%	27%	31%	17%	14%	25%	26%	25%	31%	29%	38%	26%	22%	23%	20%	26%	18%	30%	20%	17%	45%	16%	28%	22%	21%	26%	23%	17%	21%	18%	25%	31%	27%	21%	24%	15%	18%	18%	16%	15%	16%	33%	41%	15%	20%	17%	17%	11%	13%	28%	35%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r6: John Thune - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	21%	33%	34%	14%	15%	4%	34%	12%	13%	2%	28%	14%	23%	21%	15%	27%	22%	24%	15%	27%	22%	19%	22%	12%	31%	26%	27%	11%	14%	11%	18%	12%	24%	18%	23%	17%	17%	27%	15%	22%	26%	7%	12%	14%	34%	20%	26%	16%	29%	31%	21%	13%	20%	12%	26%	17%	30%	24%	39%	33%	33%	26%	12%	13%	33%	27%	34%	35%	36%	3%	12%	12%
Very favorable	8%	10%	13%	5%	5%	1%	13%	4%	7%	0%	11%	5%	10%	7%	6%	9%	11%	7%	6%	9%	8%	9%	5%	7%	12%	12%	4%	5%	4%	5%	6%	9%	10%	6%	8%	6%	6%	10%	5%	8%	11%	4%	4%	5%	13%	8%	9%	6%	11%	11%	9%	5%	6%	3%	9%	6%	11%	9%	14%	12%	13%	10%	4%	3%	13%	12%	12%	14%	16%	3%	3%	2%
Favorable	13%	23%	21%	9%	10%	2%	22%	9%	6%	2%	17%	9%	13%	14%	9%	18%	11%	17%	9%	18%	14%	11%	16%	5%	19%	14%	23%	6%	10%	7%	12%	3%	14%	12%	15%	11%	11%	17%	11%	15%	16%	4%	8%	9%	21%	12%	17%	10%	18%	20%	11%	7%	14%	9%	16%	11%	18%	15%	26%	21%	20%	16%	8%	10%	20%	15%	22%	21%	20%	0%	9%	9%
Unfavorable	11%	15%	11%	11%	11%	0%	12%	13%	6%	22%	12%	10%	15%	10%	9%	10%	15%	14%	8%	10%	10%	12%	11%	14%	11%	17%	10%	13%	9%	7%	12%	16%	10%	10%	10%	14%	9%	13%	9%	8%	15%	4%	12%	12%	9%	12%	10%	9%	14%	11%	7%	10%	9%	11%	11%	11%	12%	11%	13%	17%	18%	7%	7%	7%	13%	15%	17%	17%	22%	17%	7%	5%
Very unfavorable	10%	13%	4%	17%	10%	1%	6%	17%	16%	5%	12%	8%	11%	12%	8%	10%	11%	12%	8%	10%	10%	11%	12%	7%	11%	15%	17%	6%	9%	5%	9%	8%	11%	10%	11%	8%	9%	12%	11%	9%	11%	3%	19%	9%	5%	10%	11%	8%	12%	12%	11%	9%	10%	5%	9%	11%	10%	11%	13%	11%	10%	13%	6%	5%	10%	9%	11%	9%	12%	13%	9%	8%
NET UNFAVORABLE	21%	29%	15%	28%	21%	1%	17%	30%	22%	27%	24%	18%	26%	22%	16%	20%	26%	26%	16%	20%	20%	23%	23%	21%	22%	32%	27%	19%	18%	11%	20%	24%	21%	20%	21%	21%	18%	25%	20%	17%	26%	7%	31%	21%	14%	22%	21%	17%	26%	24%	18%	19%	19%	16%	20%	21%	22%	22%	26%	29%	28%	20%	14%	12%	23%	24%	28%	26%	34%	30%	16%	13%
Never heard of them	28%	16%	26%	31%	27%	34%	22%	29%	37%	46%	23%	33%	29%	26%	32%	24%	31%	24%	32%	24%	27%	32%	27%	29%	23%	24%	16%	26%	31%	43%	35%	34%	21%	31%	27%	33%	33%	21%	30%	30%	24%	24%	30%	31%	24%	28%	24%	35%	21%	20%	31%	34%	27%	37%	25%	31%	24%	27%	13%	13%	16%	18%	37%	33%	24%	24%	16%	19%	15%	46%	34%	35%
No opinion	30%	22%	25%	28%	37%	62%	27%	28%	28%	25%	25%	35%	22%	31%	37%	29%	21%	27%	37%	29%	31%	26%	28%	38%	24%	18%	31%	43%	37%	35%	26%	30%	34%	31%	29%	28%	32%	27%	35%	30%	24%	62%	27%	34%	28%	30%	29%	33%	24%	25%	30%	35%	34%	35%	29%	31%	24%	27%	21%	25%	23%	36%	38%	43%	20%	25%	23%	20%	16%	22%	38%	40%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r7: Chuck Schumer - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	28%	40%	19%	41%	25%	0%	20%	43%	15%	9%	30%	26%	24%	33%	23%	31%	23%	31%	25%	31%	27%	32%	30%	25%	28%	37%	40%	21%	26%	26%	23%	32%	34%	25%	26%	28%	23%	35%	23%	25%	36%	8%	46%	24%	19%	28%	33%	19%	28%	37%	23%	28%	29%	15%	34%	22%	33%	33%	29%	41%	38%	23%	19%	10%	36%	34%	35%	41%	43%	3%	21%	20%
Very favorable	8%	14%	5%	16%	5%	0%	6%	14%	0%	1%	9%	8%	10%	8%	7%	8%	10%	9%	7%	8%	8%	10%	11%	5%	9%	12%	9%	3%	7%	8%	12%	8%	10%	9%	7%	8%	6%	12%	6%	7%	12%	0%	18%	5%	5%	9%	9%	6%	7%	11%	8%	10%	8%	5%	11%	6%	9%	9%	11%	14%	12%	7%	7%	2%	11%	11%	10%	13%	16%	0%	6%	6%
Favorable	19%	26%	15%	26%	19%	0%	14%	28%	15%	7%	21%	18%	14%	25%	16%	22%	13%	22%	18%	22%	19%	22%	19%	20%	19%	25%	31%	18%	18%	18%	11%	24%	24%	16%	19%	19%	17%	23%	17%	18%	24%	8%	28%	19%	14%	19%	24%	13%	21%	26%	15%	18%	21%	11%	23%	16%	23%	24%	18%	27%	26%	16%	12%	8%	25%	24%	25%	28%	27%	3%	15%	14%
Unfavorable	14%	18%	15%	16%	14%	4%	13%	17%	24%	15%	15%	14%	16%	15%	14%	14%	15%	17%	13%	14%	16%	10%	13%	14%	17%	10%	8%	18%	14%	11%	16%	9%	12%	15%	16%	14%	14%	16%	12%	15%	17%	10%	13%	17%	12%	14%	17%	13%	13%	20%	13%	14%	14%	13%	14%	14%	17%	15%	21%	19%	16%	17%	10%	13%	18%	15%	21%	19%	21%	17%	12%	12%
Very unfavorable	26%	25%	42%	13%	23%	13%	44%	13%	30%	38%	33%	21%	14%	16%	32%	43%	15%	15%	28%	43%	29%	15%	22%	27%	37%	21%	25%	29%	23%	6%	19%	25%	30%	26%	26%	24%	26%	27%	24%	30%	25%	40%	16%	15%	44%	31%	17%	29%	41%	19%	36%	23%	15%	24%	22%	30%	32%	28%	28%	19%	29%	41%	25%	15%	26%	24%	26%	16%	22%	26%	26%	28%
NET UNFAVORABLE	41%	43%	57%	29%	37%	17%	57%	30%	54%	53%	48%	34%	30%	31%	46%	57%	30%	32%	41%	57%	45%	25%	35%	41%	54%	31%	33%	47%	37%	18%	36%	34%	42%	41%	42%	39%	40%	43%	35%	45%	42%	50%	30%	32%	57%	45%	34%	42%	54%	38%	49%	37%	28%	37%	37%	44%	49%	43%	49%	37%	45%	58%	35%	28%	44%	39%	46%	35%	43%	43%	38%	41%
Never heard of them	13%	4%	7%	15%	15%	33%	8%	13%	19%	19%	9%	16%	27%	14%	8%	3%	27%	16%	10%	3%	9%	20%	22%	13%	5%	16%	17%	17%	13%	24%	25%	9%	10%	12%	12%	16%	16%	7%	18%	13%	7%	13%	12%	18%	7%	10%	15%	14%	8%	12%	8%	13%	18%	19%	10%	15%	6%	9%	11%	8%	3%	7%	19%	17%	8%	13%	8%	11%	7%	32%	16%	11%
No opinion	19%	13%	17%	15%	23%	50%	15%	15%	12%	19%	13%	24%	19%	22%	24%	9%	20%	20%	23%	9%	19%	23%	13%	20%	13%	16%	10%	16%	24%	32%	16%	25%	14%	22%	20%	18%	22%	15%	24%	18%	14%	28%	12%	25%	17%	17%	18%	25%	11%	13%	20%	22%	24%	29%	19%	19%	13%	14%	11%	14%	14%	12%	27%	46%	11%	14%	10%	13%	8%	22%	25%	28%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r8: Robert F. Kennedy, Jr. - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	46%	49%	74%	24%	40%	26%	74%	19%	37%	36%	52%	41%	48%	49%	44%	44%	46%	51%	45%	44%	49%	43%	37%	43%	54%	56%	40%	47%	44%	28%	34%	37%	50%	39%	52%	41%	47%	46%	46%	48%	47%	28%	21%	38%	71%	43%	47%	53%	53%	50%	55%	35%	45%	51%	51%	42%	47%	46%	65%	67%	55%	50%	41%	47%	56%	49%	61%	66%	58%	26%	35%	42%
Very favorable	21%	25%	35%	11%	16%	7%	33%	9%	15%	9%	22%	20%	24%	21%	22%	16%	23%	23%	21%	16%	20%	22%	22%	23%	21%	26%	21%	18%	19%	16%	22%	30%	22%	14%	22%	23%	21%	21%	20%	20%	22%	16%	7%	16%	34%	18%	20%	28%	22%	18%	29%	15%	22%	27%	24%	17%	22%	21%	29%	33%	24%	18%	18%	28%	26%	26%	33%	32%	25%	23%	14%	16%
Favorable	26%	24%	39%	13%	24%	19%	41%	10%	23%	27%	30%	21%	24%	28%	22%	28%	22%	28%	24%	28%	29%	21%	15%	19%	33%	29%	19%	29%	26%	12%	13%	7%	28%	24%	30%	18%	26%	25%	26%	28%	24%	12%	14%	21%	37%	25%	28%	25%	31%	32%	26%	20%	23%	23%	27%	25%	24%	25%	35%	34%	31%	31%	23%	19%	30%	23%	28%	34%	32%	3%	21%	26%
Unfavorable	11%	9%	11%	14%	10%	4%	8%	13%	16%	31%	12%	11%	11%	12%	12%	11%	10%	11%	12%	11%	11%	8%	16%	8%	12%	9%	20%	4%	11%	8%	13%	15%	8%	12%	12%	12%	10%	13%	8%	13%	14%	4%	13%	13%	9%	11%	13%	9%	10%	14%	12%	13%	11%	7%	9%	13%	12%	11%	11%	9%	14%	19%	10%	8%	10%	13%	15%	9%	9%	36%	10%	10%
Very unfavorable	26%	32%	7%	47%	27%	14%	6%	55%	32%	21%	24%	28%	17%	22%	27%	38%	19%	19%	26%	38%	26%	22%	32%	22%	24%	20%	30%	19%	27%	24%	34%	26%	26%	31%	20%	30%	22%	32%	22%	28%	28%	23%	52%	27%	9%	30%	21%	22%	29%	19%	21%	32%	24%	23%	25%	26%	31%	30%	15%	15%	26%	25%	25%	11%	26%	22%	15%	17%	24%	6%	33%	21%
NET UNFAVORABLE	37%	40%	18%	60%	37%	19%	14%	68%	48%	52%	36%	39%	28%	33%	39%	49%	29%	31%	38%	49%	37%	30%	48%	30%	36%	29%	50%	23%	38%	32%	46%	40%	34%	43%	32%	42%	32%	44%	30%	41%	42%	27%	65%	40%	17%	42%	34%	31%	38%	33%	32%	44%	35%	30%	35%	39%	43%	41%	26%	24%	39%	45%	35%	19%	36%	35%	30%	25%	33%	42%	44%	31%
Never heard of them	4%	1%	1%	5%	5%	10%	3%	4%	9%	0%	2%	5%	10%	2%	2%	2%	9%	4%	2%	2%	3%	5%	7%	2%	3%	4%	0%	0%	3%	7%	12%	5%	2%	5%	3%	5%	4%	3%	6%	1%	4%	0%	6%	5%	1%	4%	4%	3%	1%	4%	2%	7%	4%	3%	4%	4%	2%	3%	6%	4%	2%	2%	4%	3%	2%	5%	3%	4%	4%	32%	4%	2%
No opinion	13%	10%	8%	11%	18%	46%	9%	9%	6%	12%	10%	15%	14%	15%	15%	5%	17%	15%	14%	5%	11%	21%	8%	25%	7%	11%	10%	30%	14%	34%	7%	18%	14%	13%	12%	12%	17%	7%	18%	10%	8%	45%	8%	18%	10%	11%	15%	13%	8%	13%	10%	14%	16%	16%	11%	15%	8%	10%	4%	6%	4%	4%	19%	31%	6%	11%	6%	5%	5%	0%	17%	25%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r9: Hakeem Jeffries - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	26%	40%	22%	35%	23%	7%	21%	40%	19%	8%	29%	23%	25%	28%	23%	29%	25%	28%	24%	29%	25%	34%	25%	20%	30%	35%	29%	18%	22%	33%	21%	22%	30%	20%	27%	27%	20%	35%	19%	24%	35%	8%	40%	23%	20%	26%	30%	19%	29%	34%	24%	24%	26%	16%	31%	22%	31%	32%	31%	36%	37%	24%	21%	8%	35%	31%	30%	36%	41%	6%	23%	18%
Very favorable	9%	14%	6%	17%	5%	0%	5%	17%	3%	8%	10%	8%	7%	9%	7%	13%	8%	8%	8%	13%	9%	10%	7%	6%	11%	10%	7%	6%	8%	10%	7%	6%	10%	7%	9%	9%	6%	13%	6%	9%	13%	0%	19%	6%	5%	9%	11%	6%	10%	11%	7%	9%	10%	6%	10%	8%	11%	11%	13%	13%	12%	8%	7%	3%	12%	12%	14%	13%	17%	6%	8%	6%
Favorable	17%	26%	16%	18%	18%	7%	16%	22%	16%	0%	20%	15%	18%	18%	16%	16%	17%	19%	16%	16%	16%	24%	17%	13%	19%	25%	22%	12%	13%	23%	14%	15%	20%	13%	18%	18%	14%	22%	13%	16%	23%	8%	21%	17%	15%	17%	20%	13%	19%	23%	17%	15%	17%	10%	20%	14%	20%	21%	18%	23%	25%	16%	14%	5%	22%	19%	17%	23%	24%	0%	15%	12%
Unfavorable	10%	10%	11%	10%	9%	2%	11%	11%	13%	16%	11%	9%	11%	12%	8%	9%	9%	14%	8%	9%	10%	10%	7%	15%	11%	17%	5%	15%	9%	3%	8%	15%	8%	12%	8%	12%	8%	12%	9%	10%	11%	0%	10%	9%	10%	9%	12%	8%	11%	13%	9%	8%	10%	7%	11%	8%	12%	9%	14%	15%	11%	11%	4%	11%	11%	11%	17%	15%	16%	0%	6%	6%
Very unfavorable	17%	19%	26%	10%	14%	21%	27%	10%	21%	18%	20%	15%	15%	12%	16%	27%	15%	11%	16%	27%	19%	10%	20%	11%	24%	13%	13%	10%	14%	6%	26%	13%	21%	17%	17%	15%	16%	19%	16%	20%	16%	17%	10%	12%	28%	20%	11%	21%	24%	12%	23%	16%	10%	19%	15%	19%	21%	18%	21%	16%	23%	27%	13%	20%	20%	17%	16%	16%	17%	29%	15%	17%
NET UNFAVORABLE	27%	29%	37%	21%	23%	23%	38%	21%	34%	34%	31%	24%	25%	24%	24%	36%	25%	25%	24%	36%	29%	20%	27%	26%	34%	29%	18%	25%	23%	9%	35%	28%	29%	29%	26%	27%	24%	32%	25%	31%	27%	17%	20%	21%	38%	29%	23%	29%	34%	25%	33%	25%	20%	26%	27%	27%	33%	27%	36%	31%	34%	39%	17%	31%	31%	29%	33%	32%	33%	29%	21%	23%
Never heard of them	23%	9%	19%	23%	25%	29%	20%	19%	27%	46%	21%	24%	30%	23%	23%	15%	30%	24%	23%	15%	22%	25%	25%	22%	20%	23%	24%	25%	24%	28%	25%	18%	19%	24%	24%	22%	28%	14%	27%	23%	17%	30%	21%	27%	19%	21%	23%	27%	20%	22%	23%	22%	23%	30%	20%	25%	15%	20%	15%	14%	10%	14%	32%	21%	16%	20%	19%	16%	12%	54%	27%	26%
No opinion	24%	21%	22%	21%	29%	40%	21%	20%	20%	11%	19%	29%	19%	25%	31%	20%	20%	23%	29%	20%	24%	21%	23%	32%	17%	13%	29%	32%	31%	31%	19%	32%	23%	26%	23%	24%	27%	20%	28%	22%	21%	46%	18%	29%	23%	24%	24%	25%	18%	19%	20%	29%	30%	28%	23%	26%	20%	22%	19%	18%	19%	23%	30%	40%	18%	21%	18%	16%	14%	10%	29%	33%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r10: Pete Hegseth - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	28%	39%	50%	11%	22%	7%	51%	9%	21%	4%	37%	20%	27%	24%	26%	38%	25%	26%	25%	38%	31%	20%	23%	26%	41%	24%	31%	30%	22%	16%	17%	19%	34%	21%	33%	24%	25%	34%	20%	30%	35%	20%	11%	16%	51%	30%	27%	26%	40%	36%	30%	21%	17%	22%	31%	26%	36%	33%	39%	43%	39%	34%	21%	15%	38%	34%	38%	41%	36%	12%	20%	24%
Very favorable	14%	18%	28%	5%	10%	1%	28%	3%	7%	0%	18%	11%	12%	10%	15%	21%	14%	10%	13%	21%	16%	11%	11%	13%	21%	11%	11%	13%	11%	10%	11%	13%	17%	11%	17%	11%	13%	16%	10%	16%	17%	18%	5%	6%	28%	17%	12%	13%	21%	14%	16%	13%	10%	10%	16%	13%	18%	17%	20%	17%	18%	22%	11%	5%	19%	20%	17%	19%	20%	12%	10%	12%
Favorable	14%	21%	22%	7%	12%	5%	23%	6%	14%	4%	19%	9%	15%	14%	11%	17%	11%	16%	12%	17%	15%	10%	12%	13%	21%	13%	20%	17%	10%	6%	6%	6%	17%	10%	15%	13%	12%	17%	10%	14%	18%	2%	6%	10%	23%	13%	15%	13%	19%	22%	15%	8%	8%	12%	16%	12%	18%	16%	19%	26%	21%	12%	9%	10%	19%	14%	21%	23%	16%	0%	10%	12%
Unfavorable	9%	12%	9%	8%	9%	4%	9%	9%	9%	8%	10%	8%	10%	10%	8%	6%	9%	13%	7%	6%	8%	11%	10%	9%	8%	15%	10%	10%	7%	6%	10%	8%	6%	8%	8%	11%	8%	10%	7%	10%	9%	10%	8%	11%	7%	7%	12%	8%	8%	13%	9%	6%	10%	7%	9%	8%	9%	8%	13%	14%	10%	9%	6%	4%	10%	10%	14%	13%	17%	10%	6%	4%
Very unfavorable	23%	22%	7%	39%	25%	6%	7%	48%	29%	33%	22%	25%	16%	19%	24%	34%	17%	17%	23%	34%	24%	16%	24%	25%	23%	17%	22%	16%	25%	15%	26%	38%	21%	29%	20%	25%	19%	29%	20%	23%	26%	20%	46%	25%	7%	28%	19%	18%	26%	15%	21%	29%	24%	15%	23%	23%	31%	27%	20%	14%	29%	30%	15%	15%	24%	21%	19%	16%	20%	24%	24%	25%
NET UNFAVORABLE	32%	34%	16%	48%	34%	10%	15%	57%	38%	42%	31%	32%	26%	29%	32%	40%	26%	30%	30%	40%	32%	27%	34%	34%	31%	32%	32%	26%	33%	20%	35%	47%	27%	36%	29%	36%	27%	39%	27%	33%	35%	30%	54%	36%	13%	35%	31%	25%	34%	28%	30%	35%	34%	22%	32%	32%	40%	34%	33%	28%	39%	39%	21%	20%	34%	31%	33%	30%	37%	34%	30%	28%
Never heard of them	20%	12%	16%	24%	20%	28%	13%	21%	20%	39%	15%	24%	27%	22%	21%	9%	28%	21%	22%	9%	17%	29%	27%	18%	12%	24%	17%	21%	21%	36%	35%	14%	16%	24%	19%	21%	25%	12%	28%	19%	14%	12%	22%	23%	16%	18%	19%	26%	13%	14%	22%	23%	24%	30%	18%	21%	10%	16%	15%	12%	8%	5%	31%	19%	15%	17%	16%	15%	15%	44%	25%	20%
No opinion	20%	15%	18%	17%	24%	55%	21%	14%	21%	15%	17%	23%	21%	25%	21%	13%	20%	23%	22%	13%	20%	23%	16%	22%	15%	20%	21%	23%	25%	28%	13%	20%	23%	19%	20%	20%	23%	15%	26%	18%	15%	37%	13%	25%	20%	17%	23%	22%	13%	22%	17%	21%	24%	26%	19%	21%	15%	17%	13%	17%	14%	22%	27%	47%	14%	18%	13%	14%	11%	10%	25%	28%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r11: Tulsi Gabbard - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	28%	42%	48%	13%	21%	14%	48%	11%	28%	10%	37%	19%	21%	28%	27%	36%	19%	30%	25%	36%	31%	20%	20%	27%	41%	27%	27%	30%	22%	11%	14%	23%	31%	21%	31%	27%	24%	33%	20%	28%	35%	37%	14%	15%	49%	28%	27%	27%	39%	35%	34%	19%	19%	20%	30%	25%	35%	33%	44%	42%	40%	43%	19%	15%	38%	34%	40%	41%	39%	12%	19%	24%
Very favorable	13%	17%	26%	5%	8%	3%	24%	5%	8%	0%	17%	10%	8%	10%	16%	19%	7%	11%	14%	19%	15%	9%	8%	18%	19%	12%	7%	22%	11%	5%	9%	11%	14%	8%	15%	15%	12%	15%	9%	14%	16%	30%	5%	5%	27%	14%	11%	14%	19%	14%	19%	10%	8%	11%	15%	12%	17%	17%	22%	16%	19%	26%	9%	9%	18%	19%	23%	17%	17%	0%	9%	13%
Favorable	14%	25%	22%	9%	13%	11%	24%	7%	20%	10%	20%	10%	13%	18%	11%	17%	11%	19%	11%	17%	16%	11%	12%	10%	22%	16%	21%	8%	11%	6%	5%	12%	17%	13%	16%	12%	12%	18%	11%	14%	19%	7%	9%	10%	22%	14%	16%	12%	20%	22%	16%	9%	11%	10%	15%	14%	18%	16%	22%	25%	21%	17%	10%	7%	20%	15%	17%	24%	22%	12%	11%	11%
Unfavorable	10%	9%	9%	11%	8%	0%	8%	11%	15%	17%	10%	9%	13%	10%	6%	9%	13%	13%	7%	9%	9%	10%	13%	5%	11%	11%	10%	3%	8%	9%	16%	8%	10%	9%	10%	9%	8%	12%	7%	10%	12%	4%	9%	12%	7%	10%	10%	8%	10%	11%	9%	10%	10%	7%	12%	8%	11%	9%	14%	19%	16%	12%	4%	2%	10%	12%	19%	15%	20%	13%	5%	9%
Very unfavorable	18%	16%	7%	30%	18%	6%	7%	35%	17%	12%	17%	19%	18%	12%	19%	23%	21%	11%	18%	23%	17%	15%	24%	18%	15%	17%	26%	14%	18%	13%	24%	23%	17%	22%	16%	18%	15%	22%	16%	20%	18%	8%	38%	17%	6%	21%	17%	12%	19%	14%	14%	22%	20%	10%	16%	20%	21%	19%	12%	9%	18%	13%	16%	17%	18%	16%	12%	10%	17%	6%	21%	12%
NET UNFAVORABLE	27%	25%	16%	41%	27%	6%	15%	47%	32%	28%	27%	28%	31%	22%	26%	32%	33%	23%	25%	32%	26%	25%	38%	23%	26%	27%	35%	17%	26%	21%	40%	31%	27%	31%	25%	27%	23%	33%	24%	30%	30%	12%	47%	29%	13%	31%	27%	20%	30%	25%	23%	32%	29%	16%	27%	27%	32%	28%	26%	28%	34%	25%	20%	19%	28%	28%	31%	25%	37%	20%	26%	21%
Never heard of them	22%	14%	17%	24%	24%	25%	16%	22%	12%	45%	16%	27%	26%	24%	23%	13%	26%	22%	25%	13%	20%	30%	20%	23%	14%	27%	10%	24%	26%	34%	27%	21%	17%	22%	21%	25%	26%	16%	28%	22%	15%	12%	22%	27%	17%	19%	21%	28%	13%	19%	19%	25%	24%	36%	20%	23%	16%	19%	13%	13%	11%	14%	31%	20%	19%	19%	12%	15%	13%	36%	26%	23%
No opinion	23%	19%	19%	21%	28%	56%	20%	19%	28%	17%	20%	26%	22%	26%	25%	20%	22%	25%	25%	20%	23%	25%	23%	27%	19%	19%	27%	29%	26%	33%	19%	25%	24%	25%	23%	21%	27%	17%	28%	21%	20%	38%	17%	29%	22%	22%	24%	25%	19%	21%	23%	24%	28%	27%	22%	24%	17%	20%	17%	17%	15%	18%	30%	45%	15%	18%	17%	19%	11%	32%	29%	32%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r12: Pam Bondi - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	28%	42%	50%	12%	22%	9%	51%	10%	15%	10%	36%	21%	24%	26%	27%	37%	24%	26%	26%	37%	32%	20%	21%	25%	41%	22%	31%	23%	23%	18%	14%	27%	32%	21%	32%	26%	23%	36%	21%	28%	36%	32%	13%	16%	50%	28%	31%	25%	38%	36%	29%	19%	25%	21%	32%	25%	36%	31%	45%	39%	45%	30%	20%	17%	39%	35%	44%	44%	36%	36%	19%	23%
Very favorable	15%	17%	29%	5%	10%	0%	29%	3%	8%	0%	17%	12%	11%	8%	15%	25%	12%	8%	13%	25%	17%	8%	9%	12%	21%	10%	12%	11%	14%	5%	6%	14%	18%	11%	17%	12%	13%	17%	10%	15%	18%	18%	4%	6%	29%	16%	13%	14%	19%	15%	18%	13%	10%	12%	16%	13%	20%	17%	20%	16%	22%	24%	11%	5%	20%	20%	21%	16%	15%	17%	10%	13%
Favorable	14%	24%	21%	7%	12%	9%	23%	7%	7%	10%	19%	9%	13%	17%	12%	13%	12%	17%	13%	13%	14%	12%	12%	12%	21%	12%	19%	12%	9%	13%	7%	13%	14%	9%	16%	14%	10%	19%	11%	13%	18%	15%	9%	10%	21%	13%	18%	10%	20%	21%	11%	6%	15%	10%	15%	12%	16%	14%	24%	23%	23%	6%	9%	12%	19%	15%	22%	28%	21%	19%	9%	10%
Unfavorable	9%	9%	8%	11%	7%	2%	7%	11%	7%	2%	11%	7%	14%	9%	6%	7%	14%	12%	6%	7%	8%	10%	11%	7%	10%	15%	14%	10%	6%	5%	9%	4%	9%	9%	9%	9%	8%	10%	7%	9%	11%	4%	9%	10%	8%	8%	9%	10%	11%	12%	12%	6%	7%	8%	9%	8%	10%	9%	12%	13%	11%	9%	6%	2%	14%	12%	11%	14%	21%	13%	5%	4%
Very unfavorable	18%	15%	4%	31%	22%	1%	4%	38%	20%	26%	17%	19%	12%	16%	18%	26%	12%	13%	18%	26%	19%	14%	17%	18%	19%	16%	11%	12%	19%	11%	21%	25%	17%	22%	17%	17%	16%	21%	16%	20%	18%	13%	37%	18%	5%	22%	15%	12%	20%	12%	17%	24%	18%	7%	17%	18%	22%	19%	13%	12%	16%	23%	15%	15%	17%	16%	9%	12%	15%	6%	21%	16%
NET UNFAVORABLE	27%	25%	12%	42%	29%	3%	11%	49%	27%	28%	28%	25%	26%	25%	25%	32%	26%	25%	24%	32%	27%	24%	28%	25%	29%	31%	25%	22%	25%	16%	31%	29%	27%	31%	25%	25%	24%	30%	23%	29%	29%	17%	46%	28%	13%	30%	24%	21%	31%	24%	29%	29%	25%	15%	27%	27%	32%	29%	25%	25%	27%	32%	21%	17%	31%	28%	20%	25%	36%	20%	26%	20%
Never heard of them	23%	14%	20%	27%	23%	38%	18%	23%	30%	39%	19%	27%	31%	24%	24%	14%	30%	26%	25%	14%	19%	33%	33%	24%	14%	31%	25%	30%	24%	36%	39%	16%	20%	25%	20%	29%	29%	15%	31%	25%	15%	17%	23%	29%	17%	21%	22%	30%	16%	20%	25%	26%	25%	34%	21%	26%	15%	21%	16%	18%	13%	14%	32%	26%	14%	19%	22%	19%	20%	32%	29%	27%
No opinion	22%	20%	18%	19%	26%	50%	19%	17%	27%	24%	17%	26%	20%	25%	24%	17%	20%	23%	25%	17%	22%	22%	17%	26%	16%	16%	19%	25%	28%	30%	16%	28%	22%	24%	22%	19%	23%	19%	26%	18%	20%	33%	17%	27%	20%	21%	22%	24%	15%	19%	17%	26%	26%	30%	21%	23%	17%	19%	14%	18%	15%	24%	27%	40%	16%	19%	14%	12%	9%	13%	26%	31%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r13: U.S. military - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	82%	84%	93%	75%	79%	41%	90%	80%	50%	60%	85%	79%	69%	78%	85%	96%	67%	73%	85%	96%	86%	70%	72%	83%	88%	73%	79%	90%	84%	67%	66%	74%	81%	82%	84%	79%	81%	83%	77%	84%	85%	79%	75%	78%	90%	84%	75%	88%	89%	78%	87%	79%	71%	89%	84%	80%	88%	86%	83%	83%	85%	86%	79%	56%	85%	84%	82%	81%	80%	84%	81%	77%
Very favorable	52%	47%	66%	42%	47%	23%	64%	44%	34%	35%	55%	49%	35%	46%	59%	66%	34%	40%	58%	66%	56%	41%	44%	44%	59%	47%	53%	42%	54%	32%	38%	46%	49%	52%	53%	51%	53%	50%	48%	57%	52%	46%	41%	46%	65%	51%	44%	65%	55%	49%	66%	47%	40%	64%	54%	50%	56%	54%	55%	54%	53%	50%	51%	36%	50%	52%	51%	46%	44%	39%	54%	47%
Favorable	30%	37%	26%	33%	32%	17%	25%	36%	16%	25%	30%	30%	34%	31%	26%	29%	33%	33%	27%	29%	30%	30%	28%	40%	29%	26%	26%	48%	30%	34%	29%	28%	31%	30%	31%	28%	28%	33%	30%	27%	33%	33%	34%	33%	25%	33%	30%	23%	33%	29%	21%	32%	31%	25%	30%	30%	32%	33%	28%	29%	32%	36%	28%	20%	34%	31%	31%	35%	36%	45%	27%	31%
Unfavorable	5%	9%	1%	10%	3%	8%	3%	7%	9%	14%	4%	5%	10%	4%	3%	2%	9%	6%	3%	2%	4%	6%	9%	1%	4%	7%	4%	0%	4%	5%	12%	3%	6%	4%	4%	5%	4%	5%	4%	5%	5%	0%	8%	5%	2%	5%	4%	3%	5%	4%	3%	6%	5%	2%	4%	5%	5%	4%	7%	6%	5%	6%	3%	6%	6%	6%	8%	7%	8%	3%	4%	2%
Very unfavorable	4%	1%	2%	5%	4%	8%	4%	4%	20%	14%	4%	5%	8%	6%	2%	1%	9%	8%	2%	1%	3%	7%	7%	3%	2%	8%	7%	0%	4%	4%	7%	8%	3%	4%	4%	5%	4%	4%	6%	3%	4%	1%	6%	3%	4%	4%	5%	2%	3%	5%	2%	5%	4%	3%	4%	5%	3%	3%	6%	6%	4%	3%	3%	4%	4%	2%	7%	6%	6%	0%	4%	2%
NET UNFAVORABLE	9%	10%	4%	15%	7%	17%	6%	11%	29%	28%	8%	10%	18%	10%	5%	2%	18%	14%	5%	2%	7%	13%	15%	4%	6%	16%	11%	0%	8%	9%	19%	11%	9%	8%	8%	11%	8%	9%	10%	8%	9%	1%	14%	9%	5%	10%	9%	5%	8%	9%	5%	12%	9%	5%	8%	9%	8%	7%	13%	12%	9%	8%	6%	10%	10%	8%	15%	13%	14%	3%	8%	4%
Never heard of them	1%	1%	0%	2%	1%	0%	1%	1%	7%	0%	1%	1%	1%	2%	1%	0%	1%	3%	1%	0%	1%	1%	2%	0%	1%	0%	3%	0%	1%	3%	1%	0%	0%	1%	2%	1%	1%	1%	2%	1%	1%	0%	2%	1%	0%	1%	2%	1%	1%	1%	1%	1%	3%	1%	1%	1%	1%	1%	1%	1%	1%	0%	1%	1%	1%	1%	0%	3%	1%	0%	1%	1%
No opinion	8%	4%	3%	8%	13%	43%	3%	8%	14%	12%	7%	10%	12%	10%	9%	2%	14%	10%	9%	2%	6%	15%	11%	12%	5%	10%	8%	10%	7%	22%	13%	15%	10%	9%	7%	9%	10%	7%	12%	8%	5%	20%	9%	12%	4%	6%	14%	6%	3%	12%	7%	9%	16%	5%	6%	10%	4%	6%	3%	3%	4%	5%	13%	32%	4%	7%	3%	4%	5%	12%	10%	19%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r14: U.S. Army - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	82%	86%	93%	76%	78%	44%	90%	81%	62%	62%	86%	79%	69%	78%	87%	95%	66%	74%	86%	95%	86%	75%	73%	77%	87%	82%	86%	82%	85%	67%	64%	71%	79%	82%	85%	80%	82%	83%	78%	84%	85%	82%	77%	76%	91%	85%	74%	88%	90%	78%	88%	80%	69%	88%	85%	79%	87%	85%	84%	84%	85%	83%	80%	58%	85%	84%	80%	84%	81%	53%	83%	76%
Very favorable	52%	54%	65%	44%	46%	23%	65%	44%	36%	39%	54%	49%	38%	45%	59%	64%	37%	43%	56%	64%	56%	40%	44%	45%	57%	46%	53%	50%	55%	32%	37%	39%	48%	53%	53%	50%	53%	50%	47%	58%	51%	46%	44%	44%	64%	53%	43%	61%	58%	43%	63%	49%	43%	59%	55%	49%	55%	54%	58%	57%	54%	54%	51%	33%	53%	53%	52%	51%	53%	36%	52%	46%
Favorable	30%	32%	28%	32%	32%	21%	25%	37%	26%	23%	31%	30%	30%	33%	28%	31%	29%	32%	30%	31%	30%	36%	29%	32%	30%	36%	32%	32%	29%	35%	27%	32%	31%	29%	32%	30%	29%	32%	31%	26%	33%	36%	33%	32%	27%	32%	31%	27%	32%	35%	24%	32%	26%	29%	31%	30%	33%	32%	26%	27%	31%	29%	30%	25%	31%	31%	28%	33%	28%	17%	31%	30%
Unfavorable	4%	6%	2%	7%	2%	10%	3%	6%	6%	0%	4%	4%	7%	5%	3%	2%	6%	7%	3%	2%	4%	3%	7%	4%	5%	4%	0%	3%	3%	2%	12%	5%	7%	2%	2%	6%	3%	5%	3%	3%	6%	0%	6%	5%	2%	5%	5%	1%	4%	6%	1%	5%	4%	2%	4%	4%	5%	4%	7%	7%	6%	6%	3%	2%	6%	4%	10%	6%	9%	3%	3%	1%
Very unfavorable	4%	2%	1%	7%	6%	6%	3%	6%	16%	14%	3%	6%	10%	6%	2%	1%	10%	8%	2%	1%	4%	5%	8%	2%	2%	6%	7%	0%	5%	5%	8%	4%	4%	6%	4%	4%	5%	4%	6%	4%	3%	1%	7%	5%	2%	4%	5%	4%	3%	3%	4%	5%	7%	5%	4%	5%	3%	3%	6%	5%	4%	0%	4%	9%	4%	3%	6%	6%	8%	0%	4%	2%
NET UNFAVORABLE	9%	9%	3%	14%	8%	17%	6%	12%	22%	14%	7%	10%	17%	11%	4%	3%	16%	15%	5%	3%	8%	8%	15%	6%	7%	9%	7%	3%	8%	7%	20%	10%	11%	8%	7%	10%	8%	10%	9%	7%	10%	1%	13%	10%	4%	9%	10%	5%	7%	9%	4%	11%	11%	7%	8%	9%	8%	7%	13%	12%	10%	6%	6%	11%	10%	7%	16%	13%	16%	3%	7%	4%
Never heard of them	1%	1%	0%	1%	1%	0%	1%	0%	0%	0%	0%	1%	1%	1%	0%	0%	1%	1%	0%	0%	1%	1%	0%	0%	1%	0%	0%	0%	1%	2%	0%	0%	1%	0%	1%	0%	1%	0%	1%	0%	1%	0%	1%	1%	0%	0%	1%	0%	0%	1%	1%	1%	2%	0%	1%	1%	0%	0%	0%	1%	1%	0%	1%	3%	0%	0%	1%	1%	1%	0%	1%	0%
No opinion	9%	5%	3%	9%	13%	40%	4%	7%	16%	24%	7%	10%	13%	10%	9%	2%	17%	10%	8%	2%	6%	15%	12%	17%	5%	9%	8%	15%	6%	24%	15%	20%	8%	10%	8%	10%	10%	7%	12%	9%	5%	17%	9%	13%	4%	6%	15%	6%	3%	12%	8%	8%	18%	5%	6%	11%	5%	7%	3%	3%	4%	10%	13%	28%	5%	8%	3%	3%	2%	44%	9%	20%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r15: U.S. Navy - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	82%	90%	93%	76%	80%	38%	91%	81%	53%	62%	85%	80%	68%	78%	87%	96%	67%	74%	86%	96%	87%	70%	72%	80%	89%	73%	81%	85%	85%	67%	66%	74%	81%	83%	83%	81%	81%	84%	77%	84%	86%	79%	76%	79%	90%	85%	74%	88%	90%	77%	87%	81%	71%	89%	86%	79%	89%	88%	84%	85%	88%	86%	79%	56%	85%	85%	84%	82%	85%	88%	82%	78%
Very favorable	51%	50%	62%	43%	47%	25%	62%	44%	37%	34%	53%	48%	34%	44%	58%	65%	31%	41%	56%	65%	55%	39%	42%	45%	57%	44%	48%	49%	53%	33%	38%	39%	50%	52%	50%	51%	50%	51%	46%	54%	52%	46%	42%	44%	62%	51%	44%	59%	56%	45%	61%	47%	43%	57%	55%	47%	55%	52%	52%	53%	51%	54%	49%	39%	51%	51%	51%	52%	43%	36%	52%	48%
Favorable	32%	40%	30%	33%	33%	13%	29%	37%	16%	28%	32%	32%	34%	33%	29%	31%	36%	33%	30%	31%	32%	31%	30%	36%	32%	29%	33%	36%	32%	34%	28%	35%	32%	32%	33%	30%	31%	33%	31%	30%	34%	33%	34%	35%	27%	34%	31%	29%	34%	33%	25%	33%	28%	31%	31%	32%	34%	36%	31%	32%	37%	32%	30%	17%	34%	34%	33%	30%	42%	52%	30%	31%
Unfavorable	4%	5%	3%	6%	3%	8%	3%	5%	15%	14%	4%	4%	9%	5%	3%	1%	7%	8%	3%	1%	3%	6%	6%	5%	4%	8%	0%	5%	3%	4%	11%	6%	4%	2%	4%	6%	4%	5%	4%	2%	7%	0%	6%	5%	3%	4%	7%	2%	3%	7%	2%	4%	6%	2%	4%	4%	5%	3%	6%	7%	6%	3%	3%	2%	5%	4%	8%	7%	6%	0%	3%	2%
Very unfavorable	4%	0%	1%	8%	3%	11%	2%	5%	16%	0%	3%	4%	8%	6%	1%	1%	10%	6%	2%	1%	3%	6%	10%	1%	2%	7%	9%	0%	3%	5%	10%	1%	3%	4%	5%	3%	4%	4%	6%	4%	2%	1%	7%	3%	3%	4%	4%	4%	3%	3%	4%	5%	4%	3%	3%	5%	2%	2%	6%	4%	3%	3%	3%	6%	5%	2%	3%	6%	5%	0%	4%	2%
NET UNFAVORABLE	8%	5%	4%	14%	6%	19%	5%	11%	31%	14%	7%	9%	17%	11%	4%	2%	16%	15%	4%	2%	6%	12%	16%	6%	6%	15%	9%	5%	6%	9%	21%	7%	8%	6%	9%	9%	8%	8%	10%	6%	9%	1%	12%	8%	5%	8%	10%	6%	6%	10%	6%	9%	10%	6%	7%	9%	7%	5%	12%	11%	8%	6%	6%	8%	10%	6%	11%	13%	11%	0%	7%	3%
Never heard of them	1%	1%	1%	1%	1%	0%	1%	1%	0%	0%	0%	1%	1%	1%	0%	0%	1%	2%	0%	0%	1%	2%	0%	0%	0%	1%	0%	0%	1%	3%	0%	0%	1%	1%	1%	1%	1%	1%	1%	0%	1%	0%	1%	1%	0%	1%	2%	0%	0%	0%	1%	1%	3%	0%	1%	1%	1%	0%	0%	1%	0%	0%	1%	3%	0%	1%	1%	2%	1%	0%	1%	1%
No opinion	9%	4%	3%	9%	13%	43%	4%	8%	16%	24%	7%	11%	14%	10%	9%	2%	16%	9%	9%	2%	6%	15%	12%	14%	5%	11%	10%	10%	8%	21%	13%	19%	10%	10%	7%	9%	10%	6%	12%	9%	4%	20%	10%	12%	4%	7%	14%	6%	4%	12%	7%	9%	17%	5%	6%	11%	4%	6%	5%	3%	4%	8%	13%	33%	5%	7%	3%	3%	3%	12%	10%	18%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r16: U.S. Marines - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	83%	87%	93%	78%	79%	46%	89%	83%	60%	62%	86%	80%	70%	78%	88%	95%	68%	74%	87%	95%	86%	74%	74%	81%	88%	78%	86%	84%	85%	68%	65%	77%	83%	82%	84%	81%	82%	85%	78%	84%	86%	82%	77%	79%	91%	85%	75%	90%	90%	78%	89%	80%	72%	90%	86%	80%	89%	87%	82%	85%	87%	89%	79%	62%	88%	86%	80%	84%	80%	53%	82%	79%
Very favorable	52%	52%	66%	44%	45%	25%	63%	45%	38%	28%	55%	48%	35%	42%	61%	67%	33%	39%	58%	67%	56%	40%	43%	42%	59%	47%	54%	45%	54%	31%	36%	38%	51%	53%	52%	50%	52%	51%	47%	56%	53%	46%	41%	44%	66%	54%	42%	61%	60%	45%	61%	48%	40%	60%	54%	50%	57%	54%	54%	52%	52%	58%	51%	37%	52%	52%	50%	49%	41%	36%	54%	48%
Favorable	31%	35%	27%	34%	35%	21%	26%	37%	22%	34%	31%	32%	34%	36%	26%	29%	35%	35%	29%	29%	30%	34%	30%	39%	29%	32%	32%	39%	31%	37%	29%	38%	32%	29%	33%	31%	30%	34%	32%	29%	33%	36%	36%	34%	25%	31%	33%	29%	30%	33%	28%	32%	32%	30%	32%	30%	32%	33%	28%	33%	35%	31%	29%	25%	36%	33%	31%	35%	38%	17%	28%	31%
Unfavorable	5%	8%	3%	7%	4%	8%	4%	6%	10%	0%	4%	5%	8%	6%	3%	1%	7%	9%	3%	1%	4%	3%	10%	2%	4%	4%	0%	3%	4%	2%	17%	1%	5%	4%	4%	6%	4%	6%	4%	4%	6%	0%	9%	4%	2%	5%	6%	2%	3%	6%	2%	7%	5%	2%	5%	4%	4%	5%	8%	7%	6%	4%	3%	2%	5%	5%	10%	10%	12%	3%	3%	1%
Very unfavorable	3%	0%	1%	4%	4%	6%	2%	3%	15%	14%	3%	3%	7%	4%	1%	1%	7%	6%	2%	1%	2%	6%	6%	2%	2%	7%	7%	0%	2%	5%	5%	5%	2%	3%	3%	4%	4%	2%	5%	3%	2%	1%	4%	3%	3%	3%	4%	2%	3%	4%	2%	3%	4%	2%	2%	4%	2%	2%	5%	4%	2%	0%	3%	6%	3%	2%	5%	3%	4%	0%	3%	1%
NET UNFAVORABLE	8%	8%	4%	11%	8%	14%	6%	9%	24%	14%	7%	8%	15%	11%	4%	2%	13%	14%	5%	2%	6%	9%	15%	4%	6%	11%	7%	3%	6%	7%	22%	6%	7%	7%	7%	10%	7%	8%	8%	7%	8%	1%	12%	8%	5%	8%	10%	4%	6%	10%	4%	10%	9%	4%	7%	8%	6%	7%	13%	11%	8%	4%	5%	8%	8%	7%	14%	13%	15%	3%	6%	3%
Never heard of them	1%	2%	1%	1%	1%	0%	1%	1%	0%	0%	0%	2%	3%	2%	0%	0%	3%	2%	0%	0%	1%	1%	0%	0%	0%	0%	0%	0%	2%	2%	0%	0%	1%	1%	1%	1%	1%	1%	1%	0%	2%	0%	2%	1%	0%	1%	2%	0%	0%	1%	0%	2%	4%	0%	1%	1%	0%	0%	1%	1%	1%	0%	1%	1%	0%	1%	3%	1%	2%	0%	1%	1%
No opinion	8%	4%	3%	10%	12%	40%	3%	7%	16%	24%	7%	10%	13%	10%	8%	3%	16%	10%	8%	3%	6%	16%	11%	15%	5%	10%	8%	13%	7%	22%	13%	17%	9%	10%	7%	8%	10%	6%	12%	8%	4%	17%	9%	12%	4%	7%	13%	6%	4%	11%	7%	9%	16%	5%	5%	11%	4%	5%	4%	2%	3%	8%	14%	29%	4%	7%	2%	3%	3%	44%	11%	18%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r17: U.S. Air Force - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	82%	88%	91%	75%	80%	38%	89%	80%	60%	78%	84%	79%	65%	79%	86%	96%	61%	75%	86%	96%	86%	70%	73%	75%	88%	73%	76%	83%	84%	67%	71%	64%	79%	82%	83%	81%	80%	84%	76%	83%	87%	74%	77%	78%	88%	84%	73%	87%	88%	75%	88%	81%	72%	86%	85%	78%	89%	86%	83%	84%	86%	87%	78%	54%	85%	84%	85%	80%	80%	56%	81%	76%
Very favorable	50%	43%	64%	41%	44%	25%	61%	43%	38%	34%	52%	48%	32%	44%	56%	65%	30%	39%	55%	65%	54%	39%	39%	45%	54%	47%	44%	49%	54%	29%	34%	40%	47%	55%	49%	47%	50%	49%	44%	58%	49%	46%	42%	42%	62%	50%	43%	59%	53%	45%	61%	47%	41%	58%	53%	47%	54%	53%	53%	51%	48%	50%	47%	23%	50%	51%	50%	48%	41%	36%	50%	45%
Favorable	32%	45%	28%	35%	35%	13%	28%	37%	22%	44%	32%	32%	33%	35%	29%	30%	31%	36%	31%	30%	32%	31%	35%	30%	33%	25%	32%	35%	30%	37%	37%	24%	32%	27%	34%	33%	30%	35%	32%	25%	38%	28%	35%	36%	26%	34%	30%	28%	35%	30%	28%	34%	31%	28%	32%	32%	35%	34%	30%	33%	38%	38%	31%	31%	36%	33%	35%	33%	39%	20%	31%	31%
Unfavorable	5%	5%	3%	9%	2%	13%	3%	7%	6%	0%	5%	5%	10%	5%	4%	1%	9%	7%	4%	1%	4%	5%	12%	2%	4%	8%	9%	0%	3%	2%	13%	5%	8%	3%	4%	6%	5%	5%	5%	5%	5%	0%	7%	4%	4%	4%	7%	4%	3%	8%	5%	5%	5%	3%	5%	5%	4%	3%	9%	6%	6%	5%	3%	12%	7%	4%	6%	10%	10%	0%	4%	3%
Very unfavorable	3%	1%	2%	5%	3%	6%	3%	4%	9%	0%	3%	4%	7%	4%	2%	1%	9%	4%	2%	1%	3%	6%	2%	2%	2%	7%	2%	0%	3%	6%	2%	5%	4%	4%	3%	3%	4%	3%	5%	3%	2%	1%	6%	2%	2%	3%	4%	2%	2%	4%	2%	4%	4%	1%	3%	4%	2%	2%	4%	4%	4%	0%	3%	6%	2%	2%	4%	5%	6%	0%	3%	0%
NET UNFAVORABLE	8%	6%	5%	13%	5%	19%	6%	11%	15%	0%	8%	8%	17%	9%	5%	2%	18%	11%	5%	2%	7%	11%	14%	4%	7%	14%	12%	0%	7%	7%	15%	11%	12%	7%	7%	9%	8%	8%	10%	8%	6%	1%	13%	7%	6%	8%	10%	5%	6%	12%	7%	9%	9%	4%	7%	9%	6%	5%	13%	11%	10%	5%	6%	17%	9%	6%	11%	15%	16%	0%	7%	4%
Never heard of them	1%	1%	0%	2%	2%	0%	1%	1%	9%	0%	1%	2%	2%	3%	1%	0%	2%	4%	1%	0%	1%	3%	2%	0%	0%	2%	4%	0%	2%	3%	0%	0%	0%	1%	2%	1%	1%	1%	2%	1%	2%	0%	2%	1%	2%	2%	2%	1%	2%	1%	0%	1%	2%	2%	2%	1%	1%	1%	0%	2%	1%	0%	1%	1%	1%	1%	1%	2%	1%	0%	1%	0%
No opinion	9%	5%	3%	9%	14%	43%	4%	8%	16%	22%	7%	11%	16%	10%	8%	3%	18%	10%	8%	3%	6%	16%	11%	20%	5%	11%	8%	17%	7%	22%	13%	25%	9%	11%	8%	9%	11%	7%	13%	9%	5%	25%	8%	14%	4%	7%	15%	7%	4%	13%	5%	8%	17%	8%	6%	12%	4%	7%	4%	3%	3%	8%	14%	28%	5%	9%	3%	3%	2%	44%	10%	20%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

F1r18: U.S. Space Force - Now we will show you some names and groups. Please indicate if you have a favorable or unfavorable view of that person or group - or if you've never heard of them.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET FAVORABLE	64%	79%	78%	52%	64%	18%	78%	55%	40%	70%	71%	58%	56%	60%	63%	79%	54%	58%	63%	79%	67%	56%	58%	67%	73%	62%	66%	70%	61%	48%	52%	62%	64%	59%	66%	66%	61%	68%	58%	65%	70%	44%	54%	59%	76%	64%	61%	67%	74%	67%	69%	56%	56%	66%	67%	62%	70%	68%	74%	72%	74%	69%	58%	53%	70%	69%	74%	70%	74%	53%	58%	60%
Very favorable	33%	35%	45%	26%	29%	9%	45%	24%	20%	11%	35%	32%	24%	31%	35%	43%	22%	30%	34%	43%	36%	27%	23%	33%	37%	30%	29%	35%	36%	24%	19%	30%	33%	32%	35%	32%	32%	34%	30%	36%	35%	24%	26%	25%	46%	33%	31%	37%	35%	33%	38%	32%	29%	35%	37%	30%	36%	35%	41%	40%	37%	43%	31%	25%	36%	36%	40%	38%	37%	17%	31%	28%
Favorable	31%	43%	33%	26%	34%	9%	33%	31%	20%	59%	36%	26%	32%	28%	28%	36%	32%	29%	29%	36%	30%	29%	35%	34%	36%	32%	37%	36%	25%	24%	33%	32%	31%	28%	31%	34%	29%	34%	29%	29%	35%	20%	28%	34%	30%	31%	31%	31%	39%	34%	31%	25%	27%	30%	30%	32%	33%	33%	33%	32%	37%	25%	27%	28%	34%	33%	34%	31%	36%	36%	26%	32%
Unfavorable	7%	3%	4%	11%	5%	21%	4%	10%	17%	0%	7%	7%	8%	9%	5%	5%	8%	9%	6%	5%	6%	9%	8%	5%	7%	11%	3%	3%	6%	6%	11%	8%	6%	6%	6%	9%	6%	7%	6%	6%	8%	3%	11%	8%	3%	7%	7%	5%	7%	8%	4%	8%	5%	6%	9%	5%	8%	6%	7%	9%	9%	6%	4%	2%	9%	8%	6%	10%	7%	0%	5%	7%
Very unfavorable	6%	3%	3%	11%	4%	4%	4%	9%	2%	5%	6%	6%	10%	7%	4%	2%	12%	8%	4%	2%	5%	7%	8%	6%	4%	9%	12%	7%	6%	6%	6%	6%	8%	7%	7%	2%	6%	6%	7%	6%	5%	7%	11%	5%	4%	6%	6%	6%	4%	7%	9%	7%	5%	3%	4%	8%	6%	5%	5%	4%	3%	3%	6%	8%	8%	4%	5%	7%	6%	3%	6%	2%
NET UNFAVORABLE	13%	7%	6%	22%	9%	25%	8%	19%	19%	5%	13%	13%	18%	16%	9%	7%	19%	17%	10%	7%	11%	16%	16%	11%	11%	20%	15%	10%	12%	12%	17%	14%	14%	12%	13%	12%	12%	13%	14%	12%	13%	10%	21%	13%	7%	13%	13%	11%	11%	15%	13%	15%	11%	10%	12%	13%	14%	11%	12%	13%	12%	8%	10%	10%	17%	12%	11%	16%	13%	3%	11%	9%
Never heard of them	6%	2%	5%	7%	6%	7%	4%	5%	14%	8%	5%	7%	5%	7%	7%	3%	5%	7%	7%	3%	5%	9%	9%	4%	4%	8%	6%	7%	6%	9%	10%	0%	5%	7%	5%	7%	7%	4%	6%	6%	5%	16%	6%	6%	6%	5%	7%	7%	4%	5%	6%	6%	8%	7%	5%	6%	4%	5%	6%	5%	3%	4%	8%	3%	3%	6%	4%	6%	4%	0%	8%	3%
No opinion	18%	13%	11%	19%	21%	49%	9%	20%	27%	18%	12%	23%	20%	17%	21%	12%	21%	17%	20%	12%	17%	19%	17%	18%	12%	10%	13%	13%	22%	31%	20%	24%	18%	22%	17%	15%	19%	15%	22%	17%	13%	31%	19%	22%	12%	18%	19%	15%	11%	14%	12%	23%	25%	18%	16%	19%	13%	16%	7%	10%	10%	19%	24%	34%	10%	14%	11%	9%	9%	44%	23%	27%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TQ6: Do you think the country is generally on the right track or is it off on the wrong track?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Right track	39%	48%	69%	18%	27%	16%	70%	12%	20%	17%	45%	33%	39%	41%	36%	40%	37%	43%	36%	40%	42%	34%	29%	37%	48%	46%	30%	43%	36%	18%	27%	29%	44%	32%	43%	35%	37%	42%	33%	40%	44%	30%	18%	27%	64%	35%	43%	42%	41%	54%	42%	30%	32%	41%	44%	34%	44%	39%	57%	57%	48%	40%	31%	17%	48%	41%	56%	60%	50%	26%	28%	30%
Wrong track	51%	48%	21%	77%	57%	53%	20%	83%	67%	51%	46%	55%	50%	46%	54%	52%	51%	44%	54%	52%	49%	53%	60%	46%	44%	40%	62%	47%	53%	68%	58%	44%	48%	59%	44%	56%	51%	51%	54%	50%	47%	56%	78%	59%	25%	56%	46%	44%	52%	36%	47%	59%	57%	43%	46%	54%	49%	51%	34%	33%	47%	55%	57%	52%	46%	51%	34%	34%	48%	74%	61%	53%
Unsure/Don't know	11%	4%	10%	5%	15%	32%	11%	5%	13%	32%	9%	12%	11%	13%	10%	7%	12%	13%	11%	7%	9%	14%	12%	17%	8%	14%	8%	10%	10%	14%	14%	27%	8%	9%	13%	10%	13%	7%	13%	10%	8%	13%	4%	15%	10%	9%	10%	14%	7%	10%	11%	11%	10%	16%	10%	11%	7%	10%	9%	10%	5%	5%	12%	30%	6%	8%	9%	7%	2%	0%	12%	18%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M2: In general, do you think the American economy is on the right track or is it off on the wrong track?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Right track	37%	48%	64%	18%	27%	10%	66%	12%	18%	16%	43%	31%	41%	39%	32%	36%	39%	42%	32%	36%	38%	37%	31%	35%	43%	51%	31%	39%	33%	19%	32%	29%	42%	25%	41%	35%	35%	39%	32%	36%	43%	27%	19%	24%	60%	34%	41%	36%	39%	53%	35%	30%	29%	38%	42%	32%	41%	37%	56%	55%	47%	38%	27%	22%	49%	40%	58%	58%	49%	26%	23%	27%
Wrong track	54%	49%	26%	77%	60%	66%	22%	84%	68%	62%	48%	58%	50%	50%	57%	57%	52%	46%	57%	57%	53%	54%	59%	47%	47%	41%	62%	52%	58%	70%	58%	41%	48%	64%	48%	58%	54%	52%	56%	56%	49%	52%	77%	62%	30%	56%	50%	54%	51%	38%	58%	59%	62%	50%	49%	57%	51%	55%	33%	38%	47%	53%	63%	52%	46%	53%	35%	37%	44%	39%	67%	52%
Don't know/Unsure	10%	4%	10%	5%	14%	24%	12%	4%	14%	21%	9%	10%	9%	11%	11%	7%	9%	11%	11%	7%	9%	9%	9%	18%	10%	8%	8%	8%	9%	11%	10%	31%	10%	11%	11%	7%	11%	8%	12%	9%	8%	20%	5%	13%	9%	10%	9%	10%	10%	9%	7%	11%	9%	12%	8%	11%	8%	8%	11%	7%	6%	9%	11%	26%	5%	7%	6%	5%	7%	35%	10%	21%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TE3: How would you describe the state of the United States economy at the moment?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	34%	38%	51%	22%	30%	17%	50%	19%	24%	44%	41%	28%	40%	39%	27%	31%	40%	41%	29%	31%	33%	43%	32%	32%	41%	53%	34%	33%	27%	30%	30%	30%	38%	26%	38%	33%	33%	36%	31%	33%	38%	26%	25%	27%	47%	31%	40%	34%	39%	45%	39%	24%	33%	29%	38%	30%	36%	36%	57%	50%	42%	29%	23%	33%	42%	40%	51%	51%	44%	17%	22%	28%
Very strong	10%	14%	17%	7%	6%	0%	15%	6%	0%	2%	11%	9%	15%	14%	9%	3%	13%	15%	10%	3%	9%	15%	8%	13%	11%	16%	7%	9%	7%	13%	8%	17%	11%	7%	11%	10%	8%	13%	8%	7%	15%	0%	10%	6%	14%	7%	15%	9%	7%	19%	10%	7%	12%	8%	14%	6%	11%	10%	19%	22%	16%	11%	5%	11%	15%	13%	19%	26%	19%	14%	4%	5%
Somewhat strong	24%	23%	33%	15%	24%	17%	35%	13%	24%	42%	30%	19%	26%	25%	18%	28%	27%	26%	19%	28%	24%	28%	24%	19%	29%	37%	27%	24%	19%	17%	22%	13%	27%	19%	27%	23%	25%	23%	23%	26%	23%	26%	15%	21%	33%	24%	24%	25%	32%	27%	29%	17%	21%	21%	24%	24%	25%	26%	38%	28%	26%	18%	19%	22%	27%	27%	32%	25%	25%	3%	18%	24%
Somewhat weak	40%	35%	37%	40%	43%	40%	37%	41%	50%	34%	38%	41%	34%	35%	42%	47%	35%	32%	42%	47%	41%	37%	35%	36%	39%	36%	39%	29%	43%	39%	32%	44%	36%	44%	40%	38%	41%	37%	41%	40%	38%	32%	36%	44%	37%	41%	36%	40%	38%	38%	36%	44%	35%	43%	37%	42%	40%	39%	30%	31%	37%	44%	42%	52%	36%	38%	29%	28%	32%	25%	42%	50%
Very weak	26%	28%	13%	39%	28%	43%	13%	40%	26%	23%	21%	31%	26%	25%	31%	22%	25%	27%	29%	22%	26%	20%	33%	33%	20%	11%	27%	37%	30%	31%	38%	26%	26%	30%	22%	29%	26%	27%	28%	27%	24%	42%	39%	29%	16%	28%	24%	26%	23%	17%	24%	32%	32%	28%	25%	28%	24%	25%	13%	19%	21%	26%	35%	16%	23%	22%	21%	21%	24%	58%	36%	22%
BOTTOM 2 BOX	66%	62%	49%	78%	70%	83%	50%	81%	76%	56%	59%	72%	60%	61%	73%	69%	60%	59%	71%	69%	67%	57%	68%	68%	59%	47%	66%	67%	73%	70%	70%	70%	62%	74%	62%	67%	67%	64%	69%	67%	62%	74%	75%	73%	53%	69%	60%	66%	61%	55%	61%	76%	67%	71%	62%	70%	64%	64%	43%	50%	58%	71%	77%	67%	58%	60%	49%	49%	56%	83%	78%	72%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

I4: Would you say that your personal financial situation is improving or getting worse?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Improving	31%	48%	44%	25%	22%	5%	44%	20%	14%	23%	33%	28%	41%	39%	27%	15%	42%	42%	28%	15%	28%	40%	33%	28%	32%	46%	27%	27%	25%	32%	37%	31%	33%	26%	32%	31%	28%	34%	25%	27%	41%	11%	22%	25%	41%	27%	37%	30%	29%	44%	28%	25%	30%	32%	35%	26%	33%	32%	53%	52%	43%	23%	20%	28%	44%	38%	52%	60%	48%	17%	14%	17%
Getting worse	38%	36%	24%	51%	42%	44%	22%	54%	58%	53%	34%	43%	34%	35%	44%	40%	31%	34%	43%	40%	41%	30%	36%	28%	36%	22%	36%	32%	46%	40%	36%	22%	34%	46%	35%	39%	37%	41%	42%	38%	35%	38%	54%	44%	23%	41%	35%	37%	35%	30%	38%	46%	40%	36%	36%	41%	39%	37%	27%	26%	35%	41%	45%	31%	35%	34%	26%	21%	34%	67%	49%	35%
Neither	29%	15%	31%	22%	32%	37%	33%	25%	26%	24%	31%	27%	22%	24%	27%	44%	24%	21%	26%	44%	29%	25%	30%	34%	29%	30%	37%	38%	28%	19%	25%	29%	30%	25%	30%	28%	32%	23%	30%	33%	23%	34%	23%	27%	34%	30%	26%	30%	34%	25%	34%	26%	28%	27%	27%	30%	27%	29%	18%	21%	21%	34%	33%	25%	20%	27%	21%	19%	17%	16%	35%	37%
No opinion	2%	0%	2%	2%	3%	14%	2%	1%	2%	0%	2%	3%	3%	2%	3%	2%	3%	2%	3%	2%	2%	5%	1%	9%	2%	1%	0%	3%	1%	10%	2%	17%	2%	3%	2%	3%	3%	2%	3%	1%	2%	17%	1%	3%	2%	3%	2%	2%	3%	2%	0%	3%	3%	4%	2%	2%	1%	2%	2%	1%	2%	2%	2%	16%	1%	1%	1%	0%	1%	0%	2%	11%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TQ1: Do you approve or disapprove of the job Donald Trump is doing as president of the United States?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET APPROVE	47%	53%	83%	17%	38%	31%	85%	10%	27%	30%	55%	40%	46%	49%	45%	47%	49%	48%	45%	47%	52%	43%	27%	46%	58%	61%	30%	51%	46%	21%	26%	38%	48%	41%	53%	42%	47%	47%	42%	48%	52%	33%	19%	35%	77%	43%	48%	55%	51%	60%	56%	37%	34%	54%	50%	44%	50%	48%	67%	62%	54%	49%	39%	35%	55%	52%	65%	62%	56%	36%	36%	42%
Strongly approve	28%	35%	55%	8%	20%	8%	55%	5%	3%	8%	33%	24%	24%	29%	30%	30%	22%	30%	29%	30%	33%	19%	15%	27%	38%	26%	15%	32%	29%	10%	15%	20%	29%	24%	33%	24%	27%	31%	24%	27%	34%	23%	10%	16%	52%	27%	28%	32%	32%	33%	36%	23%	23%	28%	32%	25%	31%	31%	41%	37%	36%	34%	24%	19%	37%	33%	41%	41%	38%	17%	20%	26%
Somewhat approve	19%	18%	27%	10%	18%	22%	30%	5%	23%	21%	22%	15%	23%	20%	15%	18%	27%	18%	16%	18%	19%	24%	12%	19%	21%	35%	15%	19%	17%	11%	10%	18%	19%	17%	20%	19%	20%	16%	18%	21%	18%	10%	9%	19%	25%	16%	20%	23%	19%	27%	21%	14%	11%	25%	19%	19%	19%	18%	25%	25%	18%	15%	16%	16%	18%	19%	23%	21%	18%	19%	16%	15%
Somewhat disapprove	12%	8%	9%	10%	16%	14%	9%	11%	15%	24%	11%	12%	17%	12%	11%	6%	15%	16%	11%	6%	10%	15%	16%	11%	10%	13%	18%	11%	10%	18%	15%	12%	12%	13%	11%	11%	13%	9%	15%	11%	8%	11%	8%	16%	9%	10%	14%	12%	9%	13%	13%	10%	15%	11%	12%	11%	9%	12%	15%	11%	12%	11%	12%	20%	9%	12%	14%	12%	16%	13%	10%	12%
Strongly disapprove	37%	37%	6%	71%	39%	37%	3%	78%	47%	38%	31%	43%	33%	32%	40%	45%	33%	30%	40%	45%	35%	35%	54%	34%	29%	24%	52%	30%	40%	49%	56%	39%	38%	43%	31%	43%	35%	41%	37%	39%	36%	43%	71%	43%	11%	43%	34%	29%	37%	24%	27%	48%	45%	30%	35%	39%	39%	37%	17%	25%	33%	37%	43%	20%	34%	34%	19%	25%	25%	51%	49%	36%
NET DISAPPROVE	49%	45%	15%	80%	55%	51%	12%	89%	62%	62%	42%	55%	50%	44%	52%	51%	48%	45%	51%	51%	45%	50%	70%	45%	39%	37%	70%	41%	50%	67%	71%	51%	50%	56%	42%	54%	48%	50%	52%	50%	45%	54%	79%	58%	21%	53%	48%	41%	46%	38%	41%	58%	60%	41%	47%	51%	48%	49%	32%	36%	45%	48%	55%	40%	43%	46%	33%	37%	42%	64%	60%	48%
Unsure/Don't know	4%	2%	2%	2%	7%	18%	2%	1%	11%	8%	3%	5%	3%	7%	4%	2%	3%	7%	4%	2%	3%	6%	2%	9%	3%	2%	0%	8%	4%	12%	4%	11%	2%	4%	5%	4%	5%	3%	6%	2%	3%	12%	2%	7%	2%	4%	4%	4%	3%	2%	3%	5%	6%	5%	3%	5%	2%	3%	1%	2%	1%	3%	6%	25%	2%	2%	2%	1%	2%	0%	5%	11%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEW: SUMMARY TOP 2 BOX - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Immigration	53%	61%	89%	22%	47%	25%	88%	19%	37%	41%	60%	47%	51%	54%	52%	57%	53%	52%	52%	57%	58%	44%	34%	58%	66%	59%	25%	65%	51%	26%	41%	48%	56%	49%	57%	48%	52%	55%	47%	54%	59%	40%	23%	42%	84%	51%	52%	61%	57%	63%	65%	46%	40%	58%	55%	52%	58%	56%	75%	65%	60%	60%	45%	34%	61%	56%	71%	60%	67%	36%	43%	51%
Reducing the cost of government	50%	66%	83%	23%	43%	23%	84%	17%	36%	40%	59%	41%	51%	51%	47%	51%	53%	51%	47%	51%	54%	43%	37%	51%	63%	59%	45%	54%	46%	24%	31%	46%	52%	43%	56%	46%	48%	54%	41%	51%	59%	36%	23%	39%	78%	47%	51%	54%	55%	66%	59%	41%	36%	50%	52%	48%	56%	54%	69%	65%	57%	58%	41%	40%	59%	56%	64%	64%	61%	36%	40%	45%
Returning America to its values	50%	59%	86%	22%	39%	23%	86%	15%	35%	51%	58%	43%	52%	52%	46%	50%	53%	52%	47%	50%	54%	43%	36%	43%	62%	55%	41%	52%	48%	30%	32%	30%	49%	41%	57%	46%	49%	51%	42%	52%	57%	30%	21%	38%	79%	46%	53%	56%	55%	62%	56%	38%	42%	55%	53%	47%	54%	51%	72%	66%	57%	54%	42%	34%	58%	56%	69%	66%	62%	36%	39%	43%
Administering the Government	45%	55%	81%	18%	35%	22%	80%	12%	30%	33%	53%	39%	46%	45%	43%	47%	46%	46%	43%	47%	50%	40%	30%	41%	57%	55%	31%	44%	43%	21%	28%	37%	42%	38%	53%	43%	44%	47%	40%	45%	52%	25%	17%	34%	75%	42%	45%	55%	50%	53%	58%	35%	35%	51%	49%	42%	50%	46%	65%	61%	54%	48%	40%	41%	55%	49%	62%	60%	58%	36%	36%	38%
Foreign Affairs	45%	51%	78%	18%	37%	20%	81%	12%	26%	18%	51%	39%	45%	45%	43%	47%	45%	47%	43%	47%	49%	42%	33%	38%	55%	56%	31%	41%	43%	26%	34%	35%	45%	39%	52%	40%	44%	47%	41%	45%	50%	28%	21%	31%	74%	44%	44%	49%	49%	54%	52%	39%	34%	47%	49%	42%	50%	45%	64%	62%	54%	47%	37%	40%	53%	49%	66%	61%	61%	36%	34%	41%
The Economy	44%	54%	76%	20%	34%	20%	78%	13%	26%	27%	51%	38%	48%	47%	40%	42%	47%	48%	41%	42%	47%	42%	36%	38%	54%	55%	36%	43%	40%	26%	35%	31%	42%	37%	49%	44%	42%	47%	38%	44%	52%	28%	22%	31%	72%	40%	48%	49%	47%	59%	49%	35%	36%	48%	50%	39%	48%	45%	68%	63%	53%	45%	36%	30%	54%	49%	64%	64%	62%	26%	32%	36%
Handling Inflation	43%	53%	74%	20%	33%	12%	76%	13%	27%	28%	50%	36%	48%	43%	39%	43%	47%	47%	38%	43%	45%	40%	38%	35%	52%	49%	45%	46%	39%	29%	33%	20%	43%	35%	50%	39%	42%	43%	38%	43%	49%	28%	18%	31%	70%	40%	45%	47%	47%	55%	49%	34%	33%	45%	46%	40%	45%	44%	60%	58%	51%	43%	37%	31%	52%	48%	57%	61%	57%	26%	32%	38%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEW: SUMMARY BOTTOM 2 BOX - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Handling Inflation	51%	45%	21%	76%	58%	65%	19%	84%	62%	66%	46%	55%	48%	48%	54%	55%	48%	44%	55%	55%	49%	52%	57%	54%	44%	48%	55%	49%	54%	57%	58%	62%	53%	59%	43%	55%	51%	51%	54%	52%	47%	54%	78%	60%	25%	54%	49%	45%	50%	41%	46%	58%	57%	45%	49%	53%	52%	51%	36%	39%	48%	57%	55%	41%	47%	49%	41%	37%	41%	74%	61%	45%
The Economy	49%	44%	19%	77%	55%	58%	16%	84%	66%	65%	44%	54%	46%	44%	53%	55%	46%	42%	52%	55%	47%	47%	60%	53%	41%	40%	61%	51%	53%	57%	59%	55%	52%	56%	43%	52%	50%	49%	52%	51%	44%	55%	75%	59%	23%	54%	45%	44%	49%	36%	44%	58%	55%	45%	45%	53%	49%	50%	29%	33%	44%	54%	55%	45%	44%	49%	32%	33%	36%	64%	60%	45%
Administering the Government	48%	44%	16%	78%	55%	47%	15%	85%	60%	59%	43%	53%	48%	45%	50%	51%	48%	44%	50%	51%	45%	49%	67%	49%	40%	41%	63%	50%	49%	59%	70%	47%	51%	57%	40%	53%	47%	50%	50%	51%	45%	54%	78%	57%	21%	53%	48%	37%	47%	42%	36%	58%	56%	37%	46%	50%	48%	51%	31%	36%	44%	52%	51%	30%	42%	47%	35%	35%	39%	64%	57%	45%
Foreign Affairs	48%	46%	17%	78%	50%	51%	14%	85%	60%	68%	43%	52%	46%	44%	51%	50%	47%	42%	50%	50%	45%	45%	63%	47%	40%	36%	65%	47%	50%	57%	62%	47%	49%	53%	40%	55%	47%	49%	48%	51%	44%	54%	75%	58%	21%	51%	47%	40%	47%	39%	38%	54%	57%	42%	45%	50%	48%	50%	31%	34%	44%	53%	50%	33%	43%	47%	32%	36%	36%	64%	57%	43%
Returning America to its values	44%	40%	12%	75%	47%	56%	11%	82%	53%	41%	38%	50%	43%	39%	47%	48%	42%	39%	46%	48%	41%	46%	58%	47%	35%	39%	55%	43%	46%	56%	61%	53%	46%	51%	36%	50%	44%	45%	49%	43%	41%	54%	76%	50%	18%	49%	42%	36%	42%	34%	36%	55%	50%	36%	41%	47%	44%	45%	27%	31%	42%	43%	47%	37%	40%	42%	31%	31%	37%	64%	53%	39%
Reducing the cost of government	43%	32%	14%	71%	47%	56%	12%	79%	54%	40%	37%	49%	41%	40%	47%	46%	38%	40%	46%	46%	40%	46%	58%	40%	34%	36%	55%	37%	46%	58%	60%	44%	44%	50%	38%	47%	44%	43%	49%	43%	38%	51%	72%	50%	19%	47%	42%	37%	41%	32%	36%	52%	52%	39%	43%	44%	41%	42%	27%	32%	41%	39%	49%	31%	39%	39%	32%	33%	37%	32%	52%	40%
Immigration	42%	36%	10%	74%	45%	49%	10%	78%	53%	51%	37%	46%	44%	39%	43%	42%	42%	40%	43%	42%	38%	44%	63%	32%	32%	36%	75%	30%	44%	55%	55%	35%	40%	47%	37%	47%	42%	42%	45%	42%	38%	48%	74%	49%	15%	46%	42%	32%	41%	35%	31%	50%	50%	33%	41%	43%	40%	42%	23%	33%	38%	40%	47%	35%	36%	41%	27%	36%	31%	64%	51%	40%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEWr1: The Economy - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	44%	54%	76%	20%	34%	20%	78%	13%	26%	27%	51%	38%	48%	47%	40%	42%	47%	48%	41%	42%	47%	42%	36%	38%	54%	55%	36%	43%	40%	26%	35%	31%	42%	37%	49%	44%	42%	47%	38%	44%	52%	28%	22%	31%	72%	40%	48%	49%	47%	59%	49%	35%	36%	48%	50%	39%	48%	45%	68%	63%	53%	45%	36%	30%	54%	49%	64%	64%	62%	26%	32%	36%
Strongly approve	25%	35%	45%	9%	19%	8%	47%	7%	2%	8%	29%	21%	25%	25%	24%	26%	24%	26%	24%	26%	28%	17%	17%	24%	32%	22%	18%	29%	24%	12%	16%	16%	26%	20%	30%	21%	24%	26%	20%	23%	31%	23%	12%	15%	43%	24%	24%	29%	27%	29%	32%	20%	19%	26%	28%	22%	26%	26%	41%	34%	31%	32%	21%	17%	32%	29%	41%	38%	36%	23%	17%	21%
Somewhat approve	19%	19%	31%	11%	15%	12%	32%	6%	24%	19%	22%	16%	22%	22%	16%	16%	24%	22%	17%	16%	19%	24%	19%	15%	21%	32%	18%	14%	16%	14%	19%	15%	16%	17%	19%	24%	18%	21%	18%	20%	21%	5%	10%	16%	28%	16%	23%	20%	19%	29%	17%	14%	17%	22%	22%	17%	22%	19%	27%	28%	22%	13%	15%	13%	22%	20%	23%	26%	26%	3%	16%	15%
Somewhat disapprove	12%	10%	10%	12%	13%	16%	10%	11%	20%	27%	12%	12%	16%	13%	10%	10%	15%	15%	10%	10%	11%	14%	16%	14%	9%	14%	22%	14%	12%	13%	11%	15%	11%	14%	12%	10%	14%	9%	14%	13%	9%	8%	9%	16%	10%	11%	10%	16%	11%	9%	16%	11%	11%	16%	11%	13%	10%	11%	11%	6%	9%	10%	12%	21%	10%	14%	8%	8%	9%	32%	12%	10%
Strongly disapprove	37%	33%	9%	65%	42%	41%	6%	73%	46%	38%	32%	42%	31%	31%	42%	45%	31%	28%	42%	45%	37%	34%	44%	39%	32%	25%	39%	37%	41%	44%	49%	41%	41%	41%	31%	42%	36%	40%	38%	39%	35%	48%	67%	43%	13%	42%	35%	28%	38%	27%	27%	46%	44%	29%	35%	40%	39%	39%	17%	27%	35%	44%	42%	24%	34%	35%	24%	24%	27%	32%	48%	35%
BOTTOM 2 BOX	49%	44%	19%	77%	55%	58%	16%	84%	66%	65%	44%	54%	46%	44%	53%	55%	46%	42%	52%	55%	47%	47%	60%	53%	41%	40%	61%	51%	53%	57%	59%	55%	52%	56%	43%	52%	50%	49%	52%	51%	44%	55%	75%	59%	23%	54%	45%	44%	49%	36%	44%	58%	55%	45%	45%	53%	49%	50%	29%	33%	44%	54%	55%	45%	44%	49%	32%	33%	36%	64%	60%	45%
Don't know/Not sure	7%	3%	5%	3%	11%	22%	5%	3%	8%	8%	5%	8%	6%	9%	7%	3%	7%	10%	6%	3%	6%	11%	4%	9%	5%	6%	3%	6%	7%	17%	5%	13%	6%	7%	8%	4%	8%	4%	10%	5%	4%	16%	3%	10%	5%	6%	7%	7%	4%	5%	7%	8%	9%	7%	5%	8%	3%	5%	3%	5%	2%	1%	9%	25%	2%	2%	4%	3%	2%	10%	8%	19%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEWr2: Handling Inflation - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	43%	53%	74%	20%	33%	12%	76%	13%	27%	28%	50%	36%	48%	43%	39%	43%	47%	47%	38%	43%	45%	40%	38%	35%	52%	49%	45%	46%	39%	29%	33%	20%	43%	35%	50%	39%	42%	43%	38%	43%	49%	28%	18%	31%	70%	40%	45%	47%	47%	55%	49%	34%	33%	45%	46%	40%	45%	44%	60%	58%	51%	43%	37%	31%	52%	48%	57%	61%	57%	26%	32%	38%
Strongly approve	23%	35%	45%	7%	16%	8%	44%	6%	8%	8%	26%	20%	25%	20%	23%	25%	27%	20%	22%	25%	26%	20%	13%	21%	28%	26%	15%	26%	24%	14%	12%	15%	21%	17%	28%	22%	22%	24%	18%	21%	30%	23%	8%	13%	43%	21%	21%	32%	26%	23%	33%	18%	18%	30%	26%	21%	27%	25%	37%	33%	30%	24%	20%	16%	31%	29%	39%	34%	33%	14%	15%	18%
Somewhat approve	20%	18%	29%	13%	17%	3%	32%	7%	20%	20%	24%	16%	23%	23%	15%	18%	20%	27%	16%	18%	19%	20%	25%	14%	23%	24%	30%	20%	15%	15%	21%	6%	22%	18%	22%	16%	20%	19%	19%	22%	19%	5%	9%	18%	28%	19%	24%	15%	22%	32%	15%	16%	15%	15%	21%	19%	18%	20%	23%	25%	21%	19%	18%	14%	21%	19%	18%	27%	24%	12%	16%	20%
Somewhat disapprove	13%	13%	12%	13%	15%	18%	12%	12%	15%	36%	13%	13%	13%	17%	13%	10%	11%	16%	15%	10%	13%	16%	14%	13%	12%	22%	16%	4%	13%	9%	12%	25%	12%	14%	13%	14%	14%	12%	15%	14%	12%	5%	15%	14%	11%	11%	14%	17%	12%	13%	18%	11%	15%	17%	14%	13%	13%	11%	16%	14%	13%	13%	12%	12%	13%	14%	18%	14%	13%	23%	12%	7%
Strongly disapprove	38%	32%	9%	63%	43%	46%	8%	72%	46%	30%	33%	42%	35%	30%	41%	45%	37%	28%	40%	45%	37%	36%	43%	41%	32%	26%	39%	45%	41%	48%	46%	37%	41%	45%	30%	41%	36%	40%	40%	38%	35%	50%	63%	46%	13%	43%	35%	28%	38%	28%	28%	48%	42%	28%	34%	41%	39%	39%	20%	25%	35%	44%	42%	29%	34%	35%	23%	22%	28%	51%	49%	38%
BOTTOM 2 BOX	51%	45%	21%	76%	58%	65%	19%	84%	62%	66%	46%	55%	48%	48%	54%	55%	48%	44%	55%	55%	49%	52%	57%	54%	44%	48%	55%	49%	54%	57%	58%	62%	53%	59%	43%	55%	51%	51%	54%	52%	47%	54%	78%	60%	25%	54%	49%	45%	50%	41%	46%	58%	57%	45%	49%	53%	52%	51%	36%	39%	48%	57%	55%	41%	47%	49%	41%	37%	41%	74%	61%	45%
Don't know/Not sure	6%	2%	5%	4%	9%	23%	4%	3%	11%	6%	3%	9%	5%	9%	7%	3%	5%	9%	7%	3%	6%	8%	5%	11%	4%	3%	0%	6%	7%	14%	9%	18%	4%	6%	7%	6%	7%	5%	8%	6%	4%	18%	4%	9%	5%	5%	6%	8%	3%	3%	6%	8%	10%	10%	5%	7%	3%	5%	4%	3%	1%	0%	8%	28%	2%	3%	3%	3%	2%	0%	7%	17%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEWr3: Immigration - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	53%	61%	89%	22%	47%	25%	88%	19%	37%	41%	60%	47%	51%	54%	52%	57%	53%	52%	52%	57%	58%	44%	34%	58%	66%	59%	25%	65%	51%	26%	41%	48%	56%	49%	57%	48%	52%	55%	47%	54%	59%	40%	23%	42%	84%	51%	52%	61%	57%	63%	65%	46%	40%	58%	55%	52%	58%	56%	75%	65%	60%	60%	45%	34%	61%	56%	71%	60%	67%	36%	43%	51%
Strongly approve	36%	38%	67%	10%	28%	11%	67%	8%	8%	23%	42%	30%	27%	30%	41%	44%	26%	30%	38%	44%	41%	24%	15%	39%	49%	31%	13%	43%	34%	16%	16%	32%	34%	36%	40%	30%	35%	37%	30%	36%	41%	35%	12%	22%	65%	36%	30%	42%	43%	36%	51%	31%	24%	34%	37%	34%	42%	39%	49%	40%	43%	54%	31%	15%	44%	38%	43%	40%	43%	36%	29%	35%
Somewhat approve	18%	23%	21%	12%	19%	14%	21%	11%	28%	18%	18%	17%	23%	23%	11%	13%	26%	22%	14%	13%	17%	20%	19%	19%	17%	28%	12%	21%	17%	10%	25%	16%	22%	14%	17%	18%	17%	18%	17%	18%	18%	5%	11%	20%	19%	14%	22%	19%	14%	27%	14%	14%	17%	24%	18%	17%	17%	17%	26%	25%	17%	7%	13%	20%	17%	18%	28%	21%	23%	0%	14%	16%
Somewhat disapprove	11%	6%	5%	16%	13%	14%	6%	16%	10%	35%	12%	10%	13%	13%	9%	10%	10%	15%	10%	10%	11%	15%	11%	8%	11%	16%	20%	7%	11%	12%	5%	10%	9%	15%	10%	11%	12%	10%	13%	9%	10%	16%	15%	15%	5%	12%	11%	9%	13%	11%	11%	11%	11%	8%	11%	12%	12%	11%	12%	11%	10%	8%	9%	16%	8%	13%	12%	15%	7%	44%	10%	11%
Strongly disapprove	31%	29%	5%	58%	32%	35%	4%	62%	43%	15%	25%	36%	31%	26%	34%	32%	31%	25%	34%	32%	28%	30%	52%	24%	21%	19%	55%	22%	33%	42%	50%	25%	30%	32%	27%	36%	30%	33%	32%	33%	28%	32%	59%	34%	10%	34%	31%	23%	28%	24%	20%	39%	39%	25%	30%	32%	28%	31%	11%	21%	28%	31%	38%	20%	28%	28%	15%	21%	24%	20%	40%	29%
BOTTOM 2 BOX	42%	36%	10%	74%	45%	49%	10%	78%	53%	51%	37%	46%	44%	39%	43%	42%	42%	40%	43%	42%	38%	44%	63%	32%	32%	36%	75%	30%	44%	55%	55%	35%	40%	47%	37%	47%	42%	42%	45%	42%	38%	48%	74%	49%	15%	46%	42%	32%	41%	35%	31%	50%	50%	33%	41%	43%	40%	42%	23%	33%	38%	40%	47%	35%	36%	41%	27%	36%	31%	64%	51%	40%
Don't know/Not sure	5%	3%	1%	4%	8%	25%	2%	2%	10%	8%	3%	7%	6%	7%	5%	1%	6%	8%	5%	1%	3%	12%	3%	10%	2%	6%	0%	6%	5%	20%	4%	17%	4%	3%	6%	5%	6%	3%	7%	3%	3%	12%	3%	9%	2%	4%	5%	7%	2%	2%	4%	5%	9%	9%	4%	5%	2%	2%	2%	2%	2%	0%	8%	30%	2%	3%	2%	3%	2%	0%	7%	9%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEWr4: Administering the Government - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	45%	55%	81%	18%	35%	22%	80%	12%	30%	33%	53%	39%	46%	45%	43%	47%	46%	46%	43%	47%	50%	40%	30%	41%	57%	55%	31%	44%	43%	21%	28%	37%	42%	38%	53%	43%	44%	47%	40%	45%	52%	25%	17%	34%	75%	42%	45%	55%	50%	53%	58%	35%	35%	51%	49%	42%	50%	46%	65%	61%	54%	48%	40%	41%	55%	49%	62%	60%	58%	36%	36%	38%
Strongly approve	28%	36%	55%	7%	20%	7%	55%	5%	5%	15%	32%	24%	23%	24%	31%	34%	22%	25%	29%	34%	33%	19%	12%	26%	38%	28%	10%	31%	28%	9%	14%	19%	26%	24%	34%	24%	26%	31%	22%	28%	34%	23%	9%	17%	50%	28%	24%	34%	34%	29%	35%	22%	20%	33%	30%	26%	32%	31%	40%	36%	37%	34%	26%	16%	36%	32%	41%	38%	33%	26%	21%	24%
Somewhat approve	17%	18%	26%	11%	14%	15%	25%	7%	26%	18%	20%	15%	23%	21%	13%	14%	25%	21%	14%	14%	17%	20%	17%	16%	19%	27%	21%	14%	15%	13%	14%	18%	16%	14%	19%	18%	18%	16%	18%	17%	18%	2%	8%	16%	24%	14%	20%	20%	16%	25%	24%	13%	16%	18%	18%	16%	18%	15%	25%	24%	17%	14%	14%	25%	19%	18%	22%	22%	25%	10%	15%	14%
Somewhat disapprove	12%	12%	9%	13%	13%	12%	10%	12%	9%	28%	12%	11%	14%	14%	10%	8%	14%	15%	11%	8%	10%	15%	15%	12%	11%	18%	15%	10%	10%	11%	14%	14%	10%	16%	10%	12%	13%	10%	12%	14%	9%	12%	10%	15%	8%	12%	12%	10%	13%	13%	11%	11%	12%	8%	11%	12%	11%	12%	15%	13%	10%	18%	10%	8%	8%	12%	13%	12%	8%	44%	11%	11%
Strongly disapprove	37%	32%	7%	65%	42%	35%	5%	74%	50%	31%	31%	42%	34%	31%	40%	43%	33%	29%	40%	43%	35%	34%	52%	37%	29%	23%	48%	40%	40%	48%	55%	33%	41%	42%	30%	41%	34%	41%	38%	37%	35%	42%	68%	41%	13%	41%	36%	27%	35%	29%	25%	47%	44%	29%	35%	38%	37%	39%	16%	23%	34%	34%	41%	22%	34%	35%	22%	23%	30%	20%	46%	34%
BOTTOM 2 BOX	48%	44%	16%	78%	55%	47%	15%	85%	60%	59%	43%	53%	48%	45%	50%	51%	48%	44%	50%	51%	45%	49%	67%	49%	40%	41%	63%	50%	49%	59%	70%	47%	51%	57%	40%	53%	47%	50%	50%	51%	45%	54%	78%	57%	21%	53%	48%	37%	47%	42%	36%	58%	56%	37%	46%	50%	48%	51%	31%	36%	44%	52%	51%	30%	42%	47%	35%	35%	39%	64%	57%	45%
Don't know/Not sure	6%	1%	3%	4%	10%	31%	5%	3%	10%	8%	4%	8%	6%	9%	7%	2%	6%	10%	7%	2%	5%	11%	4%	10%	4%	5%	6%	6%	7%	20%	2%	16%	7%	5%	7%	5%	8%	3%	10%	4%	3%	21%	5%	9%	4%	5%	7%	9%	3%	5%	6%	7%	9%	11%	5%	7%	2%	4%	5%	3%	2%	0%	9%	30%	3%	4%	3%	5%	4%	0%	7%	16%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEWr5: Reducing the cost of government - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	50%	66%	83%	23%	43%	23%	84%	17%	36%	40%	59%	41%	51%	51%	47%	51%	53%	51%	47%	51%	54%	43%	37%	51%	63%	59%	45%	54%	46%	24%	31%	46%	52%	43%	56%	46%	48%	54%	41%	51%	59%	36%	23%	39%	78%	47%	51%	54%	55%	66%	59%	41%	36%	50%	52%	48%	56%	54%	69%	65%	57%	58%	41%	40%	59%	56%	64%	64%	61%	36%	40%	45%
Strongly approve	31%	40%	59%	8%	25%	13%	59%	7%	14%	15%	37%	26%	25%	27%	33%	40%	27%	26%	31%	40%	37%	21%	14%	33%	42%	28%	14%	35%	31%	12%	13%	29%	33%	27%	36%	27%	30%	33%	25%	29%	39%	30%	10%	19%	57%	31%	27%	38%	38%	31%	42%	25%	22%	35%	34%	29%	37%	35%	46%	39%	38%	43%	25%	24%	39%	35%	42%	39%	37%	36%	25%	27%
Somewhat approve	19%	25%	23%	14%	18%	10%	25%	10%	22%	24%	23%	15%	26%	24%	13%	11%	26%	26%	16%	11%	17%	23%	23%	18%	20%	31%	31%	19%	14%	13%	18%	17%	19%	16%	20%	19%	18%	20%	16%	22%	19%	6%	13%	21%	20%	16%	25%	16%	17%	35%	17%	15%	14%	15%	18%	19%	19%	19%	22%	26%	19%	15%	16%	16%	21%	21%	22%	25%	23%	0%	14%	18%
Somewhat disapprove	11%	6%	7%	14%	11%	30%	7%	14%	14%	18%	10%	12%	13%	11%	11%	9%	9%	12%	12%	9%	9%	14%	16%	11%	9%	13%	15%	7%	10%	14%	17%	15%	10%	12%	10%	12%	12%	9%	16%	9%	8%	9%	13%	14%	7%	10%	11%	14%	9%	10%	14%	11%	12%	13%	12%	10%	9%	9%	16%	7%	13%	10%	12%	9%	9%	11%	12%	11%	14%	26%	10%	9%
Strongly disapprove	33%	26%	7%	57%	36%	26%	5%	65%	40%	22%	27%	38%	28%	29%	35%	37%	29%	28%	34%	37%	31%	32%	42%	29%	25%	23%	40%	30%	36%	44%	44%	28%	34%	37%	28%	35%	32%	34%	34%	34%	30%	42%	59%	36%	12%	37%	31%	24%	32%	22%	21%	41%	40%	26%	30%	34%	32%	33%	11%	25%	28%	29%	38%	22%	30%	28%	20%	22%	23%	6%	42%	31%
BOTTOM 2 BOX	43%	32%	14%	71%	47%	56%	12%	79%	54%	40%	37%	49%	41%	40%	47%	46%	38%	40%	46%	46%	40%	46%	58%	40%	34%	36%	55%	37%	46%	58%	60%	44%	44%	50%	38%	47%	44%	43%	49%	43%	38%	51%	72%	50%	19%	47%	42%	37%	41%	32%	36%	52%	52%	39%	43%	44%	41%	42%	27%	32%	41%	39%	49%	31%	39%	39%	32%	33%	37%	32%	52%	40%
Don't know/Not sure	7%	3%	3%	6%	10%	21%	4%	5%	10%	20%	4%	9%	8%	9%	7%	3%	9%	9%	7%	3%	6%	10%	5%	9%	3%	5%	0%	8%	8%	17%	9%	11%	4%	8%	7%	7%	9%	4%	10%	6%	3%	12%	6%	11%	3%	6%	7%	9%	4%	2%	5%	7%	12%	11%	6%	7%	3%	4%	5%	3%	2%	3%	9%	29%	2%	4%	5%	3%	2%	32%	8%	15%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEWr6: Foreign Affairs - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	45%	51%	78%	18%	37%	20%	81%	12%	26%	18%	51%	39%	45%	45%	43%	47%	45%	47%	43%	47%	49%	42%	33%	38%	55%	56%	31%	41%	43%	26%	34%	35%	45%	39%	52%	40%	44%	47%	41%	45%	50%	28%	21%	31%	74%	44%	44%	49%	49%	54%	52%	39%	34%	47%	49%	42%	50%	45%	64%	62%	54%	47%	37%	40%	53%	49%	66%	61%	61%	36%	34%	41%
Strongly approve	27%	35%	53%	7%	21%	11%	54%	4%	8%	17%	32%	23%	21%	23%	32%	33%	20%	24%	29%	33%	33%	19%	9%	22%	38%	27%	10%	24%	29%	8%	9%	20%	26%	23%	31%	26%	26%	30%	23%	27%	33%	24%	9%	15%	51%	27%	24%	33%	31%	31%	37%	24%	17%	29%	29%	26%	32%	30%	37%	36%	34%	39%	23%	20%	34%	33%	39%	34%	30%	14%	21%	23%
Somewhat approve	18%	16%	26%	11%	16%	9%	27%	8%	18%	0%	19%	16%	25%	22%	11%	14%	25%	23%	14%	14%	16%	24%	23%	16%	17%	29%	21%	17%	14%	18%	25%	15%	19%	16%	21%	14%	18%	17%	18%	18%	18%	4%	12%	16%	23%	17%	20%	17%	18%	24%	15%	15%	17%	19%	20%	15%	18%	16%	26%	26%	21%	9%	14%	21%	19%	16%	27%	27%	30%	22%	13%	18%
Somewhat disapprove	11%	12%	10%	13%	12%	12%	10%	11%	9%	32%	12%	11%	14%	13%	11%	8%	14%	14%	11%	8%	11%	13%	16%	9%	11%	13%	22%	10%	10%	12%	12%	6%	10%	11%	12%	13%	13%	9%	12%	13%	9%	9%	9%	16%	9%	10%	13%	13%	12%	12%	15%	8%	14%	12%	12%	11%	10%	12%	16%	9%	10%	14%	10%	11%	11%	12%	12%	11%	9%	13%	11%	8%
Strongly disapprove	36%	34%	8%	66%	38%	39%	4%	74%	50%	36%	30%	42%	32%	31%	40%	43%	32%	28%	40%	43%	35%	32%	47%	39%	29%	22%	43%	37%	40%	45%	50%	41%	39%	41%	29%	42%	33%	41%	36%	37%	35%	45%	66%	42%	12%	41%	35%	27%	35%	27%	23%	46%	43%	30%	34%	39%	38%	38%	15%	25%	34%	39%	40%	22%	32%	35%	20%	25%	27%	51%	46%	35%
BOTTOM 2 BOX	48%	46%	17%	78%	50%	51%	14%	85%	60%	68%	43%	52%	46%	44%	51%	50%	47%	42%	50%	50%	45%	45%	63%	47%	40%	36%	65%	47%	50%	57%	62%	47%	49%	53%	40%	55%	47%	49%	48%	51%	44%	54%	75%	58%	21%	51%	47%	40%	47%	39%	38%	54%	57%	42%	45%	50%	48%	50%	31%	34%	44%	53%	50%	33%	43%	47%	32%	36%	36%	64%	57%	43%
Don't know/Not sure	7%	3%	4%	4%	12%	28%	4%	3%	14%	14%	6%	8%	8%	11%	6%	3%	9%	11%	6%	3%	6%	12%	4%	14%	5%	9%	3%	12%	7%	17%	4%	18%	7%	9%	8%	5%	9%	4%	11%	4%	5%	18%	4%	11%	5%	5%	8%	10%	3%	7%	10%	7%	9%	11%	6%	8%	2%	4%	6%	3%	2%	0%	13%	26%	3%	4%	2%	3%	3%	0%	9%	16%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

M4NEWr7: Returning America to its values - Do you disapprove or approve of the job Donald Trump is doing on …?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
TOP 2 BOX	50%	59%	86%	22%	39%	23%	86%	15%	35%	51%	58%	43%	52%	52%	46%	50%	53%	52%	47%	50%	54%	43%	36%	43%	62%	55%	41%	52%	48%	30%	32%	30%	49%	41%	57%	46%	49%	51%	42%	52%	57%	30%	21%	38%	79%	46%	53%	56%	55%	62%	56%	38%	42%	55%	53%	47%	54%	51%	72%	66%	57%	54%	42%	34%	58%	56%	69%	66%	62%	36%	39%	43%
Strongly approve	33%	40%	63%	11%	23%	10%	60%	8%	17%	23%	38%	28%	32%	28%	34%	38%	32%	29%	32%	38%	38%	24%	18%	27%	43%	32%	18%	33%	33%	13%	19%	18%	32%	27%	40%	28%	31%	35%	25%	35%	39%	28%	11%	21%	58%	32%	29%	41%	39%	33%	44%	26%	25%	37%	36%	30%	37%	35%	47%	43%	39%	40%	29%	14%	42%	37%	42%	40%	40%	27%	25%	26%
Somewhat approve	17%	19%	23%	11%	16%	13%	26%	7%	18%	28%	20%	14%	21%	24%	12%	12%	21%	22%	15%	12%	16%	20%	18%	16%	19%	22%	24%	19%	14%	17%	13%	11%	18%	15%	17%	18%	18%	16%	17%	17%	18%	2%	10%	17%	21%	14%	24%	15%	16%	30%	12%	12%	17%	17%	18%	16%	16%	16%	26%	23%	18%	14%	13%	19%	16%	19%	27%	26%	23%	9%	14%	17%
Somewhat disapprove	11%	9%	5%	14%	12%	25%	7%	13%	18%	31%	11%	10%	16%	11%	10%	6%	13%	15%	10%	6%	8%	15%	17%	15%	9%	16%	21%	10%	8%	13%	14%	22%	10%	13%	9%	12%	12%	8%	16%	7%	8%	12%	12%	13%	7%	11%	11%	10%	10%	13%	13%	11%	10%	7%	10%	11%	9%	9%	13%	9%	12%	8%	11%	12%	10%	10%	10%	13%	12%	61%	11%	5%
Strongly disapprove	34%	31%	7%	61%	36%	31%	4%	69%	35%	10%	27%	40%	27%	28%	37%	41%	29%	25%	36%	41%	33%	32%	41%	32%	26%	23%	34%	33%	38%	42%	47%	31%	36%	39%	27%	38%	31%	37%	33%	35%	32%	42%	64%	37%	11%	38%	30%	26%	32%	21%	23%	44%	41%	29%	31%	36%	35%	36%	14%	22%	30%	35%	37%	25%	30%	33%	21%	18%	25%	3%	43%	34%
BOTTOM 2 BOX	44%	40%	12%	75%	47%	56%	11%	82%	53%	41%	38%	50%	43%	39%	47%	48%	42%	39%	46%	48%	41%	46%	58%	47%	35%	39%	55%	43%	46%	56%	61%	53%	46%	51%	36%	50%	44%	45%	49%	43%	41%	54%	76%	50%	18%	49%	42%	36%	42%	34%	36%	55%	50%	36%	41%	47%	44%	45%	27%	31%	42%	43%	47%	37%	40%	42%	31%	31%	37%	64%	53%	39%
Don't know/Not sure	6%	1%	2%	3%	13%	21%	3%	3%	12%	8%	4%	8%	5%	9%	7%	2%	5%	9%	7%	2%	5%	10%	6%	10%	4%	6%	3%	6%	6%	15%	7%	17%	5%	8%	7%	4%	8%	4%	9%	6%	2%	15%	3%	11%	3%	5%	6%	9%	3%	4%	8%	7%	8%	10%	5%	7%	2%	3%	1%	4%	1%	3%	11%	29%	2%	2%	0%	3%	1%	0%	8%	18%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TQVP: Do you approve or disapprove of the job JD Vance is doing as vice president of the United States?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET APPROVE	45%	52%	81%	19%	34%	10%	81%	14%	24%	32%	55%	37%	51%	43%	42%	47%	51%	48%	40%	47%	49%	42%	37%	35%	58%	57%	43%	43%	41%	23%	33%	23%	49%	36%	53%	40%	45%	46%	40%	45%	53%	30%	19%	32%	76%	42%	47%	51%	52%	58%	55%	33%	35%	47%	49%	43%	50%	46%	68%	63%	53%	45%	37%	32%	54%	49%	67%	65%	60%	26%	32%	41%
Strongly approve	27%	32%	52%	8%	18%	7%	52%	6%	5%	8%	32%	22%	23%	26%	27%	31%	25%	24%	26%	31%	31%	15%	16%	21%	37%	18%	21%	27%	26%	12%	13%	14%	28%	21%	33%	21%	25%	28%	21%	28%	32%	23%	10%	14%	50%	26%	25%	30%	32%	30%	34%	21%	21%	27%	30%	24%	30%	28%	39%	35%	34%	28%	22%	8%	35%	31%	36%	38%	35%	14%	18%	23%
Somewhat approve	19%	21%	29%	11%	17%	3%	29%	7%	19%	24%	23%	15%	28%	17%	15%	16%	26%	23%	14%	16%	17%	26%	21%	13%	20%	39%	21%	16%	15%	10%	21%	9%	21%	15%	20%	19%	19%	18%	19%	17%	21%	7%	9%	18%	26%	16%	22%	21%	21%	28%	21%	12%	15%	20%	19%	18%	20%	18%	29%	28%	19%	16%	14%	24%	19%	18%	31%	27%	25%	12%	13%	18%
Somewhat disapprove	9%	5%	6%	11%	11%	10%	6%	9%	27%	0%	8%	10%	10%	14%	7%	5%	9%	15%	8%	5%	8%	14%	10%	12%	6%	12%	14%	9%	9%	16%	7%	15%	8%	13%	8%	8%	10%	8%	11%	10%	7%	3%	10%	11%	7%	9%	10%	10%	8%	7%	12%	9%	12%	8%	8%	10%	8%	9%	9%	10%	11%	8%	7%	17%	10%	9%	8%	10%	12%	13%	8%	6%
Strongly disapprove	32%	36%	5%	61%	35%	9%	3%	70%	30%	36%	27%	37%	27%	23%	37%	42%	28%	20%	36%	42%	31%	28%	40%	36%	26%	19%	34%	33%	35%	40%	44%	39%	31%	37%	26%	38%	28%	38%	31%	33%	32%	31%	64%	37%	7%	37%	29%	26%	31%	22%	24%	42%	36%	26%	30%	34%	35%	34%	13%	19%	32%	32%	36%	17%	29%	31%	21%	19%	25%	20%	42%	29%
NET DISAPPROVE	41%	41%	11%	72%	46%	19%	9%	80%	57%	36%	35%	47%	37%	37%	44%	47%	37%	34%	44%	47%	39%	42%	50%	47%	33%	32%	49%	42%	44%	55%	51%	54%	40%	49%	34%	46%	38%	46%	42%	43%	39%	34%	74%	48%	14%	45%	38%	36%	39%	29%	37%	51%	48%	35%	39%	44%	43%	43%	22%	28%	42%	40%	43%	34%	39%	40%	29%	29%	37%	32%	51%	34%
Unsure/Don't know	13%	6%	8%	9%	20%	71%	10%	7%	19%	31%	10%	16%	13%	20%	13%	6%	12%	18%	16%	6%	13%	16%	13%	18%	10%	12%	9%	14%	15%	22%	15%	23%	12%	14%	13%	14%	17%	8%	18%	12%	8%	36%	7%	21%	10%	12%	15%	14%	9%	13%	9%	15%	16%	18%	13%	14%	7%	10%	10%	8%	5%	16%	20%	34%	6%	12%	4%	6%	3%	41%	18%	25%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TQGov: Do you approve or disapprove of the job _____ is doing as Governor of your state?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET APPROVE	55%	60%	60%	57%	49%	40%	60%	58%	38%	27%	59%	52%	54%	57%	52%	58%	53%	54%	55%	58%	56%	55%	56%	43%	60%	62%	62%	38%	53%	46%	52%	50%	53%	54%	57%	55%	53%	58%	52%	56%	58%	47%	59%	50%	58%	54%	58%	54%	57%	64%	56%	52%	52%	53%	60%	51%	58%	54%	67%	66%	52%	57%	50%	43%	61%	60%	66%	71%	59%	78%	51%	42%
Strongly approve	26%	29%	31%	27%	21%	15%	31%	28%	8%	10%	26%	26%	22%	26%	26%	32%	21%	23%	27%	32%	28%	22%	25%	17%	31%	20%	15%	13%	25%	24%	32%	23%	24%	28%	28%	25%	24%	30%	22%	26%	30%	31%	31%	18%	32%	26%	29%	23%	27%	29%	23%	25%	30%	23%	30%	23%	29%	27%	33%	35%	28%	28%	21%	17%	29%	30%	33%	36%	30%	42%	24%	18%
Somewhat approve	29%	31%	29%	30%	28%	25%	30%	29%	30%	17%	32%	26%	32%	31%	26%	27%	33%	31%	27%	27%	28%	33%	31%	26%	29%	41%	46%	25%	27%	22%	20%	27%	30%	27%	29%	30%	30%	28%	30%	30%	28%	15%	28%	32%	27%	28%	29%	32%	30%	35%	33%	26%	22%	30%	30%	28%	29%	27%	34%	31%	24%	29%	29%	27%	32%	29%	33%	34%	30%	36%	27%	24%
Somewhat disapprove	12%	12%	11%	14%	12%	4%	11%	14%	23%	18%	11%	13%	14%	12%	11%	12%	14%	15%	10%	12%	12%	14%	9%	13%	11%	14%	11%	11%	13%	15%	7%	17%	12%	13%	11%	13%	12%	12%	12%	14%	11%	7%	11%	14%	11%	12%	13%	11%	12%	11%	13%	12%	16%	10%	11%	13%	13%	14%	9%	8%	17%	28%	10%	7%	10%	11%	7%	9%	12%	10%	13%	13%
Strongly disapprove	23%	25%	23%	25%	20%	19%	22%	23%	34%	41%	22%	23%	20%	18%	27%	26%	20%	18%	26%	26%	22%	17%	29%	23%	23%	17%	24%	27%	22%	18%	33%	19%	27%	23%	20%	23%	21%	25%	23%	21%	24%	13%	24%	21%	23%	25%	19%	23%	25%	17%	23%	24%	21%	24%	20%	25%	25%	26%	19%	22%	26%	14%	22%	17%	25%	23%	21%	18%	24%	12%	23%	25%
NET DISAPPROVE	35%	37%	34%	39%	32%	23%	34%	37%	57%	59%	34%	36%	34%	30%	38%	38%	34%	32%	35%	38%	35%	32%	38%	37%	34%	31%	35%	38%	36%	33%	40%	36%	39%	36%	31%	36%	34%	36%	35%	35%	35%	20%	35%	35%	34%	37%	32%	35%	37%	27%	36%	37%	37%	33%	31%	38%	38%	40%	28%	30%	43%	42%	32%	24%	35%	34%	28%	28%	36%	22%	36%	37%
Unsure/Don't know	10%	3%	6%	4%	19%	37%	6%	5%	4%	14%	7%	12%	12%	13%	10%	4%	13%	13%	10%	4%	9%	14%	6%	20%	6%	7%	3%	24%	12%	22%	7%	15%	7%	10%	12%	9%	13%	5%	14%	9%	6%	33%	5%	15%	8%	9%	10%	11%	6%	9%	8%	12%	12%	14%	9%	11%	4%	6%	5%	4%	5%	1%	17%	32%	4%	7%	6%	2%	4%	0%	13%	21%
Column n	1,878	171	754	716	370	38	828	745	38	21	879	999	252	539	513	574	137	478	689	574	1,421	298	76	83	670	135	31	43	751	163	45	40	363	386	761	368	1,076	802	785	443	623	27	503	720	655	826	623	429	368	343	168	458	280	261	928	950	722	842	250	294	351	57	612	58	450	477	225	264	201	11	749	203

TQCong: Do you approve or disapprove of the way Congress is doing its job?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET APPROVE	41%	48%	61%	33%	28%	22%	61%	26%	20%	21%	47%	35%	48%	43%	39%	32%	48%	46%	40%	32%	40%	44%	41%	41%	45%	59%	46%	40%	35%	26%	37%	43%	42%	34%	44%	40%	39%	43%	38%	37%	48%	9%	29%	29%	59%	38%	47%	39%	43%	56%	42%	33%	37%	37%	46%	36%	41%	38%	61%	59%	47%	28%	36%	24%	52%	47%	52%	61%	55%	46%	30%	25%
Strongly approve	11%	20%	18%	9%	6%	6%	18%	7%	2%	0%	12%	10%	18%	14%	10%	3%	19%	16%	10%	3%	11%	12%	11%	13%	13%	14%	4%	13%	9%	9%	15%	14%	13%	7%	13%	10%	8%	15%	9%	9%	16%	0%	11%	7%	16%	8%	19%	9%	6%	23%	10%	9%	15%	8%	15%	8%	12%	11%	22%	22%	20%	12%	7%	1%	16%	15%	21%	28%	27%	10%	5%	3%
Somewhat approve	29%	28%	43%	23%	22%	16%	43%	19%	18%	21%	35%	25%	31%	29%	29%	29%	29%	30%	29%	29%	29%	32%	30%	28%	32%	45%	41%	27%	26%	17%	22%	29%	28%	27%	31%	30%	30%	28%	30%	28%	31%	9%	18%	23%	43%	30%	28%	30%	37%	33%	31%	24%	22%	29%	31%	28%	30%	28%	39%	37%	27%	16%	29%	23%	36%	33%	32%	33%	28%	36%	25%	23%
Somewhat disapprove	24%	20%	20%	26%	28%	16%	20%	29%	20%	30%	24%	24%	19%	20%	24%	34%	15%	22%	23%	34%	26%	22%	21%	16%	27%	22%	20%	12%	25%	23%	22%	21%	25%	28%	23%	22%	24%	24%	22%	30%	22%	19%	26%	27%	19%	25%	22%	25%	26%	20%	26%	24%	24%	24%	22%	26%	26%	27%	17%	19%	22%	33%	22%	22%	22%	26%	21%	21%	22%	3%	25%	25%
Strongly disapprove	23%	28%	12%	33%	27%	26%	10%	38%	52%	28%	22%	25%	21%	19%	26%	29%	23%	16%	25%	29%	24%	18%	26%	24%	22%	14%	22%	32%	26%	22%	28%	13%	22%	26%	21%	26%	21%	27%	24%	24%	22%	28%	37%	27%	11%	27%	17%	25%	24%	15%	26%	29%	20%	24%	21%	25%	27%	24%	16%	16%	27%	29%	24%	17%	21%	18%	22%	13%	21%	26%	31%	23%
NET DISAPPROVE	47%	47%	31%	58%	54%	42%	30%	67%	72%	58%	46%	49%	39%	38%	50%	63%	38%	38%	48%	63%	50%	40%	47%	40%	49%	36%	42%	44%	50%	46%	50%	35%	47%	54%	44%	47%	45%	51%	45%	54%	44%	47%	64%	54%	30%	51%	39%	50%	50%	36%	51%	53%	43%	48%	43%	52%	54%	52%	33%	35%	49%	63%	46%	38%	43%	43%	43%	35%	42%	29%	55%	48%
Unsure/Don't know	12%	5%	8%	9%	18%	36%	9%	8%	9%	21%	8%	16%	12%	18%	12%	5%	14%	16%	12%	5%	11%	16%	12%	19%	6%	5%	12%	16%	14%	29%	12%	23%	12%	12%	12%	13%	16%	5%	16%	9%	8%	44%	7%	16%	11%	11%	14%	11%	7%	9%	7%	14%	20%	15%	11%	13%	5%	10%	6%	5%	4%	10%	18%	37%	4%	9%	5%	4%	3%	25%	15%	27%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TQRep: Do you approve or disapprove of the way the Republican Party is handling its job?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET APPROVE	45%	51%	83%	19%	32%	15%	80%	13%	23%	18%	54%	37%	47%	47%	43%	45%	47%	47%	44%	45%	50%	42%	30%	39%	57%	60%	38%	47%	43%	20%	24%	28%	45%	39%	53%	40%	45%	46%	39%	45%	53%	32%	18%	31%	77%	43%	47%	48%	52%	58%	55%	36%	35%	43%	50%	41%	51%	46%	65%	57%	55%	45%	38%	37%	57%	50%	58%	61%	57%	58%	34%	38%
Strongly approve	18%	25%	38%	6%	8%	6%	34%	5%	2%	0%	21%	16%	17%	21%	20%	13%	18%	20%	20%	13%	20%	17%	10%	18%	22%	22%	11%	18%	18%	9%	9%	17%	19%	14%	23%	15%	17%	20%	15%	16%	24%	4%	9%	9%	32%	16%	21%	19%	17%	26%	20%	14%	16%	18%	22%	15%	20%	18%	32%	27%	25%	13%	14%	12%	24%	21%	26%	31%	27%	14%	12%	11%
Somewhat approve	27%	26%	45%	12%	24%	9%	46%	8%	22%	18%	34%	21%	30%	25%	23%	32%	29%	26%	24%	32%	30%	25%	20%	21%	35%	37%	27%	29%	25%	11%	15%	11%	26%	25%	30%	25%	28%	26%	24%	30%	29%	29%	9%	22%	44%	28%	25%	30%	34%	32%	35%	22%	18%	25%	29%	26%	31%	28%	33%	30%	30%	33%	24%	25%	33%	29%	32%	30%	30%	44%	23%	27%
Somewhat disapprove	15%	13%	9%	16%	19%	12%	12%	14%	22%	31%	14%	15%	15%	16%	12%	15%	14%	18%	12%	15%	15%	15%	14%	11%	15%	15%	12%	8%	14%	16%	15%	17%	14%	17%	14%	15%	16%	12%	17%	14%	13%	7%	12%	20%	11%	14%	15%	15%	13%	15%	16%	14%	16%	14%	14%	15%	14%	16%	17%	16%	13%	16%	14%	10%	12%	13%	23%	14%	15%	22%	15%	12%
Strongly disapprove	33%	35%	5%	62%	34%	25%	4%	70%	46%	32%	27%	38%	32%	25%	36%	39%	33%	24%	35%	39%	30%	33%	48%	33%	25%	23%	43%	31%	34%	45%	51%	36%	35%	37%	26%	39%	29%	38%	32%	34%	32%	32%	65%	37%	8%	37%	30%	26%	31%	23%	25%	43%	37%	28%	30%	35%	33%	34%	14%	20%	30%	37%	37%	25%	29%	33%	18%	21%	25%	20%	42%	31%
NET DISAPPROVE	47%	48%	15%	78%	53%	38%	16%	84%	69%	63%	42%	53%	47%	41%	48%	54%	47%	42%	47%	54%	45%	48%	61%	45%	41%	37%	55%	39%	48%	61%	66%	53%	49%	54%	39%	53%	45%	50%	49%	48%	45%	39%	77%	56%	19%	51%	45%	42%	45%	37%	41%	57%	53%	42%	44%	51%	47%	49%	31%	37%	43%	53%	51%	34%	41%	47%	41%	36%	40%	42%	56%	43%
Unsure/Don't know	7%	2%	3%	3%	14%	47%	4%	3%	8%	19%	4%	10%	6%	12%	9%	1%	7%	11%	9%	1%	6%	10%	9%	16%	3%	3%	8%	14%	8%	19%	10%	19%	7%	8%	8%	7%	10%	3%	12%	6%	3%	28%	4%	12%	4%	6%	9%	10%	4%	5%	4%	7%	12%	15%	6%	8%	2%	5%	4%	6%	2%	2%	11%	29%	2%	3%	1%	3%	3%	0%	9%	20%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TQDem: Do you approve or disapprove of the way the Democratic Party is handling its job?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET APPROVE	36%	41%	22%	63%	26%	21%	25%	58%	23%	11%	36%	36%	46%	45%	29%	26%	45%	43%	34%	26%	32%	46%	49%	27%	32%	51%	44%	26%	33%	40%	52%	29%	38%	35%	32%	42%	34%	39%	39%	28%	42%	16%	57%	35%	24%	33%	48%	28%	30%	51%	26%	35%	44%	29%	40%	33%	36%	35%	45%	50%	43%	25%	33%	34%	42%	44%	43%	52%	54%	61%	32%	24%
Strongly approve	13%	16%	9%	25%	6%	6%	9%	21%	10%	0%	13%	13%	18%	16%	12%	6%	16%	17%	14%	6%	12%	19%	18%	7%	12%	21%	16%	5%	11%	18%	19%	10%	17%	11%	12%	14%	11%	16%	13%	8%	18%	0%	23%	8%	12%	10%	20%	11%	8%	23%	9%	12%	17%	12%	16%	10%	11%	11%	15%	25%	16%	6%	12%	10%	15%	18%	15%	25%	26%	0%	9%	10%
Somewhat approve	23%	24%	13%	38%	20%	15%	15%	37%	14%	11%	23%	23%	28%	29%	16%	20%	29%	26%	20%	20%	21%	27%	31%	20%	21%	31%	28%	21%	21%	23%	33%	19%	22%	24%	20%	29%	23%	24%	26%	19%	24%	16%	34%	27%	12%	23%	28%	17%	22%	28%	17%	23%	27%	17%	24%	22%	24%	23%	30%	26%	27%	19%	21%	23%	27%	26%	28%	27%	27%	61%	23%	14%
Somewhat disapprove	23%	22%	20%	23%	25%	8%	19%	25%	13%	29%	23%	22%	23%	18%	23%	27%	23%	20%	21%	27%	23%	20%	18%	27%	22%	26%	28%	21%	25%	12%	11%	35%	23%	25%	22%	21%	22%	23%	19%	28%	22%	7%	27%	25%	17%	23%	21%	24%	24%	20%	26%	22%	22%	21%	22%	23%	25%	24%	17%	14%	21%	29%	20%	19%	23%	21%	17%	16%	20%	13%	24%	22%
Strongly disapprove	33%	35%	54%	10%	32%	28%	52%	12%	56%	25%	36%	29%	22%	25%	38%	45%	21%	25%	35%	45%	37%	19%	24%	26%	43%	18%	23%	32%	32%	20%	25%	18%	32%	32%	36%	28%	32%	33%	29%	36%	32%	48%	12%	25%	54%	37%	21%	40%	41%	24%	45%	33%	17%	36%	31%	34%	37%	35%	33%	29%	34%	44%	33%	14%	32%	31%	36%	28%	23%	26%	33%	34%
NET DISAPPROVE	55%	57%	75%	33%	57%	35%	71%	37%	69%	54%	59%	51%	44%	44%	61%	71%	44%	45%	56%	71%	61%	39%	43%	53%	65%	44%	52%	53%	58%	32%	36%	53%	55%	57%	58%	49%	55%	56%	48%	64%	54%	55%	39%	49%	71%	60%	41%	64%	65%	44%	72%	55%	39%	58%	52%	57%	61%	60%	50%	43%	55%	73%	53%	33%	55%	52%	54%	44%	43%	39%	57%	56%
Unsure/Don't know	9%	3%	3%	4%	18%	44%	4%	5%	8%	35%	5%	13%	10%	12%	10%	3%	10%	12%	10%	3%	7%	15%	8%	20%	3%	5%	4%	21%	10%	28%	12%	18%	7%	8%	11%	8%	11%	5%	13%	8%	4%	28%	4%	16%	5%	8%	11%	8%	5%	6%	3%	10%	17%	13%	8%	10%	3%	6%	5%	7%	2%	2%	14%	33%	4%	4%	3%	5%	3%	0%	11%	20%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

ISS1r: What would you say are the most important issues facing the country today? Please look at the full list before answering
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Price increases/ inflation	35%	34%	33%	31%	42%	40%	32%	36%	43%	54%	33%	37%	31%	31%	38%	40%	29%	28%	39%	40%	36%	29%	32%	39%	35%	23%	28%	47%	38%	37%	34%	28%	36%	30%	38%	34%	36%	34%	34%	39%	33%	27%	31%	38%	34%	37%	33%	34%	35%	29%	35%	38%	37%	33%	35%	35%	38%	40%	30%	29%	35%	30%	35%	22%	31%	35%	28%	27%	30%	22%	41%	35%
Economy and jobs	30%	33%	28%	29%	32%	25%	30%	29%	19%	15%	29%	30%	27%	33%	33%	25%	26%	31%	33%	25%	31%	25%	26%	30%	31%	28%	19%	32%	31%	22%	32%	27%	25%	30%	34%	26%	28%	32%	28%	29%	31%	37%	30%	30%	29%	32%	27%	28%	33%	26%	25%	31%	28%	31%	31%	29%	31%	31%	30%	34%	32%	21%	31%	28%	34%	34%	32%	30%	33%	32%	28%	30%
Immigration	28%	33%	39%	17%	26%	18%	41%	16%	22%	24%	30%	25%	20%	25%	30%	35%	18%	23%	30%	35%	28%	14%	40%	19%	32%	16%	46%	18%	25%	12%	35%	21%	33%	22%	26%	31%	26%	29%	27%	30%	27%	14%	14%	25%	38%	27%	25%	33%	29%	27%	38%	25%	23%	29%	27%	28%	29%	28%	33%	27%	26%	40%	27%	12%	27%	26%	29%	29%	23%	27%	25%	32%
Social Security	17%	11%	15%	17%	19%	19%	13%	21%	17%	8%	18%	16%	7%	17%	18%	25%	6%	13%	19%	25%	19%	12%	15%	12%	20%	12%	19%	14%	18%	13%	11%	8%	20%	18%	16%	16%	19%	14%	21%	18%	11%	29%	17%	20%	13%	16%	16%	22%	15%	18%	27%	17%	14%	17%	15%	18%	14%	16%	12%	18%	16%	21%	20%	25%	9%	14%	13%	15%	14%	17%	23%	19%
Health care	16%	17%	12%	19%	17%	23%	12%	21%	20%	31%	13%	19%	18%	18%	16%	11%	16%	20%	16%	11%	16%	16%	20%	12%	12%	14%	25%	8%	19%	19%	17%	17%	11%	17%	16%	19%	16%	15%	17%	11%	18%	22%	20%	18%	11%	15%	17%	17%	12%	13%	17%	18%	20%	18%	20%	13%	16%	12%	16%	15%	12%	5%	21%	14%	15%	14%	17%	17%	15%	10%	20%	13%
National debt / federal budget deficits	14%	9%	21%	9%	11%	12%	20%	9%	20%	13%	16%	13%	7%	11%	15%	23%	7%	10%	14%	23%	17%	7%	7%	10%	20%	9%	5%	10%	15%	5%	7%	11%	12%	17%	12%	16%	14%	14%	14%	13%	15%	14%	9%	10%	21%	16%	9%	19%	17%	10%	22%	14%	7%	16%	13%	15%	16%	17%	12%	10%	17%	17%	14%	8%	14%	17%	13%	13%	6%	20%	14%	17%
Taxes	13%	17%	13%	11%	14%	25%	13%	11%	18%	8%	14%	12%	13%	16%	13%	10%	14%	16%	13%	10%	13%	15%	10%	19%	13%	14%	14%	26%	12%	16%	7%	11%	11%	14%	13%	15%	13%	13%	11%	14%	14%	25%	10%	14%	14%	13%	16%	9%	15%	16%	11%	11%	16%	8%	12%	14%	11%	13%	19%	15%	13%	8%	12%	19%	13%	13%	21%	13%	13%	12%	12%	14%
Corruption	12%	9%	12%	12%	12%	18%	12%	12%	9%	35%	12%	12%	9%	9%	18%	11%	8%	11%	15%	11%	11%	8%	20%	13%	12%	9%	18%	15%	11%	8%	20%	11%	11%	13%	14%	10%	14%	10%	12%	14%	11%	11%	11%	11%	14%	13%	10%	13%	13%	10%	13%	13%	10%	12%	11%	13%	11%	11%	13%	10%	11%	25%	14%	9%	11%	11%	12%	10%	7%	45%	14%	11%
Crime and drugs	11%	9%	13%	8%	13%	4%	15%	6%	2%	16%	9%	12%	15%	8%	11%	11%	10%	12%	11%	11%	10%	14%	13%	9%	8%	16%	11%	5%	12%	10%	14%	13%	13%	15%	10%	8%	11%	10%	12%	13%	9%	4%	6%	11%	13%	11%	13%	9%	8%	14%	5%	13%	11%	12%	11%	11%	10%	10%	11%	11%	8%	6%	12%	19%	10%	11%	9%	10%	14%	9%	11%	13%
Ethics in government, corruption, campaign finance reform	11%	15%	11%	12%	10%	0%	10%	13%	5%	22%	10%	12%	10%	8%	12%	14%	10%	8%	11%	14%	11%	9%	12%	15%	9%	5%	13%	16%	11%	14%	11%	14%	7%	11%	12%	11%	11%	11%	9%	14%	11%	1%	15%	9%	10%	12%	8%	11%	11%	6%	11%	13%	10%	11%	10%	11%	11%	13%	7%	9%	10%	19%	10%	7%	11%	12%	6%	8%	10%	0%	13%	10%
Environment / climate change	9%	13%	5%	14%	10%	13%	4%	16%	8%	0%	10%	9%	11%	10%	6%	11%	11%	11%	7%	11%	10%	8%	7%	7%	10%	10%	13%	10%	11%	7%	2%	4%	10%	11%	8%	10%	7%	13%	8%	7%	13%	9%	16%	9%	5%	11%	10%	5%	12%	11%	4%	9%	9%	7%	11%	8%	11%	11%	8%	10%	12%	16%	8%	10%	12%	9%	8%	11%	12%	17%	11%	6%
Terrorism / national security	9%	10%	15%	4%	8%	3%	14%	4%	5%	6%	10%	8%	5%	9%	12%	9%	6%	7%	12%	9%	11%	6%	6%	1%	13%	6%	9%	0%	10%	5%	4%	4%	10%	8%	11%	7%	9%	9%	8%	9%	10%	10%	4%	7%	14%	9%	9%	11%	9%	10%	13%	8%	7%	9%	11%	8%	9%	10%	9%	12%	10%	22%	8%	4%	9%	8%	9%	11%	11%	0%	8%	12%
Abortion	8%	6%	7%	11%	5%	5%	5%	11%	2%	0%	6%	10%	16%	6%	5%	5%	17%	8%	5%	5%	7%	14%	4%	11%	6%	10%	0%	1%	8%	17%	7%	24%	7%	9%	7%	8%	8%	7%	10%	7%	6%	11%	13%	8%	5%	7%	9%	8%	4%	7%	8%	9%	11%	8%	7%	8%	6%	7%	5%	9%	7%	1%	9%	11%	10%	8%	11%	9%	9%	3%	7%	5%
Gun policies	8%	10%	4%	14%	6%	2%	4%	11%	7%	9%	8%	7%	12%	8%	5%	6%	14%	8%	5%	6%	6%	10%	11%	10%	7%	11%	12%	4%	6%	9%	10%	18%	6%	6%	9%	9%	8%	7%	7%	8%	8%	0%	12%	8%	5%	8%	7%	7%	8%	8%	5%	7%	6%	10%	7%	8%	7%	6%	6%	7%	6%	12%	7%	15%	10%	8%	3%	6%	11%	0%	7%	7%
Income inequality	8%	9%	4%	12%	6%	8%	4%	11%	15%	15%	6%	9%	13%	11%	3%	4%	16%	9%	6%	4%	6%	12%	10%	5%	6%	12%	0%	8%	7%	11%	18%	1%	8%	9%	5%	10%	7%	8%	8%	9%	6%	3%	14%	7%	4%	6%	9%	8%	5%	7%	8%	7%	13%	8%	7%	8%	7%	7%	7%	8%	8%	8%	5%	13%	8%	9%	7%	5%	8%	3%	7%	5%
Family values, morality	7%	11%	11%	6%	5%	3%	11%	4%	0%	0%	7%	8%	7%	7%	8%	7%	8%	8%	7%	7%	7%	5%	9%	11%	7%	6%	9%	8%	7%	4%	9%	16%	8%	8%	7%	8%	7%	7%	6%	7%	8%	14%	6%	4%	11%	6%	8%	10%	7%	6%	10%	6%	9%	9%	9%	6%	8%	7%	6%	5%	7%	3%	8%	4%	9%	8%	5%	7%	8%	0%	7%	6%
Education	7%	4%	7%	7%	6%	13%	7%	6%	0%	7%	5%	8%	10%	9%	5%	3%	11%	10%	5%	3%	6%	10%	9%	5%	5%	8%	3%	6%	7%	12%	12%	3%	5%	6%	8%	7%	7%	7%	9%	6%	5%	3%	7%	7%	6%	5%	9%	7%	5%	7%	3%	6%	12%	10%	8%	6%	5%	6%	8%	10%	6%	0%	7%	7%	7%	9%	10%	10%	7%	0%	5%	5%
Foreign and defense policy	6%	7%	7%	4%	6%	3%	6%	6%	12%	11%	7%	5%	4%	5%	6%	8%	3%	6%	5%	8%	7%	3%	0%	8%	8%	5%	0%	4%	6%	1%	0%	14%	6%	7%	4%	7%	4%	7%	4%	5%	8%	6%	5%	6%	6%	6%	6%	5%	7%	6%	7%	6%	5%	2%	6%	5%	8%	7%	8%	8%	6%	3%	3%	0%	5%	7%	9%	10%	9%	0%	4%	4%
Russia and Ukraine	5%	5%	4%	8%	4%	3%	3%	8%	10%	7%	6%	4%	2%	3%	5%	9%	2%	3%	5%	9%	5%	6%	4%	3%	6%	8%	6%	5%	5%	4%	2%	1%	6%	5%	5%	4%	4%	7%	5%	4%	6%	7%	6%	6%	4%	6%	4%	4%	6%	6%	5%	5%	2%	4%	5%	5%	7%	6%	6%	5%	5%	4%	4%	3%	5%	5%	5%	4%	5%	9%	5%	8%
China	5%	6%	6%	4%	4%	15%	7%	3%	4%	0%	5%	5%	3%	5%	6%	5%	3%	5%	6%	5%	5%	5%	3%	11%	5%	5%	4%	8%	5%	5%	3%	16%	7%	5%	4%	5%	5%	6%	4%	6%	6%	3%	3%	4%	7%	4%	7%	4%	5%	6%	4%	4%	7%	4%	4%	6%	7%	7%	5%	8%	9%	6%	2%	9%	6%	6%	5%	7%	7%	3%	4%	9%
Race relations	5%	6%	4%	5%	4%	11%	4%	5%	8%	0%	4%	5%	7%	5%	4%	1%	7%	6%	4%	1%	3%	10%	6%	5%	2%	8%	3%	9%	4%	13%	9%	0%	4%	3%	4%	7%	5%	3%	6%	4%	3%	0%	6%	5%	3%	3%	7%	4%	3%	7%	0%	3%	7%	7%	5%	4%	2%	3%	6%	5%	4%	0%	6%	7%	6%	4%	4%	9%	6%	0%	4%	2%
The Israeli-Hamas Conflict/ Palestinians/ The Middle East	4%	5%	6%	4%	4%	9%	5%	3%	11%	0%	5%	4%	4%	6%	5%	3%	3%	7%	4%	3%	4%	6%	6%	3%	5%	6%	5%	5%	3%	8%	6%	0%	5%	3%	4%	6%	4%	5%	4%	5%	4%	5%	4%	4%	5%	4%	5%	4%	5%	6%	3%	4%	3%	5%	5%	4%	4%	4%	5%	4%	4%	5%	5%	4%	7%	4%	5%	6%	2%	0%	4%	2%
Government gridlock	4%	4%	3%	6%	3%	4%	3%	5%	4%	5%	4%	4%	5%	2%	3%	6%	6%	2%	3%	6%	4%	7%	3%	2%	4%	6%	2%	0%	4%	9%	3%	4%	6%	3%	4%	3%	4%	5%	2%	5%	5%	5%	4%	4%	4%	5%	3%	3%	3%	4%	5%	6%	2%	2%	3%	5%	6%	4%	5%	3%	5%	2%	3%	3%	4%	4%	5%	3%	4%	0%	4%	3%
Political correctness	3%	3%	3%	5%	3%	0%	2%	4%	0%	8%	4%	3%	5%	4%	3%	1%	7%	4%	3%	1%	2%	3%	6%	9%	2%	3%	8%	13%	3%	3%	5%	3%	4%	1%	5%	3%	3%	4%	3%	3%	4%	0%	4%	4%	2%	3%	7%	1%	3%	7%	0%	2%	6%	1%	3%	3%	4%	3%	5%	5%	4%	1%	2%	2%	4%	3%	8%	6%	5%	0%	2%	3%
January 6th	3%	2%	1%	5%	3%	0%	2%	5%	4%	0%	4%	2%	4%	4%	2%	2%	4%	4%	2%	2%	3%	4%	3%	3%	3%	4%	6%	4%	3%	2%	0%	3%	4%	3%	3%	3%	3%	4%	4%	3%	3%	4%	4%	4%	1%	4%	3%	2%	5%	3%	2%	2%	2%	3%	4%	2%	3%	3%	6%	4%	5%	4%	2%	4%	4%	4%	3%	6%	8%	35%	2%	2%
Police reform	3%	2%	3%	4%	2%	0%	2%	4%	0%	0%	4%	2%	4%	7%	1%	0%	4%	6%	2%	0%	2%	7%	5%	0%	3%	8%	8%	0%	1%	7%	4%	0%	5%	3%	3%	2%	3%	3%	3%	2%	4%	0%	6%	1%	3%	3%	4%	3%	4%	4%	4%	2%	3%	2%	3%	3%	3%	3%	5%	5%	4%	0%	2%	0%	4%	4%	3%	7%	6%	0%	2%	1%
Other, please specify	2%	1%	1%	2%	3%	6%	1%	3%	5%	0%	2%	2%	0%	1%	1%	5%	0%	1%	1%	5%	2%	0%	0%	1%	3%	0%	0%	1%	2%	0%	0%	3%	1%	2%	2%	2%	2%	2%	2%	2%	1%	0%	3%	2%	1%	2%	1%	2%	3%	1%	2%	2%	2%	2%	1%	2%	2%	2%	0%	0%	2%	11%	2%	4%	1%	1%	0%	0%	1%	16%	3%	3%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

ISSUE2: Which candidate would do a better job handling the issue you think is most important?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Price increases/ inflation	17%	17%	14%	18%	20%	22%	13%	20%	17%	33%	15%	20%	19%	16%	18%	16%	18%	16%	19%	16%	18%	16%	15%	22%	15%	11%	11%	30%	20%	22%	18%	11%	17%	17%	18%	17%	17%	17%	18%	19%	16%	10%	19%	21%	13%	18%	18%	16%	16%	14%	15%	19%	22%	17%	17%	18%	18%	19%	15%	14%	16%	16%	19%	13%	17%	18%	13%	15%	17%	10%	21%	18%
Economy and jobs	13%	21%	13%	11%	14%	20%	14%	12%	8%	1%	12%	13%	11%	16%	12%	10%	11%	15%	13%	10%	13%	11%	12%	12%	13%	12%	4%	13%	13%	9%	17%	10%	10%	11%	15%	12%	11%	15%	10%	13%	15%	7%	11%	13%	13%	13%	14%	9%	14%	12%	8%	13%	17%	9%	13%	12%	15%	13%	16%	19%	15%	11%	11%	15%	17%	15%	20%	15%	14%	32%	10%	11%
Immigration	10%	9%	15%	7%	9%	4%	16%	5%	7%	5%	11%	9%	8%	9%	12%	12%	7%	9%	11%	12%	10%	5%	22%	5%	11%	6%	26%	5%	9%	4%	19%	4%	13%	5%	11%	11%	11%	10%	11%	11%	10%	0%	3%	10%	15%	9%	9%	14%	10%	10%	17%	9%	8%	12%	9%	11%	11%	10%	10%	8%	11%	20%	11%	5%	12%	9%	10%	12%	6%	10%	10%	10%
Social Security	7%	2%	7%	6%	8%	4%	5%	9%	7%	0%	7%	6%	2%	3%	8%	13%	2%	3%	7%	13%	7%	6%	3%	10%	7%	6%	6%	12%	7%	6%	1%	7%	8%	6%	6%	8%	8%	5%	8%	8%	3%	20%	7%	9%	5%	5%	6%	12%	6%	6%	14%	5%	6%	10%	6%	8%	5%	7%	3%	7%	4%	6%	8%	10%	2%	5%	3%	5%	7%	0%	9%	10%
Health care	5%	3%	2%	7%	6%	10%	3%	7%	9%	17%	4%	6%	4%	6%	6%	4%	4%	5%	6%	4%	5%	4%	6%	4%	3%	4%	10%	0%	7%	5%	3%	10%	3%	6%	6%	5%	6%	4%	7%	3%	5%	9%	7%	6%	3%	5%	4%	5%	4%	3%	4%	6%	6%	6%	6%	4%	5%	3%	6%	2%	5%	2%	7%	4%	5%	4%	5%	4%	5%	0%	6%	3%
National debt / federal budget deficits	5%	2%	8%	3%	3%	6%	7%	2%	12%	5%	6%	3%	2%	3%	5%	9%	2%	3%	4%	9%	6%	2%	0%	6%	8%	4%	0%	5%	4%	0%	0%	6%	4%	6%	3%	6%	5%	4%	4%	4%	5%	10%	2%	2%	9%	6%	3%	6%	8%	3%	7%	4%	2%	4%	4%	5%	5%	6%	3%	2%	6%	9%	4%	6%	4%	5%	4%	3%	3%	3%	4%	7%
Corruption	4%	3%	4%	4%	5%	6%	4%	4%	4%	8%	4%	5%	4%	3%	7%	4%	4%	3%	6%	4%	4%	3%	5%	7%	4%	3%	0%	7%	4%	4%	8%	6%	3%	4%	5%	4%	4%	5%	4%	5%	5%	6%	4%	5%	4%	6%	2%	3%	4%	3%	4%	7%	2%	3%	4%	4%	3%	4%	3%	3%	3%	5%	6%	2%	4%	4%	3%	2%	3%	4%	5%	4%
Ethics in government, corruption, campaign finance reform	4%	4%	4%	4%	5%	0%	3%	6%	0%	4%	3%	5%	3%	4%	6%	4%	3%	3%	6%	4%	4%	4%	3%	6%	4%	2%	3%	5%	5%	7%	3%	7%	1%	6%	4%	6%	4%	4%	3%	5%	5%	1%	5%	4%	4%	5%	3%	4%	5%	2%	3%	5%	4%	5%	5%	4%	6%	5%	3%	3%	5%	4%	4%	2%	6%	4%	3%	3%	5%	0%	5%	3%
Environment / climate change	4%	8%	1%	8%	4%	4%	2%	7%	2%	0%	5%	3%	4%	6%	2%	4%	5%	6%	3%	4%	5%	4%	3%	0%	5%	5%	8%	0%	4%	1%	0%	1%	4%	5%	4%	4%	3%	6%	3%	3%	6%	2%	9%	2%	3%	4%	5%	2%	6%	6%	2%	3%	3%	3%	5%	4%	4%	5%	4%	4%	5%	5%	4%	5%	6%	4%	2%	4%	6%	13%	5%	2%
Terrorism / national security	3%	3%	6%	1%	3%	0%	5%	2%	0%	0%	3%	3%	1%	4%	5%	4%	1%	3%	4%	4%	3%	3%	5%	0%	3%	3%	6%	0%	4%	3%	4%	1%	5%	3%	4%	2%	4%	2%	4%	4%	2%	8%	2%	3%	5%	3%	3%	4%	3%	4%	3%	4%	2%	5%	3%	3%	3%	4%	3%	4%	2%	6%	4%	2%	2%	3%	4%	5%	3%	0%	4%	6%
Crime and drugs	3%	2%	3%	2%	4%	0%	4%	1%	0%	6%	3%	3%	6%	2%	2%	3%	4%	4%	2%	3%	2%	3%	4%	7%	2%	2%	3%	5%	2%	5%	5%	9%	3%	5%	2%	3%	3%	3%	4%	3%	3%	0%	2%	3%	3%	3%	4%	3%	1%	5%	2%	4%	2%	4%	3%	3%	3%	3%	6%	3%	3%	2%	3%	9%	2%	3%	5%	2%	5%	9%	3%	4%
Abortion	3%	2%	3%	5%	2%	0%	2%	4%	0%	0%	3%	3%	7%	2%	2%	2%	9%	2%	2%	2%	2%	6%	1%	8%	2%	8%	0%	0%	2%	4%	2%	18%	2%	3%	3%	3%	4%	2%	4%	3%	2%	11%	5%	2%	2%	3%	2%	5%	2%	3%	5%	3%	2%	4%	2%	4%	3%	2%	1%	3%	2%	0%	4%	2%	4%	3%	4%	2%	1%	0%	2%	3%
Taxes	3%	4%	3%	3%	2%	6%	4%	2%	0%	0%	3%	3%	3%	5%	2%	1%	4%	4%	2%	1%	3%	3%	1%	0%	4%	0%	0%	0%	3%	5%	1%	0%	3%	4%	3%	2%	2%	3%	2%	2%	4%	4%	1%	3%	3%	1%	4%	3%	1%	4%	4%	1%	5%	3%	3%	2%	2%	2%	5%	4%	4%	1%	1%	6%	3%	3%	5%	3%	4%	0%	1%	3%
Family values, morality	2%	3%	4%	2%	2%	0%	3%	2%	0%	0%	2%	3%	2%	3%	2%	3%	2%	3%	2%	3%	2%	1%	3%	3%	2%	1%	3%	6%	3%	1%	3%	0%	4%	4%	2%	1%	2%	3%	3%	2%	3%	0%	1%	2%	4%	2%	2%	3%	2%	2%	3%	3%	2%	3%	3%	2%	2%	3%	0%	1%	2%	0%	2%	2%	2%	4%	1%	1%	3%	0%	2%	3%
Gun policies	2%	3%	1%	4%	1%	2%	2%	3%	3%	0%	2%	2%	5%	3%	1%	0%	5%	4%	1%	0%	1%	3%	7%	1%	1%	3%	10%	2%	2%	3%	6%	0%	2%	2%	2%	3%	3%	1%	3%	2%	2%	0%	3%	2%	2%	2%	3%	2%	2%	3%	1%	2%	3%	3%	3%	2%	1%	1%	2%	2%	0%	0%	3%	2%	1%	2%	1%	3%	3%	0%	3%	3%
Education	2%	2%	2%	2%	2%	3%	2%	2%	0%	6%	2%	1%	4%	2%	1%	0%	4%	3%	1%	0%	2%	4%	1%	0%	2%	4%	3%	0%	2%	4%	0%	0%	1%	2%	2%	2%	1%	2%	1%	2%	2%	3%	2%	2%	2%	2%	2%	1%	3%	3%	0%	2%	2%	1%	2%	2%	1%	2%	3%	4%	3%	0%	1%	2%	2%	4%	2%	6%	2%	0%	0%	1%
The Israeli-Hamas Conflict/ Palestinians/ The Middle East	2%	4%	2%	1%	2%	5%	3%	1%	4%	0%	2%	2%	1%	2%	2%	1%	1%	2%	2%	1%	2%	2%	1%	2%	2%	0%	0%	3%	1%	4%	2%	0%	2%	1%	2%	1%	1%	2%	1%	2%	2%	0%	1%	1%	2%	2%	2%	1%	2%	2%	0%	1%	2%	1%	2%	2%	1%	1%	3%	2%	2%	2%	1%	0%	3%	2%	4%	2%	1%	0%	1%	0%
Income inequality	2%	1%	1%	3%	2%	1%	1%	2%	8%	0%	1%	2%	4%	1%	1%	1%	5%	1%	1%	1%	1%	4%	3%	0%	0%	7%	0%	0%	2%	1%	5%	0%	1%	2%	1%	2%	2%	1%	1%	2%	1%	0%	3%	2%	1%	1%	2%	1%	2%	1%	0%	1%	3%	2%	2%	2%	2%	1%	1%	3%	1%	0%	1%	4%	1%	1%	3%	0%	0%	3%	1%	2%
Foreign and defense policy	1%	3%	1%	1%	1%	0%	1%	2%	1%	7%	2%	1%	1%	1%	2%	2%	1%	1%	2%	2%	1%	2%	0%	1%	2%	3%	0%	0%	1%	0%	0%	4%	3%	2%	1%	1%	1%	2%	0%	1%	2%	5%	1%	2%	1%	1%	2%	1%	2%	2%	1%	1%	1%	0%	1%	1%	2%	1%	1%	2%	1%	0%	1%	0%	1%	1%	2%	2%	2%	0%	1%	1%
Government gridlock	1%	0%	1%	2%	1%	0%	1%	2%	2%	0%	1%	1%	2%	0%	1%	2%	2%	0%	1%	2%	1%	3%	0%	0%	2%	2%	0%	0%	1%	3%	0%	0%	2%	1%	1%	1%	1%	1%	0%	2%	1%	5%	2%	1%	1%	2%	1%	1%	2%	1%	2%	2%	1%	1%	1%	2%	1%	2%	2%	1%	1%	0%	1%	0%	1%	1%	0%	1%	2%	0%	1%	2%
Russia and Ukraine	1%	1%	0%	2%	1%	2%	0%	1%	8%	7%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	3%	0%	0%	1%	4%	0%	0%	1%	2%	0%	0%	2%	1%	1%	0%	1%	1%	1%	1%	1%	0%	2%	1%	1%	1%	2%	0%	1%	3%	0%	2%	0%	1%	1%	1%	1%	1%	3%	1%	1%	0%	1%	0%	1%	2%	1%	1%	2%	0%	1%	0%
Race relations	1%	1%	1%	1%	1%	0%	1%	1%	0%	0%	1%	1%	2%	2%	1%	0%	1%	2%	1%	0%	0%	4%	0%	1%	1%	5%	0%	2%	0%	3%	0%	0%	2%	0%	1%	1%	1%	1%	1%	1%	1%	0%	2%	0%	1%	1%	2%	0%	1%	2%	0%	0%	1%	0%	1%	1%	0%	1%	1%	2%	0%	0%	1%	0%	1%	0%	1%	3%	1%	0%	1%	0%
Political correctness	1%	1%	1%	1%	0%	0%	1%	1%	0%	0%	1%	1%	2%	1%	0%	0%	2%	1%	1%	0%	1%	1%	0%	2%	1%	1%	0%	2%	0%	1%	0%	3%	2%	0%	1%	1%	1%	1%	1%	1%	1%	0%	1%	1%	1%	0%	2%	0%	1%	2%	0%	0%	1%	0%	1%	1%	1%	1%	1%	2%	1%	0%	0%	0%	2%	1%	2%	3%	1%	0%	0%	0%
Police reform	1%	0%	1%	1%	1%	0%	1%	0%	0%	0%	1%	0%	1%	2%	0%	0%	1%	2%	1%	0%	0%	1%	3%	0%	1%	2%	4%	0%	0%	1%	2%	0%	1%	1%	0%	1%	1%	0%	1%	0%	1%	0%	2%	0%	0%	1%	1%	0%	2%	1%	0%	0%	1%	0%	1%	1%	0%	1%	2%	2%	1%	0%	0%	0%	0%	1%	1%	3%	0%	0%	0%	1%
China	1%	0%	1%	0%	0%	0%	1%	0%	0%	0%	1%	1%	1%	0%	0%	1%	1%	1%	0%	1%	1%	1%	0%	1%	1%	1%	0%	2%	1%	0%	0%	0%	0%	1%	1%	1%	1%	1%	1%	1%	0%	0%	0%	1%	1%	1%	1%	0%	1%	1%	0%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	2%	0%	3%	0%	0%	1%	0%	1%	0%	1%	1%
January 6th	0%	1%	0%	0%	1%	0%	1%	0%	4%	0%	1%	0%	0%	1%	0%	0%	0%	1%	0%	0%	1%	0%	0%	0%	1%	0%	0%	0%	1%	0%	0%	0%	0%	0%	1%	0%	0%	1%	0%	1%	0%	0%	1%	0%	1%	0%	1%	1%	0%	1%	1%	0%	1%	1%	1%	0%	1%	1%	1%	1%	1%	0%	0%	0%	1%	1%	1%	1%	1%	0%	0%	0%
Other	1%	1%	1%	2%	2%	6%	1%	3%	5%	0%	2%	1%	0%	1%	1%	4%	0%	1%	1%	4%	2%	0%	0%	1%	2%	0%	0%	1%	2%	0%	0%	3%	1%	2%	1%	2%	1%	2%	2%	2%	1%	0%	3%	2%	1%	2%	1%	1%	3%	1%	0%	2%	1%	1%	1%	2%	1%	2%	0%	0%	2%	8%	2%	4%	1%	1%	0%	0%	1%	16%	2%	3%
Column n	1,880	172	755	716	372	37	828	748	38	21	881	999	252	540	513	575	136	481	688	575	1,422	299	76	83	671	136	31	43	751	163	45	40	363	385	764	368	1,076	804	784	444	625	27	506	719	655	825	627	428	367	346	168	458	281	260	930	950	722	844	249	296	350	58	611	57	451	478	225	266	200	11	748	203

ISS1DJT: Looking at the full list again, which issue do you think Donald Trump is most focused on? Please look at the full list before answering.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Immigration	29%	25%	30%	28%	28%	28%	28%	31%	21%	30%	26%	31%	27%	26%	30%	32%	24%	28%	29%	32%	29%	25%	36%	21%	29%	22%	26%	15%	29%	28%	43%	30%	29%	27%	29%	30%	29%	28%	25%	38%	25%	20%	25%	29%	30%	27%	28%	33%	24%	26%	32%	30%	30%	35%	30%	28%	29%	30%	20%	26%	27%	21%	31%	20%	29%	30%	22%	29%	17%	17%	30%	31%
National debt / federal budget deficits	8%	4%	12%	6%	6%	3%	11%	6%	9%	18%	8%	8%	6%	5%	9%	12%	8%	3%	9%	12%	9%	4%	4%	10%	8%	4%	5%	14%	10%	3%	4%	6%	7%	6%	9%	9%	9%	7%	7%	10%	8%	4%	5%	7%	11%	9%	4%	10%	11%	4%	7%	9%	4%	13%	7%	9%	9%	9%	4%	4%	6%	14%	8%	2%	8%	7%	2%	3%	5%	12%	9%	9%
Economy and jobs	7%	9%	10%	3%	8%	1%	12%	3%	4%	3%	10%	5%	6%	8%	5%	10%	4%	7%	7%	10%	8%	7%	3%	5%	10%	9%	7%	8%	6%	4%	0%	0%	7%	9%	7%	5%	6%	9%	3%	10%	9%	0%	4%	6%	10%	7%	7%	6%	11%	8%	9%	4%	7%	4%	8%	7%	9%	9%	10%	12%	9%	7%	6%	4%	11%	11%	10%	10%	9%	0%	5%	6%
Taxes	4%	5%	5%	4%	4%	2%	5%	4%	6%	0%	5%	4%	3%	7%	5%	2%	3%	7%	5%	2%	5%	2%	5%	8%	5%	2%	3%	10%	4%	1%	5%	6%	5%	4%	4%	5%	4%	5%	5%	4%	4%	15%	4%	6%	4%	4%	6%	3%	4%	8%	4%	4%	5%	3%	5%	4%	3%	4%	5%	6%	6%	0%	6%	2%	4%	3%	10%	6%	7%	0%	4%	5%
Price increases/ inflation	4%	5%	5%	4%	3%	0%	5%	3%	0%	3%	4%	4%	4%	4%	4%	4%	4%	4%	4%	4%	4%	4%	4%	6%	4%	5%	6%	5%	4%	4%	2%	7%	4%	3%	4%	5%	4%	5%	4%	4%	4%	1%	3%	3%	5%	4%	5%	3%	5%	3%	6%	3%	7%	0%	4%	4%	5%	5%	8%	4%	7%	1%	3%	5%	4%	4%	7%	5%	9%	0%	3%	3%
Corruption	3%	4%	3%	4%	2%	0%	3%	3%	0%	0%	3%	3%	2%	3%	5%	3%	2%	2%	4%	3%	3%	3%	5%	1%	3%	1%	7%	1%	3%	4%	4%	1%	2%	3%	4%	2%	3%	3%	4%	2%	4%	0%	4%	2%	4%	4%	1%	4%	4%	1%	5%	4%	2%	3%	4%	3%	3%	2%	2%	4%	2%	7%	4%	0%	3%	2%	2%	3%	2%	4%	4%	4%
Social Security	3%	3%	3%	3%	4%	0%	2%	4%	0%	0%	4%	2%	2%	5%	3%	2%	3%	4%	3%	2%	3%	3%	5%	3%	4%	4%	12%	2%	2%	3%	0%	4%	2%	3%	3%	5%	4%	2%	5%	2%	3%	0%	3%	3%	3%	3%	4%	3%	3%	5%	5%	2%	2%	2%	3%	3%	2%	3%	5%	3%	2%	0%	2%	11%	2%	5%	5%	5%	4%	0%	3%	1%
Ethics in government, corruption, campaign finance reform	3%	3%	5%	1%	2%	11%	5%	2%	6%	0%	3%	3%	4%	3%	3%	3%	3%	4%	3%	3%	4%	2%	3%	2%	4%	1%	3%	0%	3%	2%	2%	4%	2%	5%	2%	3%	3%	3%	3%	3%	3%	0%	1%	3%	4%	3%	3%	3%	3%	4%	3%	3%	2%	3%	3%	3%	3%	3%	1%	2%	2%	6%	4%	5%	3%	3%	3%	3%	0%	0%	4%	2%
Health care	3%	3%	2%	4%	2%	0%	2%	3%	3%	0%	3%	2%	4%	5%	1%	0%	4%	5%	2%	0%	1%	6%	7%	2%	2%	8%	5%	0%	1%	3%	8%	5%	2%	2%	3%	2%	3%	2%	4%	2%	2%	0%	4%	2%	2%	2%	4%	3%	3%	4%	2%	1%	4%	4%	3%	2%	2%	2%	6%	3%	3%	0%	2%	2%	3%	3%	2%	5%	6%	0%	2%	2%
Russia and Ukraine	3%	1%	1%	4%	2%	2%	1%	4%	8%	0%	3%	2%	1%	3%	3%	2%	1%	2%	3%	2%	2%	4%	2%	5%	2%	5%	5%	5%	2%	2%	0%	5%	3%	4%	2%	1%	3%	2%	3%	3%	1%	12%	5%	2%	1%	3%	2%	2%	3%	3%	3%	2%	1%	1%	2%	3%	1%	1%	4%	2%	3%	0%	4%	2%	2%	3%	2%	2%	2%	0%	3%	4%
Foreign and defense policy	2%	2%	3%	2%	2%	6%	3%	1%	2%	4%	3%	2%	4%	3%	1%	2%	4%	3%	2%	2%	2%	2%	3%	5%	2%	3%	8%	5%	2%	1%	0%	5%	4%	4%	3%	0%	3%	2%	2%	3%	2%	6%	1%	3%	3%	3%	3%	1%	3%	4%	1%	2%	2%	2%	2%	3%	3%	2%	3%	3%	1%	2%	3%	2%	2%	2%	3%	2%	1%	32%	4%	1%
China	2%	5%	2%	2%	3%	6%	3%	2%	2%	0%	2%	2%	3%	2%	3%	2%	2%	2%	3%	2%	2%	4%	0%	3%	2%	5%	0%	2%	3%	4%	0%	4%	3%	2%	2%	2%	2%	2%	3%	1%	3%	0%	1%	3%	2%	2%	2%	3%	1%	3%	3%	3%	2%	3%	2%	3%	2%	3%	2%	3%	2%	4%	1%	8%	3%	2%	2%	1%	3%	0%	1%	5%
Crime and drugs	2%	1%	2%	2%	3%	7%	3%	2%	0%	0%	1%	3%	6%	2%	1%	0%	5%	4%	2%	0%	1%	3%	7%	0%	1%	4%	0%	0%	2%	2%	12%	0%	1%	2%	2%	4%	3%	2%	5%	0%	2%	5%	3%	2%	2%	2%	2%	3%	1%	2%	1%	3%	2%	4%	2%	3%	1%	2%	4%	4%	3%	0%	1%	10%	1%	3%	2%	3%	5%	0%	1%	2%
Terrorism / national security	2%	1%	3%	1%	2%	2%	3%	1%	2%	8%	2%	2%	3%	2%	2%	3%	4%	1%	2%	3%	2%	5%	0%	0%	2%	4%	0%	0%	2%	5%	0%	1%	4%	3%	2%	1%	2%	2%	3%	1%	2%	4%	1%	3%	2%	2%	2%	2%	2%	3%	1%	2%	1%	4%	2%	2%	2%	2%	2%	3%	1%	8%	3%	2%	1%	2%	1%	3%	2%	0%	2%	3%
The Israeli-Hamas Conflict/ Palestinians/ The Middle East	2%	3%	2%	2%	2%	0%	2%	2%	3%	0%	2%	2%	2%	3%	2%	1%	3%	3%	2%	1%	3%	2%	0%	1%	3%	1%	0%	0%	2%	3%	0%	2%	3%	2%	2%	2%	3%	1%	2%	2%	2%	0%	2%	2%	2%	2%	2%	2%	2%	3%	3%	2%	1%	1%	2%	2%	2%	1%	3%	4%	4%	1%	2%	4%	3%	2%	2%	4%	2%	10%	2%	1%
January 6th	1%	1%	0%	3%	2%	0%	1%	2%	0%	14%	2%	1%	2%	1%	2%	1%	0%	3%	2%	1%	1%	2%	3%	2%	1%	2%	3%	3%	1%	2%	3%	0%	1%	1%	1%	2%	2%	1%	2%	1%	2%	0%	3%	2%	0%	1%	2%	1%	2%	1%	1%	1%	3%	0%	2%	1%	2%	1%	4%	1%	3%	0%	1%	0%	2%	2%	4%	2%	3%	0%	1%	1%
Government gridlock	1%	1%	1%	1%	2%	0%	1%	1%	8%	0%	1%	2%	2%	1%	2%	1%	3%	1%	2%	1%	1%	3%	2%	0%	0%	3%	4%	0%	2%	4%	0%	0%	1%	1%	2%	1%	2%	1%	2%	1%	2%	0%	1%	1%	2%	2%	1%	1%	2%	1%	1%	2%	2%	1%	2%	1%	1%	1%	4%	1%	1%	0%	1%	0%	1%	3%	3%	0%	1%	0%	1%	0%
Political correctness	1%	1%	2%	1%	1%	0%	1%	1%	0%	0%	1%	1%	2%	1%	1%	0%	2%	1%	1%	0%	1%	0%	1%	7%	1%	1%	0%	9%	1%	0%	2%	3%	2%	2%	1%	0%	1%	2%	2%	1%	1%	0%	1%	1%	1%	0%	3%	1%	0%	3%	1%	0%	2%	1%	0%	2%	2%	1%	1%	1%	2%	0%	1%	0%	2%	2%	1%	2%	4%	0%	1%	0%
Gun policies	1%	0%	0%	1%	1%	10%	0%	0%	4%	0%	1%	1%	2%	1%	1%	0%	3%	1%	1%	0%	1%	3%	0%	5%	1%	2%	0%	5%	0%	5%	0%	5%	1%	1%	1%	0%	2%	0%	1%	1%	1%	4%	1%	1%	1%	1%	2%	0%	0%	3%	0%	2%	1%	0%	1%	1%	0%	0%	1%	1%	0%	0%	1%	9%	1%	0%	1%	0%	1%	0%	1%	3%
Family values, morality	1%	1%	1%	1%	1%	0%	1%	1%	0%	7%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	0%	3%	1%	2%	0%	3%	1%	0%	0%	4%	1%	1%	1%	0%	1%	1%	1%	0%	1%	10%	1%	1%	1%	1%	1%	1%	1%	2%	1%	1%	0%	2%	1%	1%	1%	1%	1%	1%	0%	0%	1%	0%	0%	1%	3%	0%	1%	0%	0%	2%
Income inequality	1%	3%	0%	1%	1%	0%	1%	1%	0%	0%	1%	1%	2%	2%	1%	0%	2%	2%	1%	0%	0%	1%	3%	2%	1%	0%	0%	0%	0%	2%	6%	5%	2%	0%	1%	1%	1%	2%	0%	1%	2%	0%	0%	2%	1%	1%	1%	0%	0%	2%	0%	3%	0%	0%	1%	1%	2%	1%	1%	2%	3%	0%	0%	2%	2%	1%	3%	2%	4%	0%	0%	0%
Abortion	1%	0%	0%	1%	1%	5%	1%	1%	4%	0%	1%	1%	3%	1%	0%	0%	3%	1%	1%	0%	0%	5%	0%	0%	0%	5%	0%	0%	1%	6%	0%	0%	0%	1%	1%	1%	1%	0%	2%	1%	0%	0%	2%	1%	1%	1%	2%	1%	1%	1%	1%	0%	3%	0%	1%	1%	0%	1%	1%	1%	2%	0%	1%	0%	0%	0%	1%	2%	3%	0%	1%	0%
Education	1%	4%	0%	2%	1%	0%	1%	1%	0%	0%	1%	1%	1%	1%	1%	0%	2%	1%	1%	0%	1%	1%	2%	0%	1%	0%	4%	0%	1%	3%	0%	0%	0%	1%	1%	1%	1%	1%	1%	0%	2%	0%	2%	1%	0%	1%	1%	0%	1%	1%	1%	1%	2%	0%	1%	0%	1%	1%	0%	2%	1%	0%	1%	0%	1%	2%	1%	1%	1%	0%	1%	1%
Environment / climate change	1%	1%	1%	1%	1%	0%	1%	0%	0%	0%	1%	1%	1%	1%	0%	0%	1%	1%	1%	0%	1%	1%	0%	0%	1%	1%	0%	0%	1%	2%	0%	0%	0%	1%	1%	1%	0%	1%	1%	1%	1%	0%	0%	1%	1%	0%	1%	0%	1%	1%	0%	0%	1%	0%	1%	1%	0%	1%	1%	2%	0%	0%	0%	3%	1%	1%	2%	2%	0%	0%	0%	1%
Race relations	1%	0%	1%	0%	0%	0%	1%	0%	0%	0%	1%	1%	2%	0%	0%	0%	2%	1%	0%	0%	1%	1%	0%	0%	1%	2%	0%	0%	1%	0%	0%	0%	1%	1%	1%	0%	1%	0%	1%	0%	1%	0%	0%	0%	1%	0%	1%	1%	0%	0%	2%	0%	1%	0%	1%	1%	1%	0%	1%	0%	1%	0%	0%	0%	1%	0%	1%	2%	3%	0%	0%	0%
Police reform	0%	0%	0%	0%	0%	0%	0%	0%	4%	0%	0%	0%	0%	1%	0%	0%	0%	1%	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	2%	0%	0%	1%	0%	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	0%	1%	1%	0%	0%	0%	0%	1%	1%	0%	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	1%	1%	1%	0%	0%	0%
Other, please specify	11%	14%	3%	16%	16%	17%	3%	22%	15%	14%	9%	14%	6%	8%	13%	19%	7%	6%	12%	19%	14%	5%	6%	10%	11%	3%	3%	15%	16%	9%	9%	2%	10%	11%	10%	14%	10%	13%	11%	9%	13%	18%	21%	13%	4%	14%	8%	11%	12%	4%	10%	15%	12%	12%	11%	12%	14%	12%	6%	5%	10%	29%	13%	7%	9%	6%	5%	5%	6%	26%	17%	13%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

ISS1DEMS: Looking at the full list again, which issue do you think the Democratic Party leaders are most focused on? Please look at the full list before answering.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Price increases/ inflation	8%	6%	5%	11%	7%	0%	4%	13%	2%	7%	6%	9%	6%	6%	9%	9%	7%	6%	8%	9%	6%	9%	15%	10%	4%	7%	10%	10%	7%	10%	18%	8%	7%	7%	6%	11%	7%	8%	8%	8%	6%	10%	11%	10%	4%	8%	7%	8%	6%	4%	7%	10%	9%	8%	7%	8%	8%	7%	6%	6%	6%	0%	10%	5%	9%	7%	5%	5%	5%	0%	10%	6%
Ethics in government, corruption, campaign finance reform	7%	6%	3%	11%	6%	16%	3%	11%	8%	11%	6%	8%	7%	7%	8%	7%	8%	5%	8%	7%	7%	4%	10%	13%	6%	3%	7%	11%	7%	4%	12%	17%	7%	7%	5%	9%	7%	7%	7%	7%	7%	5%	12%	8%	3%	9%	7%	3%	7%	6%	5%	10%	7%	2%	6%	8%	6%	8%	4%	9%	6%	11%	6%	6%	5%	9%	6%	7%	7%	36%	6%	11%
Political correctness	7%	7%	9%	5%	6%	11%	9%	5%	14%	11%	8%	6%	5%	6%	8%	9%	6%	4%	8%	9%	8%	2%	4%	7%	10%	3%	3%	9%	7%	1%	5%	3%	7%	7%	8%	4%	7%	7%	6%	7%	8%	6%	5%	7%	8%	7%	6%	9%	8%	7%	10%	5%	5%	8%	6%	7%	8%	6%	8%	4%	9%	9%	8%	8%	7%	4%	6%	5%	8%	0%	8%	8%
Economy and jobs	7%	10%	3%	10%	7%	5%	4%	11%	3%	2%	6%	7%	6%	9%	5%	6%	7%	7%	7%	6%	6%	11%	4%	8%	6%	10%	4%	8%	7%	12%	4%	9%	7%	8%	6%	7%	6%	8%	7%	5%	8%	9%	11%	7%	4%	6%	9%	4%	5%	10%	3%	7%	9%	5%	6%	7%	7%	6%	9%	6%	8%	7%	6%	4%	6%	8%	9%	7%	10%	35%	7%	4%
Abortion	6%	5%	10%	4%	4%	9%	8%	5%	2%	0%	6%	6%	7%	4%	5%	8%	9%	4%	5%	8%	7%	7%	3%	7%	7%	7%	2%	2%	6%	7%	4%	13%	7%	7%	5%	6%	7%	5%	8%	5%	6%	4%	5%	4%	9%	7%	3%	7%	7%	3%	10%	7%	4%	6%	6%	7%	7%	7%	6%	4%	5%	7%	5%	3%	7%	6%	7%	4%	4%	0%	6%	6%
January 6th	6%	5%	11%	1%	5%	0%	11%	1%	0%	8%	8%	4%	4%	4%	7%	9%	5%	3%	6%	9%	6%	4%	5%	8%	8%	5%	8%	13%	5%	2%	3%	0%	5%	6%	7%	6%	6%	5%	5%	8%	5%	0%	2%	3%	11%	7%	3%	8%	9%	6%	10%	5%	0%	6%	6%	5%	7%	7%	11%	5%	8%	2%	6%	0%	8%	6%	6%	7%	5%	0%	5%	4%
Social Security	5%	6%	3%	8%	6%	0%	4%	6%	6%	6%	4%	7%	3%	9%	5%	4%	2%	8%	6%	4%	5%	7%	9%	1%	4%	5%	8%	0%	6%	9%	10%	4%	8%	6%	6%	3%	5%	7%	4%	7%	6%	0%	7%	5%	5%	5%	7%	5%	5%	3%	4%	4%	11%	6%	5%	6%	4%	5%	5%	6%	5%	3%	5%	10%	5%	3%	4%	7%	5%	0%	5%	9%
Environment / climate change	5%	10%	6%	4%	5%	5%	7%	4%	12%	0%	6%	4%	4%	6%	6%	5%	3%	6%	6%	5%	7%	2%	2%	1%	9%	2%	3%	2%	6%	2%	2%	0%	4%	5%	7%	5%	4%	7%	4%	5%	7%	2%	4%	5%	7%	5%	5%	7%	5%	7%	8%	5%	3%	5%	6%	5%	7%	6%	6%	10%	7%	11%	3%	8%	10%	6%	4%	6%	5%	0%	4%	7%
Health care	5%	3%	4%	7%	4%	8%	3%	7%	7%	1%	4%	5%	9%	5%	3%	3%	7%	8%	3%	3%	4%	6%	7%	2%	3%	9%	3%	0%	5%	3%	11%	5%	3%	7%	5%	5%	6%	3%	6%	5%	4%	3%	4%	6%	4%	4%	4%	7%	4%	3%	5%	4%	6%	9%	5%	4%	3%	3%	5%	5%	4%	2%	5%	11%	5%	4%	5%	5%	9%	0%	5%	5%
Immigration	4%	6%	4%	4%	4%	12%	4%	5%	11%	0%	5%	4%	5%	5%	5%	2%	3%	7%	5%	2%	4%	6%	6%	5%	4%	5%	8%	5%	3%	7%	6%	4%	7%	4%	3%	5%	5%	3%	6%	3%	5%	3%	4%	5%	4%	3%	7%	5%	3%	7%	6%	3%	6%	4%	4%	4%	3%	5%	3%	5%	3%	2%	4%	7%	3%	4%	4%	7%	4%	0%	4%	4%
Corruption	4%	3%	2%	5%	5%	2%	3%	5%	0%	2%	3%	4%	3%	3%	4%	5%	1%	4%	3%	5%	4%	3%	4%	2%	3%	3%	6%	0%	4%	3%	3%	6%	4%	5%	2%	4%	3%	4%	4%	4%	3%	0%	6%	4%	2%	3%	3%	6%	3%	3%	5%	3%	3%	7%	4%	3%	3%	4%	2%	2%	4%	8%	4%	3%	3%	3%	3%	4%	2%	0%	4%	3%
Government gridlock	3%	4%	3%	3%	4%	0%	3%	5%	5%	1%	3%	3%	1%	3%	2%	7%	1%	2%	3%	7%	3%	3%	3%	6%	2%	2%	6%	8%	4%	4%	0%	3%	3%	2%	4%	5%	3%	4%	2%	5%	3%	0%	4%	3%	3%	4%	2%	2%	4%	3%	2%	5%	2%	3%	4%	3%	4%	4%	3%	2%	4%	6%	2%	0%	3%	4%	3%	4%	2%	0%	4%	3%
Taxes	3%	2%	4%	3%	3%	0%	4%	2%	0%	0%	3%	3%	5%	5%	3%	0%	6%	5%	3%	0%	3%	4%	5%	0%	2%	4%	10%	0%	4%	3%	2%	1%	2%	3%	4%	3%	3%	3%	3%	4%	3%	0%	2%	4%	3%	3%	5%	2%	2%	5%	2%	4%	4%	2%	3%	3%	1%	4%	3%	4%	3%	0%	2%	8%	2%	6%	7%	3%	2%	0%	1%	2%
National debt / federal budget deficits	3%	3%	2%	3%	3%	1%	2%	3%	0%	0%	3%	3%	4%	3%	2%	3%	4%	3%	2%	3%	3%	6%	1%	0%	3%	6%	0%	0%	3%	5%	2%	0%	5%	1%	3%	2%	3%	3%	3%	3%	3%	8%	3%	3%	3%	3%	3%	1%	4%	3%	0%	3%	3%	2%	4%	2%	3%	3%	3%	4%	1%	4%	3%	0%	2%	3%	1%	5%	3%	0%	3%	2%
Russia and Ukraine	2%	3%	2%	1%	4%	0%	3%	2%	0%	0%	2%	3%	1%	3%	4%	2%	1%	3%	3%	2%	2%	2%	3%	7%	2%	3%	0%	8%	2%	0%	5%	6%	3%	2%	2%	3%	2%	3%	3%	3%	2%	0%	2%	2%	3%	2%	3%	3%	1%	4%	3%	2%	3%	3%	2%	3%	3%	2%	2%	1%	2%	5%	3%	2%	3%	2%	4%	2%	1%	0%	2%	2%
Income inequality	2%	1%	2%	2%	2%	1%	2%	2%	3%	9%	3%	2%	2%	2%	3%	2%	2%	2%	2%	2%	2%	2%	0%	4%	3%	2%	0%	0%	2%	2%	0%	9%	2%	3%	1%	3%	2%	3%	2%	2%	3%	0%	2%	2%	2%	2%	2%	1%	3%	2%	1%	1%	3%	1%	2%	2%	2%	2%	1%	1%	2%	0%	3%	3%	2%	1%	1%	1%	2%	0%	3%	4%
Race relations	2%	1%	4%	1%	1%	4%	3%	0%	0%	0%	2%	2%	2%	2%	3%	1%	2%	2%	2%	1%	2%	1%	1%	6%	2%	1%	0%	6%	2%	1%	3%	5%	1%	2%	3%	1%	2%	2%	2%	2%	2%	0%	1%	1%	3%	2%	2%	3%	2%	2%	3%	2%	2%	3%	3%	1%	2%	2%	1%	2%	2%	0%	2%	2%	3%	4%	2%	3%	4%	0%	1%	1%
Gun policies	2%	1%	3%	1%	2%	4%	2%	0%	0%	0%	2%	2%	5%	2%	0%	0%	7%	2%	1%	0%	1%	4%	2%	7%	1%	1%	5%	8%	1%	8%	0%	4%	1%	1%	3%	2%	3%	1%	2%	2%	1%	9%	1%	2%	3%	2%	3%	1%	1%	4%	2%	2%	1%	1%	1%	3%	1%	1%	0%	2%	1%	1%	3%	3%	2%	1%	1%	3%	2%	0%	2%	2%
Foreign and defense policy	2%	1%	0%	2%	2%	0%	1%	2%	3%	7%	2%	1%	2%	2%	1%	1%	2%	3%	1%	1%	1%	1%	5%	0%	1%	2%	8%	0%	1%	1%	2%	0%	3%	1%	1%	2%	2%	1%	2%	1%	2%	0%	3%	2%	1%	1%	3%	0%	1%	4%	0%	1%	2%	0%	2%	1%	1%	1%	1%	2%	1%	0%	2%	0%	2%	1%	1%	2%	1%	0%	2%	4%
Family values, morality	1%	2%	1%	2%	2%	0%	1%	1%	7%	0%	1%	2%	3%	2%	1%	1%	3%	2%	1%	1%	1%	5%	2%	0%	1%	6%	0%	0%	1%	3%	3%	0%	2%	2%	2%	0%	2%	1%	2%	2%	1%	0%	1%	3%	1%	1%	3%	0%	1%	3%	1%	1%	3%	0%	1%	2%	2%	1%	2%	2%	2%	0%	1%	3%	2%	2%	3%	2%	2%	0%	1%	3%
Education	1%	3%	2%	2%	1%	0%	2%	1%	0%	0%	2%	1%	4%	1%	1%	0%	5%	2%	1%	0%	1%	3%	2%	0%	1%	2%	4%	0%	1%	4%	0%	1%	2%	1%	1%	2%	1%	2%	1%	1%	2%	0%	2%	1%	1%	2%	2%	1%	2%	1%	0%	1%	2%	1%	2%	1%	1%	1%	1%	2%	2%	0%	2%	2%	1%	2%	3%	3%	3%	0%	1%	1%
The Israeli-Hamas Conflict/ Palestinians/ The Middle East	1%	2%	2%	1%	1%	6%	2%	1%	0%	6%	2%	1%	1%	3%	1%	1%	0%	2%	2%	1%	2%	1%	1%	0%	2%	1%	2%	0%	2%	0%	0%	0%	2%	1%	2%	1%	2%	1%	2%	1%	1%	4%	1%	2%	1%	1%	1%	3%	1%	1%	4%	1%	1%	2%	2%	1%	1%	1%	3%	2%	1%	0%	1%	3%	1%	1%	2%	2%	2%	0%	2%	1%
Crime and drugs	1%	1%	1%	0%	3%	0%	1%	0%	0%	0%	1%	1%	3%	1%	1%	0%	2%	3%	1%	0%	1%	1%	2%	0%	1%	2%	0%	0%	1%	0%	3%	0%	0%	3%	1%	1%	1%	1%	2%	0%	1%	0%	1%	2%	1%	1%	2%	0%	1%	2%	0%	1%	2%	1%	1%	1%	1%	1%	3%	3%	2%	0%	1%	2%	1%	1%	2%	1%	3%	0%	1%	0%
Terrorism / national security	1%	0%	1%	0%	2%	0%	1%	0%	8%	14%	1%	1%	3%	0%	0%	1%	2%	1%	0%	1%	1%	3%	2%	0%	1%	5%	0%	0%	1%	1%	3%	0%	1%	0%	1%	1%	1%	0%	1%	1%	1%	0%	0%	1%	1%	1%	1%	1%	1%	1%	1%	0%	1%	1%	1%	1%	1%	1%	2%	2%	1%	0%	0%	0%	1%	2%	2%	1%	2%	0%	0%	1%
Police reform	1%	1%	1%	1%	1%	0%	1%	0%	0%	0%	1%	1%	1%	1%	1%	0%	1%	1%	1%	0%	1%	2%	0%	0%	1%	2%	0%	0%	0%	3%	0%	0%	0%	1%	1%	0%	1%	1%	0%	2%	0%	0%	1%	0%	1%	0%	1%	1%	1%	1%	1%	0%	1%	0%	0%	1%	0%	1%	1%	2%	2%	0%	0%	0%	1%	1%	0%	3%	2%	0%	0%	0%
China	1%	1%	1%	1%	0%	0%	1%	0%	0%	0%	1%	1%	0%	1%	1%	0%	1%	0%	1%	0%	0%	0%	1%	2%	0%	0%	0%	4%	1%	0%	1%	0%	0%	0%	1%	1%	1%	0%	1%	0%	1%	0%	1%	0%	1%	0%	1%	1%	1%	1%	0%	0%	1%	1%	1%	0%	0%	1%	1%	1%	1%	0%	1%	0%	1%	1%	1%	1%	1%	0%	0%	0%
Other, please specify	9%	9%	11%	5%	10%	15%	11%	7%	9%	14%	8%	10%	3%	6%	12%	15%	3%	5%	10%	15%	12%	3%	1%	5%	11%	2%	3%	6%	13%	5%	0%	3%	9%	7%	9%	10%	9%	8%	8%	7%	10%	37%	6%	9%	11%	11%	5%	10%	11%	4%	8%	12%	5%	11%	9%	9%	10%	9%	6%	4%	9%	21%	12%	7%	6%	7%	6%	2%	3%	29%	14%	8%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QINVESTr: X- Which of the following investments, if any, do you personally have?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Cash investments (savings accounts/CDs)	47%	81%	51%	44%	46%	22%	51%	50%	37%	40%	50%	43%	39%	45%	46%	57%	39%	43%	46%	57%	50%	38%	36%	53%	54%	41%	33%	57%	46%	33%	38%	46%	51%	44%	45%	48%	35%	64%	25%	48%	67%	35%	47%	43%	50%	52%	43%	39%	57%	47%	36%	47%	38%	42%	50%	43%	70%	100%	56%	57%	78%	66%	0%	0%	63%	83%	53%	56%	70%	42%	25%	46%
Stocks/mutual funds	38%	71%	45%	39%	32%	9%	44%	42%	19%	44%	42%	35%	28%	38%	39%	48%	29%	35%	39%	48%	43%	29%	18%	49%	48%	37%	13%	40%	39%	19%	23%	61%	40%	39%	34%	43%	24%	60%	14%	37%	66%	13%	38%	35%	42%	43%	36%	30%	47%	40%	32%	40%	32%	28%	46%	32%	100%	57%	52%	57%	75%	42%	0%	0%	78%	48%	52%	55%	57%	48%	20%	35%
Bonds	18%	45%	19%	18%	18%	0%	21%	21%	8%	20%	19%	17%	14%	21%	17%	19%	13%	21%	17%	19%	20%	14%	10%	22%	22%	12%	8%	23%	18%	16%	12%	20%	23%	16%	16%	20%	10%	31%	7%	13%	33%	13%	19%	16%	19%	19%	21%	12%	20%	22%	13%	18%	19%	12%	24%	13%	35%	30%	37%	35%	100%	28%	0%	0%	36%	26%	39%	34%	64%	17%	6%	16%
Cryptocurrencies	16%	42%	19%	13%	16%	9%	23%	11%	19%	0%	20%	13%	25%	26%	10%	5%	21%	30%	12%	5%	15%	26%	14%	11%	19%	33%	13%	10%	12%	18%	15%	13%	18%	10%	18%	18%	13%	22%	9%	16%	25%	0%	15%	15%	18%	13%	24%	12%	17%	28%	13%	10%	19%	10%	22%	11%	24%	20%	31%	100%	32%	19%	0%	0%	29%	23%	43%	71%	37%	0%	3%	7%
Gold	14%	28%	16%	12%	13%	7%	19%	10%	10%	25%	17%	10%	13%	23%	11%	6%	14%	21%	13%	6%	14%	12%	15%	13%	19%	14%	13%	13%	9%	8%	16%	15%	11%	13%	13%	16%	9%	20%	10%	8%	22%	4%	12%	13%	15%	12%	20%	9%	18%	20%	11%	7%	19%	7%	19%	9%	19%	16%	100%	26%	28%	6%	0%	0%	20%	19%	54%	28%	34%	45%	4%	7%
Other, specify	3%	1%	4%	2%	3%	3%	4%	3%	4%	0%	3%	3%	0%	2%	3%	6%	0%	1%	4%	6%	4%	0%	1%	1%	4%	0%	3%	1%	4%	0%	0%	2%	3%	3%	3%	3%	2%	4%	2%	4%	3%	0%	3%	2%	4%	4%	1%	4%	3%	2%	5%	4%	1%	2%	3%	3%	3%	4%	1%	4%	5%	100%	0%	0%	3%	2%	1%	0%	1%	56%	3%	5%
None of these	29%	3%	25%	30%	32%	48%	23%	26%	35%	41%	26%	33%	27%	26%	35%	30%	27%	26%	33%	30%	28%	29%	40%	24%	23%	20%	47%	29%	32%	40%	35%	17%	25%	33%	32%	26%	41%	13%	48%	30%	9%	49%	29%	33%	26%	26%	29%	40%	22%	23%	41%	29%	35%	39%	23%	35%	0%	0%	0%	0%	0%	0%	100%	0%	8%	6%	8%	4%	5%	9%	64%	21%
Don’t know	3%	0%	3%	2%	4%	12%	3%	2%	2%	1%	2%	4%	5%	3%	3%	2%	4%	3%	3%	2%	3%	5%	1%	2%	3%	4%	0%	0%	3%	7%	2%	4%	2%	3%	3%	3%	4%	2%	6%	2%	1%	8%	1%	5%	3%	3%	3%	4%	3%	2%	2%	3%	4%	5%	2%	4%	0%	0%	0%	0%	0%	0%	0%	100%	1%	1%	0%	0%	0%	0%	2%	16%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QINVEST1r: X- Which of the following investments, if any, do you plan to invest in over the next 1 month?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Cash investments (savings accounts/CDs)	26%	49%	29%	25%	24%	11%	29%	27%	33%	24%	30%	22%	32%	29%	23%	19%	33%	28%	26%	19%	26%	29%	21%	24%	31%	32%	22%	30%	22%	25%	21%	16%	25%	25%	26%	27%	21%	34%	18%	23%	37%	10%	28%	25%	26%	29%	26%	19%	36%	28%	20%	22%	24%	17%	28%	24%	32%	46%	37%	37%	38%	16%	5%	5%	41%	100%	37%	39%	49%	67%	0%	0%
Stocks/mutual funds	25%	54%	28%	27%	21%	10%	29%	26%	17%	26%	29%	22%	31%	31%	24%	15%	31%	31%	26%	15%	25%	27%	16%	39%	31%	32%	10%	42%	21%	21%	21%	34%	24%	23%	25%	29%	16%	39%	9%	23%	45%	0%	26%	23%	27%	27%	27%	18%	34%	29%	19%	22%	24%	18%	30%	21%	51%	34%	38%	45%	51%	26%	7%	5%	100%	40%	36%	48%	54%	19%	0%	0%
Cryptocurrencies	15%	40%	17%	14%	13%	6%	20%	12%	12%	6%	17%	12%	25%	24%	8%	3%	20%	31%	10%	3%	13%	27%	17%	4%	16%	31%	17%	4%	10%	22%	18%	3%	16%	7%	18%	17%	11%	20%	9%	14%	21%	4%	14%	13%	17%	11%	24%	9%	15%	26%	9%	9%	22%	9%	22%	8%	21%	18%	31%	64%	27%	0%	2%	0%	28%	22%	37%	100%	40%	0%	0%	0%
Gold	11%	27%	14%	10%	11%	6%	16%	10%	0%	14%	14%	9%	13%	18%	10%	4%	11%	21%	10%	4%	11%	13%	12%	10%	14%	16%	7%	13%	9%	8%	16%	5%	10%	9%	14%	12%	9%	15%	9%	8%	18%	4%	8%	13%	12%	10%	18%	5%	15%	17%	5%	6%	19%	4%	16%	7%	16%	13%	46%	31%	25%	3%	3%	1%	17%	16%	100%	29%	33%	0%	0%	0%
Bonds	10%	32%	11%	13%	6%	4%	11%	12%	2%	1%	12%	8%	16%	15%	6%	4%	16%	16%	8%	4%	9%	16%	8%	14%	11%	17%	4%	18%	7%	15%	10%	8%	16%	9%	9%	8%	6%	17%	7%	6%	17%	7%	13%	8%	10%	9%	14%	8%	10%	17%	7%	7%	11%	8%	13%	8%	15%	15%	25%	23%	36%	3%	2%	1%	22%	19%	29%	27%	100%	9%	0%	0%
Other, specify	0%	0%	0%	1%	0%	3%	1%	0%	2%	0%	1%	0%	1%	0%	0%	1%	1%	0%	0%	1%	1%	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	0%	1%	0%	0%	0%	0%	1%	0%	0%	0%	0%	1%	0%	1%	0%	0%	1%	0%	0%	0%	0%	0%	0%	1%	1%	0%	1%	0%	0%	8%	0%	0%	0%	1%	0%	0%	0%	100%	0%	0%
None of these	37%	13%	30%	39%	41%	48%	28%	40%	48%	31%	32%	42%	24%	29%	41%	53%	25%	26%	39%	53%	39%	26%	37%	35%	33%	19%	41%	35%	45%	35%	34%	35%	35%	41%	36%	37%	43%	27%	49%	39%	21%	58%	39%	39%	33%	36%	32%	45%	29%	28%	45%	43%	37%	45%	31%	42%	19%	19%	10%	6%	13%	39%	80%	28%	0%	0%	0%	0%	0%	0%	100%	0%
Don’t know	11%	3%	12%	8%	12%	34%	11%	10%	2%	5%	9%	13%	5%	10%	14%	16%	5%	9%	13%	16%	11%	10%	14%	8%	9%	5%	17%	3%	14%	15%	11%	15%	13%	10%	11%	11%	13%	9%	11%	12%	9%	28%	8%	12%	12%	12%	9%	12%	9%	8%	11%	15%	11%	13%	11%	12%	10%	11%	6%	5%	10%	17%	8%	61%	0%	0%	0%	0%	0%	0%	0%	100%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr: SUMMARY: Good Time- Please indicate whether you think now is a good time or a bad time to invest in each of the following
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Cash investments (saving accounts/CDs)	54%	75%	59%	55%	49%	24%	61%	54%	39%	52%	57%	51%	57%	52%	50%	58%	57%	52%	51%	58%	54%	50%	56%	60%	58%	50%	56%	63%	50%	50%	57%	55%	57%	51%	54%	54%	47%	65%	44%	53%	66%	33%	55%	48%	60%	54%	55%	52%	58%	61%	48%	51%	48%	55%	59%	50%	65%	70%	64%	62%	73%	69%	33%	14%	68%	79%	62%	63%	75%	91%	39%	37%
Gold	48%	63%	57%	48%	39%	33%	57%	43%	30%	21%	57%	40%	45%	48%	48%	50%	46%	46%	48%	50%	49%	43%	47%	47%	58%	49%	56%	57%	41%	37%	39%	34%	45%	46%	52%	46%	46%	51%	45%	46%	54%	24%	45%	42%	56%	46%	51%	47%	54%	59%	59%	40%	41%	37%	49%	47%	54%	50%	76%	66%	61%	55%	37%	35%	56%	54%	81%	60%	66%	77%	37%	40%
Stocks/mutual funds	37%	58%	46%	32%	32%	15%	47%	28%	36%	40%	42%	32%	45%	41%	29%	33%	45%	45%	30%	33%	36%	46%	34%	35%	41%	50%	35%	36%	31%	41%	33%	32%	40%	32%	41%	33%	32%	44%	26%	37%	48%	11%	31%	31%	46%	34%	42%	35%	40%	48%	34%	29%	35%	35%	42%	32%	52%	42%	51%	61%	58%	41%	20%	12%	66%	44%	53%	65%	57%	20%	22%	17%
Bonds	33%	49%	42%	31%	27%	25%	41%	30%	37%	9%	38%	29%	40%	34%	28%	31%	43%	35%	29%	31%	31%	48%	30%	29%	37%	55%	28%	30%	26%	39%	32%	27%	37%	32%	35%	29%	29%	39%	27%	33%	41%	19%	30%	29%	40%	30%	40%	30%	34%	46%	35%	27%	33%	26%	37%	30%	43%	39%	52%	53%	59%	35%	17%	27%	52%	43%	51%	58%	63%	56%	19%	20%
Cryptocurrencies	26%	46%	32%	24%	22%	31%	34%	18%	29%	17%	31%	22%	38%	34%	23%	10%	35%	41%	23%	10%	23%	41%	34%	18%	27%	51%	35%	23%	19%	29%	33%	11%	27%	19%	32%	23%	25%	29%	24%	27%	30%	7%	22%	24%	32%	23%	36%	20%	29%	43%	18%	18%	30%	22%	30%	24%	29%	27%	42%	67%	33%	16%	16%	26%	43%	32%	46%	71%	46%	4%	12%	15%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr: SUMMARY: Bad Time- Please indicate whether you think now is a good time or a bad time to invest in each of the following 2
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Stocks/mutual funds	37%	36%	28%	49%	35%	32%	28%	50%	40%	11%	37%	37%	31%	32%	44%	41%	32%	28%	42%	41%	38%	29%	40%	40%	38%	32%	39%	35%	38%	26%	40%	47%	35%	41%	33%	42%	36%	39%	39%	37%	35%	31%	47%	37%	31%	40%	33%	34%	38%	33%	39%	42%	34%	30%	35%	39%	35%	38%	33%	25%	32%	42%	39%	42%	24%	37%	32%	22%	28%	67%	45%	35%
Cryptocurrencies	35%	39%	28%	45%	35%	27%	26%	47%	32%	29%	35%	36%	33%	32%	36%	40%	36%	28%	37%	40%	37%	24%	36%	38%	39%	23%	31%	32%	36%	25%	40%	46%	36%	42%	30%	39%	32%	41%	36%	31%	39%	24%	49%	35%	27%	38%	33%	34%	38%	30%	36%	38%	35%	32%	36%	35%	38%	37%	39%	20%	38%	46%	35%	21%	34%	37%	32%	21%	35%	48%	39%	26%
Bonds	30%	34%	23%	41%	26%	25%	24%	37%	24%	29%	29%	31%	26%	28%	33%	32%	27%	25%	33%	32%	30%	23%	34%	29%	29%	23%	39%	21%	31%	24%	31%	42%	26%	29%	29%	35%	29%	31%	32%	29%	29%	14%	39%	31%	23%	31%	28%	30%	29%	28%	28%	32%	28%	32%	29%	30%	31%	28%	32%	24%	26%	33%	35%	18%	26%	24%	31%	22%	25%	44%	37%	20%
Gold	21%	20%	15%	26%	21%	25%	15%	27%	35%	8%	20%	22%	27%	19%	20%	18%	26%	21%	20%	18%	19%	28%	24%	15%	17%	28%	31%	17%	22%	27%	18%	12%	20%	23%	20%	20%	19%	23%	21%	21%	21%	7%	27%	20%	17%	22%	21%	18%	21%	21%	14%	23%	20%	21%	21%	20%	20%	18%	17%	20%	22%	32%	23%	11%	24%	20%	12%	23%	23%	15%	23%	12%
Cash investments (saving accounts/CDs)	20%	20%	17%	24%	19%	25%	17%	22%	29%	13%	21%	20%	19%	22%	20%	19%	20%	22%	20%	19%	19%	20%	27%	18%	19%	23%	32%	13%	19%	15%	22%	25%	21%	23%	17%	21%	21%	19%	24%	20%	17%	6%	26%	19%	17%	19%	22%	20%	19%	21%	25%	19%	23%	17%	19%	21%	17%	14%	23%	23%	16%	21%	25%	33%	17%	11%	24%	23%	15%	3%	24%	18%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr: SUMMARY: Don’t know- Please indicate whether you think now is a good time or a bad time to invest in each of the following 2 2
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Cryptocurrencies	38%	15%	40%	31%	44%	42%	39%	34%	39%	54%	34%	42%	29%	33%	41%	50%	29%	31%	39%	50%	40%	35%	30%	44%	34%	26%	35%	45%	45%	46%	27%	42%	38%	39%	38%	38%	44%	30%	40%	43%	31%	69%	28%	41%	41%	39%	31%	46%	33%	27%	46%	45%	35%	47%	34%	42%	33%	36%	19%	13%	28%	39%	49%	53%	23%	31%	22%	8%	19%	48%	49%	58%
Bonds	37%	17%	36%	28%	47%	50%	34%	33%	39%	62%	33%	41%	34%	38%	39%	37%	30%	41%	38%	37%	39%	29%	35%	42%	34%	22%	33%	49%	43%	37%	37%	32%	37%	39%	37%	36%	42%	29%	42%	39%	30%	67%	31%	41%	37%	39%	32%	40%	37%	26%	38%	41%	39%	43%	34%	40%	26%	33%	16%	24%	15%	32%	48%	55%	22%	33%	18%	20%	12%	0%	44%	61%
Gold	31%	18%	29%	26%	40%	42%	27%	30%	36%	71%	24%	39%	28%	33%	32%	32%	28%	33%	32%	32%	31%	29%	30%	38%	25%	23%	13%	27%	37%	37%	42%	54%	35%	31%	28%	34%	35%	25%	34%	33%	24%	69%	27%	38%	27%	31%	28%	35%	25%	19%	27%	37%	38%	42%	30%	33%	26%	31%	7%	14%	17%	13%	39%	54%	21%	26%	6%	17%	11%	7%	40%	48%
Stocks/mutual funds	26%	7%	25%	20%	33%	53%	25%	21%	24%	49%	22%	30%	24%	27%	28%	26%	23%	27%	27%	26%	27%	25%	26%	26%	21%	18%	26%	29%	31%	33%	26%	21%	25%	27%	27%	26%	32%	17%	34%	26%	16%	58%	22%	32%	24%	25%	25%	31%	22%	19%	26%	28%	31%	35%	23%	29%	13%	20%	17%	14%	10%	17%	41%	47%	10%	20%	15%	13%	15%	13%	33%	47%
Cash investments (saving accounts/CDs)	26%	5%	24%	21%	32%	51%	22%	23%	32%	34%	22%	29%	23%	26%	31%	23%	23%	26%	29%	23%	27%	30%	17%	22%	23%	26%	12%	24%	31%	35%	21%	19%	23%	26%	28%	25%	32%	16%	32%	27%	16%	62%	19%	33%	23%	27%	23%	28%	23%	18%	27%	30%	29%	28%	22%	29%	18%	16%	13%	15%	11%	9%	42%	53%	14%	10%	15%	13%	10%	6%	37%	45%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr1: Stocks/mutual funds - Please indicate whether you think now is a good time or a bad time to invest in each of the following.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Good time	37%	58%	46%	32%	32%	15%	47%	28%	36%	40%	42%	32%	45%	41%	29%	33%	45%	45%	30%	33%	36%	46%	34%	35%	41%	50%	35%	36%	31%	41%	33%	32%	40%	32%	41%	33%	32%	44%	26%	37%	48%	11%	31%	31%	46%	34%	42%	35%	40%	48%	34%	29%	35%	35%	42%	32%	52%	42%	51%	61%	58%	41%	20%	12%	66%	44%	53%	65%	57%	20%	22%	17%
Bad time	37%	36%	28%	49%	35%	32%	28%	50%	40%	11%	37%	37%	31%	32%	44%	41%	32%	28%	42%	41%	38%	29%	40%	40%	38%	32%	39%	35%	38%	26%	40%	47%	35%	41%	33%	42%	36%	39%	39%	37%	35%	31%	47%	37%	31%	40%	33%	34%	38%	33%	39%	42%	34%	30%	35%	39%	35%	38%	33%	25%	32%	42%	39%	42%	24%	37%	32%	22%	28%	67%	45%	35%
Don’t know	26%	7%	25%	20%	33%	53%	25%	21%	24%	49%	22%	30%	24%	27%	28%	26%	23%	27%	27%	26%	27%	25%	26%	26%	21%	18%	26%	29%	31%	33%	26%	21%	25%	27%	27%	26%	32%	17%	34%	26%	16%	58%	22%	32%	24%	25%	25%	31%	22%	19%	26%	28%	31%	35%	23%	29%	13%	20%	17%	14%	10%	17%	41%	47%	10%	20%	15%	13%	15%	13%	33%	47%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr2: Cash investments (saving accounts/CDs) - Please indicate whether you think now is a good time or a bad time to invest in each of the following.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Good time	54%	75%	59%	55%	49%	24%	61%	54%	39%	52%	57%	51%	57%	52%	50%	58%	57%	52%	51%	58%	54%	50%	56%	60%	58%	50%	56%	63%	50%	50%	57%	55%	57%	51%	54%	54%	47%	65%	44%	53%	66%	33%	55%	48%	60%	54%	55%	52%	58%	61%	48%	51%	48%	55%	59%	50%	65%	70%	64%	62%	73%	69%	33%	14%	68%	79%	62%	63%	75%	91%	39%	37%
Bad time	20%	20%	17%	24%	19%	25%	17%	22%	29%	13%	21%	20%	19%	22%	20%	19%	20%	22%	20%	19%	19%	20%	27%	18%	19%	23%	32%	13%	19%	15%	22%	25%	21%	23%	17%	21%	21%	19%	24%	20%	17%	6%	26%	19%	17%	19%	22%	20%	19%	21%	25%	19%	23%	17%	19%	21%	17%	14%	23%	23%	16%	21%	25%	33%	17%	11%	24%	23%	15%	3%	24%	18%
Don’t know	26%	5%	24%	21%	32%	51%	22%	23%	32%	34%	22%	29%	23%	26%	31%	23%	23%	26%	29%	23%	27%	30%	17%	22%	23%	26%	12%	24%	31%	35%	21%	19%	23%	26%	28%	25%	32%	16%	32%	27%	16%	62%	19%	33%	23%	27%	23%	28%	23%	18%	27%	30%	29%	28%	22%	29%	18%	16%	13%	15%	11%	9%	42%	53%	14%	10%	15%	13%	10%	6%	37%	45%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr3: Gold - Please indicate whether you think now is a good time or a bad time to invest in each of the following.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Good time	48%	63%	57%	48%	39%	33%	57%	43%	30%	21%	57%	40%	45%	48%	48%	50%	46%	46%	48%	50%	49%	43%	47%	47%	58%	49%	56%	57%	41%	37%	39%	34%	45%	46%	52%	46%	46%	51%	45%	46%	54%	24%	45%	42%	56%	46%	51%	47%	54%	59%	59%	40%	41%	37%	49%	47%	54%	50%	76%	66%	61%	55%	37%	35%	56%	54%	81%	60%	66%	77%	37%	40%
Bad time	21%	20%	15%	26%	21%	25%	15%	27%	35%	8%	20%	22%	27%	19%	20%	18%	26%	21%	20%	18%	19%	28%	24%	15%	17%	28%	31%	17%	22%	27%	18%	12%	20%	23%	20%	20%	19%	23%	21%	21%	21%	7%	27%	20%	17%	22%	21%	18%	21%	21%	14%	23%	20%	21%	21%	20%	20%	18%	17%	20%	22%	32%	23%	11%	24%	20%	12%	23%	23%	15%	23%	12%
Don’t know	31%	18%	29%	26%	40%	42%	27%	30%	36%	71%	24%	39%	28%	33%	32%	32%	28%	33%	32%	32%	31%	29%	30%	38%	25%	23%	13%	27%	37%	37%	42%	54%	35%	31%	28%	34%	35%	25%	34%	33%	24%	69%	27%	38%	27%	31%	28%	35%	25%	19%	27%	37%	38%	42%	30%	33%	26%	31%	7%	14%	17%	13%	39%	54%	21%	26%	6%	17%	11%	7%	40%	48%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr4: Cryptocurrencies - Please indicate whether you think now is a good time or a bad time to invest in each of the following.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Good time	26%	46%	32%	24%	22%	31%	34%	18%	29%	17%	31%	22%	38%	34%	23%	10%	35%	41%	23%	10%	23%	41%	34%	18%	27%	51%	35%	23%	19%	29%	33%	11%	27%	19%	32%	23%	25%	29%	24%	27%	30%	7%	22%	24%	32%	23%	36%	20%	29%	43%	18%	18%	30%	22%	30%	24%	29%	27%	42%	67%	33%	16%	16%	26%	43%	32%	46%	71%	46%	4%	12%	15%
Bad time	35%	39%	28%	45%	35%	27%	26%	47%	32%	29%	35%	36%	33%	32%	36%	40%	36%	28%	37%	40%	37%	24%	36%	38%	39%	23%	31%	32%	36%	25%	40%	46%	36%	42%	30%	39%	32%	41%	36%	31%	39%	24%	49%	35%	27%	38%	33%	34%	38%	30%	36%	38%	35%	32%	36%	35%	38%	37%	39%	20%	38%	46%	35%	21%	34%	37%	32%	21%	35%	48%	39%	26%
Don’t know	38%	15%	40%	31%	44%	42%	39%	34%	39%	54%	34%	42%	29%	33%	41%	50%	29%	31%	39%	50%	40%	35%	30%	44%	34%	26%	35%	45%	45%	46%	27%	42%	38%	39%	38%	38%	44%	30%	40%	43%	31%	69%	28%	41%	41%	39%	31%	46%	33%	27%	46%	45%	35%	47%	34%	42%	33%	36%	19%	13%	28%	39%	49%	53%	23%	31%	22%	8%	19%	48%	49%	58%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QTIMEr5: Bonds - Please indicate whether you think now is a good time or a bad time to invest in each of the following.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Good time	33%	49%	42%	31%	27%	25%	41%	30%	37%	9%	38%	29%	40%	34%	28%	31%	43%	35%	29%	31%	31%	48%	30%	29%	37%	55%	28%	30%	26%	39%	32%	27%	37%	32%	35%	29%	29%	39%	27%	33%	41%	19%	30%	29%	40%	30%	40%	30%	34%	46%	35%	27%	33%	26%	37%	30%	43%	39%	52%	53%	59%	35%	17%	27%	52%	43%	51%	58%	63%	56%	19%	20%
Bad time	30%	34%	23%	41%	26%	25%	24%	37%	24%	29%	29%	31%	26%	28%	33%	32%	27%	25%	33%	32%	30%	23%	34%	29%	29%	23%	39%	21%	31%	24%	31%	42%	26%	29%	29%	35%	29%	31%	32%	29%	29%	14%	39%	31%	23%	31%	28%	30%	29%	28%	28%	32%	28%	32%	29%	30%	31%	28%	32%	24%	26%	33%	35%	18%	26%	24%	31%	22%	25%	44%	37%	20%
Don’t know	37%	17%	36%	28%	47%	50%	34%	33%	39%	62%	33%	41%	34%	38%	39%	37%	30%	41%	38%	37%	39%	29%	35%	42%	34%	22%	33%	49%	43%	37%	37%	32%	37%	39%	37%	36%	42%	29%	42%	39%	30%	67%	31%	41%	37%	39%	32%	40%	37%	26%	38%	41%	39%	43%	34%	40%	26%	33%	16%	24%	15%	32%	48%	55%	22%	33%	18%	20%	12%	0%	44%	61%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR1: President Donald Trump's administration has implemented a wide array of tariffs/taxes on imports from many foreign countries. We are interested in your opinions about these policies. Do you think tariffs are an effective foreign and economic policy
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Effective	49%	59%	77%	27%	40%	25%	80%	21%	37%	40%	52%	45%	54%	51%	45%	44%	50%	56%	46%	44%	50%	52%	41%	42%	56%	62%	27%	40%	45%	39%	52%	46%	51%	41%	55%	44%	49%	48%	45%	46%	54%	45%	24%	39%	74%	46%	48%	56%	49%	56%	55%	43%	40%	57%	56%	43%	52%	49%	70%	63%	57%	44%	41%	42%	58%	53%	74%	67%	66%	26%	37%	40%
Not effective	51%	41%	23%	73%	60%	75%	20%	79%	63%	60%	48%	55%	46%	49%	55%	56%	50%	44%	54%	56%	50%	48%	59%	58%	44%	38%	73%	60%	55%	61%	48%	54%	49%	59%	45%	56%	51%	52%	55%	54%	46%	55%	76%	61%	26%	54%	52%	44%	51%	44%	45%	57%	60%	43%	44%	57%	48%	51%	30%	37%	43%	56%	59%	58%	42%	47%	26%	33%	34%	74%	63%	60%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR2: Will placing tariffs on imported goods make prices for the things you buy regularly higher, lower or it won't make a difference?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Higher	72%	79%	62%	84%	73%	69%	61%	87%	85%	67%	74%	70%	69%	70%	74%	77%	67%	70%	74%	77%	72%	72%	74%	72%	73%	75%	79%	78%	71%	69%	70%	65%	74%	73%	69%	75%	71%	74%	66%	75%	77%	59%	85%	74%	63%	74%	71%	69%	76%	73%	73%	73%	70%	66%	72%	73%	77%	79%	69%	76%	78%	73%	67%	38%	74%	76%	68%	76%	79%	83%	72%	68%
Lower	9%	10%	12%	8%	6%	4%	12%	6%	8%	1%	9%	9%	13%	12%	7%	5%	15%	10%	8%	5%	8%	9%	15%	7%	8%	11%	11%	5%	8%	6%	17%	10%	7%	9%	10%	9%	9%	8%	11%	9%	7%	5%	8%	7%	11%	7%	11%	10%	7%	13%	7%	8%	9%	12%	10%	8%	7%	7%	15%	9%	8%	3%	9%	14%	9%	9%	13%	9%	8%	0%	7%	8%
Won't make a difference	19%	11%	25%	8%	22%	27%	27%	7%	7%	32%	17%	21%	18%	18%	20%	19%	18%	21%	18%	19%	20%	19%	12%	21%	18%	14%	10%	17%	21%	26%	13%	26%	19%	18%	21%	15%	19%	18%	23%	16%	16%	36%	7%	19%	26%	18%	18%	21%	17%	14%	20%	19%	22%	22%	19%	19%	16%	14%	16%	15%	14%	25%	24%	48%	17%	15%	20%	15%	13%	17%	21%	24%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR3: Will placing tariffs on imported goods create U.S. jobs, lose U.S. jobs or it will not make a difference?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Create	39%	53%	63%	23%	31%	19%	64%	17%	25%	35%	46%	33%	43%	38%	37%	40%	44%	41%	36%	40%	42%	38%	29%	36%	48%	51%	31%	45%	36%	23%	26%	23%	38%	34%	44%	38%	38%	41%	33%	40%	46%	27%	22%	28%	62%	37%	43%	40%	42%	51%	51%	32%	35%	31%	43%	36%	44%	43%	59%	53%	49%	36%	31%	21%	50%	46%	58%	57%	56%	40%	28%	31%
Lose	36%	32%	16%	57%	37%	24%	15%	59%	30%	47%	32%	39%	35%	38%	38%	32%	36%	36%	38%	32%	33%	38%	50%	35%	29%	34%	48%	35%	37%	43%	51%	36%	35%	44%	30%	40%	36%	36%	38%	37%	33%	43%	58%	41%	17%	38%	34%	34%	37%	28%	28%	39%	41%	39%	35%	37%	37%	35%	26%	29%	30%	29%	37%	32%	35%	37%	29%	29%	32%	57%	40%	29%
Won't make a difference	25%	15%	21%	20%	31%	57%	21%	23%	44%	18%	21%	28%	22%	24%	26%	27%	20%	23%	26%	27%	25%	24%	22%	29%	23%	15%	21%	20%	27%	34%	23%	41%	27%	22%	26%	22%	26%	23%	29%	23%	21%	31%	20%	31%	21%	26%	22%	26%	21%	21%	21%	29%	24%	30%	22%	27%	19%	22%	15%	18%	22%	35%	32%	47%	15%	17%	13%	14%	12%	3%	33%	40%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR4: Will placing tariffs on imported goods increase revenues for the U.S. government and help address the federal budget deficit, decrease revenues, or will it not make a difference?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Increase revenues	46%	61%	68%	31%	38%	20%	68%	27%	27%	40%	52%	40%	48%	47%	43%	47%	49%	47%	43%	47%	47%	46%	44%	40%	51%	61%	50%	45%	43%	27%	41%	34%	46%	41%	50%	44%	45%	48%	41%	46%	52%	33%	31%	36%	65%	44%	47%	49%	51%	53%	55%	39%	40%	44%	51%	42%	50%	50%	59%	64%	54%	48%	39%	22%	53%	54%	61%	62%	63%	30%	38%	36%
Decrease revenues	31%	21%	13%	47%	35%	39%	15%	49%	43%	29%	28%	34%	37%	31%	30%	25%	38%	32%	31%	25%	28%	35%	43%	30%	26%	30%	40%	26%	30%	41%	45%	34%	29%	35%	27%	36%	31%	31%	33%	34%	26%	33%	48%	35%	16%	32%	32%	27%	30%	29%	21%	34%	34%	32%	28%	34%	29%	28%	26%	25%	25%	24%	33%	34%	32%	29%	28%	27%	23%	44%	34%	23%
Won't make a difference	23%	18%	19%	22%	27%	40%	17%	24%	30%	31%	20%	26%	15%	21%	27%	28%	13%	21%	25%	28%	25%	19%	12%	30%	23%	9%	10%	28%	27%	33%	14%	32%	25%	23%	23%	20%	24%	22%	26%	20%	22%	34%	21%	28%	18%	23%	22%	24%	19%	18%	24%	27%	25%	24%	21%	24%	21%	22%	15%	11%	21%	28%	28%	44%	15%	17%	11%	11%	14%	25%	28%	41%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR5: Will placing tariffs on imported goods help the Trump administration get other concessions from other countries or harm in doing so?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Help get other concessions	45%	51%	73%	21%	39%	15%	74%	16%	23%	36%	50%	39%	41%	45%	45%	48%	40%	44%	45%	48%	49%	43%	25%	44%	56%	48%	22%	46%	42%	38%	27%	40%	48%	39%	50%	38%	45%	44%	39%	44%	51%	35%	24%	33%	70%	44%	44%	48%	49%	50%	54%	39%	38%	43%	49%	41%	49%	47%	60%	53%	55%	52%	39%	50%	55%	50%	54%	55%	53%	36%	35%	44%
Harm to get other concessions	55%	49%	27%	79%	61%	85%	26%	84%	77%	64%	50%	61%	59%	55%	55%	52%	60%	56%	55%	52%	51%	57%	75%	56%	44%	52%	78%	54%	58%	62%	73%	60%	52%	61%	50%	62%	55%	56%	61%	56%	49%	65%	76%	67%	30%	56%	56%	52%	51%	50%	46%	61%	62%	57%	51%	59%	51%	53%	40%	47%	45%	48%	61%	50%	45%	50%	46%	45%	47%	64%	65%	56%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR6: Do you support or oppose placing reciprocal tariffs on goods - putting a tariff on imported goods equal to the tariff that a nation places on U.S. made goods. For example, if China has a 25% tariff on U.S. steel, the U.S. would have a 25% tariff on Chinese steel.
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Support	54%	66%	81%	32%	49%	39%	80%	29%	61%	49%	59%	50%	52%	51%	54%	62%	53%	50%	53%	62%	59%	46%	34%	68%	65%	52%	25%	72%	53%	38%	41%	61%	50%	53%	57%	55%	52%	58%	49%	52%	62%	58%	32%	47%	76%	54%	53%	57%	59%	59%	61%	50%	47%	54%	58%	51%	63%	61%	69%	66%	67%	57%	43%	44%	65%	60%	69%	64%	68%	39%	44%	51%
Oppose	46%	34%	19%	68%	51%	61%	20%	71%	39%	51%	41%	50%	48%	49%	46%	38%	47%	50%	47%	38%	41%	54%	66%	32%	35%	48%	75%	28%	47%	62%	59%	39%	50%	47%	43%	45%	48%	42%	51%	48%	38%	42%	68%	53%	24%	46%	47%	43%	41%	41%	39%	50%	53%	46%	42%	49%	37%	39%	31%	34%	33%	43%	57%	56%	35%	40%	31%	36%	32%	61%	56%	49%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR7: Do you think these reciprocal tariffs will...?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET T2B	37%	49%	64%	17%	29%	1%	64%	12%	11%	30%	43%	31%	34%	38%	37%	39%	32%	38%	37%	39%	40%	30%	25%	41%	48%	40%	17%	45%	33%	17%	31%	36%	35%	34%	42%	33%	35%	39%	31%	37%	43%	38%	17%	24%	62%	37%	34%	39%	43%	40%	48%	33%	28%	32%	41%	33%	42%	40%	54%	50%	43%	44%	30%	22%	44%	42%	52%	53%	47%	36%	29%	29%
Significantly help the U.S. economy	19%	31%	38%	4%	15%	0%	37%	4%	3%	8%	23%	16%	12%	20%	23%	21%	13%	17%	22%	21%	21%	15%	11%	24%	25%	18%	10%	27%	18%	11%	12%	20%	20%	18%	23%	15%	18%	21%	14%	20%	25%	16%	7%	10%	37%	19%	15%	26%	20%	19%	35%	18%	11%	19%	23%	16%	24%	21%	30%	27%	24%	20%	17%	7%	26%	24%	29%	26%	23%	14%	14%	15%
Somewhat help	17%	18%	26%	13%	14%	1%	27%	8%	8%	22%	20%	15%	22%	18%	13%	18%	19%	21%	14%	18%	18%	15%	14%	17%	23%	22%	7%	18%	15%	6%	20%	16%	16%	16%	18%	18%	17%	18%	17%	17%	18%	22%	10%	15%	25%	18%	19%	13%	23%	21%	13%	14%	16%	13%	18%	17%	18%	19%	24%	24%	19%	23%	14%	15%	18%	18%	23%	27%	24%	22%	15%	15%
Neither harm nor help	19%	6%	15%	16%	26%	54%	19%	14%	38%	25%	16%	23%	23%	25%	16%	14%	23%	27%	17%	14%	17%	29%	23%	21%	13%	25%	20%	18%	20%	34%	25%	25%	20%	17%	20%	20%	23%	14%	26%	16%	15%	30%	14%	27%	16%	18%	21%	22%	16%	20%	11%	19%	22%	31%	18%	21%	17%	17%	20%	15%	20%	8%	18%	53%	18%	17%	20%	15%	15%	13%	17%	29%
Somewhat harm	15%	15%	12%	19%	12%	22%	9%	18%	28%	14%	14%	15%	17%	13%	14%	15%	18%	14%	13%	15%	14%	14%	22%	6%	13%	15%	29%	6%	15%	13%	17%	7%	15%	16%	13%	15%	14%	16%	16%	14%	14%	9%	20%	15%	10%	14%	15%	16%	13%	15%	18%	15%	15%	14%	14%	15%	13%	12%	12%	12%	13%	20%	18%	13%	13%	13%	11%	9%	16%	0%	18%	12%
Significantly harm the U.S. economy	29%	30%	9%	48%	33%	22%	8%	56%	23%	31%	26%	32%	27%	24%	33%	33%	27%	21%	33%	33%	29%	27%	30%	31%	26%	20%	34%	31%	32%	36%	27%	32%	29%	32%	25%	33%	28%	32%	27%	33%	28%	23%	50%	34%	12%	31%	30%	24%	29%	25%	23%	33%	35%	24%	26%	32%	28%	31%	14%	22%	24%	28%	33%	12%	25%	28%	17%	23%	21%	51%	36%	30%
NET B2B	44%	45%	21%	67%	45%	44%	18%	74%	51%	45%	41%	46%	44%	38%	47%	47%	45%	35%	47%	47%	43%	41%	52%	38%	39%	35%	63%	37%	47%	49%	44%	39%	44%	48%	38%	47%	41%	47%	43%	47%	42%	32%	69%	49%	22%	45%	45%	39%	42%	40%	41%	48%	50%	38%	41%	46%	42%	43%	26%	34%	37%	48%	52%	25%	38%	41%	28%	32%	38%	51%	54%	42%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR8: This week the Trump administration issued a 10% across-the-board tariff on all imports, and reciprocal tariffs targeting specific countries including: China (34% additional tariff on top of a pre-existing 20%, totaling 54%), European Union (20% tariff), Japan (24% tariff), Taiwan (32% tariff), Vietnam (46% tariff), Cambodia (49% tariff), and India (26% tariff). Do you think these tariffs will:
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET T2B	36%	48%	63%	15%	28%	9%	63%	12%	6%	29%	42%	30%	32%	35%	38%	38%	33%	34%	37%	38%	39%	29%	26%	34%	47%	36%	25%	40%	32%	20%	27%	27%	35%	33%	41%	32%	35%	38%	29%	38%	41%	36%	15%	23%	61%	34%	36%	39%	41%	43%	45%	29%	29%	34%	40%	32%	42%	39%	55%	47%	45%	42%	28%	19%	45%	41%	53%	48%	51%	32%	27%	29%
Significantly help the U.S. economy	19%	29%	35%	5%	15%	8%	36%	4%	0%	9%	21%	16%	13%	18%	23%	19%	13%	17%	22%	19%	21%	17%	10%	20%	24%	19%	7%	24%	17%	14%	12%	15%	20%	17%	21%	15%	18%	20%	14%	20%	22%	20%	8%	9%	35%	19%	17%	20%	21%	20%	26%	18%	13%	15%	21%	16%	23%	20%	30%	25%	22%	22%	15%	9%	26%	22%	29%	26%	25%	10%	13%	17%
Somewhat help	17%	19%	28%	10%	13%	1%	28%	7%	6%	21%	21%	14%	18%	17%	15%	19%	20%	17%	15%	19%	19%	12%	16%	14%	23%	17%	19%	16%	15%	6%	15%	12%	15%	16%	19%	17%	17%	18%	15%	18%	19%	16%	8%	15%	26%	15%	19%	19%	20%	23%	19%	11%	15%	18%	19%	16%	19%	19%	24%	22%	23%	19%	13%	10%	19%	19%	24%	22%	25%	22%	14%	12%
Neither harm nor help	15%	5%	12%	11%	20%	46%	15%	8%	41%	17%	13%	17%	22%	18%	11%	8%	23%	21%	12%	8%	12%	26%	20%	14%	9%	27%	17%	8%	14%	25%	22%	23%	17%	15%	15%	12%	18%	11%	22%	11%	10%	20%	8%	21%	13%	12%	17%	18%	9%	18%	14%	15%	17%	22%	13%	16%	9%	10%	11%	12%	7%	2%	18%	48%	9%	12%	15%	13%	8%	4%	15%	23%
Somewhat harm	15%	19%	13%	16%	17%	9%	12%	17%	10%	23%	15%	15%	14%	19%	12%	14%	13%	19%	14%	14%	15%	13%	18%	9%	15%	12%	20%	8%	15%	14%	17%	10%	16%	13%	16%	13%	14%	16%	14%	14%	16%	8%	15%	19%	11%	15%	15%	14%	16%	13%	15%	14%	18%	12%	15%	15%	14%	15%	13%	18%	19%	14%	15%	20%	15%	16%	14%	13%	16%	0%	14%	16%
Significantly harm the U.S. economy	35%	28%	12%	58%	36%	36%	10%	63%	43%	31%	30%	38%	32%	28%	39%	40%	31%	26%	38%	40%	34%	32%	35%	43%	29%	25%	37%	44%	39%	42%	34%	41%	32%	39%	28%	42%	34%	36%	35%	37%	32%	37%	61%	37%	15%	39%	31%	29%	35%	27%	26%	42%	36%	33%	32%	37%	35%	36%	21%	23%	29%	42%	39%	13%	31%	31%	19%	26%	25%	64%	44%	32%
NET B2B	49%	47%	25%	74%	52%	45%	22%	80%	53%	54%	45%	53%	46%	47%	51%	54%	44%	45%	52%	54%	49%	45%	54%	51%	44%	36%	58%	52%	54%	55%	50%	51%	48%	53%	44%	55%	48%	52%	49%	51%	48%	45%	76%	56%	26%	54%	47%	43%	50%	39%	41%	56%	55%	45%	47%	51%	49%	51%	34%	41%	48%	56%	54%	33%	46%	47%	33%	39%	41%	64%	58%	48%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR9: President Trump also recently announced 25% tariffs on imports of steel and aluminum to the U.S., reinstating global duties without exceptions for allies such as Canada, Mexico, Japan and South Korea. Do you think these tariffs will...?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET T2B	35%	49%	64%	14%	26%	8%	63%	11%	9%	15%	40%	30%	33%	35%	36%	37%	32%	36%	35%	37%	39%	27%	23%	37%	46%	28%	21%	41%	32%	24%	24%	31%	33%	34%	40%	29%	33%	39%	28%	36%	42%	27%	14%	24%	60%	34%	35%	38%	38%	42%	44%	31%	28%	32%	40%	31%	41%	38%	50%	45%	45%	45%	27%	23%	45%	40%	51%	49%	46%	36%	26%	27%
Significantly help the U.S. economy	19%	31%	37%	5%	15%	4%	37%	4%	0%	9%	22%	17%	17%	18%	23%	19%	18%	17%	21%	19%	21%	17%	12%	21%	25%	19%	7%	22%	17%	15%	17%	20%	20%	16%	23%	15%	19%	20%	15%	20%	23%	16%	7%	11%	36%	20%	17%	22%	21%	19%	28%	18%	14%	17%	21%	17%	24%	20%	30%	28%	21%	28%	16%	13%	26%	23%	30%	27%	22%	14%	13%	15%
Somewhat help	16%	19%	27%	9%	11%	4%	26%	7%	9%	6%	19%	13%	16%	17%	13%	18%	15%	19%	13%	18%	18%	9%	11%	16%	21%	9%	15%	19%	15%	9%	7%	11%	13%	18%	17%	14%	14%	18%	12%	16%	19%	11%	7%	13%	24%	14%	18%	16%	17%	22%	16%	12%	13%	15%	18%	13%	18%	18%	21%	18%	24%	17%	11%	9%	19%	17%	22%	22%	24%	22%	13%	12%
Neither harm nor help	17%	5%	14%	13%	22%	46%	17%	9%	29%	35%	14%	19%	23%	21%	14%	9%	24%	22%	15%	9%	14%	25%	21%	19%	11%	27%	19%	12%	17%	22%	22%	29%	19%	15%	18%	15%	21%	10%	23%	15%	11%	29%	10%	22%	15%	15%	18%	19%	13%	17%	15%	17%	20%	22%	15%	18%	11%	12%	20%	16%	9%	2%	19%	49%	12%	14%	19%	14%	13%	0%	16%	25%
Somewhat harm	14%	14%	10%	17%	15%	4%	12%	16%	18%	13%	14%	13%	12%	17%	12%	14%	12%	17%	13%	14%	13%	16%	18%	7%	13%	19%	22%	8%	14%	12%	16%	6%	14%	12%	13%	17%	14%	14%	15%	12%	15%	11%	18%	15%	11%	14%	13%	14%	16%	13%	12%	13%	13%	16%	13%	15%	13%	15%	10%	15%	17%	13%	15%	10%	11%	15%	11%	11%	18%	14%	15%	14%
Significantly harm the U.S. economy	34%	31%	12%	56%	37%	42%	8%	65%	43%	37%	31%	38%	32%	26%	39%	40%	32%	24%	38%	40%	34%	33%	38%	36%	30%	26%	38%	38%	37%	41%	38%	34%	34%	39%	29%	39%	33%	37%	35%	37%	32%	34%	58%	39%	14%	37%	34%	30%	33%	28%	29%	39%	39%	30%	32%	36%	35%	36%	19%	24%	29%	40%	39%	18%	32%	31%	18%	27%	23%	51%	43%	34%
NET B2B	48%	46%	22%	73%	52%	46%	20%	81%	61%	51%	45%	51%	45%	43%	51%	54%	44%	42%	51%	54%	47%	49%	56%	44%	43%	45%	60%	47%	51%	53%	54%	40%	48%	51%	42%	56%	46%	51%	50%	49%	46%	45%	76%	54%	25%	51%	47%	44%	49%	42%	41%	52%	53%	46%	45%	51%	48%	50%	30%	39%	46%	53%	53%	28%	43%	46%	29%	37%	41%	64%	58%	48%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR10: Finally, President Trump has announced 25% tariffs on all foreign-made automobiles. Do you think these tariffs will...?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
NET T2B	35%	50%	62%	15%	28%	9%	63%	12%	17%	22%	41%	30%	31%	37%	37%	36%	31%	37%	36%	36%	39%	29%	21%	38%	47%	34%	16%	43%	32%	23%	25%	31%	35%	34%	40%	29%	34%	38%	31%	34%	41%	32%	17%	23%	59%	34%	36%	38%	39%	41%	45%	29%	31%	33%	40%	31%	40%	38%	53%	49%	46%	45%	28%	26%	44%	42%	52%	50%	49%	36%	27%	25%
Significantly help the U.S. economy	19%	31%	37%	5%	14%	4%	37%	4%	0%	9%	21%	18%	15%	19%	22%	19%	17%	18%	21%	19%	21%	14%	11%	22%	25%	14%	7%	21%	19%	14%	14%	24%	19%	19%	23%	14%	18%	21%	15%	18%	24%	16%	8%	10%	35%	19%	16%	23%	20%	17%	29%	19%	14%	19%	23%	16%	23%	20%	32%	28%	24%	23%	17%	14%	25%	24%	31%	27%	26%	14%	14%	16%
Somewhat help	16%	18%	25%	10%	14%	5%	25%	8%	17%	13%	21%	12%	16%	18%	15%	17%	14%	19%	15%	17%	18%	15%	10%	16%	22%	21%	10%	22%	14%	9%	11%	7%	16%	16%	18%	15%	16%	17%	16%	16%	17%	16%	9%	12%	24%	14%	20%	15%	20%	24%	17%	10%	16%	14%	18%	15%	17%	18%	22%	20%	22%	23%	12%	12%	18%	18%	21%	23%	23%	22%	14%	9%
Neither harm nor help	15%	5%	14%	11%	19%	38%	15%	8%	24%	29%	14%	16%	23%	17%	12%	9%	24%	21%	11%	9%	12%	25%	20%	17%	10%	26%	22%	15%	15%	23%	18%	19%	17%	16%	14%	14%	19%	9%	19%	15%	11%	29%	9%	19%	15%	13%	16%	19%	12%	17%	14%	15%	14%	23%	13%	17%	11%	11%	14%	13%	8%	0%	17%	43%	12%	12%	15%	11%	14%	0%	14%	23%
Somewhat harm	15%	15%	13%	18%	15%	10%	14%	16%	15%	13%	14%	16%	15%	17%	13%	15%	14%	17%	14%	15%	15%	19%	16%	8%	13%	21%	19%	2%	16%	17%	14%	17%	11%	15%	17%	16%	14%	17%	15%	15%	16%	11%	14%	19%	12%	17%	13%	15%	16%	13%	12%	17%	14%	17%	14%	16%	15%	16%	12%	12%	15%	15%	14%	17%	16%	15%	12%	14%	13%	13%	14%	18%
Significantly harm the U.S. economy	34%	30%	11%	56%	37%	43%	8%	64%	44%	37%	31%	38%	30%	29%	38%	39%	31%	25%	39%	39%	34%	27%	43%	37%	30%	19%	43%	40%	37%	37%	43%	33%	36%	35%	29%	41%	33%	36%	35%	36%	32%	28%	59%	39%	14%	37%	35%	28%	33%	28%	29%	40%	41%	28%	32%	36%	34%	35%	21%	26%	31%	40%	40%	13%	29%	32%	21%	24%	24%	51%	44%	34%
NET B2B	49%	45%	24%	74%	53%	53%	22%	81%	59%	50%	45%	54%	45%	46%	52%	55%	45%	42%	53%	55%	49%	46%	59%	45%	43%	40%	62%	42%	53%	54%	57%	50%	48%	50%	45%	57%	47%	53%	50%	51%	48%	40%	74%	58%	26%	53%	48%	43%	49%	41%	41%	57%	55%	44%	46%	52%	49%	51%	32%	38%	46%	54%	54%	31%	44%	47%	33%	38%	37%	64%	58%	52%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR11: Do you think the tariffs imposed by the Trump administration go too far, do not go far enough, or are they about right?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Go too far	48%	43%	24%	71%	50%	54%	19%	81%	59%	55%	41%	53%	40%	41%	53%	56%	38%	39%	52%	56%	49%	42%	48%	46%	43%	31%	41%	47%	54%	56%	52%	43%	48%	51%	41%	53%	45%	51%	46%	51%	47%	45%	72%	54%	25%	52%	44%	43%	45%	35%	41%	57%	54%	44%	45%	50%	50%	51%	28%	36%	42%	53%	52%	36%	43%	46%	27%	33%	35%	64%	58%	55%
Do not go far enough	18%	10%	15%	16%	23%	33%	19%	10%	17%	24%	18%	18%	33%	24%	11%	5%	34%	27%	13%	5%	13%	32%	30%	21%	12%	38%	30%	8%	13%	24%	30%	38%	20%	18%	19%	15%	22%	12%	24%	16%	13%	17%	16%	23%	14%	15%	23%	18%	14%	24%	16%	16%	21%	19%	16%	19%	12%	14%	21%	22%	17%	8%	17%	40%	15%	18%	25%	20%	26%	0%	13%	18%
About right	35%	46%	62%	13%	27%	13%	62%	9%	24%	22%	41%	29%	28%	34%	36%	39%	28%	34%	35%	39%	39%	26%	22%	34%	45%	31%	29%	44%	33%	20%	17%	19%	32%	31%	40%	32%	33%	36%	30%	33%	40%	38%	12%	23%	61%	33%	33%	40%	41%	41%	42%	27%	25%	37%	39%	31%	38%	35%	51%	41%	41%	39%	32%	24%	43%	36%	48%	46%	40%	36%	29%	27%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR12: Do you think reciprocal tariffs will cause other countries to lower their tariffs on U.S. goods or would they not have that effect?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Cause to lower tariffs	43%	51%	62%	30%	36%	35%	61%	24%	31%	44%	46%	41%	41%	46%	41%	44%	40%	45%	42%	44%	45%	46%	37%	32%	50%	48%	28%	33%	40%	45%	44%	31%	43%	39%	45%	44%	43%	43%	42%	43%	44%	58%	29%	35%	60%	42%	44%	45%	43%	47%	51%	41%	41%	41%	45%	42%	44%	43%	49%	47%	49%	44%	41%	55%	48%	46%	52%	49%	51%	36%	36%	42%
Will not have that effect	57%	49%	38%	70%	64%	65%	39%	76%	69%	56%	54%	59%	59%	54%	59%	56%	60%	55%	58%	56%	55%	54%	63%	68%	50%	52%	72%	67%	60%	55%	56%	69%	57%	61%	55%	56%	57%	57%	58%	57%	56%	42%	71%	65%	40%	58%	56%	55%	57%	53%	49%	59%	59%	59%	55%	58%	56%	57%	51%	53%	51%	56%	59%	45%	52%	54%	48%	51%	49%	64%	64%	58%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QNEW1: Will the tariffs on imported goods cause a short-term recession or not?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Yes	71%	79%	60%	86%	69%	74%	59%	88%	79%	59%	70%	73%	73%	69%	72%	71%	73%	67%	74%	71%	71%	74%	71%	74%	70%	73%	65%	66%	72%	74%	76%	84%	66%	75%	69%	76%	69%	75%	69%	74%	73%	58%	83%	75%	61%	71%	74%	69%	67%	77%	65%	74%	71%	72%	71%	72%	74%	74%	70%	73%	75%	71%	69%	51%	72%	73%	79%	72%	79%	83%	73%	62%
No	29%	21%	40%	14%	31%	26%	41%	12%	21%	41%	30%	27%	27%	31%	28%	29%	27%	33%	26%	29%	29%	26%	29%	26%	30%	27%	35%	34%	28%	26%	24%	16%	34%	25%	31%	24%	31%	25%	31%	26%	27%	42%	17%	25%	39%	29%	26%	31%	33%	23%	35%	26%	29%	28%	29%	28%	26%	26%	30%	27%	25%	29%	31%	49%	28%	27%	21%	28%	21%	17%	27%	38%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QNEW2: Will placing tariffs on imported goods in the long-term cause economic growth or economic decline?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Growth	47%	62%	76%	25%	38%	24%	76%	17%	39%	34%	54%	41%	47%	49%	46%	46%	48%	51%	45%	46%	50%	48%	33%	48%	57%	60%	34%	44%	43%	33%	32%	54%	45%	40%	54%	43%	46%	48%	41%	46%	54%	41%	23%	35%	74%	45%	49%	49%	49%	59%	56%	41%	39%	44%	51%	43%	51%	46%	64%	60%	57%	45%	41%	56%	55%	49%	66%	58%	56%	36%	38%	44%
Decline	53%	38%	24%	75%	62%	76%	24%	83%	61%	66%	46%	59%	53%	51%	54%	54%	52%	49%	55%	54%	50%	52%	67%	52%	43%	40%	66%	56%	57%	67%	68%	46%	55%	60%	46%	57%	54%	52%	59%	54%	46%	59%	77%	65%	26%	55%	51%	51%	51%	41%	44%	59%	61%	56%	49%	57%	49%	54%	36%	40%	43%	55%	59%	44%	45%	51%	34%	42%	44%	64%	62%	56%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

QNEW3: What do you expect the impact of the Trump administration tariffs will be on the stock market 6 months from now?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Markets will rebound and grow to new heights	42%	47%	66%	22%	35%	27%	68%	14%	26%	49%	48%	36%	43%	45%	38%	40%	43%	47%	39%	40%	42%	43%	41%	40%	47%	54%	49%	40%	37%	28%	35%	39%	39%	37%	47%	39%	43%	39%	40%	39%	46%	40%	22%	32%	63%	40%	39%	49%	46%	47%	53%	35%	31%	45%	45%	38%	44%	40%	51%	50%	44%	43%	38%	48%	48%	45%	50%	49%	42%	36%	32%	39%
Markets will continue to struggle or take a further hit	58%	53%	34%	78%	65%	73%	32%	86%	74%	51%	52%	64%	57%	55%	62%	60%	57%	53%	61%	60%	58%	57%	59%	60%	53%	46%	51%	60%	63%	72%	65%	61%	61%	63%	53%	61%	57%	61%	60%	61%	54%	60%	78%	68%	37%	60%	61%	51%	54%	53%	47%	65%	69%	55%	55%	62%	56%	60%	49%	50%	56%	57%	62%	52%	52%	55%	50%	51%	58%	64%	68%	61%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR13: How long do you believe it will take for the U.S. stock market to recover from the effects of the newly announced tariffs?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Less than one month	3%	2%	4%	1%	3%	5%	3%	1%	1%	1%	3%	2%	3%	2%	3%	3%	4%	2%	2%	3%	2%	4%	4%	0%	3%	6%	3%	0%	1%	3%	4%	0%	3%	2%	3%	2%	3%	2%	5%	1%	1%	0%	2%	2%	4%	2%	3%	3%	3%	3%	4%	1%	4%	2%	2%	3%	2%	2%	2%	1%	2%	2%	3%	1%	4%	3%	2%	3%	1%	10%	2%	2%
1-2 months	6%	7%	8%	5%	5%	0%	9%	3%	2%	14%	6%	6%	8%	6%	5%	6%	8%	6%	5%	6%	6%	6%	8%	4%	6%	9%	6%	0%	6%	2%	8%	9%	6%	6%	6%	5%	5%	6%	6%	4%	8%	0%	6%	4%	8%	4%	7%	7%	5%	6%	8%	4%	8%	7%	6%	5%	7%	6%	10%	7%	8%	4%	4%	6%	7%	4%	14%	6%	9%	0%	4%	3%
3-6 months	17%	25%	26%	11%	14%	1%	27%	8%	13%	13%	19%	14%	18%	20%	14%	15%	19%	19%	15%	15%	17%	23%	11%	8%	20%	29%	4%	11%	14%	16%	16%	4%	18%	16%	17%	15%	15%	19%	14%	17%	20%	12%	11%	12%	25%	15%	18%	18%	17%	22%	19%	14%	13%	17%	19%	15%	21%	18%	26%	21%	25%	15%	11%	7%	28%	21%	19%	25%	25%	10%	9%	9%
7 months to 1 year	17%	19%	23%	12%	17%	9%	23%	11%	18%	13%	20%	15%	21%	16%	16%	17%	18%	21%	15%	17%	18%	17%	15%	13%	20%	19%	28%	14%	17%	16%	6%	13%	19%	15%	20%	14%	17%	19%	15%	20%	19%	1%	12%	15%	23%	18%	16%	17%	22%	19%	17%	15%	13%	17%	18%	17%	18%	19%	23%	25%	20%	13%	14%	19%	16%	21%	21%	22%	20%	7%	16%	15%
1-2 years	17%	24%	20%	19%	14%	7%	17%	18%	25%	19%	18%	16%	19%	17%	17%	17%	22%	15%	17%	17%	16%	18%	16%	31%	18%	17%	15%	33%	15%	19%	17%	28%	14%	17%	17%	20%	17%	17%	16%	19%	18%	10%	15%	21%	15%	16%	20%	18%	18%	22%	14%	14%	17%	21%	17%	18%	17%	19%	18%	19%	17%	34%	16%	11%	18%	20%	20%	20%	19%	13%	15%	15%
More than 2 years	23%	19%	10%	36%	26%	11%	9%	40%	25%	24%	20%	26%	22%	21%	25%	26%	19%	21%	25%	26%	23%	15%	31%	24%	20%	13%	28%	23%	26%	18%	33%	26%	20%	24%	22%	27%	22%	25%	21%	25%	24%	14%	38%	26%	11%	26%	20%	22%	22%	14%	24%	29%	26%	20%	25%	22%	25%	23%	16%	19%	18%	25%	24%	24%	23%	21%	16%	20%	19%	47%	28%	19%
Not sure/Don't know	17%	5%	11%	16%	22%	67%	11%	19%	16%	16%	13%	20%	10%	18%	21%	18%	10%	15%	21%	18%	17%	16%	16%	20%	14%	8%	16%	20%	21%	27%	15%	20%	19%	19%	15%	17%	20%	13%	23%	15%	11%	62%	16%	21%	14%	18%	16%	16%	13%	14%	16%	23%	18%	16%	13%	20%	9%	13%	6%	8%	10%	8%	28%	33%	5%	9%	8%	5%	7%	13%	25%	37%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

TAR14r: SUMMARY: Purchasing as usual - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Groceries	77%	78%	85%	70%	75%	59%	82%	72%	44%	49%	80%	75%	70%	73%	79%	88%	64%	76%	77%	88%	80%	78%	61%	73%	82%	78%	65%	80%	78%	77%	58%	60%	74%	79%	79%	75%	79%	75%	74%	80%	77%	88%	69%	75%	84%	78%	71%	85%	80%	72%	92%	76%	69%	79%	78%	76%	79%	81%	81%	77%	85%	98%	72%	56%	80%	82%	72%	80%	72%	100%	73%	86%
Beverages	72%	71%	80%	69%	67%	40%	79%	66%	57%	36%	74%	70%	70%	68%	73%	79%	69%	69%	72%	79%	76%	77%	58%	42%	77%	80%	64%	41%	74%	74%	55%	43%	73%	75%	72%	69%	74%	69%	68%	76%	72%	74%	63%	69%	81%	70%	68%	84%	71%	71%	87%	70%	64%	81%	75%	69%	73%	79%	73%	75%	78%	93%	64%	48%	73%	77%	64%	77%	72%	100%	66%	73%
Clothing and shoes	59%	69%	69%	48%	61%	41%	70%	49%	48%	33%	66%	53%	58%	60%	61%	55%	52%	64%	60%	55%	58%	67%	61%	43%	67%	69%	68%	39%	50%	65%	57%	51%	60%	53%	63%	58%	59%	59%	50%	60%	64%	64%	45%	59%	68%	54%	60%	70%	65%	63%	72%	43%	57%	68%	65%	53%	61%	65%	64%	70%	66%	78%	51%	40%	67%	69%	65%	73%	62%	100%	49%	64%
Upgrading my phone	44%	54%	56%	28%	49%	29%	58%	28%	28%	56%	49%	40%	52%	46%	40%	40%	50%	54%	38%	40%	45%	49%	37%	35%	52%	56%	25%	40%	40%	40%	45%	25%	51%	42%	45%	40%	43%	46%	34%	45%	51%	30%	29%	46%	53%	41%	48%	48%	45%	54%	52%	37%	44%	44%	48%	41%	47%	48%	59%	63%	55%	50%	33%	24%	55%	52%	58%	62%	53%	41%	30%	35%
Household appliances/ consumer electronics	43%	55%	55%	27%	47%	14%	59%	26%	48%	57%	46%	40%	50%	45%	37%	42%	49%	51%	37%	42%	44%	48%	37%	32%	49%	50%	28%	34%	40%	46%	42%	27%	45%	42%	43%	43%	43%	43%	32%	48%	47%	30%	26%	46%	52%	39%	43%	53%	43%	49%	50%	36%	37%	56%	49%	38%	44%	50%	53%	57%	49%	37%	29%	31%	49%	56%	52%	62%	52%	82%	30%	38%
Buying a new car	29%	42%	34%	20%	32%	16%	35%	19%	28%	52%	29%	29%	29%	35%	27%	22%	24%	39%	27%	22%	29%	38%	22%	31%	31%	40%	0%	25%	26%	35%	35%	42%	30%	25%	30%	29%	26%	32%	20%	28%	34%	30%	20%	31%	33%	27%	30%	31%	29%	31%	26%	26%	29%	36%	34%	24%	33%	33%	48%	42%	38%	31%	19%	37%	42%	38%	42%	51%	42%	82%	19%	17%
Buying luxury goods	27%	39%	35%	17%	28%	9%	37%	16%	22%	40%	27%	27%	27%	32%	25%	20%	30%	33%	25%	20%	28%	29%	17%	26%	29%	32%	6%	26%	27%	25%	24%	27%	33%	27%	27%	21%	24%	30%	22%	20%	34%	30%	18%	25%	34%	24%	32%	25%	23%	36%	23%	25%	28%	27%	31%	23%	28%	30%	45%	34%	39%	26%	18%	27%	35%	31%	44%	41%	46%	23%	17%	16%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r: SUMMARY: Holding back - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual? 2
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Groceries	23%	22%	15%	30%	25%	41%	18%	28%	56%	51%	20%	25%	30%	27%	21%	12%	36%	24%	23%	12%	20%	22%	39%	27%	18%	22%	35%	20%	22%	23%	42%	40%	26%	21%	21%	25%	21%	25%	26%	20%	23%	12%	31%	25%	16%	22%	29%	15%	20%	28%	8%	24%	31%	21%	22%	24%	21%	19%	19%	23%	15%	2%	28%	44%	20%	18%	28%	20%	28%	0%	27%	14%
Beverages	28%	29%	20%	31%	33%	60%	21%	34%	43%	64%	26%	30%	30%	32%	27%	21%	31%	31%	28%	21%	24%	23%	42%	58%	23%	20%	36%	59%	26%	26%	45%	57%	27%	25%	28%	31%	26%	31%	32%	24%	28%	26%	37%	31%	19%	30%	32%	16%	29%	29%	13%	30%	36%	19%	25%	31%	27%	21%	27%	25%	22%	7%	36%	52%	27%	23%	36%	23%	28%	0%	34%	27%
Clothing and shoes	41%	31%	31%	52%	39%	59%	30%	51%	52%	67%	34%	47%	42%	40%	39%	45%	48%	36%	40%	45%	42%	33%	39%	57%	33%	31%	32%	61%	50%	35%	43%	49%	40%	47%	37%	42%	41%	41%	50%	40%	36%	36%	55%	41%	32%	46%	40%	30%	35%	37%	28%	57%	43%	32%	35%	47%	39%	35%	36%	30%	34%	22%	49%	60%	33%	31%	35%	27%	38%	0%	51%	36%
Upgrading my phone	56%	46%	44%	72%	51%	71%	42%	72%	72%	44%	51%	60%	48%	54%	60%	60%	50%	46%	62%	60%	55%	51%	63%	65%	48%	44%	75%	60%	60%	60%	55%	75%	49%	58%	55%	60%	57%	54%	66%	55%	49%	70%	71%	54%	47%	59%	52%	52%	55%	46%	48%	63%	56%	56%	52%	59%	53%	52%	41%	37%	45%	50%	67%	76%	45%	48%	42%	38%	47%	59%	70%	65%
Household appliances/ consumer electronics	57%	45%	45%	73%	53%	86%	41%	74%	52%	43%	54%	60%	50%	55%	63%	58%	51%	49%	63%	58%	56%	52%	63%	68%	51%	50%	72%	66%	60%	54%	58%	73%	55%	58%	57%	57%	57%	57%	68%	52%	53%	70%	74%	54%	48%	61%	57%	47%	57%	51%	50%	64%	63%	44%	51%	62%	56%	50%	47%	43%	51%	63%	71%	69%	51%	44%	48%	38%	48%	18%	70%	62%
Buying a new car	71%	58%	66%	80%	68%	84%	65%	81%	72%	48%	71%	71%	71%	65%	73%	78%	76%	61%	73%	78%	71%	62%	78%	69%	69%	60%	100%	75%	74%	65%	65%	58%	70%	75%	70%	71%	74%	68%	80%	72%	66%	70%	80%	69%	67%	73%	70%	69%	71%	69%	74%	74%	71%	64%	66%	76%	67%	67%	52%	58%	62%	69%	81%	63%	58%	62%	58%	49%	58%	18%	81%	83%
Buying luxury goods	73%	61%	65%	83%	72%	91%	63%	84%	78%	60%	73%	73%	73%	68%	75%	80%	70%	67%	75%	80%	72%	71%	83%	74%	71%	68%	94%	74%	73%	75%	76%	73%	67%	73%	73%	79%	76%	70%	78%	80%	66%	70%	82%	75%	66%	76%	68%	75%	77%	64%	77%	75%	72%	73%	69%	77%	72%	70%	55%	66%	61%	74%	82%	73%	65%	69%	56%	59%	54%	77%	83%	84%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r1: Groceries - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Purchasing as usual	77%	78%	85%	70%	75%	59%	82%	72%	44%	49%	80%	75%	70%	73%	79%	88%	64%	76%	77%	88%	80%	78%	61%	73%	82%	78%	65%	80%	78%	77%	58%	60%	74%	79%	79%	75%	79%	75%	74%	80%	77%	88%	69%	75%	84%	78%	71%	85%	80%	72%	92%	76%	69%	79%	78%	76%	79%	81%	81%	77%	85%	98%	72%	56%	80%	82%	72%	80%	72%	100%	73%	86%
Holding back	23%	22%	15%	30%	25%	41%	18%	28%	56%	51%	20%	25%	30%	27%	21%	12%	36%	24%	23%	12%	20%	22%	39%	27%	18%	22%	35%	20%	22%	23%	42%	40%	26%	21%	21%	25%	21%	25%	26%	20%	23%	12%	31%	25%	16%	22%	29%	15%	20%	28%	8%	24%	31%	21%	22%	24%	21%	19%	19%	23%	15%	2%	28%	44%	20%	18%	28%	20%	28%	0%	27%	14%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r2: Beverages - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Purchasing as usual	72%	71%	80%	69%	67%	40%	79%	66%	57%	36%	74%	70%	70%	68%	73%	79%	69%	69%	72%	79%	76%	77%	58%	42%	77%	80%	64%	41%	74%	74%	55%	43%	73%	75%	72%	69%	74%	69%	68%	76%	72%	74%	63%	69%	81%	70%	68%	84%	71%	71%	87%	70%	64%	81%	75%	69%	73%	79%	73%	75%	78%	93%	64%	48%	73%	77%	64%	77%	72%	100%	66%	73%
Holding back	28%	29%	20%	31%	33%	60%	21%	34%	43%	64%	26%	30%	30%	32%	27%	21%	31%	31%	28%	21%	24%	23%	42%	58%	23%	20%	36%	59%	26%	26%	45%	57%	27%	25%	28%	31%	26%	31%	32%	24%	28%	26%	37%	31%	19%	30%	32%	16%	29%	29%	13%	30%	36%	19%	25%	31%	27%	21%	27%	25%	22%	7%	36%	52%	27%	23%	36%	23%	28%	0%	34%	27%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r3: Clothing and shoes - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Purchasing as usual	59%	69%	69%	48%	61%	41%	70%	49%	48%	33%	66%	53%	58%	60%	61%	55%	52%	64%	60%	55%	58%	67%	61%	43%	67%	69%	68%	39%	50%	65%	57%	51%	60%	53%	63%	58%	59%	59%	50%	60%	64%	64%	45%	59%	68%	54%	60%	70%	65%	63%	72%	43%	57%	68%	65%	53%	61%	65%	64%	70%	66%	78%	51%	40%	67%	69%	65%	73%	62%	100%	49%	64%
Holding back	41%	31%	31%	52%	39%	59%	30%	51%	52%	67%	34%	47%	42%	40%	39%	45%	48%	36%	40%	45%	42%	33%	39%	57%	33%	31%	32%	61%	50%	35%	43%	49%	40%	47%	37%	42%	41%	41%	50%	40%	36%	36%	55%	41%	32%	46%	40%	30%	35%	37%	28%	57%	43%	32%	35%	47%	39%	35%	36%	30%	34%	22%	49%	60%	33%	31%	35%	27%	38%	0%	51%	36%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r4: Household appliances/ consumer electronics - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Purchasing as usual	43%	55%	55%	27%	47%	14%	59%	26%	48%	57%	46%	40%	50%	45%	37%	42%	49%	51%	37%	42%	44%	48%	37%	32%	49%	50%	28%	34%	40%	46%	42%	27%	45%	42%	43%	43%	43%	43%	32%	48%	47%	30%	26%	46%	52%	39%	43%	53%	43%	49%	50%	36%	37%	56%	49%	38%	44%	50%	53%	57%	49%	37%	29%	31%	49%	56%	52%	62%	52%	82%	30%	38%
Holding back	57%	45%	45%	73%	53%	86%	41%	74%	52%	43%	54%	60%	50%	55%	63%	58%	51%	49%	63%	58%	56%	52%	63%	68%	51%	50%	72%	66%	60%	54%	58%	73%	55%	58%	57%	57%	57%	57%	68%	52%	53%	70%	74%	54%	48%	61%	57%	47%	57%	51%	50%	64%	63%	44%	51%	62%	56%	50%	47%	43%	51%	63%	71%	69%	51%	44%	48%	38%	48%	18%	70%	62%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r5: Upgrading my phone - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Purchasing as usual	44%	54%	56%	28%	49%	29%	58%	28%	28%	56%	49%	40%	52%	46%	40%	40%	50%	54%	38%	40%	45%	49%	37%	35%	52%	56%	25%	40%	40%	40%	45%	25%	51%	42%	45%	40%	43%	46%	34%	45%	51%	30%	29%	46%	53%	41%	48%	48%	45%	54%	52%	37%	44%	44%	48%	41%	47%	48%	59%	63%	55%	50%	33%	24%	55%	52%	58%	62%	53%	41%	30%	35%
Holding back	56%	46%	44%	72%	51%	71%	42%	72%	72%	44%	51%	60%	48%	54%	60%	60%	50%	46%	62%	60%	55%	51%	63%	65%	48%	44%	75%	60%	60%	60%	55%	75%	49%	58%	55%	60%	57%	54%	66%	55%	49%	70%	71%	54%	47%	59%	52%	52%	55%	46%	48%	63%	56%	56%	52%	59%	53%	52%	41%	37%	45%	50%	67%	76%	45%	48%	42%	38%	47%	59%	70%	65%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r6: Buying a new car - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Purchasing as usual	29%	42%	34%	20%	32%	16%	35%	19%	28%	52%	29%	29%	29%	35%	27%	22%	24%	39%	27%	22%	29%	38%	22%	31%	31%	40%	0%	25%	26%	35%	35%	42%	30%	25%	30%	29%	26%	32%	20%	28%	34%	30%	20%	31%	33%	27%	30%	31%	29%	31%	26%	26%	29%	36%	34%	24%	33%	33%	48%	42%	38%	31%	19%	37%	42%	38%	42%	51%	42%	82%	19%	17%
Holding back	71%	58%	66%	80%	68%	84%	65%	81%	72%	48%	71%	71%	71%	65%	73%	78%	76%	61%	73%	78%	71%	62%	78%	69%	69%	60%	100%	75%	74%	65%	65%	58%	70%	75%	70%	71%	74%	68%	80%	72%	66%	70%	80%	69%	67%	73%	70%	69%	71%	69%	74%	74%	71%	64%	66%	76%	67%	67%	52%	58%	62%	69%	81%	63%	58%	62%	58%	49%	58%	18%	81%	83%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

TAR14r7: Buying luxury goods - Are you holding back on any of the following types of purchases because of the tariffs or does that not impact your decision and you are purchasing these products as usual?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Purchasing as usual	27%	39%	35%	17%	28%	9%	37%	16%	22%	40%	27%	27%	27%	32%	25%	20%	30%	33%	25%	20%	28%	29%	17%	26%	29%	32%	6%	26%	27%	25%	24%	27%	33%	27%	27%	21%	24%	30%	22%	20%	34%	30%	18%	25%	34%	24%	32%	25%	23%	36%	23%	25%	28%	27%	31%	23%	28%	30%	45%	34%	39%	26%	18%	27%	35%	31%	44%	41%	46%	23%	17%	16%
Holding back	73%	61%	65%	83%	72%	91%	63%	84%	78%	60%	73%	73%	73%	68%	75%	80%	70%	67%	75%	80%	72%	71%	83%	74%	71%	68%	94%	74%	73%	75%	76%	73%	67%	73%	73%	79%	76%	70%	78%	80%	66%	70%	82%	75%	66%	76%	68%	75%	77%	64%	77%	75%	72%	73%	69%	77%	72%	70%	55%	66%	61%	74%	82%	73%	65%	69%	56%	59%	54%	77%	83%	84%
Column n	871	173	352	335	168	16	399	353	12	11	445	426	107	299	238	227	50	260	334	227	677	129	35	30	355	60	13	17	322	69	22	13	178	171	343	179	431	440	277	187	395	12	253	309	309	387	322	162	190	185	70	197	137	92	473	398	402	448	152	188	197	27	231	17	252	267	136	175	123	3	298	79

V2024: Did you vote in the U.S. presidential election on November 5, 2024 or did you not have the chance to?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Yes, I voted	84%	95%	92%	87%	77%	36%	100%	100%	100%	100%	86%	83%	78%	81%	85%	94%	75%	82%	85%	94%	87%	75%	82%	76%	90%	79%	81%	75%	85%	69%	83%	78%	88%	82%	83%	85%	79%	93%	76%	85%	93%	80%	89%	76%	90%	87%	84%	79%	90%	85%	78%	84%	82%	80%	88%	81%	94%	91%	91%	90%	96%	100%	73%	67%	91%	92%	93%	92%	93%	100%	78%	78%
No, I did not vote	16%	5%	8%	13%	23%	64%	0%	0%	0%	0%	14%	17%	22%	19%	15%	6%	25%	18%	15%	6%	13%	25%	18%	24%	10%	21%	19%	25%	15%	31%	17%	22%	12%	18%	17%	15%	21%	7%	24%	15%	7%	20%	11%	24%	10%	13%	16%	21%	10%	15%	22%	16%	18%	20%	12%	19%	6%	9%	9%	10%	4%	0%	27%	33%	9%	8%	7%	8%	7%	0%	22%	22%
Column n	1,883	173	756	717	372	38	830	748	38	21	883	1,000	253	541	513	576	137	481	689	576	1,425	299	76	83	673	136	31	43	752	163	45	40	363	386	766	368	1,077	806	786	444	626	27	506	721	656	827	627	429	369	346	168	458	281	261	930	953	723	845	250	297	351	58	612	58	452	479	226	267	201	11	749	204

H2V: Who did you vote for in the 2024 presidential election?
	Total	Business Decision Makers	Party ID				2024 Vote Choice				Gender		Age				Age 2				Race				Male				Female				Region				Education		Household Annual Income				Political Ideology			Area (you live)			Male			Female			Parents		Current Personal Investment								Intention to invest - over the next month
	Total	BDMs	Republican	Democrat	Independent	Other	Donald Trump	Kamala Harris	Other	Prefer not to say	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	Less than $50,000	$50,000 to $99,999	$100,000 or more	Decline to answer	Liberal	Moderate	Conservative	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural	Parent	Not parent	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know	Stocks/mutual funds	Cash investments (savings accounts/CDs)	Gold	Cryptocurrencies	Bonds	Other	None of these	Don’t know
Donald Trump	52%	54%	91%	10%	48%	29%	100%	0%	0%	0%	58%	45%	50%	53%	51%	52%	53%	54%	50%	52%	58%	36%	33%	43%	65%	41%	46%	46%	52%	28%	24%	40%	52%	46%	58%	47%	53%	50%	46%	55%	54%	47%	17%	37%	86%	48%	51%	62%	55%	61%	61%	42%	39%	63%	53%	51%	54%	52%	66%	68%	53%	55%	48%	56%	55%	53%	65%	66%	51%	68%	43%	56%
Kamala Harris	43%	42%	7%	88%	42%	8%	0%	100%	0%	0%	36%	50%	41%	42%	45%	45%	41%	40%	46%	45%	38%	57%	63%	45%	30%	50%	54%	39%	44%	68%	68%	54%	44%	47%	39%	46%	42%	46%	48%	40%	43%	47%	80%	53%	12%	48%	43%	33%	39%	33%	32%	55%	54%	33%	43%	43%	43%	44%	29%	29%	44%	42%	45%	40%	42%	42%	33%	31%	49%	20%	51%	42%
Cornel West	0%	0%	0%	0%	2%	0%	0%	0%	15%	0%	1%	0%	2%	0%	0%	0%	3%	0%	0%	0%	0%	3%	0%	0%	0%	5%	0%	0%	0%	0%	0%	0%	1%	0%	1%	0%	1%	0%	1%	1%	0%	0%	0%	1%	0%	0%	1%	1%	1%	1%	0%	0%	0%	1%	1%	0%	0%	0%	1%	1%	0%	0%	0%	0%	0%	1%	0%	1%	0%	0%	0%	0%
Jill Stein	1%	0%	0%	0%	1%	15%	0%	0%	18%	0%	0%	1%	1%	0%	1%	1%	1%	1%	0%	1%	1%	1%	0%	1%	0%	0%	0%	0%	1%	3%	0%	3%	0%	2%	0%	1%	0%	1%	1%	1%	0%	0%	1%	1%	0%	1%	1%	0%	0%	1%	0%	1%	1%	0%	0%	1%	0%	0%	0%	1%	0%	0%	1%	0%	1%	1%	0%	1%	0%	0%	1%	0%
Someone else	2%	1%	1%	1%	4%	47%	0%	0%	67%	0%	3%	2%	2%	2%	3%	2%	0%	3%	3%	2%	2%	2%	3%	4%	2%	4%	0%	8%	2%	0%	4%	0%	2%	2%	2%	4%	2%	2%	4%	1%	1%	0%	0%	5%	1%	2%	2%	4%	2%	2%	6%	2%	1%	3%	2%	3%	1%	2%	1%	2%	1%	4%	3%	3%	1%	2%	0%	1%	0%	12%	4%	1%
Prefer not to say	2%	3%	1%	2%	3%	1%	0%	0%	0%	100%	2%	2%	4%	2%	1%	1%	3%	3%	1%	1%	2%	1%	2%	6%	2%	1%	0%	8%	1%	1%	3%	3%	1%	3%	1%	3%	2%	1%	1%	2%	2%	6%	2%	4%	0%	1%	3%	1%	3%	1%	1%	0%	6%	1%	1%	2%	2%	1%	3%	0%	2%	0%	3%	1%	2%	1%	2%	1%	0%	0%	2%	1%
Column n	1,637	167	694	635	293	15	830	748	38	21	801	836	198	456	442	541	103	401	592	541	1,274	233	64	66	626	113	26	36	648	120	38	30	326	326	660	325	875	762	627	392	597	21	463	574	600	732	550	355	344	314	143	388	236	212	838	799	689	794	235	275	340	56	470	39	427	454	213	252	187	11	606	164

HarrisX Trump Tracker: Voter Perceptions on Tariffs