This survey was conducted online within the United States February 04-06, 2025, among 2,174 U.S. adults via the HarrisX Overnight Poll. Respondents for the HarrisX Overnight Poll are recruited through opt-in, web-panel recruitment sampling. Recruitment occurs through a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods.

The results reflect a nationally representative sample of U.S. adults. Results were weighted for age, gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population. The margin of error for the total sample is +/- 2.1 percentage points.

PRE_SB1: How closely, if at all, do you follow the National Football League (NFL)?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
TOP 2 BOX	56%	53%	63%	60%	49%	44%	100%	100%	0%	77%	18%	70%	43%	58%	63%	56%	48%	54%	63%	58%	48%	54%	66%	56%	61%	67%	82%	72%	71%	42%	49%	43%	50%	59%	55%	57%	56%	52%	63%	49%	67%	57%	63%	46%	69%	76%	59%	45%	48%	36%
Very closely	28%	23%	32%	33%	22%	10%	100%	49%	0%	40%	6%	38%	17%	26%	33%	31%	20%	25%	31%	32%	20%	27%	31%	30%	27%	36%	46%	45%	36%	18%	15%	16%	16%	31%	25%	30%	24%	25%	31%	24%	33%	27%	33%	20%	37%	45%	30%	18%	20%	12%
Somewhat closely	29%	31%	31%	27%	27%	34%	0%	51%	0%	37%	11%	31%	26%	32%	29%	25%	28%	29%	32%	26%	28%	27%	35%	26%	35%	31%	36%	27%	35%	24%	34%	26%	34%	28%	30%	27%	32%	26%	32%	25%	34%	29%	30%	26%	32%	32%	29%	27%	28%	24%
Not too closely	20%	25%	20%	15%	20%	17%	0%	0%	45%	17%	19%	16%	24%	21%	21%	18%	19%	24%	20%	17%	19%	19%	18%	21%	21%	17%	12%	13%	18%	22%	25%	28%	25%	20%	20%	20%	20%	22%	17%	21%	18%	20%	19%	20%	17%	14%	17%	23%	25%	22%
Not at all closesly	24%	22%	17%	24%	31%	39%	0%	0%	55%	6%	63%	14%	33%	21%	17%	26%	32%	21%	17%	25%	32%	26%	15%	23%	18%	16%	6%	16%	11%	36%	26%	29%	25%	21%	25%	24%	24%	26%	20%	30%	15%	23%	18%	34%	14%	10%	24%	32%	28%	41%
BOTTOM 2 BOX	44%	47%	37%	40%	51%	56%	0%	0%	100%	23%	82%	30%	57%	42%	37%	44%	52%	46%	37%	42%	52%	46%	34%	44%	39%	33%	18%	28%	29%	58%	51%	57%	50%	41%	45%	43%	44%	48%	37%	51%	33%	43%	37%	54%	31%	24%	41%	55%	52%	64%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB2: Compared to previous seasons, would you say this season you follow the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
TOP 2 BOX	33%	37%	43%	34%	20%	21%	68%	54%	5%	46%	9%	40%	26%	40%	42%	29%	20%	37%	43%	32%	20%	30%	42%	37%	34%	36%	52%	48%	39%	25%	31%	27%	28%	35%	34%	33%	30%	29%	38%	29%	40%	30%	43%	25%	33%	54%	30%	26%	30%	20%
Much more closely	13%	15%	17%	18%	5%	5%	41%	23%	1%	20%	2%	18%	9%	16%	20%	11%	6%	16%	17%	15%	6%	12%	20%	13%	11%	15%	29%	23%	12%	10%	11%	5%	10%	16%	14%	13%	11%	12%	16%	11%	16%	11%	20%	9%	12%	28%	12%	9%	11%	7%
Somewhat more closely	20%	22%	25%	16%	15%	16%	27%	32%	4%	27%	7%	23%	17%	24%	22%	18%	14%	21%	26%	17%	14%	18%	22%	23%	23%	21%	23%	25%	27%	15%	21%	22%	18%	19%	20%	21%	19%	18%	23%	17%	23%	19%	23%	16%	21%	26%	19%	17%	20%	13%
Neither more nor less closesly	41%	29%	34%	41%	55%	49%	28%	36%	48%	39%	42%	39%	43%	31%	35%	45%	55%	27%	35%	43%	55%	44%	35%	33%	42%	42%	34%	33%	36%	45%	37%	33%	51%	41%	41%	40%	44%	41%	42%	41%	41%	46%	32%	44%	47%	28%	40%	45%	36%	46%
Somewhat less closesly	10%	13%	10%	10%	10%	11%	3%	8%	14%	10%	10%	10%	10%	11%	11%	9%	11%	14%	9%	9%	11%	10%	11%	12%	12%	11%	10%	8%	12%	9%	12%	15%	11%	9%	9%	12%	10%	11%	9%	12%	8%	10%	10%	11%	10%	8%	13%	10%	12%	10%
Much less closesly	16%	21%	14%	15%	15%	18%	1%	2%	34%	5%	38%	10%	21%	18%	12%	17%	14%	22%	13%	16%	14%	16%	12%	18%	12%	11%	4%	12%	13%	21%	20%	24%	11%	15%	16%	15%	16%	19%	11%	19%	11%	14%	15%	20%	9%	9%	16%	19%	21%	23%
BOTTOM 2 BOX	26%	34%	24%	25%	25%	29%	4%	10%	47%	15%	48%	21%	31%	29%	23%	26%	25%	36%	22%	25%	25%	26%	23%	30%	23%	22%	14%	19%	25%	30%	32%	39%	21%	24%	25%	27%	26%	30%	20%	31%	19%	24%	25%	32%	20%	17%	30%	29%	33%	33%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB3: Do you plan on watching the Super Bowl this year, set to take place on Sunday, February 9th?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Yes	64%	67%	69%	66%	58%	51%	93%	88%	34%	100%	0%	72%	57%	68%	69%	62%	58%	66%	69%	64%	58%	61%	73%	71%	65%	70%	82%	75%	66%	53%	63%	67%	64%	66%	62%	64%	65%	61%	70%	60%	72%	64%	70%	56%	70%	77%	65%	59%	62%	50%
No	24%	21%	20%	23%	30%	28%	5%	7%	45%	0%	100%	18%	29%	21%	19%	26%	30%	21%	20%	24%	30%	27%	15%	20%	22%	20%	8%	19%	22%	33%	24%	22%	22%	23%	25%	23%	25%	25%	22%	28%	18%	23%	20%	32%	19%	14%	24%	27%	27%	37%
Don’t know	12%	12%	11%	12%	12%	21%	2%	5%	21%	0%	0%	10%	13%	11%	12%	12%	12%	12%	11%	12%	12%	12%	12%	9%	13%	11%	10%	6%	12%	14%	13%	11%	13%	11%	13%	13%	10%	14%	8%	13%	10%	13%	10%	12%	11%	9%	11%	15%	11%	13%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB4: Do you plan to watch the Super Bowl primarily for…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Game	58%	43%	51%	63%	71%	83%	73%	65%	35%	58%	-	68%	46%	47%	50%	67%	75%	44%	50%	63%	75%	64%	51%	51%	47%	72%	58%	72%	52%	53%	42%	31%	40%	66%	62%	56%	54%	55%	62%	53%	63%	66%	49%	57%	76%	58%	69%	53%	36%	45%
Halftime show featuring Kendrick Lamar	16%	37%	20%	9%	4%	0%	9%	13%	26%	16%	-	9%	24%	29%	18%	7%	4%	34%	21%	8%	4%	8%	28%	29%	23%	5%	23%	9%	11%	11%	35%	48%	38%	15%	12%	17%	18%	19%	12%	20%	11%	14%	20%	12%	6%	14%	6%	24%	28%	18%
Commercials	14%	7%	12%	17%	19%	7%	9%	11%	26%	14%	-	11%	19%	9%	16%	18%	16%	8%	12%	19%	16%	16%	7%	11%	17%	11%	5%	10%	21%	23%	12%	13%	13%	9%	16%	13%	18%	14%	15%	16%	13%	12%	14%	20%	9%	12%	11%	16%	16%	29%
Taylor Swift attending the game	5%	8%	10%	2%	1%	0%	6%	6%	5%	5%	-	6%	5%	9%	9%	2%	1%	8%	10%	2%	1%	7%	4%	0%	7%	7%	5%	0%	9%	7%	3%	0%	5%	6%	6%	5%	6%	4%	7%	4%	7%	3%	9%	5%	2%	11%	7%	4%	7%	4%
Pregame show	4%	4%	5%	5%	1%	0%	3%	4%	4%	4%	-	4%	3%	5%	5%	2%	1%	5%	4%	4%	1%	2%	7%	5%	4%	2%	9%	6%	7%	3%	6%	4%	0%	1%	3%	7%	1%	4%	3%	3%	4%	3%	5%	3%	4%	4%	4%	1%	7%	2%
Other (please specify)	2%	0%	1%	2%	2%	10%	1%	1%	3%	2%	-	2%	2%	1%	2%	2%	3%	0%	1%	2%	3%	2%	1%	3%	0%	2%	0%	3%	0%	2%	2%	3%	0%	3%	1%	1%	2%	2%	1%	2%	1%	2%	2%	1%	2%	1%	1%	2%	2%	1%
Don’t know	1%	0%	1%	2%	1%	0%	0%	1%	1%	1%	-	1%	2%	1%	1%	2%	0%	0%	1%	2%	0%	1%	1%	1%	2%	1%	1%	0%	0%	1%	1%	2%	5%	1%	0%	1%	1%	1%	1%	2%	0%	0%	2%	1%	0%	1%	1%	1%	4%	0%
Column n	1,349	138	395	371	417	28	540	1,027	322	1,349	0	716	633	256	388	348	357	154	379	459	357	947	233	119	50	500	131	57	28	447	102	62	22	243	311	546	249	821	528	798	532	647	417	285	336	246	134	311	171	151

PRE_SB5: Do you plan to watch the Super Bowl at…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Home	74%	66%	66%	78%	84%	94%	76%	75%	73%	74%	-	75%	73%	64%	71%	80%	86%	65%	67%	78%	86%	77%	66%	71%	75%	76%	64%	80%	80%	78%	70%	64%	69%	77%	76%	73%	72%	74%	74%	75%	74%	76%	69%	80%	74%	73%	84%	78%	64%	77%
Friend/family home	20%	29%	27%	14%	11%	0%	17%	19%	22%	20%	-	19%	20%	29%	22%	13%	10%	28%	28%	13%	10%	18%	26%	22%	17%	18%	30%	15%	12%	17%	20%	28%	24%	19%	19%	22%	17%	19%	20%	19%	20%	19%	22%	15%	20%	19%	15%	18%	27%	16%
A public place (e.g., bar, in-person at the game, etc.)	4%	2%	4%	7%	3%	6%	5%	5%	3%	4%	-	6%	3%	4%	5%	5%	4%	4%	3%	6%	4%	4%	5%	3%	6%	5%	5%	5%	8%	3%	6%	1%	3%	4%	4%	3%	8%	4%	5%	3%	6%	5%	6%	1%	6%	7%	1%	4%	3%	2%
Don’t know	2%	2%	2%	2%	2%	0%	2%	2%	2%	2%	-	0%	3%	2%	1%	2%	1%	2%	2%	2%	1%	1%	2%	4%	2%	0%	1%	0%	0%	2%	4%	7%	4%	0%	2%	2%	3%	2%	1%	3%	1%	0%	3%	3%	0%	1%	0%	1%	6%	6%
Column n	1,349	138	395	371	417	28	540	1,027	322	1,349	0	716	633	256	388	348	357	154	379	459	357	947	233	119	50	500	131	57	28	447	102	62	22	243	311	546	249	821	528	798	532	647	417	285	336	246	134	311	171	151

PRE_SB6: This year, people will be able to watch the Super Bowl on FOX or stream it live on Tubi, NFL+, Hulu + Live TV, or YouTube TV. How do you think you will watch the game?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Watch it on FOX	54%	34%	44%	62%	68%	68%	61%	57%	41%	54%	-	56%	50%	36%	51%	65%	69%	38%	43%	62%	69%	57%	47%	47%	52%	60%	52%	47%	57%	54%	39%	47%	45%	66%	56%	47%	53%	51%	57%	51%	56%	57%	50%	50%	61%	50%	58%	53%	51%	42%
Steam it on Tubi	11%	13%	16%	10%	6%	2%	9%	11%	12%	11%	-	11%	12%	16%	14%	9%	4%	12%	17%	10%	4%	9%	15%	18%	10%	8%	7%	22%	15%	10%	26%	14%	4%	8%	9%	14%	11%	14%	7%	14%	9%	10%	12%	13%	9%	10%	17%	11%	16%	9%
Stream it on NFL+	8%	10%	13%	6%	3%	6%	9%	9%	5%	8%	-	10%	6%	13%	11%	3%	3%	10%	13%	5%	3%	8%	15%	6%	8%	11%	18%	8%	0%	4%	9%	4%	17%	4%	9%	9%	9%	6%	11%	6%	11%	7%	12%	5%	7%	17%	4%	6%	6%	6%
Stream it on Hulu + Live TV	9%	16%	8%	6%	7%	3%	7%	7%	12%	9%	-	9%	8%	12%	8%	6%	7%	15%	9%	6%	7%	9%	6%	8%	12%	9%	4%	7%	18%	8%	7%	9%	4%	9%	9%	9%	8%	8%	9%	7%	9%	8%	9%	10%	7%	13%	7%	9%	3%	14%
Stream it on YouTube TV	8%	14%	8%	7%	5%	0%	7%	7%	10%	8%	-	8%	8%	10%	9%	6%	5%	12%	8%	7%	5%	7%	6%	10%	9%	7%	6%	12%	4%	8%	7%	7%	14%	6%	6%	9%	8%	8%	7%	8%	7%	7%	8%	9%	8%	8%	6%	6%	9%	11%
Don’t know	11%	13%	10%	9%	11%	21%	7%	8%	20%	11%	-	6%	16%	12%	8%	10%	12%	12%	10%	9%	12%	10%	12%	11%	9%	6%	11%	3%	5%	16%	12%	19%	14%	6%	12%	11%	11%	12%	9%	13%	7%	11%	8%	14%	7%	4%	9%	15%	15%	19%
Column n	1,349	138	395	371	417	28	540	1,027	322	1,349	0	716	633	256	388	348	357	154	379	459	357	947	233	119	50	500	131	57	28	447	102	62	22	243	311	546	249	821	528	798	532	647	417	285	336	246	134	311	171	151

PRE_SB7: Which of the two teams do you think will win the Super Bowl this year?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Kansas City Chiefs	42%	46%	41%	41%	41%	33%	47%	47%	35%	50%	24%	43%	41%	43%	41%	40%	42%	45%	41%	40%	42%	42%	40%	41%	44%	42%	41%	45%	45%	42%	37%	39%	43%	35%	48%	42%	40%	42%	41%	41%	44%	43%	39%	43%	43%	41%	43%	43%	36%	42%
Philadelphia Eagles	33%	29%	41%	34%	27%	21%	47%	44%	20%	41%	19%	39%	27%	34%	40%	33%	25%	31%	41%	34%	25%	32%	42%	33%	30%	38%	49%	40%	36%	26%	34%	27%	24%	43%	26%	33%	32%	31%	36%	30%	38%	32%	38%	28%	38%	44%	36%	27%	31%	22%
Don’t know	25%	25%	19%	24%	31%	46%	7%	10%	45%	9%	57%	18%	32%	22%	18%	27%	33%	25%	18%	25%	33%	26%	19%	25%	26%	20%	10%	15%	20%	32%	28%	34%	33%	22%	26%	25%	28%	27%	23%	29%	18%	25%	23%	29%	19%	15%	21%	30%	33%	36%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB8: Regardless of who you think will win the Super Bowl, which of the two teams do you personally want to win?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Kansas City Chiefs	32%	41%	31%	28%	32%	25%	39%	38%	25%	40%	18%	33%	31%	38%	28%	28%	34%	40%	32%	27%	34%	33%	33%	30%	26%	34%	32%	36%	23%	33%	33%	26%	28%	29%	36%	33%	29%	34%	30%	31%	34%	32%	32%	33%	31%	33%	38%	32%	32%	29%
Philadelphia Eagles	38%	31%	45%	41%	34%	33%	54%	50%	24%	47%	22%	45%	32%	35%	46%	41%	32%	32%	45%	41%	32%	36%	45%	41%	41%	43%	51%	49%	44%	30%	39%	34%	38%	46%	33%	37%	39%	35%	44%	35%	43%	38%	44%	31%	43%	53%	33%	34%	32%	30%
Don’t care which team wins	29%	28%	24%	31%	34%	43%	8%	12%	51%	13%	61%	22%	36%	27%	25%	31%	34%	28%	23%	32%	34%	30%	22%	29%	33%	23%	17%	16%	33%	37%	28%	40%	34%	25%	31%	29%	32%	31%	27%	33%	23%	30%	24%	36%	26%	14%	29%	34%	36%	41%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9: SUMMARY OF Appropriate - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Restaurants, snacks, and other food items	89%	84%	85%	90%	93%	98%	90%	90%	87%	91%	83%	87%	91%	84%	86%	91%	95%	83%	86%	90%	95%	89%	89%	85%	94%	88%	89%	79%	93%	91%	89%	89%	95%	85%	88%	90%	90%	89%	89%	89%	89%	90%	87%	90%	89%	85%	87%	91%	89%	92%
Clothing & retail	84%	80%	82%	83%	86%	88%	85%	85%	82%	85%	79%	84%	83%	81%	82%	84%	87%	79%	83%	84%	87%	84%	80%	83%	87%	83%	81%	84%	89%	84%	79%	83%	84%	83%	84%	85%	82%	81%	87%	82%	86%	84%	81%	86%	83%	83%	87%	84%	80%	86%
Consumer technology products & services	80%	71%	76%	84%	86%	88%	84%	83%	77%	83%	74%	82%	79%	72%	81%	82%	88%	71%	77%	83%	88%	81%	76%	76%	89%	82%	78%	75%	91%	80%	73%	77%	86%	81%	80%	80%	81%	77%	86%	77%	85%	82%	79%	78%	83%	81%	78%	82%	77%	77%
Household products	79%	69%	79%	77%	85%	90%	80%	81%	77%	81%	74%	79%	79%	74%	78%	79%	86%	69%	80%	78%	86%	81%	75%	69%	86%	82%	75%	68%	84%	81%	76%	70%	89%	76%	81%	80%	78%	76%	84%	77%	82%	82%	75%	79%	82%	76%	76%	82%	74%	81%
Health & beauty products	77%	72%	78%	74%	79%	85%	80%	79%	74%	78%	73%	78%	76%	75%	75%	77%	80%	72%	78%	74%	80%	78%	75%	69%	83%	79%	79%	66%	84%	77%	70%	72%	83%	75%	78%	77%	76%	73%	82%	73%	81%	79%	76%	73%	80%	77%	73%	78%	74%	73%
Alcoholic beverages	74%	74%	76%	75%	72%	59%	81%	78%	69%	79%	64%	75%	73%	75%	77%	74%	70%	73%	76%	75%	70%	74%	72%	76%	74%	76%	70%	74%	79%	72%	74%	79%	67%	74%	76%	74%	73%	73%	77%	73%	77%	73%	76%	74%	73%	77%	78%	73%	75%	71%
Social media platforms	62%	80%	74%	60%	45%	36%	70%	66%	58%	66%	54%	63%	62%	76%	72%	57%	42%	78%	75%	58%	42%	56%	73%	75%	71%	57%	76%	75%	67%	55%	70%	74%	77%	63%	61%	66%	57%	61%	64%	61%	65%	62%	67%	56%	62%	69%	54%	63%	64%	58%
Social issues	40%	51%	47%	37%	29%	20%	46%	44%	34%	43%	34%	41%	38%	47%	48%	34%	27%	49%	47%	37%	27%	35%	47%	47%	48%	37%	47%	45%	51%	33%	46%	49%	44%	46%	38%	41%	35%	38%	42%	40%	40%	36%	48%	36%	36%	51%	35%	36%	44%	36%
Economic issues	38%	45%	45%	36%	30%	36%	44%	44%	32%	42%	35%	43%	34%	44%	45%	34%	29%	43%	46%	36%	29%	35%	49%	42%	42%	39%	53%	46%	48%	31%	45%	39%	36%	42%	36%	41%	34%	35%	44%	37%	41%	35%	45%	35%	39%	50%	40%	32%	40%	32%
Religious issues	29%	36%	34%	30%	21%	18%	35%	34%	24%	32%	25%	32%	26%	34%	35%	28%	20%	34%	35%	29%	20%	27%	36%	33%	28%	31%	33%	35%	39%	24%	39%	31%	15%	28%	31%	33%	23%	28%	31%	28%	32%	28%	34%	25%	30%	38%	29%	27%	28%	22%
Political issues	28%	37%	37%	26%	16%	14%	33%	31%	23%	30%	25%	31%	24%	38%	33%	24%	14%	37%	37%	25%	14%	24%	38%	34%	28%	27%	41%	38%	34%	21%	34%	30%	20%	30%	27%	31%	21%	26%	31%	27%	30%	25%	33%	24%	28%	37%	30%	23%	29%	20%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9: SUMMARY OF Not appropriate - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Political issues	72%	63%	63%	74%	84%	86%	67%	69%	77%	70%	75%	69%	76%	62%	67%	76%	86%	63%	63%	75%	86%	76%	62%	66%	72%	73%	59%	62%	66%	79%	66%	70%	80%	70%	73%	69%	79%	74%	69%	73%	70%	75%	67%	76%	72%	63%	70%	77%	71%	80%
Religious issues	71%	64%	66%	70%	79%	82%	65%	66%	76%	68%	75%	68%	74%	66%	65%	72%	80%	66%	65%	71%	80%	73%	64%	67%	72%	69%	67%	65%	61%	76%	61%	69%	85%	72%	69%	67%	77%	72%	69%	72%	68%	72%	66%	75%	70%	62%	71%	73%	72%	78%
Economic issues	62%	55%	55%	64%	70%	64%	56%	56%	68%	58%	65%	57%	66%	56%	55%	66%	71%	57%	54%	64%	71%	65%	51%	58%	58%	61%	47%	54%	52%	69%	55%	61%	64%	58%	64%	59%	66%	65%	56%	63%	59%	65%	55%	65%	61%	50%	60%	68%	60%	68%
Social issues	60%	49%	53%	63%	71%	80%	54%	56%	66%	57%	66%	59%	62%	53%	52%	66%	73%	51%	53%	63%	73%	65%	53%	53%	52%	63%	53%	55%	49%	67%	54%	51%	56%	54%	62%	59%	65%	62%	58%	60%	60%	64%	52%	64%	64%	49%	65%	64%	56%	64%
Social media platforms	38%	20%	26%	40%	55%	64%	30%	34%	42%	34%	46%	37%	38%	24%	28%	43%	58%	22%	25%	42%	58%	44%	27%	25%	29%	43%	24%	25%	33%	45%	30%	26%	23%	37%	39%	34%	43%	39%	36%	39%	35%	38%	33%	44%	38%	31%	46%	37%	36%	42%
Alcoholic beverages	26%	26%	24%	25%	28%	41%	19%	22%	31%	21%	36%	25%	27%	25%	23%	26%	30%	27%	24%	25%	30%	26%	28%	24%	26%	24%	30%	26%	21%	28%	26%	21%	33%	26%	24%	26%	27%	27%	23%	27%	23%	27%	24%	26%	27%	23%	22%	27%	25%	29%
Health & beauty products	23%	28%	22%	26%	21%	15%	20%	21%	26%	22%	27%	22%	24%	25%	25%	23%	20%	28%	22%	26%	20%	22%	25%	31%	17%	21%	21%	34%	16%	23%	30%	28%	17%	25%	22%	23%	24%	27%	18%	27%	19%	21%	24%	27%	20%	23%	27%	22%	26%	27%
Household products	21%	31%	21%	23%	15%	10%	20%	19%	24%	19%	26%	21%	21%	26%	22%	21%	14%	31%	20%	22%	14%	19%	25%	31%	14%	18%	25%	32%	16%	19%	24%	30%	11%	24%	19%	20%	22%	24%	16%	23%	18%	18%	25%	21%	18%	24%	24%	18%	26%	19%
Consumer technology products & services	20%	29%	24%	16%	14%	12%	16%	17%	23%	17%	26%	18%	21%	28%	19%	18%	12%	29%	23%	17%	12%	19%	24%	24%	11%	18%	22%	25%	9%	20%	27%	23%	14%	19%	20%	20%	19%	23%	14%	23%	15%	18%	21%	22%	17%	19%	22%	18%	23%	23%
Clothing & retail	16%	20%	18%	17%	14%	12%	15%	15%	18%	15%	21%	16%	17%	19%	18%	16%	13%	21%	17%	16%	13%	16%	20%	17%	13%	17%	19%	16%	11%	16%	21%	17%	16%	17%	16%	15%	18%	19%	13%	18%	14%	16%	19%	14%	17%	17%	13%	16%	20%	14%
Restaurants, snacks, and other food items	11%	16%	15%	10%	7%	2%	10%	10%	13%	9%	17%	13%	9%	16%	14%	9%	5%	17%	14%	10%	5%	11%	11%	15%	6%	12%	11%	21%	7%	9%	11%	11%	5%	15%	12%	10%	10%	11%	11%	11%	11%	10%	13%	10%	11%	15%	13%	9%	11%	8%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r1: Alcoholic beverages - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	74%	74%	76%	75%	72%	59%	81%	78%	69%	79%	64%	75%	73%	75%	77%	74%	70%	73%	76%	75%	70%	74%	72%	76%	74%	76%	70%	74%	79%	72%	74%	79%	67%	74%	76%	74%	73%	73%	77%	73%	77%	73%	76%	74%	73%	77%	78%	73%	75%	71%
Not appropriate	26%	26%	24%	25%	28%	41%	19%	22%	31%	21%	36%	25%	27%	25%	23%	26%	30%	27%	24%	25%	30%	26%	28%	24%	26%	24%	30%	26%	21%	28%	26%	21%	33%	26%	24%	26%	27%	27%	23%	27%	23%	27%	24%	26%	27%	23%	22%	27%	25%	29%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r2: Restaurants, snacks, and other food items - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	89%	84%	85%	90%	93%	98%	90%	90%	87%	91%	83%	87%	91%	84%	86%	91%	95%	83%	86%	90%	95%	89%	89%	85%	94%	88%	89%	79%	93%	91%	89%	89%	95%	85%	88%	90%	90%	89%	89%	89%	89%	90%	87%	90%	89%	85%	87%	91%	89%	92%
Not appropriate	11%	16%	15%	10%	7%	2%	10%	10%	13%	9%	17%	13%	9%	16%	14%	9%	5%	17%	14%	10%	5%	11%	11%	15%	6%	12%	11%	21%	7%	9%	11%	11%	5%	15%	12%	10%	10%	11%	11%	11%	11%	10%	13%	10%	11%	15%	13%	9%	11%	8%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r3: Household products - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	79%	69%	79%	77%	85%	90%	80%	81%	77%	81%	74%	79%	79%	74%	78%	79%	86%	69%	80%	78%	86%	81%	75%	69%	86%	82%	75%	68%	84%	81%	76%	70%	89%	76%	81%	80%	78%	76%	84%	77%	82%	82%	75%	79%	82%	76%	76%	82%	74%	81%
Not appropriate	21%	31%	21%	23%	15%	10%	20%	19%	24%	19%	26%	21%	21%	26%	22%	21%	14%	31%	20%	22%	14%	19%	25%	31%	14%	18%	25%	32%	16%	19%	24%	30%	11%	24%	19%	20%	22%	24%	16%	23%	18%	18%	25%	21%	18%	24%	24%	18%	26%	19%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r4: Health & beauty products - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	77%	72%	78%	74%	79%	85%	80%	79%	74%	78%	73%	78%	76%	75%	75%	77%	80%	72%	78%	74%	80%	78%	75%	69%	83%	79%	79%	66%	84%	77%	70%	72%	83%	75%	78%	77%	76%	73%	82%	73%	81%	79%	76%	73%	80%	77%	73%	78%	74%	73%
Not appropriate	23%	28%	22%	26%	21%	15%	20%	21%	26%	22%	27%	22%	24%	25%	25%	23%	20%	28%	22%	26%	20%	22%	25%	31%	17%	21%	21%	34%	16%	23%	30%	28%	17%	25%	22%	23%	24%	27%	18%	27%	19%	21%	24%	27%	20%	23%	27%	22%	26%	27%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r5: Consumer technology products & services - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	80%	71%	76%	84%	86%	88%	84%	83%	77%	83%	74%	82%	79%	72%	81%	82%	88%	71%	77%	83%	88%	81%	76%	76%	89%	82%	78%	75%	91%	80%	73%	77%	86%	81%	80%	80%	81%	77%	86%	77%	85%	82%	79%	78%	83%	81%	78%	82%	77%	77%
Not appropriate	20%	29%	24%	16%	14%	12%	16%	17%	23%	17%	26%	18%	21%	28%	19%	18%	12%	29%	23%	17%	12%	19%	24%	24%	11%	18%	22%	25%	9%	20%	27%	23%	14%	19%	20%	20%	19%	23%	14%	23%	15%	18%	21%	22%	17%	19%	22%	18%	23%	23%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r6: Social media platforms - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	62%	80%	74%	60%	45%	36%	70%	66%	58%	66%	54%	63%	62%	76%	72%	57%	42%	78%	75%	58%	42%	56%	73%	75%	71%	57%	76%	75%	67%	55%	70%	74%	77%	63%	61%	66%	57%	61%	64%	61%	65%	62%	67%	56%	62%	69%	54%	63%	64%	58%
Not appropriate	38%	20%	26%	40%	55%	64%	30%	34%	42%	34%	46%	37%	38%	24%	28%	43%	58%	22%	25%	42%	58%	44%	27%	25%	29%	43%	24%	25%	33%	45%	30%	26%	23%	37%	39%	34%	43%	39%	36%	39%	35%	38%	33%	44%	38%	31%	46%	37%	36%	42%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r7: Clothing & retail - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	84%	80%	82%	83%	86%	88%	85%	85%	82%	85%	79%	84%	83%	81%	82%	84%	87%	79%	83%	84%	87%	84%	80%	83%	87%	83%	81%	84%	89%	84%	79%	83%	84%	83%	84%	85%	82%	81%	87%	82%	86%	84%	81%	86%	83%	83%	87%	84%	80%	86%
Not appropriate	16%	20%	18%	17%	14%	12%	15%	15%	18%	15%	21%	16%	17%	19%	18%	16%	13%	21%	17%	16%	13%	16%	20%	17%	13%	17%	19%	16%	11%	16%	21%	17%	16%	17%	16%	15%	18%	19%	13%	18%	14%	16%	19%	14%	17%	17%	13%	16%	20%	14%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r8: Religious issues - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	29%	36%	34%	30%	21%	18%	35%	34%	24%	32%	25%	32%	26%	34%	35%	28%	20%	34%	35%	29%	20%	27%	36%	33%	28%	31%	33%	35%	39%	24%	39%	31%	15%	28%	31%	33%	23%	28%	31%	28%	32%	28%	34%	25%	30%	38%	29%	27%	28%	22%
Not appropriate	71%	64%	66%	70%	79%	82%	65%	66%	76%	68%	75%	68%	74%	66%	65%	72%	80%	66%	65%	71%	80%	73%	64%	67%	72%	69%	67%	65%	61%	76%	61%	69%	85%	72%	69%	67%	77%	72%	69%	72%	68%	72%	66%	75%	70%	62%	71%	73%	72%	78%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r9: Political issues - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	28%	37%	37%	26%	16%	14%	33%	31%	23%	30%	25%	31%	24%	38%	33%	24%	14%	37%	37%	25%	14%	24%	38%	34%	28%	27%	41%	38%	34%	21%	34%	30%	20%	30%	27%	31%	21%	26%	31%	27%	30%	25%	33%	24%	28%	37%	30%	23%	29%	20%
Not appropriate	72%	63%	63%	74%	84%	86%	67%	69%	77%	70%	75%	69%	76%	62%	67%	76%	86%	63%	63%	75%	86%	76%	62%	66%	72%	73%	59%	62%	66%	79%	66%	70%	80%	70%	73%	69%	79%	74%	69%	73%	70%	75%	67%	76%	72%	63%	70%	77%	71%	80%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r10: Social issues - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	40%	51%	47%	37%	29%	20%	46%	44%	34%	43%	34%	41%	38%	47%	48%	34%	27%	49%	47%	37%	27%	35%	47%	47%	48%	37%	47%	45%	51%	33%	46%	49%	44%	46%	38%	41%	35%	38%	42%	40%	40%	36%	48%	36%	36%	51%	35%	36%	44%	36%
Not appropriate	60%	49%	53%	63%	71%	80%	54%	56%	66%	57%	66%	59%	62%	53%	52%	66%	73%	51%	53%	63%	73%	65%	53%	53%	52%	63%	53%	55%	49%	67%	54%	51%	56%	54%	62%	59%	65%	62%	58%	60%	60%	64%	52%	64%	64%	49%	65%	64%	56%	64%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PRE_SB9r11: Economic issues - Please indicate whether you think each of the following are appropriate or not appropriate for companies and organizations to advertise during the Super Bowl.
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	38%	45%	45%	36%	30%	36%	44%	44%	32%	42%	35%	43%	34%	44%	45%	34%	29%	43%	46%	36%	29%	35%	49%	42%	42%	39%	53%	46%	48%	31%	45%	39%	36%	42%	36%	41%	34%	35%	44%	37%	41%	35%	45%	35%	39%	50%	40%	32%	40%	32%
Not appropriate	62%	55%	55%	64%	70%	64%	56%	56%	68%	58%	65%	57%	66%	56%	55%	66%	71%	57%	54%	64%	71%	65%	51%	58%	58%	61%	47%	54%	52%	69%	55%	61%	64%	58%	64%	59%	66%	65%	56%	63%	59%	65%	55%	65%	61%	50%	60%	68%	60%	68%
Column n	2,174	210	588	603	719	54	582	1,177	997	1,349	546	1,020	1,154	390	584	588	612	236	562	764	612	1,605	322	169	78	737	165	76	42	868	157	93	36	379	514	881	400	1,394	780	1,374	756	1,021	617	536	483	327	210	538	290	326

PLAYERS3 - SUMMARY OF Should take a public stance - When it comes to speaking publicly on specific issues, do you think NFL players...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Human rights	57%	70%	67%	53%	45%	46%	61%	61%	52%	63%	48%	53%	61%	69%	66%	46%	46%	66%	69%	51%	46%	53%	81%	57%	58%	49%	81%	50%	51%	57%	80%	63%	69%	58%	59%	60%	50%	60%	53%	61%	54%	54%	65%	53%	47%	62%	55%	62%	69%	52%
The environment	56%	66%	66%	55%	44%	29%	65%	62%	49%	60%	50%	53%	60%	68%	60%	51%	43%	62%	68%	53%	43%	54%	68%	58%	50%	51%	77%	49%	38%	57%	58%	66%	69%	57%	56%	57%	55%	57%	54%	56%	57%	55%	64%	49%	48%	61%	49%	61%	67%	49%
Public education	53%	61%	62%	50%	44%	39%	59%	56%	49%	57%	50%	48%	59%	59%	62%	47%	44%	57%	65%	49%	44%	51%	68%	52%	58%	46%	70%	40%	44%	55%	66%	61%	79%	48%	60%	57%	47%	56%	49%	56%	50%	50%	61%	50%	41%	61%	44%	60%	61%	55%
Healthcare reform	47%	54%	57%	42%	36%	52%	55%	50%	42%	50%	42%	43%	50%	58%	49%	40%	37%	52%	59%	41%	37%	43%	65%	47%	51%	38%	74%	44%	32%	47%	54%	50%	79%	46%	47%	46%	48%	49%	43%	48%	45%	42%	55%	46%	34%	52%	48%	49%	58%	45%
Diversity and inclusion (DE&I)	46%	54%	58%	41%	33%	23%	56%	49%	41%	50%	37%	42%	49%	58%	54%	36%	31%	52%	60%	41%	31%	40%	73%	54%	36%	35%	84%	43%	31%	45%	59%	62%	45%	50%	44%	45%	45%	45%	46%	46%	45%	43%	54%	39%	37%	50%	40%	49%	59%	39%
Race relations	45%	53%	51%	45%	35%	34%	55%	50%	38%	50%	37%	41%	48%	54%	49%	40%	35%	50%	52%	43%	35%	39%	73%	47%	45%	35%	78%	38%	37%	43%	66%	54%	57%	41%	48%	44%	47%	43%	47%	49%	40%	39%	55%	45%	34%	49%	47%	44%	62%	43%
Income inequality	44%	51%	51%	44%	32%	24%	53%	46%	40%	47%	35%	42%	45%	52%	49%	39%	33%	49%	52%	41%	33%	40%	67%	37%	50%	37%	76%	34%	38%	43%	55%	40%	67%	46%	44%	44%	41%	45%	42%	43%	43%	39%	53%	42%	37%	51%	38%	41%	55%	45%
Minimum wage	43%	51%	53%	43%	30%	23%	52%	46%	39%	46%	38%	39%	47%	51%	52%	39%	29%	49%	55%	41%	29%	40%	63%	43%	41%	36%	65%	37%	32%	44%	61%	47%	54%	43%	45%	42%	43%	44%	41%	46%	40%	39%	50%	43%	34%	46%	42%	44%	56%	43%
Gun safety reform	42%	47%	51%	39%	32%	29%	50%	44%	38%	46%	36%	37%	46%	50%	49%	33%	32%	44%	53%	37%	32%	40%	57%	43%	28%	39%	56%	29%	17%	42%	59%	53%	45%	42%	41%	42%	42%	43%	40%	45%	37%	37%	51%	38%	27%	52%	38%	47%	50%	37%
Transgender athletes	40%	53%	48%	40%	26%	24%	40%	42%	37%	42%	35%	40%	41%	52%	48%	33%	25%	48%	51%	38%	25%	38%	53%	41%	35%	35%	65%	41%	37%	42%	39%	41%	32%	42%	46%	40%	34%	38%	43%	38%	42%	35%	50%	37%	33%	50%	38%	38%	50%	36%
Police reform	39%	50%	51%	36%	26%	11%	43%	42%	35%	42%	35%	39%	39%	52%	47%	30%	26%	46%	53%	34%	26%	35%	62%	36%	43%	34%	60%	44%	36%	36%	64%	31%	54%	39%	45%	38%	37%	39%	39%	41%	38%	34%	49%	38%	29%	52%	44%	38%	47%	34%
Deportations of illegal immigrants	38%	44%	49%	38%	26%	11%	47%	42%	34%	43%	33%	35%	42%	48%	47%	31%	25%	43%	50%	36%	25%	34%	54%	45%	41%	30%	62%	41%	23%	38%	45%	47%	67%	40%	42%	35%	39%	37%	41%	40%	37%	33%	48%	38%	26%	44%	40%	39%	53%	36%
Sexual orientation of professional athletes	37%	45%	46%	36%	27%	11%	45%	41%	32%	40%	32%	34%	40%	48%	43%	31%	25%	41%	49%	35%	25%	35%	43%	44%	37%	31%	41%	43%	31%	38%	47%	45%	44%	42%	38%	34%	39%	36%	40%	36%	39%	31%	49%	34%	24%	51%	31%	39%	48%	36%
Government regulations	36%	37%	50%	35%	23%	25%	43%	39%	32%	38%	36%	36%	37%	44%	47%	28%	25%	36%	51%	32%	25%	32%	54%	40%	35%	29%	61%	45%	29%	35%	46%	36%	44%	34%	36%	38%	35%	35%	38%	37%	36%	29%	51%	31%	24%	52%	36%	34%	50%	28%
Corporate tax rates	35%	42%	45%	35%	21%	16%	44%	39%	30%	38%	27%	34%	36%	47%	43%	24%	23%	41%	46%	31%	23%	29%	57%	35%	46%	28%	63%	40%	24%	31%	50%	30%	79%	36%	39%	32%	35%	35%	34%	37%	33%	31%	45%	30%	27%	44%	32%	35%	45%	29%
Government spending	35%	37%	45%	33%	25%	27%	41%	38%	31%	38%	31%	34%	36%	44%	39%	28%	27%	37%	46%	30%	27%	33%	46%	33%	36%	32%	50%	30%	31%	35%	40%	35%	44%	33%	36%	37%	32%	34%	36%	35%	34%	32%	39%	37%	29%	37%	40%	34%	41%	34%
Elections	35%	42%	49%	32%	19%	21%	43%	40%	27%	38%	31%	35%	35%	49%	44%	24%	20%	40%	50%	29%	20%	30%	51%	43%	32%	31%	57%	42%	17%	29%	43%	44%	54%	40%	35%	36%	28%	34%	35%	35%	34%	28%	46%	36%	23%	48%	43%	32%	44%	31%
Religion	34%	37%	43%	36%	25%	11%	36%	36%	32%	36%	34%	33%	36%	40%	46%	26%	25%	36%	43%	33%	25%	32%	50%	35%	29%	32%	46%	31%	29%	32%	55%	39%	30%	30%	41%	39%	25%	36%	32%	35%	35%	31%	39%	36%	29%	41%	30%	33%	37%	39%
Transgender rights	34%	40%	41%	35%	24%	11%	42%	36%	31%	36%	31%	30%	38%	42%	43%	27%	23%	37%	43%	33%	23%	32%	46%	37%	27%	28%	53%	26%	17%	36%	37%	46%	42%	34%	41%	32%	32%	33%	36%	33%	35%	29%	45%	31%	23%	43%	27%	35%	47%	35%
Tariffs on global goods and services	34%	43%	44%	32%	22%	11%	43%	35%	32%	36%	33%	30%	38%	45%	42%	26%	21%	42%	45%	30%	21%	31%	45%	35%	38%	29%	51%	29%	17%	33%	37%	40%	69%	33%	34%	33%	36%	34%	34%	34%	34%	30%	43%	31%	23%	38%	34%	36%	47%	29%
Politics	33%	45%	44%	32%	18%	21%	40%	38%	27%	37%	28%	30%	37%	50%	35%	26%	20%	44%	45%	29%	20%	30%	47%	32%	42%	30%	45%	27%	17%	30%	49%	36%	79%	32%	33%	33%	35%	34%	32%	33%	34%	29%	40%	34%	24%	35%	36%	34%	47%	32%
Abortion	33%	46%	42%	29%	21%	16%	40%	36%	29%	36%	28%	30%	36%	45%	39%	25%	21%	44%	43%	28%	21%	30%	56%	31%	31%	28%	63%	20%	16%	32%	46%	40%	55%	32%	35%	34%	30%	32%	34%	33%	33%	28%	40%	36%	21%	37%	41%	35%	43%	32%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3 - SUMMARY OF Should not take a public stance - When it comes to speaking publicly on specific issues, do you think NFL players...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Abortion	67%	54%	58%	71%	79%	84%	60%	64%	71%	64%	72%	70%	64%	55%	61%	75%	79%	56%	57%	72%	79%	70%	44%	69%	69%	72%	37%	80%	84%	68%	54%	60%	45%	68%	65%	66%	70%	68%	66%	67%	67%	72%	60%	64%	79%	63%	59%	65%	57%	68%
Politics	67%	55%	56%	68%	82%	79%	60%	62%	73%	63%	72%	70%	63%	50%	65%	74%	80%	56%	55%	71%	80%	70%	53%	68%	58%	70%	55%	73%	83%	70%	51%	64%	21%	68%	67%	67%	65%	66%	68%	67%	66%	71%	60%	66%	76%	65%	64%	66%	53%	68%
Tariffs on global goods and services	66%	57%	56%	68%	78%	89%	57%	65%	68%	64%	67%	70%	62%	55%	58%	74%	79%	58%	55%	70%	79%	69%	55%	65%	62%	71%	49%	71%	83%	67%	63%	60%	31%	67%	66%	67%	64%	66%	66%	66%	66%	70%	57%	69%	77%	62%	66%	64%	53%	71%
Transgender rights	66%	60%	59%	65%	76%	89%	58%	64%	69%	64%	69%	70%	62%	58%	57%	73%	77%	63%	57%	67%	77%	68%	54%	63%	73%	72%	47%	74%	83%	64%	63%	54%	58%	66%	59%	68%	68%	67%	64%	67%	65%	71%	55%	69%	77%	57%	73%	65%	53%	65%
Religion	66%	63%	57%	64%	75%	89%	64%	64%	68%	64%	66%	67%	64%	60%	54%	74%	75%	64%	57%	67%	75%	68%	50%	65%	71%	68%	54%	69%	71%	68%	45%	61%	70%	70%	59%	61%	75%	64%	68%	65%	65%	69%	61%	64%	71%	59%	70%	67%	63%	61%
Elections	65%	58%	51%	68%	81%	79%	57%	60%	73%	62%	69%	65%	65%	51%	56%	76%	80%	60%	50%	71%	80%	70%	49%	57%	68%	69%	43%	58%	83%	71%	57%	56%	46%	60%	65%	64%	72%	66%	65%	65%	66%	72%	54%	64%	77%	52%	57%	68%	56%	69%
Government spending	65%	63%	55%	67%	75%	73%	59%	62%	69%	62%	69%	66%	64%	56%	61%	72%	73%	63%	54%	70%	73%	67%	54%	67%	64%	68%	50%	70%	69%	65%	60%	65%	56%	67%	64%	63%	68%	66%	64%	65%	66%	68%	61%	63%	71%	63%	60%	66%	59%	66%
Corporate tax rates	65%	58%	55%	65%	79%	84%	56%	61%	70%	62%	73%	66%	64%	53%	57%	76%	77%	59%	54%	69%	77%	71%	43%	65%	54%	72%	37%	60%	76%	69%	50%	70%	21%	64%	61%	68%	66%	65%	66%	63%	67%	69%	55%	70%	73%	56%	68%	65%	55%	71%
Government regulations	64%	63%	50%	65%	77%	75%	57%	61%	68%	62%	64%	64%	63%	56%	53%	72%	75%	64%	49%	68%	75%	68%	46%	60%	65%	71%	39%	55%	71%	65%	54%	64%	56%	66%	64%	62%	65%	65%	62%	63%	64%	71%	49%	69%	76%	48%	64%	66%	50%	72%
Sexual orientation of professional athletes	63%	55%	54%	64%	73%	89%	55%	59%	68%	60%	68%	66%	60%	52%	57%	69%	75%	59%	51%	65%	75%	65%	57%	56%	63%	69%	59%	57%	69%	62%	53%	55%	56%	58%	62%	66%	61%	64%	60%	64%	61%	69%	51%	66%	76%	49%	69%	61%	52%	64%
Deportations of illegal immigrants	62%	56%	51%	62%	74%	89%	53%	58%	66%	57%	67%	65%	58%	52%	53%	69%	75%	57%	50%	64%	75%	66%	46%	55%	59%	70%	38%	59%	77%	62%	55%	53%	33%	60%	58%	65%	61%	63%	59%	60%	63%	67%	52%	62%	74%	56%	60%	61%	47%	64%
Police reform	61%	50%	49%	64%	74%	89%	57%	58%	65%	58%	65%	61%	61%	48%	53%	70%	74%	54%	47%	66%	74%	65%	38%	64%	57%	66%	40%	56%	64%	64%	36%	69%	46%	61%	55%	62%	63%	61%	61%	59%	62%	66%	51%	62%	71%	48%	56%	62%	53%	66%
Transgender athletes	60%	47%	52%	60%	74%	76%	60%	58%	63%	58%	65%	60%	59%	48%	52%	67%	75%	52%	49%	62%	75%	62%	47%	59%	65%	65%	35%	59%	63%	58%	61%	59%	68%	58%	54%	60%	66%	62%	57%	62%	58%	65%	50%	63%	67%	50%	62%	62%	50%	64%
Gun safety reform	58%	53%	49%	61%	68%	71%	50%	56%	62%	54%	64%	63%	54%	50%	51%	67%	68%	56%	47%	63%	68%	60%	43%	57%	72%	61%	44%	71%	83%	58%	41%	47%	55%	58%	59%	58%	58%	57%	60%	55%	63%	63%	49%	62%	73%	48%	62%	53%	50%	63%
Minimum wage	57%	49%	47%	57%	70%	77%	48%	54%	61%	54%	62%	61%	53%	49%	48%	61%	71%	51%	45%	59%	71%	60%	37%	57%	59%	64%	35%	63%	68%	56%	39%	53%	46%	57%	55%	58%	57%	56%	59%	54%	60%	61%	50%	57%	66%	54%	58%	56%	44%	57%
Income inequality	56%	49%	49%	56%	68%	76%	47%	54%	60%	53%	65%	58%	55%	48%	51%	61%	67%	51%	48%	59%	67%	60%	33%	63%	50%	63%	24%	66%	62%	57%	45%	60%	33%	54%	56%	56%	59%	55%	58%	57%	57%	61%	47%	58%	63%	49%	62%	59%	45%	55%
Race relations	55%	47%	49%	55%	65%	66%	45%	50%	62%	50%	63%	59%	52%	46%	51%	60%	65%	50%	48%	57%	65%	61%	27%	53%	55%	65%	22%	62%	63%	57%	34%	46%	43%	59%	52%	56%	53%	57%	53%	51%	60%	61%	45%	55%	66%	51%	53%	56%	38%	57%
Diversity and inclusion (DE&I)	54%	46%	42%	59%	67%	77%	44%	51%	59%	50%	63%	58%	51%	42%	46%	64%	69%	48%	40%	59%	69%	60%	27%	46%	64%	65%	16%	57%	69%	55%	41%	38%	55%	50%	56%	55%	55%	55%	54%	54%	55%	57%	46%	61%	63%	50%	60%	51%	41%	61%
Healthcare reform	53%	46%	43%	58%	64%	48%	45%	50%	58%	50%	58%	57%	50%	42%	51%	60%	63%	48%	41%	59%	63%	57%	35%	53%	49%	62%	26%	56%	68%	53%	46%	50%	21%	54%	53%	54%	52%	51%	57%	52%	55%	58%	45%	54%	66%	48%	52%	51%	42%	55%
Public education	47%	39%	38%	50%	56%	61%	41%	44%	51%	43%	50%	52%	41%	41%	38%	53%	56%	43%	35%	51%	56%	49%	32%	48%	42%	54%	30%	60%	56%	45%	34%	39%	21%	52%	40%	43%	53%	44%	51%	44%	50%	50%	39%	50%	59%	39%	56%	40%	39%	45%
The environment	44%	34%	34%	45%	56%	71%	35%	38%	51%	40%	50%	47%	40%	32%	40%	49%	57%	38%	32%	47%	57%	46%	32%	42%	50%	49%	23%	51%	62%	43%	42%	34%	31%	43%	44%	43%	45%	43%	46%	44%	43%	45%	36%	51%	52%	39%	51%	39%	33%	51%
Human rights	43%	30%	33%	47%	55%	54%	39%	39%	48%	37%	52%	47%	39%	31%	34%	54%	54%	34%	31%	49%	54%	47%	19%	43%	42%	51%	19%	50%	49%	43%	20%	37%	31%	42%	41%	40%	50%	40%	47%	39%	46%	46%	35%	47%	53%	38%	45%	38%	31%	48%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r1: Politics - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	33%	45%	44%	32%	18%	21%	40%	38%	27%	37%	28%	30%	37%	50%	35%	26%	20%	44%	45%	29%	20%	30%	47%	32%	42%	30%	45%	27%	17%	30%	49%	36%	79%	32%	33%	33%	35%	34%	32%	33%	34%	29%	40%	34%	24%	35%	36%	34%	47%	32%
Should not take a public stance	67%	55%	56%	68%	82%	79%	60%	62%	73%	63%	72%	70%	63%	50%	65%	74%	80%	56%	55%	71%	80%	70%	53%	68%	58%	70%	55%	73%	83%	70%	51%	64%	21%	68%	67%	67%	65%	66%	68%	67%	66%	71%	60%	66%	76%	65%	64%	66%	53%	68%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r2: Government spending - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	37%	45%	33%	25%	27%	41%	38%	31%	38%	31%	34%	36%	44%	39%	28%	27%	37%	46%	30%	27%	33%	46%	33%	36%	32%	50%	30%	31%	35%	40%	35%	44%	33%	36%	37%	32%	34%	36%	35%	34%	32%	39%	37%	29%	37%	40%	34%	41%	34%
Should not take a public stance	65%	63%	55%	67%	75%	73%	59%	62%	69%	62%	69%	66%	64%	56%	61%	72%	73%	63%	54%	70%	73%	67%	54%	67%	64%	68%	50%	70%	69%	65%	60%	65%	56%	67%	64%	63%	68%	66%	64%	65%	66%	68%	61%	63%	71%	63%	60%	66%	59%	66%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r3: Government regulations - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	36%	37%	50%	35%	23%	25%	43%	39%	32%	38%	36%	36%	37%	44%	47%	28%	25%	36%	51%	32%	25%	32%	54%	40%	35%	29%	61%	45%	29%	35%	46%	36%	44%	34%	36%	38%	35%	35%	38%	37%	36%	29%	51%	31%	24%	52%	36%	34%	50%	28%
Should not take a public stance	64%	63%	50%	65%	77%	75%	57%	61%	68%	62%	64%	64%	63%	56%	53%	72%	75%	64%	49%	68%	75%	68%	46%	60%	65%	71%	39%	55%	71%	65%	54%	64%	56%	66%	64%	62%	65%	65%	62%	63%	64%	71%	49%	69%	76%	48%	64%	66%	50%	72%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r4: Corporate tax rates - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	42%	45%	35%	21%	16%	44%	39%	30%	38%	27%	34%	36%	47%	43%	24%	23%	41%	46%	31%	23%	29%	57%	35%	46%	28%	63%	40%	24%	31%	50%	30%	79%	36%	39%	32%	35%	35%	34%	37%	33%	31%	45%	30%	27%	44%	32%	35%	45%	29%
Should not take a public stance	65%	58%	55%	65%	79%	84%	56%	61%	70%	62%	73%	66%	64%	53%	57%	76%	77%	59%	54%	69%	77%	71%	43%	65%	54%	72%	37%	60%	76%	69%	50%	70%	21%	64%	61%	68%	66%	65%	66%	63%	67%	69%	55%	70%	73%	56%	68%	65%	55%	71%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r5: Tariffs on global goods and services - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	34%	43%	44%	32%	22%	11%	43%	35%	32%	36%	33%	30%	38%	45%	42%	26%	21%	42%	45%	30%	21%	31%	45%	35%	38%	29%	51%	29%	17%	33%	37%	40%	69%	33%	34%	33%	36%	34%	34%	34%	34%	30%	43%	31%	23%	38%	34%	36%	47%	29%
Should not take a public stance	66%	57%	56%	68%	78%	89%	57%	65%	68%	64%	67%	70%	62%	55%	58%	74%	79%	58%	55%	70%	79%	69%	55%	65%	62%	71%	49%	71%	83%	67%	63%	60%	31%	67%	66%	67%	64%	66%	66%	66%	66%	70%	57%	69%	77%	62%	66%	64%	53%	71%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r6: Deportations of illegal immigrants - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	38%	44%	49%	38%	26%	11%	47%	42%	34%	43%	33%	35%	42%	48%	47%	31%	25%	43%	50%	36%	25%	34%	54%	45%	41%	30%	62%	41%	23%	38%	45%	47%	67%	40%	42%	35%	39%	37%	41%	40%	37%	33%	48%	38%	26%	44%	40%	39%	53%	36%
Should not take a public stance	62%	56%	51%	62%	74%	89%	53%	58%	66%	57%	67%	65%	58%	52%	53%	69%	75%	57%	50%	64%	75%	66%	46%	55%	59%	70%	38%	59%	77%	62%	55%	53%	33%	60%	58%	65%	61%	63%	59%	60%	63%	67%	52%	62%	74%	56%	60%	61%	47%	64%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r8: Healthcare reform - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	47%	54%	57%	42%	36%	52%	55%	50%	42%	50%	42%	43%	50%	58%	49%	40%	37%	52%	59%	41%	37%	43%	65%	47%	51%	38%	74%	44%	32%	47%	54%	50%	79%	46%	47%	46%	48%	49%	43%	48%	45%	42%	55%	46%	34%	52%	48%	49%	58%	45%
Should not take a public stance	53%	46%	43%	58%	64%	48%	45%	50%	58%	50%	58%	57%	50%	42%	51%	60%	63%	48%	41%	59%	63%	57%	35%	53%	49%	62%	26%	56%	68%	53%	46%	50%	21%	54%	53%	54%	52%	51%	57%	52%	55%	58%	45%	54%	66%	48%	52%	51%	42%	55%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r9: Public education - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	53%	61%	62%	50%	44%	39%	59%	56%	49%	57%	50%	48%	59%	59%	62%	47%	44%	57%	65%	49%	44%	51%	68%	52%	58%	46%	70%	40%	44%	55%	66%	61%	79%	48%	60%	57%	47%	56%	49%	56%	50%	50%	61%	50%	41%	61%	44%	60%	61%	55%
Should not take a public stance	47%	39%	38%	50%	56%	61%	41%	44%	51%	43%	50%	52%	41%	41%	38%	53%	56%	43%	35%	51%	56%	49%	32%	48%	42%	54%	30%	60%	56%	45%	34%	39%	21%	52%	40%	43%	53%	44%	51%	44%	50%	50%	39%	50%	59%	39%	56%	40%	39%	45%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r10: Abortion - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	33%	46%	42%	29%	21%	16%	40%	36%	29%	36%	28%	30%	36%	45%	39%	25%	21%	44%	43%	28%	21%	30%	56%	31%	31%	28%	63%	20%	16%	32%	46%	40%	55%	32%	35%	34%	30%	32%	34%	33%	33%	28%	40%	36%	21%	37%	41%	35%	43%	32%
Should not take a public stance	67%	54%	58%	71%	79%	84%	60%	64%	71%	64%	72%	70%	64%	55%	61%	75%	79%	56%	57%	72%	79%	70%	44%	69%	69%	72%	37%	80%	84%	68%	54%	60%	45%	68%	65%	66%	70%	68%	66%	67%	67%	72%	60%	64%	79%	63%	59%	65%	57%	68%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r11: Police reform - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	39%	50%	51%	36%	26%	11%	43%	42%	35%	42%	35%	39%	39%	52%	47%	30%	26%	46%	53%	34%	26%	35%	62%	36%	43%	34%	60%	44%	36%	36%	64%	31%	54%	39%	45%	38%	37%	39%	39%	41%	38%	34%	49%	38%	29%	52%	44%	38%	47%	34%
Should not take a public stance	61%	50%	49%	64%	74%	89%	57%	58%	65%	58%	65%	61%	61%	48%	53%	70%	74%	54%	47%	66%	74%	65%	38%	64%	57%	66%	40%	56%	64%	64%	36%	69%	46%	61%	55%	62%	63%	61%	61%	59%	62%	66%	51%	62%	71%	48%	56%	62%	53%	66%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r12: Income inequality - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	44%	51%	51%	44%	32%	24%	53%	46%	40%	47%	35%	42%	45%	52%	49%	39%	33%	49%	52%	41%	33%	40%	67%	37%	50%	37%	76%	34%	38%	43%	55%	40%	67%	46%	44%	44%	41%	45%	42%	43%	43%	39%	53%	42%	37%	51%	38%	41%	55%	45%
Should not take a public stance	56%	49%	49%	56%	68%	76%	47%	54%	60%	53%	65%	58%	55%	48%	51%	61%	67%	51%	48%	59%	67%	60%	33%	63%	50%	63%	24%	66%	62%	57%	45%	60%	33%	54%	56%	56%	59%	55%	58%	57%	57%	61%	47%	58%	63%	49%	62%	59%	45%	55%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r13: Race relations - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	45%	53%	51%	45%	35%	34%	55%	50%	38%	50%	37%	41%	48%	54%	49%	40%	35%	50%	52%	43%	35%	39%	73%	47%	45%	35%	78%	38%	37%	43%	66%	54%	57%	41%	48%	44%	47%	43%	47%	49%	40%	39%	55%	45%	34%	49%	47%	44%	62%	43%
Should not take a public stance	55%	47%	49%	55%	65%	66%	45%	50%	62%	50%	63%	59%	52%	46%	51%	60%	65%	50%	48%	57%	65%	61%	27%	53%	55%	65%	22%	62%	63%	57%	34%	46%	43%	59%	52%	56%	53%	57%	53%	51%	60%	61%	45%	55%	66%	51%	53%	56%	38%	57%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r14: Transgender rights - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	34%	40%	41%	35%	24%	11%	42%	36%	31%	36%	31%	30%	38%	42%	43%	27%	23%	37%	43%	33%	23%	32%	46%	37%	27%	28%	53%	26%	17%	36%	37%	46%	42%	34%	41%	32%	32%	33%	36%	33%	35%	29%	45%	31%	23%	43%	27%	35%	47%	35%
Should not take a public stance	66%	60%	59%	65%	76%	89%	58%	64%	69%	64%	69%	70%	62%	58%	57%	73%	77%	63%	57%	67%	77%	68%	54%	63%	73%	72%	47%	74%	83%	64%	63%	54%	58%	66%	59%	68%	68%	67%	64%	67%	65%	71%	55%	69%	77%	57%	73%	65%	53%	65%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r15: Human rights - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	57%	70%	67%	53%	45%	46%	61%	61%	52%	63%	48%	53%	61%	69%	66%	46%	46%	66%	69%	51%	46%	53%	81%	57%	58%	49%	81%	50%	51%	57%	80%	63%	69%	58%	59%	60%	50%	60%	53%	61%	54%	54%	65%	53%	47%	62%	55%	62%	69%	52%
Should not take a public stance	43%	30%	33%	47%	55%	54%	39%	39%	48%	37%	52%	47%	39%	31%	34%	54%	54%	34%	31%	49%	54%	47%	19%	43%	42%	51%	19%	50%	49%	43%	20%	37%	31%	42%	41%	40%	50%	40%	47%	39%	46%	46%	35%	47%	53%	38%	45%	38%	31%	48%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r16: Gun safety reform - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	42%	47%	51%	39%	32%	29%	50%	44%	38%	46%	36%	37%	46%	50%	49%	33%	32%	44%	53%	37%	32%	40%	57%	43%	28%	39%	56%	29%	17%	42%	59%	53%	45%	42%	41%	42%	42%	43%	40%	45%	37%	37%	51%	38%	27%	52%	38%	47%	50%	37%
Should not take a public stance	58%	53%	49%	61%	68%	71%	50%	56%	62%	54%	64%	63%	54%	50%	51%	67%	68%	56%	47%	63%	68%	60%	43%	57%	72%	61%	44%	71%	83%	58%	41%	47%	55%	58%	59%	58%	58%	57%	60%	55%	63%	63%	49%	62%	73%	48%	62%	53%	50%	63%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r17: Religion - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	34%	37%	43%	36%	25%	11%	36%	36%	32%	36%	34%	33%	36%	40%	46%	26%	25%	36%	43%	33%	25%	32%	50%	35%	29%	32%	46%	31%	29%	32%	55%	39%	30%	30%	41%	39%	25%	36%	32%	35%	35%	31%	39%	36%	29%	41%	30%	33%	37%	39%
Should not take a public stance	66%	63%	57%	64%	75%	89%	64%	64%	68%	64%	66%	67%	64%	60%	54%	74%	75%	64%	57%	67%	75%	68%	50%	65%	71%	68%	54%	69%	71%	68%	45%	61%	70%	70%	59%	61%	75%	64%	68%	65%	65%	69%	61%	64%	71%	59%	70%	67%	63%	61%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r18: Minimum wage - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	43%	51%	53%	43%	30%	23%	52%	46%	39%	46%	38%	39%	47%	51%	52%	39%	29%	49%	55%	41%	29%	40%	63%	43%	41%	36%	65%	37%	32%	44%	61%	47%	54%	43%	45%	42%	43%	44%	41%	46%	40%	39%	50%	43%	34%	46%	42%	44%	56%	43%
Should not take a public stance	57%	49%	47%	57%	70%	77%	48%	54%	61%	54%	62%	61%	53%	49%	48%	61%	71%	51%	45%	59%	71%	60%	37%	57%	59%	64%	35%	63%	68%	56%	39%	53%	46%	57%	55%	58%	57%	56%	59%	54%	60%	61%	50%	57%	66%	54%	58%	56%	44%	57%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r19: Diversity and inclusion (DE&I) - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	46%	54%	58%	41%	33%	23%	56%	49%	41%	50%	37%	42%	49%	58%	54%	36%	31%	52%	60%	41%	31%	40%	73%	54%	36%	35%	84%	43%	31%	45%	59%	62%	45%	50%	44%	45%	45%	45%	46%	46%	45%	43%	54%	39%	37%	50%	40%	49%	59%	39%
Should not take a public stance	54%	46%	42%	59%	67%	77%	44%	51%	59%	50%	63%	58%	51%	42%	46%	64%	69%	48%	40%	59%	69%	60%	27%	46%	64%	65%	16%	57%	69%	55%	41%	38%	55%	50%	56%	55%	55%	55%	54%	54%	55%	57%	46%	61%	63%	50%	60%	51%	41%	61%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r20: The environment - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	56%	66%	66%	55%	44%	29%	65%	62%	49%	60%	50%	53%	60%	68%	60%	51%	43%	62%	68%	53%	43%	54%	68%	58%	50%	51%	77%	49%	38%	57%	58%	66%	69%	57%	56%	57%	55%	57%	54%	56%	57%	55%	64%	49%	48%	61%	49%	61%	67%	49%
Should not take a public stance	44%	34%	34%	45%	56%	71%	35%	38%	51%	40%	50%	47%	40%	32%	40%	49%	57%	38%	32%	47%	57%	46%	32%	42%	50%	49%	23%	51%	62%	43%	42%	34%	31%	43%	44%	43%	45%	43%	46%	44%	43%	45%	36%	51%	52%	39%	51%	39%	33%	51%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r21: Sexual orientation of professional athletes - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	37%	45%	46%	36%	27%	11%	45%	41%	32%	40%	32%	34%	40%	48%	43%	31%	25%	41%	49%	35%	25%	35%	43%	44%	37%	31%	41%	43%	31%	38%	47%	45%	44%	42%	38%	34%	39%	36%	40%	36%	39%	31%	49%	34%	24%	51%	31%	39%	48%	36%
Should not take a public stance	63%	55%	54%	64%	73%	89%	55%	59%	68%	60%	68%	66%	60%	52%	57%	69%	75%	59%	51%	65%	75%	65%	57%	56%	63%	69%	59%	57%	69%	62%	53%	55%	56%	58%	62%	66%	61%	64%	60%	64%	61%	69%	51%	66%	76%	49%	69%	61%	52%	64%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r22: Transgender athletes - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	40%	53%	48%	40%	26%	24%	40%	42%	37%	42%	35%	40%	41%	52%	48%	33%	25%	48%	51%	38%	25%	38%	53%	41%	35%	35%	65%	41%	37%	42%	39%	41%	32%	42%	46%	40%	34%	38%	43%	38%	42%	35%	50%	37%	33%	50%	38%	38%	50%	36%
Should not take a public stance	60%	47%	52%	60%	74%	76%	60%	58%	63%	58%	65%	60%	59%	48%	52%	67%	75%	52%	49%	62%	75%	62%	47%	59%	65%	65%	35%	59%	63%	58%	61%	59%	68%	58%	54%	60%	66%	62%	57%	62%	58%	65%	50%	63%	67%	50%	62%	62%	50%	64%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS3r23: Elections - When it comes to speaking publicly on specific issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	42%	49%	32%	19%	21%	43%	40%	27%	38%	31%	35%	35%	49%	44%	24%	20%	40%	50%	29%	20%	30%	51%	43%	32%	31%	57%	42%	17%	29%	43%	44%	54%	40%	35%	36%	28%	34%	35%	35%	34%	28%	46%	36%	23%	48%	43%	32%	44%	31%
Should not take a public stance	65%	58%	51%	68%	81%	79%	57%	60%	73%	62%	69%	65%	65%	51%	56%	76%	80%	60%	50%	71%	80%	70%	49%	57%	68%	69%	43%	58%	83%	71%	57%	56%	46%	60%	65%	64%	72%	66%	65%	65%	66%	72%	54%	64%	77%	52%	57%	68%	56%	69%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS1: When it comes to political, economic and social issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Are speaking up too much/speaking up on too many issues	51%	26%	46%	54%	64%	84%	48%	49%	53%	47%	61%	59%	43%	37%	49%	54%	65%	30%	44%	56%	65%	58%	38%	27%	57%	63%	40%	47%	72%	53%	35%	12%	34%	47%	52%	48%	57%	49%	54%	51%	52%	53%	41%	58%	61%	52%	65%	46%	28%	52%
Are not speaking up enough/not addressing enough issues	49%	74%	54%	46%	36%	16%	52%	51%	47%	53%	39%	41%	57%	63%	51%	46%	35%	70%	56%	44%	35%	42%	62%	73%	43%	37%	60%	53%	28%	47%	65%	88%	66%	53%	48%	52%	43%	51%	46%	49%	48%	47%	59%	42%	39%	48%	35%	54%	72%	48%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS2: When it comes to political, economic and social issues, do you think NFL players…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Mostly get it right when they speak up	52%	61%	63%	49%	40%	34%	62%	57%	46%	59%	41%	51%	54%	64%	61%	41%	42%	63%	62%	46%	42%	47%	70%	59%	53%	47%	64%	66%	37%	48%	78%	53%	78%	49%	56%	54%	49%	55%	49%	55%	49%	50%	59%	47%	45%	60%	49%	55%	59%	46%
Mostly get it wrong when they speak up	48%	39%	37%	51%	60%	66%	38%	43%	54%	41%	59%	49%	46%	36%	39%	59%	58%	37%	38%	54%	58%	53%	30%	41%	47%	53%	36%	34%	63%	52%	22%	47%	22%	51%	44%	46%	51%	45%	51%	45%	51%	50%	41%	53%	55%	40%	51%	45%	41%	54%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

PLAYERS4: In general, which of the following statements is closer to your view about NFL players?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Most NFL players lean liberal	29%	27%	27%	32%	31%	17%	33%	32%	26%	29%	33%	31%	27%	27%	28%	29%	32%	24%	29%	30%	32%	31%	29%	24%	29%	31%	39%	33%	20%	30%	17%	17%	41%	37%	28%	29%	25%	29%	30%	29%	31%	30%	29%	28%	30%	35%	28%	30%	22%	27%
Most NFL players do not have an ideological leaning	53%	52%	53%	46%	59%	83%	43%	49%	59%	52%	53%	50%	56%	50%	52%	50%	61%	52%	53%	48%	61%	53%	52%	48%	61%	51%	40%	39%	72%	56%	67%	56%	46%	49%	59%	52%	53%	55%	51%	56%	49%	52%	49%	62%	49%	44%	63%	55%	55%	61%
Most NFL players lean conservative	18%	21%	20%	22%	11%	0%	24%	19%	16%	19%	13%	19%	16%	23%	20%	20%	7%	24%	18%	22%	7%	16%	19%	28%	10%	18%	21%	28%	8%	14%	16%	28%	13%	14%	13%	19%	22%	17%	19%	15%	20%	18%	22%	11%	21%	21%	9%	15%	23%	12%
Column n	724	61	176	225	249	13	182	390	334	441	181	329	395	107	197	210	210	66	171	277	210	543	104	54	23	239	52	24	14	304	52	30	9	127	172	303	122	469	255	463	239	344	193	187	160	98	71	184	95	116

TEAMS3 - SUMMARY OF Should take a public stance - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Human rights	53%	59%	62%	52%	42%	45%	53%	54%	51%	55%	47%	50%	55%	60%	62%	42%	46%	61%	61%	46%	46%	51%	65%	58%	42%	49%	67%	48%	40%	53%	63%	66%	45%	51%	52%	57%	47%	57%	46%	53%	53%	49%	61%	49%	42%	62%	48%	56%	60%	51%
Public education	53%	55%	61%	54%	43%	41%	55%	57%	47%	55%	47%	51%	54%	58%	64%	42%	45%	58%	59%	51%	45%	51%	66%	57%	42%	51%	73%	42%	43%	51%	58%	69%	40%	49%	49%	59%	48%	54%	51%	56%	49%	51%	60%	46%	43%	65%	48%	59%	53%	45%
The environment	51%	56%	58%	50%	42%	46%	52%	52%	49%	53%	45%	51%	50%	58%	55%	44%	43%	59%	56%	47%	43%	47%	60%	55%	60%	50%	62%	39%	63%	43%	59%	68%	56%	50%	44%	55%	50%	50%	52%	51%	50%	43%	61%	52%	40%	67%	52%	47%	54%	52%
Race relations	45%	60%	51%	42%	33%	33%	53%	50%	38%	48%	35%	47%	43%	56%	53%	33%	34%	60%	51%	39%	34%	42%	63%	45%	41%	44%	67%	48%	43%	40%	59%	44%	38%	45%	42%	50%	39%	45%	44%	46%	44%	40%	56%	40%	40%	60%	40%	40%	50%	39%
Diversity and inclusion (DE&I)	42%	50%	50%	41%	31%	39%	44%	44%	40%	44%	34%	40%	44%	50%	48%	35%	34%	53%	47%	37%	34%	39%	58%	47%	34%	39%	61%	37%	33%	39%	55%	55%	35%	45%	36%	44%	42%	42%	42%	43%	42%	40%	52%	32%	34%	56%	29%	47%	47%	34%
Healthcare reform	42%	57%	50%	39%	28%	45%	44%	46%	37%	43%	40%	44%	40%	53%	51%	31%	30%	59%	48%	36%	30%	36%	61%	46%	51%	39%	64%	39%	55%	33%	57%	52%	45%	43%	39%	46%	37%	43%	40%	45%	38%	38%	51%	37%	38%	54%	40%	39%	48%	35%
Income inequality	41%	52%	53%	39%	27%	17%	49%	46%	35%	43%	36%	42%	40%	54%	52%	29%	29%	57%	50%	35%	29%	38%	59%	46%	36%	40%	61%	39%	40%	35%	57%	52%	32%	48%	35%	44%	39%	43%	38%	42%	41%	34%	53%	41%	31%	58%	43%	38%	46%	39%
Gun safety reform	40%	55%	47%	33%	29%	57%	44%	43%	36%	43%	34%	41%	38%	52%	46%	26%	33%	56%	45%	31%	33%	37%	58%	43%	29%	41%	58%	37%	33%	34%	58%	48%	25%	40%	32%	46%	36%	41%	38%	43%	38%	31%	56%	37%	27%	61%	42%	34%	50%	33%
Police reform	38%	51%	54%	33%	20%	30%	43%	42%	33%	41%	31%	44%	32%	54%	51%	22%	22%	56%	51%	29%	22%	34%	54%	41%	41%	38%	66%	45%	55%	30%	41%	37%	22%	45%	30%	41%	35%	39%	36%	38%	40%	32%	54%	30%	34%	64%	34%	30%	42%	26%
Minimum wage	38%	54%	44%	34%	25%	29%	36%	39%	37%	38%	35%	39%	36%	49%	46%	27%	27%	54%	44%	31%	27%	34%	59%	38%	38%	37%	53%	33%	46%	30%	65%	43%	26%	35%	32%	44%	34%	40%	33%	39%	35%	33%	45%	37%	32%	50%	37%	34%	39%	36%
Sexual orientation of professional athletes	36%	42%	44%	34%	26%	36%	47%	40%	30%	39%	28%	38%	33%	43%	46%	27%	25%	45%	41%	33%	25%	34%	47%	43%	18%	34%	57%	50%	26%	35%	37%	37%	7%	37%	30%	44%	25%	38%	32%	36%	37%	32%	46%	30%	31%	53%	30%	32%	37%	31%
Transgender athletes	35%	42%	39%	38%	24%	45%	40%	38%	31%	37%	30%	34%	36%	42%	43%	26%	28%	44%	37%	34%	28%	33%	44%	43%	25%	32%	53%	38%	23%	34%	35%	47%	28%	39%	32%	36%	33%	37%	32%	36%	36%	31%	48%	27%	27%	51%	24%	35%	44%	29%
Government regulations	35%	49%	47%	30%	20%	24%	40%	39%	30%	36%	31%	36%	34%	49%	45%	21%	22%	53%	44%	27%	22%	29%	54%	48%	28%	31%	52%	50%	31%	27%	56%	47%	23%	35%	29%	39%	33%	37%	31%	37%	33%	29%	50%	27%	26%	54%	30%	32%	45%	25%
Government spending	34%	53%	44%	31%	17%	24%	36%	37%	31%	36%	32%	37%	31%	49%	45%	23%	17%	53%	43%	29%	17%	30%	48%	40%	36%	33%	54%	33%	51%	27%	41%	45%	16%	35%	30%	39%	30%	35%	33%	36%	33%	28%	48%	28%	30%	53%	28%	27%	41%	29%
Abortion	34%	47%	43%	34%	16%	46%	37%	36%	31%	34%	34%	38%	30%	45%	45%	27%	17%	49%	41%	32%	17%	29%	51%	42%	32%	35%	52%	42%	40%	24%	51%	41%	22%	30%	29%	41%	30%	35%	32%	35%	34%	28%	49%	27%	28%	56%	33%	28%	39%	23%
Deportations of illegal immigrants	33%	44%	40%	32%	20%	28%	39%	34%	31%	34%	28%	35%	31%	43%	41%	24%	21%	46%	39%	30%	21%	31%	40%	40%	23%	35%	44%	36%	27%	28%	36%	42%	16%	33%	30%	37%	28%	34%	32%	36%	31%	27%	44%	30%	26%	48%	34%	27%	39%	28%
Elections	32%	48%	42%	29%	17%	35%	37%	37%	27%	35%	29%	34%	31%	45%	42%	21%	19%	49%	40%	26%	19%	30%	48%	33%	31%	33%	52%	18%	36%	26%	44%	44%	23%	33%	27%	36%	30%	35%	29%	35%	30%	29%	42%	26%	28%	45%	29%	30%	40%	25%
Corporate tax rates	32%	46%	44%	28%	16%	24%	34%	34%	30%	33%	31%	33%	31%	48%	40%	19%	17%	50%	42%	25%	17%	28%	46%	38%	29%	29%	55%	37%	34%	28%	37%	38%	23%	36%	28%	36%	26%	34%	28%	35%	29%	27%	41%	30%	26%	43%	33%	29%	38%	27%
Tariffs on global goods and services	31%	49%	41%	26%	17%	35%	37%	35%	27%	34%	28%	34%	29%	46%	40%	17%	19%	51%	39%	24%	19%	30%	45%	32%	27%	32%	52%	31%	35%	27%	37%	33%	16%	34%	30%	33%	29%	32%	30%	33%	30%	26%	42%	28%	26%	50%	29%	26%	33%	28%
Transgender rights	31%	44%	38%	30%	17%	33%	39%	34%	27%	31%	29%	33%	29%	42%	39%	21%	19%	48%	35%	27%	19%	29%	44%	34%	20%	34%	46%	25%	20%	25%	41%	40%	20%	37%	27%	33%	26%	31%	30%	31%	32%	28%	41%	23%	24%	50%	23%	31%	31%	23%
Politics	31%	44%	44%	28%	13%	18%	37%	37%	23%	34%	22%	36%	25%	45%	41%	21%	13%	45%	43%	25%	13%	29%	45%	28%	29%	35%	50%	33%	38%	24%	41%	25%	16%	31%	27%	37%	24%	31%	31%	30%	33%	26%	43%	25%	28%	53%	28%	23%	31%	23%
Religion	30%	39%	43%	30%	14%	6%	41%	36%	23%	33%	24%	35%	25%	44%	40%	20%	14%	44%	40%	26%	14%	29%	44%	29%	22%	34%	47%	31%	34%	24%	42%	27%	7%	38%	22%	36%	22%	31%	29%	29%	32%	22%	46%	26%	23%	54%	32%	21%	37%	23%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3 - SUMMARY OF Should not take a public stance - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Religion	70%	61%	57%	70%	86%	94%	59%	64%	77%	67%	76%	65%	75%	56%	60%	80%	86%	56%	60%	74%	86%	71%	56%	71%	78%	66%	53%	69%	66%	76%	58%	73%	93%	62%	78%	64%	78%	69%	71%	71%	68%	78%	54%	74%	77%	46%	68%	79%	63%	77%
Politics	69%	56%	56%	72%	87%	82%	63%	63%	77%	66%	78%	64%	75%	55%	59%	79%	87%	55%	57%	75%	87%	71%	55%	72%	71%	65%	50%	67%	62%	76%	59%	75%	84%	69%	73%	63%	76%	69%	69%	70%	67%	74%	57%	75%	72%	47%	72%	77%	69%	77%
Transgender rights	69%	56%	62%	70%	83%	67%	61%	66%	73%	69%	71%	67%	71%	58%	61%	79%	81%	52%	65%	73%	81%	71%	56%	66%	80%	66%	54%	75%	80%	75%	59%	60%	80%	63%	73%	67%	74%	69%	70%	69%	68%	72%	59%	77%	76%	50%	77%	69%	69%	77%
Tariffs on global goods and services	69%	51%	59%	74%	83%	65%	63%	65%	73%	66%	72%	66%	71%	54%	60%	83%	81%	49%	61%	76%	81%	70%	55%	68%	73%	68%	48%	69%	65%	73%	63%	67%	84%	66%	70%	67%	71%	68%	70%	67%	70%	74%	58%	72%	74%	50%	71%	74%	67%	72%
Corporate tax rates	68%	54%	56%	72%	84%	76%	66%	66%	70%	67%	69%	67%	69%	52%	60%	81%	83%	50%	58%	75%	83%	72%	54%	62%	71%	71%	45%	63%	66%	72%	63%	62%	77%	64%	72%	64%	74%	66%	72%	65%	71%	73%	59%	70%	74%	57%	67%	71%	62%	73%
Elections	68%	52%	58%	71%	83%	65%	63%	63%	73%	65%	71%	66%	69%	55%	58%	79%	81%	51%	60%	74%	81%	70%	52%	67%	69%	67%	48%	82%	64%	74%	56%	56%	77%	67%	73%	64%	70%	65%	71%	65%	70%	71%	58%	74%	72%	55%	71%	70%	60%	75%
Deportations of illegal immigrants	67%	56%	60%	68%	80%	72%	61%	66%	69%	66%	72%	65%	69%	57%	59%	76%	79%	54%	61%	70%	79%	69%	60%	60%	77%	65%	56%	64%	73%	72%	64%	58%	84%	67%	70%	63%	72%	66%	68%	64%	69%	73%	56%	70%	74%	52%	66%	73%	61%	72%
Abortion	66%	53%	57%	66%	84%	54%	63%	64%	69%	66%	66%	62%	70%	55%	55%	73%	83%	51%	59%	68%	83%	71%	49%	58%	68%	65%	48%	58%	60%	76%	49%	59%	78%	70%	71%	59%	70%	65%	68%	65%	66%	72%	51%	73%	72%	44%	67%	72%	61%	77%
Government spending	66%	47%	56%	69%	83%	76%	64%	63%	69%	64%	68%	63%	69%	51%	55%	77%	83%	47%	57%	71%	83%	70%	52%	60%	64%	67%	46%	67%	49%	73%	59%	55%	84%	65%	70%	61%	70%	65%	67%	64%	67%	72%	52%	72%	70%	47%	72%	73%	59%	71%
Government regulations	65%	51%	53%	70%	80%	76%	60%	61%	70%	64%	69%	64%	66%	51%	55%	79%	78%	47%	56%	73%	78%	71%	46%	52%	72%	69%	48%	50%	69%	73%	44%	53%	77%	65%	71%	61%	67%	63%	69%	63%	67%	71%	50%	73%	74%	46%	70%	68%	55%	75%
Transgender athletes	65%	58%	61%	62%	76%	55%	60%	62%	69%	63%	70%	66%	64%	58%	57%	74%	72%	56%	63%	66%	72%	67%	56%	57%	75%	68%	47%	62%	77%	66%	65%	53%	72%	61%	68%	64%	67%	63%	68%	64%	64%	69%	52%	73%	73%	49%	76%	65%	56%	71%
Sexual orientation of professional athletes	64%	58%	56%	66%	74%	64%	53%	60%	70%	61%	72%	62%	67%	57%	54%	73%	75%	55%	59%	67%	75%	66%	53%	57%	82%	66%	43%	50%	74%	65%	63%	63%	93%	63%	70%	56%	75%	62%	68%	64%	63%	68%	54%	70%	69%	47%	70%	68%	63%	69%
Minimum wage	62%	46%	56%	66%	75%	71%	64%	61%	63%	62%	65%	61%	64%	51%	54%	73%	73%	46%	56%	69%	73%	66%	41%	62%	62%	63%	47%	67%	54%	70%	35%	57%	74%	65%	68%	56%	66%	60%	67%	61%	65%	67%	55%	63%	68%	50%	63%	66%	61%	64%
Police reform	62%	49%	46%	67%	80%	70%	57%	58%	67%	59%	69%	56%	68%	46%	49%	78%	78%	44%	49%	71%	78%	66%	46%	59%	59%	62%	34%	55%	45%	70%	59%	63%	78%	55%	70%	59%	65%	61%	64%	62%	60%	68%	46%	70%	66%	36%	66%	70%	58%	74%
Gun safety reform	60%	45%	53%	67%	71%	43%	56%	57%	64%	57%	66%	59%	62%	48%	54%	74%	67%	44%	55%	69%	67%	63%	42%	57%	71%	59%	42%	63%	67%	66%	42%	52%	75%	60%	68%	54%	64%	59%	62%	57%	62%	69%	44%	63%	73%	39%	58%	66%	50%	67%
Income inequality	59%	48%	47%	61%	73%	83%	51%	54%	65%	57%	64%	58%	60%	46%	48%	71%	71%	43%	50%	65%	71%	62%	41%	54%	64%	60%	39%	61%	60%	65%	43%	48%	68%	52%	65%	56%	61%	57%	62%	58%	59%	66%	47%	59%	69%	42%	57%	62%	54%	61%
Healthcare reform	58%	43%	50%	61%	72%	55%	56%	54%	63%	57%	60%	56%	60%	47%	49%	69%	70%	41%	52%	64%	70%	64%	39%	54%	49%	61%	36%	61%	45%	67%	43%	48%	55%	57%	61%	54%	63%	57%	60%	55%	62%	62%	49%	63%	62%	46%	60%	61%	52%	65%
Diversity and inclusion (DE&I)	58%	50%	50%	59%	69%	61%	56%	56%	60%	56%	66%	60%	56%	50%	52%	65%	66%	47%	53%	63%	66%	61%	42%	53%	66%	61%	39%	63%	67%	61%	45%	45%	65%	55%	64%	56%	58%	58%	58%	57%	58%	60%	48%	68%	66%	44%	71%	53%	53%	66%
Race relations	55%	40%	49%	58%	67%	67%	47%	50%	62%	52%	65%	53%	57%	44%	47%	67%	66%	40%	49%	61%	66%	58%	37%	55%	59%	56%	33%	52%	57%	60%	41%	56%	62%	55%	58%	50%	61%	55%	56%	54%	56%	60%	44%	60%	60%	40%	60%	60%	50%	61%
The environment	49%	44%	42%	50%	58%	54%	48%	48%	51%	47%	55%	49%	50%	42%	45%	56%	57%	41%	44%	53%	57%	53%	40%	45%	40%	50%	38%	61%	37%	57%	41%	32%	44%	50%	56%	45%	50%	50%	48%	49%	50%	57%	39%	48%	60%	33%	48%	53%	46%	48%
Public education	47%	45%	39%	46%	57%	59%	45%	43%	53%	45%	53%	49%	46%	42%	36%	58%	55%	42%	41%	49%	55%	49%	34%	43%	58%	49%	27%	58%	57%	49%	42%	31%	60%	51%	51%	41%	52%	46%	49%	44%	51%	49%	40%	54%	57%	35%	52%	41%	47%	55%
Human rights	47%	41%	38%	48%	58%	55%	47%	46%	49%	45%	53%	50%	45%	40%	38%	58%	54%	39%	39%	54%	54%	49%	35%	42%	58%	51%	33%	52%	60%	47%	37%	34%	55%	49%	48%	43%	53%	43%	54%	47%	47%	51%	39%	51%	58%	38%	52%	44%	40%	49%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r1: Politics - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	44%	44%	28%	13%	18%	37%	37%	23%	34%	22%	36%	25%	45%	41%	21%	13%	45%	43%	25%	13%	29%	45%	28%	29%	35%	50%	33%	38%	24%	41%	25%	16%	31%	27%	37%	24%	31%	31%	30%	33%	26%	43%	25%	28%	53%	28%	23%	31%	23%
Should not take a public stance	69%	56%	56%	72%	87%	82%	63%	63%	77%	66%	78%	64%	75%	55%	59%	79%	87%	55%	57%	75%	87%	71%	55%	72%	71%	65%	50%	67%	62%	76%	59%	75%	84%	69%	73%	63%	76%	69%	69%	70%	67%	74%	57%	75%	72%	47%	72%	77%	69%	77%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r2: Government spending - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	34%	53%	44%	31%	17%	24%	36%	37%	31%	36%	32%	37%	31%	49%	45%	23%	17%	53%	43%	29%	17%	30%	48%	40%	36%	33%	54%	33%	51%	27%	41%	45%	16%	35%	30%	39%	30%	35%	33%	36%	33%	28%	48%	28%	30%	53%	28%	27%	41%	29%
Should not take a public stance	66%	47%	56%	69%	83%	76%	64%	63%	69%	64%	68%	63%	69%	51%	55%	77%	83%	47%	57%	71%	83%	70%	52%	60%	64%	67%	46%	67%	49%	73%	59%	55%	84%	65%	70%	61%	70%	65%	67%	64%	67%	72%	52%	72%	70%	47%	72%	73%	59%	71%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r3: Government regulations - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	49%	47%	30%	20%	24%	40%	39%	30%	36%	31%	36%	34%	49%	45%	21%	22%	53%	44%	27%	22%	29%	54%	48%	28%	31%	52%	50%	31%	27%	56%	47%	23%	35%	29%	39%	33%	37%	31%	37%	33%	29%	50%	27%	26%	54%	30%	32%	45%	25%
Should not take a public stance	65%	51%	53%	70%	80%	76%	60%	61%	70%	64%	69%	64%	66%	51%	55%	79%	78%	47%	56%	73%	78%	71%	46%	52%	72%	69%	48%	50%	69%	73%	44%	53%	77%	65%	71%	61%	67%	63%	69%	63%	67%	71%	50%	73%	74%	46%	70%	68%	55%	75%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r4: Corporate tax rates - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	32%	46%	44%	28%	16%	24%	34%	34%	30%	33%	31%	33%	31%	48%	40%	19%	17%	50%	42%	25%	17%	28%	46%	38%	29%	29%	55%	37%	34%	28%	37%	38%	23%	36%	28%	36%	26%	34%	28%	35%	29%	27%	41%	30%	26%	43%	33%	29%	38%	27%
Should not take a public stance	68%	54%	56%	72%	84%	76%	66%	66%	70%	67%	69%	67%	69%	52%	60%	81%	83%	50%	58%	75%	83%	72%	54%	62%	71%	71%	45%	63%	66%	72%	63%	62%	77%	64%	72%	64%	74%	66%	72%	65%	71%	73%	59%	70%	74%	57%	67%	71%	62%	73%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r5: Tariffs on global goods and services - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	49%	41%	26%	17%	35%	37%	35%	27%	34%	28%	34%	29%	46%	40%	17%	19%	51%	39%	24%	19%	30%	45%	32%	27%	32%	52%	31%	35%	27%	37%	33%	16%	34%	30%	33%	29%	32%	30%	33%	30%	26%	42%	28%	26%	50%	29%	26%	33%	28%
Should not take a public stance	69%	51%	59%	74%	83%	65%	63%	65%	73%	66%	72%	66%	71%	54%	60%	83%	81%	49%	61%	76%	81%	70%	55%	68%	73%	68%	48%	69%	65%	73%	63%	67%	84%	66%	70%	67%	71%	68%	70%	67%	70%	74%	58%	72%	74%	50%	71%	74%	67%	72%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r6: Deportations of illegal immigrants - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	33%	44%	40%	32%	20%	28%	39%	34%	31%	34%	28%	35%	31%	43%	41%	24%	21%	46%	39%	30%	21%	31%	40%	40%	23%	35%	44%	36%	27%	28%	36%	42%	16%	33%	30%	37%	28%	34%	32%	36%	31%	27%	44%	30%	26%	48%	34%	27%	39%	28%
Should not take a public stance	67%	56%	60%	68%	80%	72%	61%	66%	69%	66%	72%	65%	69%	57%	59%	76%	79%	54%	61%	70%	79%	69%	60%	60%	77%	65%	56%	64%	73%	72%	64%	58%	84%	67%	70%	63%	72%	66%	68%	64%	69%	73%	56%	70%	74%	52%	66%	73%	61%	72%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r8: Healthcare reform - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	42%	57%	50%	39%	28%	45%	44%	46%	37%	43%	40%	44%	40%	53%	51%	31%	30%	59%	48%	36%	30%	36%	61%	46%	51%	39%	64%	39%	55%	33%	57%	52%	45%	43%	39%	46%	37%	43%	40%	45%	38%	38%	51%	37%	38%	54%	40%	39%	48%	35%
Should not take a public stance	58%	43%	50%	61%	72%	55%	56%	54%	63%	57%	60%	56%	60%	47%	49%	69%	70%	41%	52%	64%	70%	64%	39%	54%	49%	61%	36%	61%	45%	67%	43%	48%	55%	57%	61%	54%	63%	57%	60%	55%	62%	62%	49%	63%	62%	46%	60%	61%	52%	65%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r9: Public education - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	53%	55%	61%	54%	43%	41%	55%	57%	47%	55%	47%	51%	54%	58%	64%	42%	45%	58%	59%	51%	45%	51%	66%	57%	42%	51%	73%	42%	43%	51%	58%	69%	40%	49%	49%	59%	48%	54%	51%	56%	49%	51%	60%	46%	43%	65%	48%	59%	53%	45%
Should not take a public stance	47%	45%	39%	46%	57%	59%	45%	43%	53%	45%	53%	49%	46%	42%	36%	58%	55%	42%	41%	49%	55%	49%	34%	43%	58%	49%	27%	58%	57%	49%	42%	31%	60%	51%	51%	41%	52%	46%	49%	44%	51%	49%	40%	54%	57%	35%	52%	41%	47%	55%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r10: Abortion - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	34%	47%	43%	34%	16%	46%	37%	36%	31%	34%	34%	38%	30%	45%	45%	27%	17%	49%	41%	32%	17%	29%	51%	42%	32%	35%	52%	42%	40%	24%	51%	41%	22%	30%	29%	41%	30%	35%	32%	35%	34%	28%	49%	27%	28%	56%	33%	28%	39%	23%
Should not take a public stance	66%	53%	57%	66%	84%	54%	63%	64%	69%	66%	66%	62%	70%	55%	55%	73%	83%	51%	59%	68%	83%	71%	49%	58%	68%	65%	48%	58%	60%	76%	49%	59%	78%	70%	71%	59%	70%	65%	68%	65%	66%	72%	51%	73%	72%	44%	67%	72%	61%	77%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r11: Police reform - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	38%	51%	54%	33%	20%	30%	43%	42%	33%	41%	31%	44%	32%	54%	51%	22%	22%	56%	51%	29%	22%	34%	54%	41%	41%	38%	66%	45%	55%	30%	41%	37%	22%	45%	30%	41%	35%	39%	36%	38%	40%	32%	54%	30%	34%	64%	34%	30%	42%	26%
Should not take a public stance	62%	49%	46%	67%	80%	70%	57%	58%	67%	59%	69%	56%	68%	46%	49%	78%	78%	44%	49%	71%	78%	66%	46%	59%	59%	62%	34%	55%	45%	70%	59%	63%	78%	55%	70%	59%	65%	61%	64%	62%	60%	68%	46%	70%	66%	36%	66%	70%	58%	74%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r12: Income inequality - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	41%	52%	53%	39%	27%	17%	49%	46%	35%	43%	36%	42%	40%	54%	52%	29%	29%	57%	50%	35%	29%	38%	59%	46%	36%	40%	61%	39%	40%	35%	57%	52%	32%	48%	35%	44%	39%	43%	38%	42%	41%	34%	53%	41%	31%	58%	43%	38%	46%	39%
Should not take a public stance	59%	48%	47%	61%	73%	83%	51%	54%	65%	57%	64%	58%	60%	46%	48%	71%	71%	43%	50%	65%	71%	62%	41%	54%	64%	60%	39%	61%	60%	65%	43%	48%	68%	52%	65%	56%	61%	57%	62%	58%	59%	66%	47%	59%	69%	42%	57%	62%	54%	61%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r13: Race relations - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	45%	60%	51%	42%	33%	33%	53%	50%	38%	48%	35%	47%	43%	56%	53%	33%	34%	60%	51%	39%	34%	42%	63%	45%	41%	44%	67%	48%	43%	40%	59%	44%	38%	45%	42%	50%	39%	45%	44%	46%	44%	40%	56%	40%	40%	60%	40%	40%	50%	39%
Should not take a public stance	55%	40%	49%	58%	67%	67%	47%	50%	62%	52%	65%	53%	57%	44%	47%	67%	66%	40%	49%	61%	66%	58%	37%	55%	59%	56%	33%	52%	57%	60%	41%	56%	62%	55%	58%	50%	61%	55%	56%	54%	56%	60%	44%	60%	60%	40%	60%	60%	50%	61%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r14: Transgender rights - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	44%	38%	30%	17%	33%	39%	34%	27%	31%	29%	33%	29%	42%	39%	21%	19%	48%	35%	27%	19%	29%	44%	34%	20%	34%	46%	25%	20%	25%	41%	40%	20%	37%	27%	33%	26%	31%	30%	31%	32%	28%	41%	23%	24%	50%	23%	31%	31%	23%
Should not take a public stance	69%	56%	62%	70%	83%	67%	61%	66%	73%	69%	71%	67%	71%	58%	61%	79%	81%	52%	65%	73%	81%	71%	56%	66%	80%	66%	54%	75%	80%	75%	59%	60%	80%	63%	73%	67%	74%	69%	70%	69%	68%	72%	59%	77%	76%	50%	77%	69%	69%	77%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r15: Human rights - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	53%	59%	62%	52%	42%	45%	53%	54%	51%	55%	47%	50%	55%	60%	62%	42%	46%	61%	61%	46%	46%	51%	65%	58%	42%	49%	67%	48%	40%	53%	63%	66%	45%	51%	52%	57%	47%	57%	46%	53%	53%	49%	61%	49%	42%	62%	48%	56%	60%	51%
Should not take a public stance	47%	41%	38%	48%	58%	55%	47%	46%	49%	45%	53%	50%	45%	40%	38%	58%	54%	39%	39%	54%	54%	49%	35%	42%	58%	51%	33%	52%	60%	47%	37%	34%	55%	49%	48%	43%	53%	43%	54%	47%	47%	51%	39%	51%	58%	38%	52%	44%	40%	49%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r16: Gun safety reform - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	40%	55%	47%	33%	29%	57%	44%	43%	36%	43%	34%	41%	38%	52%	46%	26%	33%	56%	45%	31%	33%	37%	58%	43%	29%	41%	58%	37%	33%	34%	58%	48%	25%	40%	32%	46%	36%	41%	38%	43%	38%	31%	56%	37%	27%	61%	42%	34%	50%	33%
Should not take a public stance	60%	45%	53%	67%	71%	43%	56%	57%	64%	57%	66%	59%	62%	48%	54%	74%	67%	44%	55%	69%	67%	63%	42%	57%	71%	59%	42%	63%	67%	66%	42%	52%	75%	60%	68%	54%	64%	59%	62%	57%	62%	69%	44%	63%	73%	39%	58%	66%	50%	67%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r17: Religion - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	30%	39%	43%	30%	14%	6%	41%	36%	23%	33%	24%	35%	25%	44%	40%	20%	14%	44%	40%	26%	14%	29%	44%	29%	22%	34%	47%	31%	34%	24%	42%	27%	7%	38%	22%	36%	22%	31%	29%	29%	32%	22%	46%	26%	23%	54%	32%	21%	37%	23%
Should not take a public stance	70%	61%	57%	70%	86%	94%	59%	64%	77%	67%	76%	65%	75%	56%	60%	80%	86%	56%	60%	74%	86%	71%	56%	71%	78%	66%	53%	69%	66%	76%	58%	73%	93%	62%	78%	64%	78%	69%	71%	71%	68%	78%	54%	74%	77%	46%	68%	79%	63%	77%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r18: Minimum wage - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	38%	54%	44%	34%	25%	29%	36%	39%	37%	38%	35%	39%	36%	49%	46%	27%	27%	54%	44%	31%	27%	34%	59%	38%	38%	37%	53%	33%	46%	30%	65%	43%	26%	35%	32%	44%	34%	40%	33%	39%	35%	33%	45%	37%	32%	50%	37%	34%	39%	36%
Should not take a public stance	62%	46%	56%	66%	75%	71%	64%	61%	63%	62%	65%	61%	64%	51%	54%	73%	73%	46%	56%	69%	73%	66%	41%	62%	62%	63%	47%	67%	54%	70%	35%	57%	74%	65%	68%	56%	66%	60%	67%	61%	65%	67%	55%	63%	68%	50%	63%	66%	61%	64%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r19: Diversity and inclusion (DE&I) - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	42%	50%	50%	41%	31%	39%	44%	44%	40%	44%	34%	40%	44%	50%	48%	35%	34%	53%	47%	37%	34%	39%	58%	47%	34%	39%	61%	37%	33%	39%	55%	55%	35%	45%	36%	44%	42%	42%	42%	43%	42%	40%	52%	32%	34%	56%	29%	47%	47%	34%
Should not take a public stance	58%	50%	50%	59%	69%	61%	56%	56%	60%	56%	66%	60%	56%	50%	52%	65%	66%	47%	53%	63%	66%	61%	42%	53%	66%	61%	39%	63%	67%	61%	45%	45%	65%	55%	64%	56%	58%	58%	58%	57%	58%	60%	48%	68%	66%	44%	71%	53%	53%	66%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r20: The environment - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	51%	56%	58%	50%	42%	46%	52%	52%	49%	53%	45%	51%	50%	58%	55%	44%	43%	59%	56%	47%	43%	47%	60%	55%	60%	50%	62%	39%	63%	43%	59%	68%	56%	50%	44%	55%	50%	50%	52%	51%	50%	43%	61%	52%	40%	67%	52%	47%	54%	52%
Should not take a public stance	49%	44%	42%	50%	58%	54%	48%	48%	51%	47%	55%	49%	50%	42%	45%	56%	57%	41%	44%	53%	57%	53%	40%	45%	40%	50%	38%	61%	37%	57%	41%	32%	44%	50%	56%	45%	50%	50%	48%	49%	50%	57%	39%	48%	60%	33%	48%	53%	46%	48%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r21: Sexual orientation of professional athletes - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	36%	42%	44%	34%	26%	36%	47%	40%	30%	39%	28%	38%	33%	43%	46%	27%	25%	45%	41%	33%	25%	34%	47%	43%	18%	34%	57%	50%	26%	35%	37%	37%	7%	37%	30%	44%	25%	38%	32%	36%	37%	32%	46%	30%	31%	53%	30%	32%	37%	31%
Should not take a public stance	64%	58%	56%	66%	74%	64%	53%	60%	70%	61%	72%	62%	67%	57%	54%	73%	75%	55%	59%	67%	75%	66%	53%	57%	82%	66%	43%	50%	74%	65%	63%	63%	93%	63%	70%	56%	75%	62%	68%	64%	63%	68%	54%	70%	69%	47%	70%	68%	63%	69%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r22: Transgender athletes - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	42%	39%	38%	24%	45%	40%	38%	31%	37%	30%	34%	36%	42%	43%	26%	28%	44%	37%	34%	28%	33%	44%	43%	25%	32%	53%	38%	23%	34%	35%	47%	28%	39%	32%	36%	33%	37%	32%	36%	36%	31%	48%	27%	27%	51%	24%	35%	44%	29%
Should not take a public stance	65%	58%	61%	62%	76%	55%	60%	62%	69%	63%	70%	66%	64%	58%	57%	74%	72%	56%	63%	66%	72%	67%	56%	57%	75%	68%	47%	62%	77%	66%	65%	53%	72%	61%	68%	64%	67%	63%	68%	64%	64%	69%	52%	73%	73%	49%	76%	65%	56%	71%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS3r23: Elections - When it comes to speaking publicly on specific issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	32%	48%	42%	29%	17%	35%	37%	37%	27%	35%	29%	34%	31%	45%	42%	21%	19%	49%	40%	26%	19%	30%	48%	33%	31%	33%	52%	18%	36%	26%	44%	44%	23%	33%	27%	36%	30%	35%	29%	35%	30%	29%	42%	26%	28%	45%	29%	30%	40%	25%
Should not take a public stance	68%	52%	58%	71%	83%	65%	63%	63%	73%	65%	71%	66%	69%	55%	58%	79%	81%	51%	60%	74%	81%	70%	52%	67%	69%	67%	48%	82%	64%	74%	56%	56%	77%	67%	73%	64%	70%	65%	71%	65%	70%	71%	58%	74%	72%	55%	71%	70%	60%	75%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS1: When it comes to political, economic and social issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Are speaking up too much/speaking up on too many issues	49%	39%	47%	47%	56%	49%	53%	51%	46%	51%	50%	52%	46%	45%	45%	51%	55%	41%	47%	50%	55%	54%	29%	44%	45%	56%	34%	56%	45%	52%	24%	34%	45%	49%	51%	47%	49%	46%	53%	48%	51%	48%	46%	54%	52%	48%	58%	44%	43%	52%
Are not speaking up enough/not addressing enough issues	51%	61%	53%	53%	44%	51%	47%	49%	54%	49%	50%	48%	55%	55%	55%	49%	45%	59%	53%	50%	45%	46%	71%	56%	55%	44%	66%	44%	55%	48%	76%	66%	55%	51%	49%	53%	51%	54%	47%	52%	49%	52%	54%	46%	48%	52%	42%	56%	57%	48%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS2: When it comes to political, economic and social issues, do you think NFL teams and their owners…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Mostly get it right when they speak up	50%	63%	50%	52%	41%	43%	57%	56%	43%	54%	37%	49%	51%	57%	56%	45%	41%	64%	49%	50%	41%	44%	69%	57%	56%	44%	68%	47%	58%	44%	70%	64%	54%	46%	52%	50%	51%	51%	49%	49%	51%	49%	58%	43%	47%	60%	33%	50%	54%	50%
Mostly get it wrong when they speak up	50%	37%	50%	48%	59%	57%	43%	44%	57%	46%	63%	51%	49%	43%	44%	55%	59%	36%	51%	50%	59%	56%	31%	43%	44%	56%	32%	53%	42%	56%	30%	36%	46%	54%	48%	50%	49%	49%	51%	51%	49%	51%	42%	57%	53%	40%	67%	50%	46%	50%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

TEAMS4: In general, which of the following statements is closer to your view about NFL team owners?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Most NFL team owners lean liberal	23%	19%	25%	25%	24%	6%	25%	24%	22%	23%	27%	21%	26%	22%	23%	27%	22%	20%	25%	26%	22%	26%	17%	19%	20%	21%	25%	15%	27%	32%	8%	23%	8%	26%	25%	23%	20%	23%	25%	24%	22%	23%	19%	31%	22%	16%	27%	24%	21%	34%
Most NFL team owners do not have an ideological leaning	44%	53%	41%	40%	44%	65%	32%	39%	51%	41%	44%	40%	49%	45%	48%	38%	46%	49%	43%	41%	46%	40%	44%	52%	61%	38%	34%	47%	50%	42%	55%	56%	76%	38%	43%	43%	51%	50%	35%	47%	38%	44%	43%	46%	38%	40%	43%	51%	46%	48%
Most NFL team owners lean conservative	32%	28%	34%	34%	32%	29%	43%	37%	27%	36%	29%	39%	26%	33%	29%	35%	32%	31%	32%	33%	32%	34%	39%	29%	20%	42%	41%	39%	23%	26%	37%	21%	15%	35%	33%	33%	28%	27%	40%	28%	39%	33%	38%	23%	40%	43%	30%	26%	32%	18%
Column n	722	81	199	191	238	13	202	386	336	462	175	348	374	140	199	180	203	90	190	239	203	517	115	59	31	247	58	25	18	270	57	34	13	120	160	295	147	469	253	454	252	339	210	173	164	113	71	175	97	102

NFL3 - SUMMARY OF Should take a public stance - When it comes to speaking publicly on specific issues, do you think the NFL...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Human rights	50%	61%	59%	46%	40%	17%	56%	56%	42%	53%	41%	52%	48%	62%	52%	47%	36%	62%	58%	45%	36%	46%	68%	54%	44%	47%	69%	61%	51%	46%	68%	47%	38%	45%	48%	51%	52%	51%	48%	50%	50%	50%	53%	44%	53%	54%	46%	47%	52%	43%
The environment	47%	58%	55%	39%	38%	36%	50%	50%	42%	51%	34%	43%	50%	56%	52%	43%	34%	57%	55%	42%	34%	39%	58%	67%	47%	37%	56%	56%	51%	42%	59%	77%	45%	40%	49%	46%	49%	50%	42%	51%	41%	45%	50%	44%	44%	44%	40%	46%	57%	46%
Public education	46%	54%	56%	41%	38%	33%	52%	52%	39%	51%	39%	50%	43%	53%	54%	43%	35%	53%	56%	41%	35%	40%	58%	60%	49%	42%	67%	61%	62%	39%	49%	60%	37%	46%	40%	45%	54%	50%	42%	49%	44%	44%	54%	39%	50%	55%	38%	39%	53%	39%
Diversity and inclusion (DE&I)	43%	51%	50%	39%	34%	26%	47%	47%	36%	46%	35%	40%	45%	54%	43%	39%	31%	52%	50%	39%	31%	39%	53%	46%	44%	37%	57%	37%	52%	42%	50%	55%	37%	39%	38%	43%	49%	42%	43%	45%	40%	42%	49%	34%	43%	41%	34%	41%	58%	34%
Race relations	42%	56%	45%	41%	36%	6%	52%	50%	32%	48%	31%	43%	41%	51%	42%	43%	31%	57%	44%	41%	31%	37%	62%	48%	44%	38%	63%	46%	51%	36%	60%	49%	38%	42%	42%	39%	47%	42%	42%	42%	43%	42%	49%	30%	45%	47%	31%	39%	52%	30%
Transgender athletes	39%	44%	48%	36%	29%	21%	37%	40%	38%	41%	36%	40%	37%	48%	43%	36%	26%	47%	47%	36%	26%	34%	51%	47%	39%	37%	54%	44%	43%	32%	47%	50%	37%	36%	35%	37%	47%	40%	37%	38%	40%	37%	43%	36%	38%	45%	36%	36%	40%	35%
Income inequality	38%	53%	45%	36%	29%	9%	42%	42%	34%	40%	35%	37%	40%	47%	45%	34%	26%	49%	46%	34%	26%	34%	47%	54%	32%	31%	48%	51%	41%	38%	46%	56%	23%	28%	40%	42%	39%	43%	32%	39%	38%	37%	45%	32%	37%	43%	24%	36%	48%	37%
Healthcare reform	38%	45%	44%	36%	30%	22%	42%	43%	31%	40%	33%	40%	35%	45%	40%	36%	29%	46%	43%	35%	29%	32%	53%	44%	44%	33%	55%	49%	52%	32%	51%	39%	37%	32%	40%	39%	37%	39%	35%	37%	39%	37%	44%	28%	42%	44%	27%	32%	45%	29%
Sexual orientation of professional athletes	35%	46%	37%	37%	29%	16%	38%	36%	35%	37%	32%	36%	35%	43%	35%	37%	25%	45%	37%	37%	25%	32%	48%	43%	27%	34%	49%	35%	32%	30%	48%	51%	23%	29%	33%	35%	43%	35%	36%	36%	35%	35%	39%	30%	37%	37%	31%	34%	40%	29%
Minimum wage	35%	53%	42%	31%	25%	11%	42%	40%	30%	38%	32%	35%	35%	44%	43%	30%	23%	51%	42%	30%	23%	29%	50%	46%	43%	30%	47%	40%	51%	28%	53%	51%	37%	29%	33%	39%	37%	38%	31%	36%	34%	35%	40%	29%	39%	36%	25%	31%	44%	32%
Gun safety reform	34%	38%	38%	32%	32%	20%	38%	38%	29%	39%	26%	32%	36%	39%	33%	38%	26%	37%	38%	35%	26%	31%	43%	42%	35%	29%	45%	34%	32%	32%	41%	49%	38%	30%	31%	35%	40%	37%	31%	35%	34%	33%	38%	30%	35%	32%	26%	32%	45%	33%
Police reform	33%	40%	40%	31%	24%	12%	34%	36%	28%	33%	31%	33%	33%	38%	38%	32%	21%	38%	41%	31%	21%	30%	45%	33%	35%	31%	38%	29%	41%	29%	52%	36%	31%	23%	32%	33%	40%	35%	29%	32%	33%	32%	37%	25%	36%	36%	18%	29%	39%	31%
Government regulations	31%	49%	37%	28%	21%	15%	42%	38%	23%	34%	25%	31%	31%	43%	33%	28%	18%	46%	37%	28%	18%	25%	43%	43%	37%	26%	39%	45%	37%	25%	47%	40%	38%	30%	28%	36%	27%	32%	29%	31%	31%	28%	41%	22%	29%	41%	18%	26%	42%	26%
Transgender rights	31%	40%	37%	29%	23%	14%	34%	34%	28%	34%	24%	32%	30%	41%	33%	28%	21%	40%	37%	28%	21%	27%	47%	35%	31%	30%	50%	26%	32%	25%	44%	43%	30%	22%	38%	28%	36%	32%	30%	29%	33%	30%	36%	26%	29%	38%	26%	30%	35%	25%
Corporate tax rates	31%	48%	41%	26%	17%	15%	37%	36%	24%	33%	27%	33%	29%	43%	40%	23%	17%	47%	41%	24%	17%	27%	43%	41%	26%	29%	45%	42%	30%	25%	42%	39%	23%	23%	32%	33%	32%	30%	32%	30%	33%	27%	41%	23%	27%	45%	24%	27%	36%	22%
Deportations of illegal immigrants	31%	36%	39%	26%	25%	8%	34%	35%	25%	33%	26%	31%	30%	35%	36%	30%	21%	35%	39%	28%	21%	27%	41%	39%	31%	28%	42%	37%	32%	26%	39%	41%	31%	27%	29%	29%	37%	31%	30%	31%	31%	30%	39%	19%	33%	35%	21%	27%	44%	18%
Government spending	31%	52%	35%	27%	20%	18%	37%	36%	23%	32%	27%	32%	29%	44%	33%	25%	18%	51%	35%	26%	18%	24%	42%	45%	40%	26%	40%	40%	52%	21%	43%	50%	31%	23%	28%	33%	34%	34%	26%	31%	30%	27%	39%	25%	30%	40%	22%	24%	38%	26%
Tariffs on global goods and services	30%	45%	38%	23%	21%	3%	37%	35%	23%	33%	26%	31%	28%	42%	35%	23%	18%	43%	39%	23%	18%	25%	39%	39%	35%	25%	39%	43%	41%	25%	39%	35%	30%	31%	27%	28%	33%	31%	28%	29%	31%	27%	40%	19%	28%	38%	23%	25%	42%	16%
Elections	28%	45%	34%	27%	18%	9%	35%	33%	22%	31%	22%	28%	29%	38%	32%	27%	14%	42%	35%	27%	14%	23%	36%	43%	34%	22%	34%	46%	30%	23%	39%	40%	38%	25%	28%	29%	30%	29%	27%	29%	27%	25%	36%	23%	26%	34%	22%	25%	38%	24%
Abortion	28%	41%	35%	22%	21%	8%	33%	30%	26%	30%	23%	25%	31%	38%	32%	23%	18%	40%	36%	23%	18%	24%	44%	32%	31%	22%	39%	22%	32%	26%	49%	41%	31%	22%	29%	26%	34%	29%	27%	28%	29%	27%	35%	20%	26%	27%	21%	28%	44%	19%
Religion	27%	46%	35%	24%	14%	11%	36%	30%	24%	31%	21%	27%	28%	41%	32%	22%	12%	44%	35%	23%	12%	22%	41%	43%	22%	23%	41%	36%	21%	21%	42%	50%	23%	22%	22%	33%	27%	29%	25%	27%	28%	27%	32%	21%	27%	31%	19%	27%	33%	23%
Politics	27%	34%	38%	23%	17%	0%	33%	30%	24%	29%	23%	27%	27%	38%	34%	22%	13%	33%	39%	23%	13%	24%	36%	34%	26%	24%	44%	29%	21%	24%	27%	39%	30%	22%	26%	29%	30%	27%	27%	27%	29%	25%	35%	20%	25%	35%	17%	24%	36%	22%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3 - SUMMARY OF Should not take a public stance - When it comes to speaking publicly on specific issues, do you think the NFL...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Politics	73%	66%	62%	77%	83%	100%	67%	70%	76%	71%	77%	73%	73%	62%	66%	78%	87%	67%	61%	77%	87%	76%	64%	66%	74%	76%	56%	71%	80%	76%	73%	61%	70%	78%	74%	71%	70%	73%	73%	73%	71%	75%	65%	80%	75%	65%	83%	76%	64%	78%
Religion	73%	54%	65%	76%	86%	89%	64%	70%	76%	69%	79%	73%	72%	59%	68%	78%	88%	56%	65%	77%	88%	78%	59%	57%	78%	77%	59%	64%	80%	79%	58%	50%	77%	78%	78%	67%	73%	71%	75%	73%	72%	73%	68%	79%	73%	69%	81%	73%	67%	77%
Abortion	72%	59%	65%	78%	79%	92%	67%	70%	74%	70%	77%	75%	69%	62%	68%	77%	82%	60%	64%	77%	82%	76%	56%	68%	69%	78%	61%	78%	68%	74%	51%	59%	69%	78%	71%	74%	66%	71%	73%	72%	71%	73%	65%	80%	74%	73%	79%	72%	56%	81%
Elections	72%	55%	66%	73%	82%	91%	65%	67%	78%	69%	78%	72%	71%	62%	68%	73%	86%	58%	65%	73%	86%	77%	64%	57%	66%	78%	66%	54%	70%	77%	61%	60%	62%	75%	72%	71%	70%	71%	73%	71%	73%	75%	64%	77%	74%	66%	78%	75%	62%	76%
Tariffs on global goods and services	70%	55%	62%	77%	79%	97%	63%	65%	77%	67%	74%	69%	72%	58%	65%	77%	82%	57%	61%	77%	82%	75%	61%	61%	65%	75%	61%	57%	59%	75%	61%	65%	70%	69%	73%	72%	67%	69%	72%	71%	69%	73%	60%	81%	72%	62%	77%	75%	58%	84%
Government spending	69%	48%	65%	73%	80%	82%	63%	64%	77%	68%	73%	68%	71%	56%	67%	75%	82%	49%	65%	74%	82%	76%	58%	55%	60%	74%	60%	60%	48%	79%	57%	50%	69%	77%	72%	67%	66%	66%	74%	69%	70%	73%	61%	75%	70%	60%	78%	76%	62%	74%
Deportations of illegal immigrants	69%	64%	61%	74%	75%	92%	66%	65%	75%	67%	74%	69%	70%	65%	64%	70%	79%	65%	61%	72%	79%	73%	59%	61%	69%	72%	58%	63%	68%	74%	61%	59%	69%	73%	71%	71%	63%	69%	70%	69%	69%	70%	61%	81%	67%	65%	79%	73%	56%	82%
Corporate tax rates	69%	52%	59%	74%	83%	85%	63%	64%	76%	67%	73%	67%	71%	57%	60%	77%	83%	53%	59%	76%	83%	73%	57%	59%	74%	71%	55%	58%	70%	75%	58%	61%	77%	77%	68%	67%	68%	70%	68%	70%	67%	73%	59%	77%	73%	55%	76%	73%	64%	78%
Transgender rights	69%	60%	63%	71%	77%	86%	66%	66%	72%	66%	76%	68%	70%	59%	67%	72%	79%	60%	63%	72%	79%	73%	53%	65%	69%	70%	50%	74%	68%	75%	56%	57%	70%	78%	62%	72%	64%	68%	70%	71%	67%	70%	64%	74%	71%	62%	74%	70%	65%	75%
Government regulations	69%	51%	63%	72%	79%	85%	58%	62%	77%	66%	75%	69%	69%	57%	67%	72%	82%	54%	63%	72%	82%	75%	57%	57%	63%	74%	61%	55%	63%	75%	53%	60%	62%	70%	72%	64%	73%	68%	71%	69%	69%	72%	59%	78%	71%	59%	82%	74%	58%	74%
Police reform	67%	60%	60%	69%	76%	88%	66%	64%	72%	67%	69%	67%	67%	62%	62%	68%	79%	62%	59%	69%	79%	70%	55%	67%	65%	69%	62%	71%	59%	71%	48%	64%	69%	77%	68%	67%	60%	65%	71%	68%	67%	68%	63%	75%	64%	64%	82%	71%	61%	69%
Gun safety reform	66%	62%	62%	68%	68%	80%	62%	62%	71%	61%	74%	68%	64%	61%	67%	62%	74%	63%	62%	65%	74%	69%	57%	58%	65%	71%	55%	66%	68%	68%	59%	51%	62%	70%	69%	65%	60%	63%	69%	65%	66%	67%	62%	70%	65%	68%	74%	68%	55%	67%
Minimum wage	65%	47%	58%	69%	75%	89%	58%	60%	70%	62%	68%	65%	65%	56%	57%	70%	77%	49%	58%	70%	77%	71%	50%	54%	57%	70%	53%	60%	49%	72%	47%	49%	63%	71%	67%	61%	63%	62%	69%	64%	66%	65%	60%	71%	61%	64%	75%	69%	56%	68%
Sexual orientation of professional athletes	65%	54%	63%	63%	71%	84%	62%	64%	65%	63%	68%	64%	65%	57%	65%	63%	75%	55%	63%	63%	75%	68%	52%	57%	73%	66%	51%	65%	68%	70%	52%	49%	77%	71%	67%	65%	57%	65%	64%	64%	65%	65%	61%	70%	63%	63%	69%	66%	60%	71%
Healthcare reform	62%	55%	56%	64%	70%	78%	58%	57%	69%	60%	67%	60%	65%	55%	60%	64%	71%	54%	57%	65%	71%	68%	47%	56%	56%	67%	45%	51%	48%	68%	49%	61%	63%	68%	60%	61%	63%	61%	65%	63%	61%	63%	56%	72%	58%	56%	73%	68%	55%	71%
Income inequality	62%	47%	55%	64%	71%	91%	58%	58%	66%	60%	65%	63%	60%	53%	55%	66%	74%	51%	54%	66%	74%	66%	53%	46%	68%	69%	52%	49%	59%	62%	54%	44%	77%	72%	60%	58%	61%	57%	68%	61%	62%	63%	55%	68%	63%	57%	76%	64%	52%	63%
Transgender athletes	61%	56%	52%	64%	71%	79%	63%	60%	62%	59%	64%	60%	63%	52%	57%	64%	74%	53%	53%	64%	74%	66%	49%	53%	61%	63%	46%	56%	57%	68%	53%	50%	63%	64%	65%	63%	53%	60%	63%	62%	60%	63%	57%	64%	62%	55%	64%	64%	60%	65%
Race relations	58%	44%	55%	59%	64%	94%	48%	50%	68%	52%	69%	57%	59%	49%	58%	57%	69%	43%	56%	59%	69%	63%	38%	52%	56%	62%	37%	54%	49%	64%	40%	51%	62%	58%	58%	61%	53%	58%	58%	58%	57%	58%	51%	70%	55%	53%	69%	61%	48%	70%
Diversity and inclusion (DE&I)	57%	49%	50%	61%	66%	74%	53%	53%	64%	54%	65%	60%	55%	46%	57%	61%	69%	48%	50%	61%	69%	61%	47%	54%	56%	63%	43%	63%	48%	58%	50%	45%	63%	61%	62%	57%	51%	58%	57%	55%	60%	58%	51%	66%	57%	59%	66%	59%	42%	66%
Public education	54%	46%	44%	59%	62%	67%	48%	48%	61%	49%	61%	50%	57%	47%	46%	57%	65%	47%	44%	59%	65%	60%	42%	40%	51%	58%	33%	39%	38%	61%	51%	40%	63%	54%	60%	55%	46%	50%	58%	51%	56%	56%	46%	61%	50%	45%	62%	61%	47%	61%
The environment	53%	42%	45%	61%	62%	64%	50%	50%	58%	49%	66%	57%	50%	44%	48%	57%	66%	43%	45%	58%	66%	61%	42%	33%	53%	63%	44%	44%	49%	58%	41%	23%	55%	60%	51%	54%	51%	50%	58%	49%	59%	55%	50%	56%	56%	56%	60%	54%	43%	54%
Human rights	50%	39%	41%	54%	60%	83%	44%	44%	58%	47%	59%	48%	52%	38%	48%	53%	64%	38%	42%	55%	64%	54%	32%	46%	56%	53%	31%	39%	49%	54%	32%	53%	62%	55%	52%	49%	48%	49%	52%	50%	50%	50%	47%	56%	47%	46%	54%	53%	48%	57%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r1: Politics - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	27%	34%	38%	23%	17%	0%	33%	30%	24%	29%	23%	27%	27%	38%	34%	22%	13%	33%	39%	23%	13%	24%	36%	34%	26%	24%	44%	29%	21%	24%	27%	39%	30%	22%	26%	29%	30%	27%	27%	27%	29%	25%	35%	20%	25%	35%	17%	24%	36%	22%
Should not take a public stance	73%	66%	62%	77%	83%	100%	67%	70%	76%	71%	77%	73%	73%	62%	66%	78%	87%	67%	61%	77%	87%	76%	64%	66%	74%	76%	56%	71%	80%	76%	73%	61%	70%	78%	74%	71%	70%	73%	73%	73%	71%	75%	65%	80%	75%	65%	83%	76%	64%	78%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r2: Government spending - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	52%	35%	27%	20%	18%	37%	36%	23%	32%	27%	32%	29%	44%	33%	25%	18%	51%	35%	26%	18%	24%	42%	45%	40%	26%	40%	40%	52%	21%	43%	50%	31%	23%	28%	33%	34%	34%	26%	31%	30%	27%	39%	25%	30%	40%	22%	24%	38%	26%
Should not take a public stance	69%	48%	65%	73%	80%	82%	63%	64%	77%	68%	73%	68%	71%	56%	67%	75%	82%	49%	65%	74%	82%	76%	58%	55%	60%	74%	60%	60%	48%	79%	57%	50%	69%	77%	72%	67%	66%	66%	74%	69%	70%	73%	61%	75%	70%	60%	78%	76%	62%	74%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r3: Government regulations - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	49%	37%	28%	21%	15%	42%	38%	23%	34%	25%	31%	31%	43%	33%	28%	18%	46%	37%	28%	18%	25%	43%	43%	37%	26%	39%	45%	37%	25%	47%	40%	38%	30%	28%	36%	27%	32%	29%	31%	31%	28%	41%	22%	29%	41%	18%	26%	42%	26%
Should not take a public stance	69%	51%	63%	72%	79%	85%	58%	62%	77%	66%	75%	69%	69%	57%	67%	72%	82%	54%	63%	72%	82%	75%	57%	57%	63%	74%	61%	55%	63%	75%	53%	60%	62%	70%	72%	64%	73%	68%	71%	69%	69%	72%	59%	78%	71%	59%	82%	74%	58%	74%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r4: Corporate tax rates - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	48%	41%	26%	17%	15%	37%	36%	24%	33%	27%	33%	29%	43%	40%	23%	17%	47%	41%	24%	17%	27%	43%	41%	26%	29%	45%	42%	30%	25%	42%	39%	23%	23%	32%	33%	32%	30%	32%	30%	33%	27%	41%	23%	27%	45%	24%	27%	36%	22%
Should not take a public stance	69%	52%	59%	74%	83%	85%	63%	64%	76%	67%	73%	67%	71%	57%	60%	77%	83%	53%	59%	76%	83%	73%	57%	59%	74%	71%	55%	58%	70%	75%	58%	61%	77%	77%	68%	67%	68%	70%	68%	70%	67%	73%	59%	77%	73%	55%	76%	73%	64%	78%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r5: Tariffs on global goods and services - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	30%	45%	38%	23%	21%	3%	37%	35%	23%	33%	26%	31%	28%	42%	35%	23%	18%	43%	39%	23%	18%	25%	39%	39%	35%	25%	39%	43%	41%	25%	39%	35%	30%	31%	27%	28%	33%	31%	28%	29%	31%	27%	40%	19%	28%	38%	23%	25%	42%	16%
Should not take a public stance	70%	55%	62%	77%	79%	97%	63%	65%	77%	67%	74%	69%	72%	58%	65%	77%	82%	57%	61%	77%	82%	75%	61%	61%	65%	75%	61%	57%	59%	75%	61%	65%	70%	69%	73%	72%	67%	69%	72%	71%	69%	73%	60%	81%	72%	62%	77%	75%	58%	84%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r6: Deportations of illegal immigrants - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	36%	39%	26%	25%	8%	34%	35%	25%	33%	26%	31%	30%	35%	36%	30%	21%	35%	39%	28%	21%	27%	41%	39%	31%	28%	42%	37%	32%	26%	39%	41%	31%	27%	29%	29%	37%	31%	30%	31%	31%	30%	39%	19%	33%	35%	21%	27%	44%	18%
Should not take a public stance	69%	64%	61%	74%	75%	92%	66%	65%	75%	67%	74%	69%	70%	65%	64%	70%	79%	65%	61%	72%	79%	73%	59%	61%	69%	72%	58%	63%	68%	74%	61%	59%	69%	73%	71%	71%	63%	69%	70%	69%	69%	70%	61%	81%	67%	65%	79%	73%	56%	82%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r8: Healthcare reform - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	38%	45%	44%	36%	30%	22%	42%	43%	31%	40%	33%	40%	35%	45%	40%	36%	29%	46%	43%	35%	29%	32%	53%	44%	44%	33%	55%	49%	52%	32%	51%	39%	37%	32%	40%	39%	37%	39%	35%	37%	39%	37%	44%	28%	42%	44%	27%	32%	45%	29%
Should not take a public stance	62%	55%	56%	64%	70%	78%	58%	57%	69%	60%	67%	60%	65%	55%	60%	64%	71%	54%	57%	65%	71%	68%	47%	56%	56%	67%	45%	51%	48%	68%	49%	61%	63%	68%	60%	61%	63%	61%	65%	63%	61%	63%	56%	72%	58%	56%	73%	68%	55%	71%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r9: Public education - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	46%	54%	56%	41%	38%	33%	52%	52%	39%	51%	39%	50%	43%	53%	54%	43%	35%	53%	56%	41%	35%	40%	58%	60%	49%	42%	67%	61%	62%	39%	49%	60%	37%	46%	40%	45%	54%	50%	42%	49%	44%	44%	54%	39%	50%	55%	38%	39%	53%	39%
Should not take a public stance	54%	46%	44%	59%	62%	67%	48%	48%	61%	49%	61%	50%	57%	47%	46%	57%	65%	47%	44%	59%	65%	60%	42%	40%	51%	58%	33%	39%	38%	61%	51%	40%	63%	54%	60%	55%	46%	50%	58%	51%	56%	56%	46%	61%	50%	45%	62%	61%	47%	61%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r10: Abortion - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	28%	41%	35%	22%	21%	8%	33%	30%	26%	30%	23%	25%	31%	38%	32%	23%	18%	40%	36%	23%	18%	24%	44%	32%	31%	22%	39%	22%	32%	26%	49%	41%	31%	22%	29%	26%	34%	29%	27%	28%	29%	27%	35%	20%	26%	27%	21%	28%	44%	19%
Should not take a public stance	72%	59%	65%	78%	79%	92%	67%	70%	74%	70%	77%	75%	69%	62%	68%	77%	82%	60%	64%	77%	82%	76%	56%	68%	69%	78%	61%	78%	68%	74%	51%	59%	69%	78%	71%	74%	66%	71%	73%	72%	71%	73%	65%	80%	74%	73%	79%	72%	56%	81%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r11: Police reform - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	33%	40%	40%	31%	24%	12%	34%	36%	28%	33%	31%	33%	33%	38%	38%	32%	21%	38%	41%	31%	21%	30%	45%	33%	35%	31%	38%	29%	41%	29%	52%	36%	31%	23%	32%	33%	40%	35%	29%	32%	33%	32%	37%	25%	36%	36%	18%	29%	39%	31%
Should not take a public stance	67%	60%	60%	69%	76%	88%	66%	64%	72%	67%	69%	67%	67%	62%	62%	68%	79%	62%	59%	69%	79%	70%	55%	67%	65%	69%	62%	71%	59%	71%	48%	64%	69%	77%	68%	67%	60%	65%	71%	68%	67%	68%	63%	75%	64%	64%	82%	71%	61%	69%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r12: Income inequality - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	38%	53%	45%	36%	29%	9%	42%	42%	34%	40%	35%	37%	40%	47%	45%	34%	26%	49%	46%	34%	26%	34%	47%	54%	32%	31%	48%	51%	41%	38%	46%	56%	23%	28%	40%	42%	39%	43%	32%	39%	38%	37%	45%	32%	37%	43%	24%	36%	48%	37%
Should not take a public stance	62%	47%	55%	64%	71%	91%	58%	58%	66%	60%	65%	63%	60%	53%	55%	66%	74%	51%	54%	66%	74%	66%	53%	46%	68%	69%	52%	49%	59%	62%	54%	44%	77%	72%	60%	58%	61%	57%	68%	61%	62%	63%	55%	68%	63%	57%	76%	64%	52%	63%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r13: Race relations - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	42%	56%	45%	41%	36%	6%	52%	50%	32%	48%	31%	43%	41%	51%	42%	43%	31%	57%	44%	41%	31%	37%	62%	48%	44%	38%	63%	46%	51%	36%	60%	49%	38%	42%	42%	39%	47%	42%	42%	42%	43%	42%	49%	30%	45%	47%	31%	39%	52%	30%
Should not take a public stance	58%	44%	55%	59%	64%	94%	48%	50%	68%	52%	69%	57%	59%	49%	58%	57%	69%	43%	56%	59%	69%	63%	38%	52%	56%	62%	37%	54%	49%	64%	40%	51%	62%	58%	58%	61%	53%	58%	58%	58%	57%	58%	51%	70%	55%	53%	69%	61%	48%	70%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r14: Transgender rights - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	40%	37%	29%	23%	14%	34%	34%	28%	34%	24%	32%	30%	41%	33%	28%	21%	40%	37%	28%	21%	27%	47%	35%	31%	30%	50%	26%	32%	25%	44%	43%	30%	22%	38%	28%	36%	32%	30%	29%	33%	30%	36%	26%	29%	38%	26%	30%	35%	25%
Should not take a public stance	69%	60%	63%	71%	77%	86%	66%	66%	72%	66%	76%	68%	70%	59%	67%	72%	79%	60%	63%	72%	79%	73%	53%	65%	69%	70%	50%	74%	68%	75%	56%	57%	70%	78%	62%	72%	64%	68%	70%	71%	67%	70%	64%	74%	71%	62%	74%	70%	65%	75%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r15: Human rights - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	50%	61%	59%	46%	40%	17%	56%	56%	42%	53%	41%	52%	48%	62%	52%	47%	36%	62%	58%	45%	36%	46%	68%	54%	44%	47%	69%	61%	51%	46%	68%	47%	38%	45%	48%	51%	52%	51%	48%	50%	50%	50%	53%	44%	53%	54%	46%	47%	52%	43%
Should not take a public stance	50%	39%	41%	54%	60%	83%	44%	44%	58%	47%	59%	48%	52%	38%	48%	53%	64%	38%	42%	55%	64%	54%	32%	46%	56%	53%	31%	39%	49%	54%	32%	53%	62%	55%	52%	49%	48%	49%	52%	50%	50%	50%	47%	56%	47%	46%	54%	53%	48%	57%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r16: Gun safety reform - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	34%	38%	38%	32%	32%	20%	38%	38%	29%	39%	26%	32%	36%	39%	33%	38%	26%	37%	38%	35%	26%	31%	43%	42%	35%	29%	45%	34%	32%	32%	41%	49%	38%	30%	31%	35%	40%	37%	31%	35%	34%	33%	38%	30%	35%	32%	26%	32%	45%	33%
Should not take a public stance	66%	62%	62%	68%	68%	80%	62%	62%	71%	61%	74%	68%	64%	61%	67%	62%	74%	63%	62%	65%	74%	69%	57%	58%	65%	71%	55%	66%	68%	68%	59%	51%	62%	70%	69%	65%	60%	63%	69%	65%	66%	67%	62%	70%	65%	68%	74%	68%	55%	67%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r17: Religion - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	27%	46%	35%	24%	14%	11%	36%	30%	24%	31%	21%	27%	28%	41%	32%	22%	12%	44%	35%	23%	12%	22%	41%	43%	22%	23%	41%	36%	21%	21%	42%	50%	23%	22%	22%	33%	27%	29%	25%	27%	28%	27%	32%	21%	27%	31%	19%	27%	33%	23%
Should not take a public stance	73%	54%	65%	76%	86%	89%	64%	70%	76%	69%	79%	73%	72%	59%	68%	78%	88%	56%	65%	77%	88%	78%	59%	57%	78%	77%	59%	64%	80%	79%	58%	50%	77%	78%	78%	67%	73%	71%	75%	73%	72%	73%	68%	79%	73%	69%	81%	73%	67%	77%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r18: Minimum wage - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	53%	42%	31%	25%	11%	42%	40%	30%	38%	32%	35%	35%	44%	43%	30%	23%	51%	42%	30%	23%	29%	50%	46%	43%	30%	47%	40%	51%	28%	53%	51%	37%	29%	33%	39%	37%	38%	31%	36%	34%	35%	40%	29%	39%	36%	25%	31%	44%	32%
Should not take a public stance	65%	47%	58%	69%	75%	89%	58%	60%	70%	62%	68%	65%	65%	56%	57%	70%	77%	49%	58%	70%	77%	71%	50%	54%	57%	70%	53%	60%	49%	72%	47%	49%	63%	71%	67%	61%	63%	62%	69%	64%	66%	65%	60%	71%	61%	64%	75%	69%	56%	68%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r19: Diversity and inclusion (DE&I) - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	43%	51%	50%	39%	34%	26%	47%	47%	36%	46%	35%	40%	45%	54%	43%	39%	31%	52%	50%	39%	31%	39%	53%	46%	44%	37%	57%	37%	52%	42%	50%	55%	37%	39%	38%	43%	49%	42%	43%	45%	40%	42%	49%	34%	43%	41%	34%	41%	58%	34%
Should not take a public stance	57%	49%	50%	61%	66%	74%	53%	53%	64%	54%	65%	60%	55%	46%	57%	61%	69%	48%	50%	61%	69%	61%	47%	54%	56%	63%	43%	63%	48%	58%	50%	45%	63%	61%	62%	57%	51%	58%	57%	55%	60%	58%	51%	66%	57%	59%	66%	59%	42%	66%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r20: The environment - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	47%	58%	55%	39%	38%	36%	50%	50%	42%	51%	34%	43%	50%	56%	52%	43%	34%	57%	55%	42%	34%	39%	58%	67%	47%	37%	56%	56%	51%	42%	59%	77%	45%	40%	49%	46%	49%	50%	42%	51%	41%	45%	50%	44%	44%	44%	40%	46%	57%	46%
Should not take a public stance	53%	42%	45%	61%	62%	64%	50%	50%	58%	49%	66%	57%	50%	44%	48%	57%	66%	43%	45%	58%	66%	61%	42%	33%	53%	63%	44%	44%	49%	58%	41%	23%	55%	60%	51%	54%	51%	50%	58%	49%	59%	55%	50%	56%	56%	56%	60%	54%	43%	54%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r21: Sexual orientation of professional athletes - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	46%	37%	37%	29%	16%	38%	36%	35%	37%	32%	36%	35%	43%	35%	37%	25%	45%	37%	37%	25%	32%	48%	43%	27%	34%	49%	35%	32%	30%	48%	51%	23%	29%	33%	35%	43%	35%	36%	36%	35%	35%	39%	30%	37%	37%	31%	34%	40%	29%
Should not take a public stance	65%	54%	63%	63%	71%	84%	62%	64%	65%	63%	68%	64%	65%	57%	65%	63%	75%	55%	63%	63%	75%	68%	52%	57%	73%	66%	51%	65%	68%	70%	52%	49%	77%	71%	67%	65%	57%	65%	64%	64%	65%	65%	61%	70%	63%	63%	69%	66%	60%	71%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r22: Transgender athletes - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	39%	44%	48%	36%	29%	21%	37%	40%	38%	41%	36%	40%	37%	48%	43%	36%	26%	47%	47%	36%	26%	34%	51%	47%	39%	37%	54%	44%	43%	32%	47%	50%	37%	36%	35%	37%	47%	40%	37%	38%	40%	37%	43%	36%	38%	45%	36%	36%	40%	35%
Should not take a public stance	61%	56%	52%	64%	71%	79%	63%	60%	62%	59%	64%	60%	63%	52%	57%	64%	74%	53%	53%	64%	74%	66%	49%	53%	61%	63%	46%	56%	57%	68%	53%	50%	63%	64%	65%	63%	53%	60%	63%	62%	60%	63%	57%	64%	62%	55%	64%	64%	60%	65%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL3r23: Elections - When it comes to speaking publicly on specific issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	28%	45%	34%	27%	18%	9%	35%	33%	22%	31%	22%	28%	29%	38%	32%	27%	14%	42%	35%	27%	14%	23%	36%	43%	34%	22%	34%	46%	30%	23%	39%	40%	38%	25%	28%	29%	30%	29%	27%	29%	27%	25%	36%	23%	26%	34%	22%	25%	38%	24%
Should not take a public stance	72%	55%	66%	73%	82%	91%	65%	67%	78%	69%	78%	72%	71%	62%	68%	73%	86%	58%	65%	73%	86%	77%	64%	57%	66%	78%	66%	54%	70%	77%	61%	60%	62%	75%	72%	71%	70%	71%	73%	71%	73%	75%	64%	77%	74%	66%	78%	75%	62%	76%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL1: When it comes to political, economic and social issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Is speaking up too much/speaking up on too many issues	54%	34%	52%	55%	61%	78%	58%	52%	55%	51%	56%	57%	51%	44%	55%	50%	68%	37%	52%	53%	68%	62%	34%	39%	43%	66%	36%	51%	30%	59%	33%	27%	55%	63%	55%	58%	40%	49%	61%	48%	60%	59%	45%	56%	57%	55%	61%	60%	34%	53%
Is not speaking up enough/not addressing enough issues	46%	66%	48%	45%	39%	22%	42%	48%	45%	49%	44%	43%	49%	56%	45%	50%	32%	63%	49%	47%	32%	38%	66%	61%	57%	34%	64%	49%	70%	41%	67%	73%	45%	37%	45%	42%	60%	51%	39%	52%	40%	41%	55%	44%	43%	45%	39%	40%	66%	47%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL2: When it comes to political, economic and social issues, do you think the NFL…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Mostly get it right when they speak up	47%	54%	49%	51%	40%	25%	57%	54%	38%	55%	32%	46%	48%	50%	54%	49%	35%	54%	49%	51%	35%	41%	56%	56%	60%	38%	69%	49%	72%	44%	43%	63%	51%	47%	43%	44%	54%	48%	45%	49%	46%	45%	50%	47%	43%	51%	46%	47%	49%	47%
Mostly get it wrong when they speak up	53%	46%	51%	49%	60%	75%	43%	46%	62%	45%	68%	54%	52%	50%	46%	51%	65%	46%	51%	49%	65%	59%	44%	44%	40%	62%	31%	51%	28%	56%	57%	37%	49%	53%	57%	56%	46%	52%	55%	51%	54%	55%	50%	53%	57%	49%	54%	53%	51%	53%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

NFL4: In general, which of the following statements is closer to your view about NFL leadership?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
NFL leadership leans liberal	27%	20%	23%	28%	35%	35%	27%	28%	27%	26%	29%	32%	23%	22%	25%	27%	37%	21%	23%	28%	37%	30%	23%	23%	22%	35%	29%	30%	21%	25%	17%	17%	23%	25%	19%	33%	27%	26%	30%	26%	28%	31%	24%	26%	34%	28%	35%	27%	18%	20%
NFL leadership does not have an ideological leaning	47%	56%	51%	41%	40%	52%	41%	42%	52%	46%	50%	38%	55%	56%	43%	45%	40%	57%	50%	43%	40%	48%	40%	40%	56%	41%	36%	28%	39%	55%	44%	52%	70%	42%	54%	42%	50%	50%	41%	50%	43%	42%	47%	56%	35%	37%	50%	49%	59%	60%
NFL leadership lean conservative	26%	24%	26%	31%	25%	13%	32%	30%	21%	28%	21%	30%	23%	22%	32%	28%	23%	22%	27%	30%	23%	22%	37%	36%	22%	24%	35%	41%	40%	20%	39%	31%	7%	32%	27%	25%	23%	24%	29%	24%	29%	28%	29%	18%	31%	34%	15%	24%	23%	20%
Column n	728	68	213	187	232	28	198	401	327	446	190	343	385	143	188	198	199	80	201	248	199	545	103	56	24	251	55	27	10	294	48	29	14	132	182	283	131	456	272	457	265	338	214	176	159	116	68	179	98	108

CORPORATIONS3: SUMMARY OF Should take a public stance - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Human rights	50%	58%	52%	52%	42%	40%	57%	54%	44%	53%	44%	46%	53%	54%	53%	50%	42%	58%	51%	50%	42%	46%	65%	52%	53%	41%	63%	50%	56%	50%	67%	54%	51%	50%	46%	50%	53%	52%	45%	51%	48%	49%	55%	43%	44%	52%	40%	53%	59%	46%
The environment	49%	55%	54%	47%	44%	44%	55%	53%	44%	53%	43%	46%	53%	55%	53%	47%	43%	53%	55%	47%	43%	46%	62%	56%	47%	41%	65%	52%	40%	50%	59%	60%	56%	53%	47%	48%	52%	51%	47%	50%	49%	49%	55%	42%	45%	50%	38%	53%	61%	45%
Public education	45%	54%	49%	46%	37%	36%	52%	48%	41%	48%	41%	44%	46%	52%	52%	40%	36%	53%	49%	45%	36%	41%	55%	52%	47%	41%	53%	53%	44%	41%	58%	52%	51%	39%	46%	45%	48%	47%	42%	46%	44%	40%	55%	41%	40%	55%	35%	40%	55%	47%
Healthcare reform	43%	56%	50%	39%	32%	31%	50%	49%	35%	47%	33%	42%	43%	54%	48%	36%	31%	56%	50%	38%	31%	38%	61%	45%	50%	38%	65%	38%	44%	37%	56%	51%	56%	39%	40%	45%	45%	43%	43%	42%	45%	39%	51%	38%	37%	50%	40%	41%	53%	38%
Minimum wage	43%	53%	52%	37%	34%	26%	49%	47%	37%	47%	35%	42%	43%	53%	49%	35%	32%	52%	52%	37%	32%	41%	57%	40%	45%	41%	58%	34%	45%	40%	56%	44%	45%	38%	41%	41%	49%	42%	43%	41%	46%	37%	53%	39%	39%	49%	38%	36%	58%	40%
Income inequality	42%	56%	51%	36%	31%	23%	50%	48%	34%	45%	37%	41%	42%	53%	47%	36%	29%	53%	52%	35%	29%	37%	54%	45%	51%	37%	57%	40%	51%	38%	51%	50%	51%	34%	38%	44%	47%	42%	42%	41%	43%	37%	51%	38%	37%	48%	39%	37%	54%	38%
Diversity and inclusion (DE&I)	41%	55%	45%	42%	32%	28%	47%	44%	38%	43%	40%	36%	47%	54%	40%	39%	31%	53%	45%	40%	31%	37%	57%	51%	37%	32%	58%	36%	34%	41%	56%	61%	40%	38%	41%	40%	46%	41%	41%	41%	42%	40%	49%	34%	34%	44%	29%	45%	56%	38%
Race relations	40%	52%	44%	41%	30%	24%	50%	46%	32%	45%	32%	40%	40%	48%	44%	39%	27%	49%	45%	41%	27%	33%	62%	49%	45%	34%	62%	42%	50%	32%	62%	53%	40%	33%	38%	40%	46%	41%	38%	39%	42%	36%	50%	32%	36%	52%	29%	37%	49%	35%
Gun safety reform	38%	52%	42%	33%	32%	29%	45%	44%	30%	41%	35%	38%	38%	47%	41%	33%	30%	50%	42%	34%	30%	33%	63%	41%	37%	32%	63%	37%	45%	33%	62%	45%	28%	33%	38%	38%	41%	40%	34%	39%	37%	35%	46%	32%	34%	46%	31%	36%	45%	33%
Tariffs on global goods and services	35%	47%	41%	31%	28%	22%	41%	40%	30%	39%	31%	35%	35%	46%	38%	28%	27%	45%	42%	30%	27%	32%	47%	42%	31%	34%	46%	36%	34%	31%	48%	45%	28%	32%	34%	37%	36%	35%	36%	33%	38%	33%	44%	28%	34%	40%	29%	32%	47%	27%
Police reform	35%	53%	41%	33%	22%	16%	44%	40%	28%	37%	33%	35%	34%	48%	39%	30%	20%	51%	42%	31%	20%	29%	56%	40%	39%	30%	58%	37%	38%	28%	54%	42%	40%	28%	30%	37%	41%	37%	32%	36%	35%	31%	44%	28%	32%	46%	24%	31%	43%	32%
Corporate tax rates	35%	50%	42%	31%	23%	25%	38%	37%	31%	35%	36%	37%	33%	48%	38%	27%	24%	47%	43%	28%	24%	32%	43%	39%	36%	35%	46%	34%	39%	29%	39%	42%	33%	27%	36%	36%	36%	35%	35%	34%	37%	30%	45%	31%	32%	47%	27%	28%	42%	33%
Government regulations	34%	44%	41%	33%	23%	23%	40%	38%	28%	36%	33%	35%	33%	41%	41%	29%	23%	43%	41%	31%	23%	30%	48%	33%	47%	32%	48%	29%	48%	28%	48%	36%	45%	36%	33%	35%	32%	35%	33%	33%	35%	29%	43%	30%	30%	42%	33%	29%	44%	28%
Government spending	33%	52%	37%	30%	23%	22%	40%	38%	26%	36%	31%	34%	32%	45%	36%	27%	23%	50%	37%	29%	23%	29%	50%	37%	30%	32%	51%	33%	27%	26%	49%	40%	34%	29%	32%	35%	33%	33%	33%	33%	34%	28%	43%	29%	31%	40%	29%	26%	46%	28%
Transgender athletes	33%	45%	39%	31%	23%	7%	39%	35%	29%	35%	32%	31%	34%	46%	33%	30%	19%	46%	38%	31%	19%	29%	46%	37%	34%	28%	49%	33%	29%	30%	43%	40%	40%	24%	35%	32%	37%	32%	34%	31%	36%	29%	41%	28%	25%	42%	26%	33%	40%	29%
Sexual orientation of professional athletes	33%	50%	38%	32%	21%	12%	41%	36%	27%	36%	29%	32%	33%	45%	37%	26%	20%	48%	38%	29%	20%	27%	51%	37%	40%	27%	55%	29%	39%	27%	47%	43%	40%	29%	33%	31%	37%	33%	31%	33%	33%	32%	37%	26%	32%	37%	23%	33%	38%	29%
Deportations of illegal immigrants	31%	44%	37%	28%	23%	12%	37%	34%	28%	33%	31%	31%	32%	44%	32%	29%	19%	42%	38%	29%	19%	30%	44%	35%	22%	30%	48%	27%	16%	29%	39%	41%	28%	29%	31%	34%	29%	32%	30%	31%	31%	28%	39%	27%	29%	33%	32%	28%	46%	24%
Abortion	31%	45%	37%	28%	21%	15%	37%	33%	28%	33%	28%	30%	31%	44%	32%	26%	19%	43%	38%	27%	19%	27%	48%	32%	34%	28%	45%	26%	33%	26%	51%	37%	34%	21%	29%	34%	34%	32%	29%	30%	33%	27%	41%	25%	28%	38%	22%	26%	44%	26%
Transgender rights	30%	39%	33%	30%	22%	17%	35%	31%	28%	31%	30%	26%	33%	39%	31%	27%	20%	36%	34%	30%	20%	27%	41%	29%	34%	25%	44%	16%	29%	30%	39%	38%	40%	26%	33%	26%	35%	30%	30%	28%	31%	28%	37%	23%	25%	34%	15%	30%	41%	29%
Politics	28%	45%	36%	24%	15%	12%	37%	33%	22%	30%	26%	28%	28%	42%	33%	21%	14%	42%	38%	22%	14%	24%	47%	34%	22%	26%	47%	29%	22%	22%	48%	37%	23%	24%	30%	29%	28%	28%	28%	27%	31%	23%	39%	23%	23%	38%	22%	24%	39%	23%
Elections	28%	43%	34%	26%	17%	8%	31%	30%	24%	29%	26%	27%	28%	40%	30%	24%	15%	41%	34%	25%	15%	24%	43%	32%	23%	25%	41%	29%	22%	24%	45%	35%	23%	22%	30%	29%	27%	29%	26%	27%	29%	24%	37%	23%	24%	34%	22%	23%	39%	23%
Religion	27%	45%	34%	25%	14%	17%	32%	30%	24%	29%	25%	26%	29%	42%	29%	23%	13%	44%	34%	24%	13%	24%	45%	31%	25%	26%	44%	19%	16%	22%	46%	39%	34%	24%	29%	29%	25%	28%	26%	27%	28%	23%	36%	24%	22%	34%	21%	24%	38%	26%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3: SUMMARY OF Should not take a public stance - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations...
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Religion	73%	55%	66%	75%	86%	83%	68%	70%	76%	71%	75%	74%	71%	58%	71%	77%	87%	56%	66%	76%	87%	76%	55%	69%	75%	74%	56%	81%	84%	78%	54%	61%	66%	76%	71%	71%	75%	72%	74%	73%	72%	77%	64%	76%	78%	66%	79%	76%	62%	74%
Elections	72%	57%	66%	74%	83%	92%	69%	70%	76%	71%	74%	73%	72%	60%	70%	76%	85%	59%	66%	75%	85%	76%	57%	68%	77%	75%	59%	71%	78%	76%	55%	65%	77%	78%	70%	71%	73%	71%	74%	73%	71%	76%	63%	77%	76%	66%	78%	77%	61%	77%
Politics	72%	55%	64%	76%	85%	88%	63%	67%	78%	70%	74%	72%	72%	58%	67%	79%	86%	58%	62%	78%	86%	76%	53%	66%	78%	74%	53%	71%	78%	78%	52%	63%	77%	76%	70%	71%	72%	72%	72%	73%	69%	77%	61%	77%	77%	62%	78%	76%	61%	77%
Transgender rights	70%	61%	67%	70%	78%	83%	65%	69%	72%	69%	70%	74%	67%	61%	69%	73%	80%	64%	66%	70%	80%	73%	59%	71%	66%	75%	56%	84%	71%	70%	61%	62%	60%	74%	67%	74%	65%	70%	70%	72%	69%	72%	63%	77%	75%	66%	85%	70%	59%	71%
Abortion	69%	55%	63%	72%	79%	85%	63%	67%	72%	67%	72%	70%	69%	56%	68%	74%	81%	57%	62%	73%	81%	73%	52%	68%	66%	72%	55%	74%	67%	74%	49%	63%	66%	79%	71%	66%	66%	68%	71%	70%	67%	73%	59%	75%	72%	62%	78%	74%	56%	74%
Deportations of illegal immigrants	69%	56%	63%	72%	77%	88%	63%	66%	72%	67%	69%	69%	68%	56%	68%	71%	81%	58%	62%	71%	81%	70%	56%	65%	78%	70%	52%	73%	84%	71%	61%	59%	72%	71%	69%	66%	71%	68%	70%	69%	69%	72%	61%	73%	71%	67%	68%	72%	54%	76%
Sexual orientation of professional athletes	67%	50%	62%	68%	79%	88%	59%	64%	73%	64%	71%	68%	67%	55%	63%	74%	80%	52%	62%	71%	80%	73%	49%	63%	60%	73%	45%	71%	61%	73%	53%	57%	60%	71%	67%	69%	63%	67%	69%	67%	67%	68%	63%	74%	68%	63%	77%	67%	62%	71%
Transgender athletes	67%	55%	61%	69%	77%	93%	61%	65%	71%	65%	68%	69%	66%	54%	67%	70%	81%	54%	62%	69%	81%	71%	54%	63%	66%	72%	51%	67%	71%	70%	57%	60%	60%	76%	65%	68%	63%	68%	66%	69%	64%	71%	59%	72%	75%	58%	74%	67%	60%	71%
Government spending	67%	48%	63%	70%	77%	78%	60%	62%	74%	64%	69%	66%	68%	55%	64%	73%	77%	50%	63%	71%	77%	71%	50%	63%	70%	68%	49%	67%	73%	74%	51%	60%	66%	71%	68%	65%	67%	67%	67%	67%	66%	72%	57%	71%	69%	60%	71%	74%	54%	72%
Government regulations	66%	56%	59%	67%	77%	77%	60%	62%	72%	64%	67%	65%	67%	59%	59%	71%	77%	57%	59%	69%	77%	70%	52%	67%	53%	68%	52%	71%	52%	72%	52%	64%	55%	64%	67%	65%	68%	65%	67%	67%	65%	71%	57%	70%	70%	58%	67%	71%	56%	72%
Corporate tax rates	65%	50%	58%	69%	77%	75%	62%	63%	69%	65%	64%	63%	67%	52%	62%	73%	76%	53%	57%	72%	76%	68%	57%	61%	64%	65%	54%	66%	61%	71%	61%	58%	67%	73%	64%	64%	64%	65%	65%	66%	63%	70%	55%	69%	68%	53%	73%	72%	58%	67%
Police reform	65%	47%	59%	67%	78%	84%	56%	60%	72%	63%	67%	65%	66%	52%	61%	70%	80%	49%	58%	69%	80%	71%	44%	60%	61%	70%	42%	63%	62%	72%	46%	58%	60%	72%	70%	63%	59%	63%	68%	64%	65%	69%	56%	72%	68%	54%	76%	69%	57%	68%
Tariffs on global goods and services	65%	53%	59%	69%	72%	78%	59%	60%	70%	61%	69%	65%	65%	54%	62%	72%	73%	55%	58%	70%	73%	68%	53%	58%	69%	66%	54%	64%	66%	69%	52%	55%	72%	68%	66%	63%	64%	65%	64%	67%	62%	67%	56%	72%	66%	60%	71%	68%	53%	73%
Gun safety reform	62%	48%	58%	67%	68%	71%	55%	56%	70%	59%	65%	62%	62%	53%	59%	67%	70%	50%	58%	66%	70%	67%	37%	59%	63%	68%	37%	63%	55%	67%	38%	55%	72%	67%	62%	62%	59%	60%	66%	61%	63%	65%	54%	68%	66%	54%	69%	64%	55%	67%
Race relations	60%	48%	56%	59%	70%	76%	50%	54%	68%	55%	68%	60%	60%	52%	56%	61%	73%	51%	55%	59%	73%	67%	38%	51%	55%	66%	38%	58%	50%	68%	38%	47%	60%	67%	62%	60%	54%	59%	62%	61%	58%	64%	50%	68%	64%	48%	71%	63%	51%	65%
Diversity and inclusion (DE&I)	59%	45%	55%	58%	68%	72%	53%	56%	62%	57%	60%	64%	53%	46%	60%	61%	69%	47%	55%	60%	69%	63%	43%	49%	63%	68%	42%	64%	66%	59%	44%	39%	60%	62%	59%	60%	54%	59%	59%	59%	58%	60%	51%	66%	66%	56%	71%	55%	44%	62%
Income inequality	58%	44%	49%	64%	69%	77%	50%	52%	66%	55%	63%	59%	58%	47%	53%	64%	71%	47%	48%	65%	71%	63%	46%	55%	49%	63%	43%	60%	49%	62%	49%	50%	49%	66%	62%	56%	53%	58%	58%	59%	57%	63%	49%	62%	63%	52%	61%	63%	46%	62%
Minimum wage	57%	47%	48%	63%	66%	74%	51%	53%	63%	53%	65%	58%	57%	47%	51%	65%	68%	48%	48%	63%	68%	59%	43%	60%	55%	59%	42%	66%	55%	60%	44%	56%	55%	62%	59%	59%	51%	58%	57%	59%	54%	63%	47%	61%	61%	51%	62%	64%	42%	60%
Healthcare reform	57%	44%	50%	61%	68%	69%	50%	51%	65%	53%	67%	58%	57%	46%	52%	64%	69%	44%	50%	62%	69%	62%	39%	55%	50%	62%	35%	62%	56%	63%	44%	49%	44%	61%	60%	55%	55%	57%	57%	58%	55%	61%	49%	62%	63%	50%	60%	59%	47%	62%
Public education	55%	46%	51%	54%	63%	64%	48%	52%	59%	52%	59%	56%	54%	48%	48%	60%	64%	47%	51%	55%	64%	59%	45%	48%	53%	59%	47%	47%	56%	59%	42%	48%	49%	61%	54%	55%	52%	53%	58%	54%	56%	60%	45%	59%	60%	45%	65%	60%	45%	53%
The environment	51%	45%	46%	53%	56%	56%	45%	47%	56%	47%	57%	54%	47%	45%	47%	53%	57%	47%	45%	53%	57%	54%	38%	44%	53%	59%	35%	48%	60%	50%	41%	40%	44%	47%	53%	52%	48%	49%	53%	50%	51%	51%	45%	58%	55%	50%	62%	47%	39%	55%
Human rights	50%	42%	48%	48%	58%	60%	43%	46%	56%	47%	56%	54%	47%	46%	47%	50%	58%	42%	49%	50%	58%	54%	35%	48%	47%	59%	37%	50%	44%	50%	33%	46%	49%	50%	54%	50%	47%	48%	55%	49%	52%	51%	45%	57%	56%	48%	60%	47%	41%	54%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r1: Politics - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	28%	45%	36%	24%	15%	12%	37%	33%	22%	30%	26%	28%	28%	42%	33%	21%	14%	42%	38%	22%	14%	24%	47%	34%	22%	26%	47%	29%	22%	22%	48%	37%	23%	24%	30%	29%	28%	28%	28%	27%	31%	23%	39%	23%	23%	38%	22%	24%	39%	23%
Should not take a public stance	72%	55%	64%	76%	85%	88%	63%	67%	78%	70%	74%	72%	72%	58%	67%	79%	86%	58%	62%	78%	86%	76%	53%	66%	78%	74%	53%	71%	78%	78%	52%	63%	77%	76%	70%	71%	72%	72%	72%	73%	69%	77%	61%	77%	77%	62%	78%	76%	61%	77%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r2: Government spending - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	33%	52%	37%	30%	23%	22%	40%	38%	26%	36%	31%	34%	32%	45%	36%	27%	23%	50%	37%	29%	23%	29%	50%	37%	30%	32%	51%	33%	27%	26%	49%	40%	34%	29%	32%	35%	33%	33%	33%	33%	34%	28%	43%	29%	31%	40%	29%	26%	46%	28%
Should not take a public stance	67%	48%	63%	70%	77%	78%	60%	62%	74%	64%	69%	66%	68%	55%	64%	73%	77%	50%	63%	71%	77%	71%	50%	63%	70%	68%	49%	67%	73%	74%	51%	60%	66%	71%	68%	65%	67%	67%	67%	67%	66%	72%	57%	71%	69%	60%	71%	74%	54%	72%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r3: Government regulations - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	34%	44%	41%	33%	23%	23%	40%	38%	28%	36%	33%	35%	33%	41%	41%	29%	23%	43%	41%	31%	23%	30%	48%	33%	47%	32%	48%	29%	48%	28%	48%	36%	45%	36%	33%	35%	32%	35%	33%	33%	35%	29%	43%	30%	30%	42%	33%	29%	44%	28%
Should not take a public stance	66%	56%	59%	67%	77%	77%	60%	62%	72%	64%	67%	65%	67%	59%	59%	71%	77%	57%	59%	69%	77%	70%	52%	67%	53%	68%	52%	71%	52%	72%	52%	64%	55%	64%	67%	65%	68%	65%	67%	67%	65%	71%	57%	70%	70%	58%	67%	71%	56%	72%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r4: Corporate tax rates - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	50%	42%	31%	23%	25%	38%	37%	31%	35%	36%	37%	33%	48%	38%	27%	24%	47%	43%	28%	24%	32%	43%	39%	36%	35%	46%	34%	39%	29%	39%	42%	33%	27%	36%	36%	36%	35%	35%	34%	37%	30%	45%	31%	32%	47%	27%	28%	42%	33%
Should not take a public stance	65%	50%	58%	69%	77%	75%	62%	63%	69%	65%	64%	63%	67%	52%	62%	73%	76%	53%	57%	72%	76%	68%	57%	61%	64%	65%	54%	66%	61%	71%	61%	58%	67%	73%	64%	64%	64%	65%	65%	66%	63%	70%	55%	69%	68%	53%	73%	72%	58%	67%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r5: Tariffs on global goods and services - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	47%	41%	31%	28%	22%	41%	40%	30%	39%	31%	35%	35%	46%	38%	28%	27%	45%	42%	30%	27%	32%	47%	42%	31%	34%	46%	36%	34%	31%	48%	45%	28%	32%	34%	37%	36%	35%	36%	33%	38%	33%	44%	28%	34%	40%	29%	32%	47%	27%
Should not take a public stance	65%	53%	59%	69%	72%	78%	59%	60%	70%	61%	69%	65%	65%	54%	62%	72%	73%	55%	58%	70%	73%	68%	53%	58%	69%	66%	54%	64%	66%	69%	52%	55%	72%	68%	66%	63%	64%	65%	64%	67%	62%	67%	56%	72%	66%	60%	71%	68%	53%	73%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r6: Deportations of illegal immigrants - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	44%	37%	28%	23%	12%	37%	34%	28%	33%	31%	31%	32%	44%	32%	29%	19%	42%	38%	29%	19%	30%	44%	35%	22%	30%	48%	27%	16%	29%	39%	41%	28%	29%	31%	34%	29%	32%	30%	31%	31%	28%	39%	27%	29%	33%	32%	28%	46%	24%
Should not take a public stance	69%	56%	63%	72%	77%	88%	63%	66%	72%	67%	69%	69%	68%	56%	68%	71%	81%	58%	62%	71%	81%	70%	56%	65%	78%	70%	52%	73%	84%	71%	61%	59%	72%	71%	69%	66%	71%	68%	70%	69%	69%	72%	61%	73%	71%	67%	68%	72%	54%	76%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r7: Healthcare reform - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	43%	56%	50%	39%	32%	31%	50%	49%	35%	47%	33%	42%	43%	54%	48%	36%	31%	56%	50%	38%	31%	38%	61%	45%	50%	38%	65%	38%	44%	37%	56%	51%	56%	39%	40%	45%	45%	43%	43%	42%	45%	39%	51%	38%	37%	50%	40%	41%	53%	38%
Should not take a public stance	57%	44%	50%	61%	68%	69%	50%	51%	65%	53%	67%	58%	57%	46%	52%	64%	69%	44%	50%	62%	69%	62%	39%	55%	50%	62%	35%	62%	56%	63%	44%	49%	44%	61%	60%	55%	55%	57%	57%	58%	55%	61%	49%	62%	63%	50%	60%	59%	47%	62%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r8: Public education - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	45%	54%	49%	46%	37%	36%	52%	48%	41%	48%	41%	44%	46%	52%	52%	40%	36%	53%	49%	45%	36%	41%	55%	52%	47%	41%	53%	53%	44%	41%	58%	52%	51%	39%	46%	45%	48%	47%	42%	46%	44%	40%	55%	41%	40%	55%	35%	40%	55%	47%
Should not take a public stance	55%	46%	51%	54%	63%	64%	48%	52%	59%	52%	59%	56%	54%	48%	48%	60%	64%	47%	51%	55%	64%	59%	45%	48%	53%	59%	47%	47%	56%	59%	42%	48%	49%	61%	54%	55%	52%	53%	58%	54%	56%	60%	45%	59%	60%	45%	65%	60%	45%	53%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r9: Abortion - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	31%	45%	37%	28%	21%	15%	37%	33%	28%	33%	28%	30%	31%	44%	32%	26%	19%	43%	38%	27%	19%	27%	48%	32%	34%	28%	45%	26%	33%	26%	51%	37%	34%	21%	29%	34%	34%	32%	29%	30%	33%	27%	41%	25%	28%	38%	22%	26%	44%	26%
Should not take a public stance	69%	55%	63%	72%	79%	85%	63%	67%	72%	67%	72%	70%	69%	56%	68%	74%	81%	57%	62%	73%	81%	73%	52%	68%	66%	72%	55%	74%	67%	74%	49%	63%	66%	79%	71%	66%	66%	68%	71%	70%	67%	73%	59%	75%	72%	62%	78%	74%	56%	74%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r10: Police reform - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	35%	53%	41%	33%	22%	16%	44%	40%	28%	37%	33%	35%	34%	48%	39%	30%	20%	51%	42%	31%	20%	29%	56%	40%	39%	30%	58%	37%	38%	28%	54%	42%	40%	28%	30%	37%	41%	37%	32%	36%	35%	31%	44%	28%	32%	46%	24%	31%	43%	32%
Should not take a public stance	65%	47%	59%	67%	78%	84%	56%	60%	72%	63%	67%	65%	66%	52%	61%	70%	80%	49%	58%	69%	80%	71%	44%	60%	61%	70%	42%	63%	62%	72%	46%	58%	60%	72%	70%	63%	59%	63%	68%	64%	65%	69%	56%	72%	68%	54%	76%	69%	57%	68%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r11: Income inequality - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	42%	56%	51%	36%	31%	23%	50%	48%	34%	45%	37%	41%	42%	53%	47%	36%	29%	53%	52%	35%	29%	37%	54%	45%	51%	37%	57%	40%	51%	38%	51%	50%	51%	34%	38%	44%	47%	42%	42%	41%	43%	37%	51%	38%	37%	48%	39%	37%	54%	38%
Should not take a public stance	58%	44%	49%	64%	69%	77%	50%	52%	66%	55%	63%	59%	58%	47%	53%	64%	71%	47%	48%	65%	71%	63%	46%	55%	49%	63%	43%	60%	49%	62%	49%	50%	49%	66%	62%	56%	53%	58%	58%	59%	57%	63%	49%	62%	63%	52%	61%	63%	46%	62%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r12: Race relations - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	40%	52%	44%	41%	30%	24%	50%	46%	32%	45%	32%	40%	40%	48%	44%	39%	27%	49%	45%	41%	27%	33%	62%	49%	45%	34%	62%	42%	50%	32%	62%	53%	40%	33%	38%	40%	46%	41%	38%	39%	42%	36%	50%	32%	36%	52%	29%	37%	49%	35%
Should not take a public stance	60%	48%	56%	59%	70%	76%	50%	54%	68%	55%	68%	60%	60%	52%	56%	61%	73%	51%	55%	59%	73%	67%	38%	51%	55%	66%	38%	58%	50%	68%	38%	47%	60%	67%	62%	60%	54%	59%	62%	61%	58%	64%	50%	68%	64%	48%	71%	63%	51%	65%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r13: Transgender rights - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	30%	39%	33%	30%	22%	17%	35%	31%	28%	31%	30%	26%	33%	39%	31%	27%	20%	36%	34%	30%	20%	27%	41%	29%	34%	25%	44%	16%	29%	30%	39%	38%	40%	26%	33%	26%	35%	30%	30%	28%	31%	28%	37%	23%	25%	34%	15%	30%	41%	29%
Should not take a public stance	70%	61%	67%	70%	78%	83%	65%	69%	72%	69%	70%	74%	67%	61%	69%	73%	80%	64%	66%	70%	80%	73%	59%	71%	66%	75%	56%	84%	71%	70%	61%	62%	60%	74%	67%	74%	65%	70%	70%	72%	69%	72%	63%	77%	75%	66%	85%	70%	59%	71%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r14: Human rights - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	50%	58%	52%	52%	42%	40%	57%	54%	44%	53%	44%	46%	53%	54%	53%	50%	42%	58%	51%	50%	42%	46%	65%	52%	53%	41%	63%	50%	56%	50%	67%	54%	51%	50%	46%	50%	53%	52%	45%	51%	48%	49%	55%	43%	44%	52%	40%	53%	59%	46%
Should not take a public stance	50%	42%	48%	48%	58%	60%	43%	46%	56%	47%	56%	54%	47%	46%	47%	50%	58%	42%	49%	50%	58%	54%	35%	48%	47%	59%	37%	50%	44%	50%	33%	46%	49%	50%	54%	50%	47%	48%	55%	49%	52%	51%	45%	57%	56%	48%	60%	47%	41%	54%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r15: Gun safety reform - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	38%	52%	42%	33%	32%	29%	45%	44%	30%	41%	35%	38%	38%	47%	41%	33%	30%	50%	42%	34%	30%	33%	63%	41%	37%	32%	63%	37%	45%	33%	62%	45%	28%	33%	38%	38%	41%	40%	34%	39%	37%	35%	46%	32%	34%	46%	31%	36%	45%	33%
Should not take a public stance	62%	48%	58%	67%	68%	71%	55%	56%	70%	59%	65%	62%	62%	53%	59%	67%	70%	50%	58%	66%	70%	67%	37%	59%	63%	68%	37%	63%	55%	67%	38%	55%	72%	67%	62%	62%	59%	60%	66%	61%	63%	65%	54%	68%	66%	54%	69%	64%	55%	67%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r16: Religion - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	27%	45%	34%	25%	14%	17%	32%	30%	24%	29%	25%	26%	29%	42%	29%	23%	13%	44%	34%	24%	13%	24%	45%	31%	25%	26%	44%	19%	16%	22%	46%	39%	34%	24%	29%	29%	25%	28%	26%	27%	28%	23%	36%	24%	22%	34%	21%	24%	38%	26%
Should not take a public stance	73%	55%	66%	75%	86%	83%	68%	70%	76%	71%	75%	74%	71%	58%	71%	77%	87%	56%	66%	76%	87%	76%	55%	69%	75%	74%	56%	81%	84%	78%	54%	61%	66%	76%	71%	71%	75%	72%	74%	73%	72%	77%	64%	76%	78%	66%	79%	76%	62%	74%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r17: Minimum wage - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	43%	53%	52%	37%	34%	26%	49%	47%	37%	47%	35%	42%	43%	53%	49%	35%	32%	52%	52%	37%	32%	41%	57%	40%	45%	41%	58%	34%	45%	40%	56%	44%	45%	38%	41%	41%	49%	42%	43%	41%	46%	37%	53%	39%	39%	49%	38%	36%	58%	40%
Should not take a public stance	57%	47%	48%	63%	66%	74%	51%	53%	63%	53%	65%	58%	57%	47%	51%	65%	68%	48%	48%	63%	68%	59%	43%	60%	55%	59%	42%	66%	55%	60%	44%	56%	55%	62%	59%	59%	51%	58%	57%	59%	54%	63%	47%	61%	61%	51%	62%	64%	42%	60%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r18: Diversity and inclusion (DE&I) - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	41%	55%	45%	42%	32%	28%	47%	44%	38%	43%	40%	36%	47%	54%	40%	39%	31%	53%	45%	40%	31%	37%	57%	51%	37%	32%	58%	36%	34%	41%	56%	61%	40%	38%	41%	40%	46%	41%	41%	41%	42%	40%	49%	34%	34%	44%	29%	45%	56%	38%
Should not take a public stance	59%	45%	55%	58%	68%	72%	53%	56%	62%	57%	60%	64%	53%	46%	60%	61%	69%	47%	55%	60%	69%	63%	43%	49%	63%	68%	42%	64%	66%	59%	44%	39%	60%	62%	59%	60%	54%	59%	59%	59%	58%	60%	51%	66%	66%	56%	71%	55%	44%	62%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r19: The environment - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	49%	55%	54%	47%	44%	44%	55%	53%	44%	53%	43%	46%	53%	55%	53%	47%	43%	53%	55%	47%	43%	46%	62%	56%	47%	41%	65%	52%	40%	50%	59%	60%	56%	53%	47%	48%	52%	51%	47%	50%	49%	49%	55%	42%	45%	50%	38%	53%	61%	45%
Should not take a public stance	51%	45%	46%	53%	56%	56%	45%	47%	56%	47%	57%	54%	47%	45%	47%	53%	57%	47%	45%	53%	57%	54%	38%	44%	53%	59%	35%	48%	60%	50%	41%	40%	44%	47%	53%	52%	48%	49%	53%	50%	51%	51%	45%	58%	55%	50%	62%	47%	39%	55%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r20: Sexual orientation of professional athletes - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	33%	50%	38%	32%	21%	12%	41%	36%	27%	36%	29%	32%	33%	45%	37%	26%	20%	48%	38%	29%	20%	27%	51%	37%	40%	27%	55%	29%	39%	27%	47%	43%	40%	29%	33%	31%	37%	33%	31%	33%	33%	32%	37%	26%	32%	37%	23%	33%	38%	29%
Should not take a public stance	67%	50%	62%	68%	79%	88%	59%	64%	73%	64%	71%	68%	67%	55%	63%	74%	80%	52%	62%	71%	80%	73%	49%	63%	60%	73%	45%	71%	61%	73%	53%	57%	60%	71%	67%	69%	63%	67%	69%	67%	67%	68%	63%	74%	68%	63%	77%	67%	62%	71%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r21: Transgender athletes - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	33%	45%	39%	31%	23%	7%	39%	35%	29%	35%	32%	31%	34%	46%	33%	30%	19%	46%	38%	31%	19%	29%	46%	37%	34%	28%	49%	33%	29%	30%	43%	40%	40%	24%	35%	32%	37%	32%	34%	31%	36%	29%	41%	28%	25%	42%	26%	33%	40%	29%
Should not take a public stance	67%	55%	61%	69%	77%	93%	61%	65%	71%	65%	68%	69%	66%	54%	67%	70%	81%	54%	62%	69%	81%	71%	54%	63%	66%	72%	51%	67%	71%	70%	57%	60%	60%	76%	65%	68%	63%	68%	66%	69%	64%	71%	59%	72%	75%	58%	74%	67%	60%	71%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

CORPORATIONS3r22: Elections - When it comes to taking a stance on specific issues through advertising during events like the Super Bowl, do you think corporations…
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Should take a public stance	28%	43%	34%	26%	17%	8%	31%	30%	24%	29%	26%	27%	28%	40%	30%	24%	15%	41%	34%	25%	15%	24%	43%	32%	23%	25%	41%	29%	22%	24%	45%	35%	23%	22%	30%	29%	27%	29%	26%	27%	29%	24%	37%	23%	24%	34%	22%	23%	39%	23%
Should not take a public stance	72%	57%	66%	74%	83%	92%	69%	70%	76%	71%	74%	73%	72%	60%	70%	76%	85%	59%	66%	75%	85%	76%	57%	68%	77%	75%	59%	71%	78%	76%	55%	65%	77%	78%	70%	71%	73%	71%	74%	73%	71%	76%	63%	77%	76%	66%	78%	77%	61%	77%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

QKENDRICK1: This year's Super Bowl halftime show will feature rapper Kendrick Lamar. Before this survey, had you heard or not heard of the song "Not Like Us" and its surrounding context?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Heard	43%	74%	65%	34%	13%	14%	54%	52%	32%	52%	27%	43%	43%	73%	58%	25%	11%	73%	65%	30%	11%	32%	75%	61%	50%	33%	79%	48%	54%	30%	71%	70%	46%	35%	41%	47%	44%	44%	41%	43%	45%	41%	53%	32%	37%	55%	35%	46%	50%	30%
Not heard	57%	26%	35%	66%	87%	86%	46%	48%	68%	48%	73%	57%	57%	27%	42%	75%	89%	27%	35%	70%	89%	68%	25%	39%	50%	67%	21%	52%	46%	70%	29%	30%	54%	65%	59%	53%	56%	56%	59%	57%	55%	59%	47%	68%	63%	45%	65%	54%	50%	70%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

QKENDRICK2: Kendrick Lamar's song “Not Like Us” is a self-labeled 'diss track' and focuses on a feud between Lamar and Canadian rapper Drake, with lyrics referencing Drake and his associates’ alleged sexual misconduct with minors and exploitive behavior in the music industry, referring to him as both a “pedophile” and “colonizer.” Kendrick Lamar was just awarded five Grammys, including Record and Song of the Year, for "Not Like Us”, which has become Lamar’s most-streamed song with over 1 billion streams on Spotify. Before this survey, were you aware or f not aware of this context around the "Not Like Us" song?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Aware	42%	76%	63%	37%	10%	4%	51%	50%	31%	50%	27%	43%	41%	73%	56%	26%	9%	74%	63%	31%	9%	31%	74%	60%	45%	34%	75%	55%	43%	28%	73%	64%	46%	35%	41%	45%	43%	44%	39%	40%	46%	39%	55%	28%	34%	60%	32%	44%	50%	24%
Not Aware	58%	24%	37%	63%	90%	96%	49%	50%	69%	50%	73%	57%	59%	27%	44%	74%	91%	26%	37%	69%	91%	69%	26%	40%	55%	66%	25%	45%	57%	72%	27%	36%	54%	65%	59%	55%	57%	56%	61%	60%	54%	61%	45%	72%	66%	40%	68%	56%	50%	76%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

QKENDRICK3: Keeping this information in mind, do you think it's appropriate or not appropriate for Kendrick Lamar to perform his hit "Not Like Us" in the Super Bowl halftime show?
	Total	Generation					Follow NFL			Plan to Watch Super Bowl		Gender		Age				Age 2				Race				Male				Female				Region				Education		Income		Area (you live)			Male			Female
	Total	Gen Z	Millennials	Gen X	Baby Boomers	Silent	Follows Closely	Follows	Does Not Follow	Yes	No	Male	Female	18-34	35-49	50-64	65+	18-29	30-44	45-64	65+	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	White	Black/AA	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$75k	$75k+	Suburban	Urban	Rural	Suburban	Urban	Rural	Suburban	Urban	Rural
Appropriate	38%	65%	51%	36%	16%	6%	52%	47%	27%	46%	26%	41%	35%	56%	50%	30%	14%	62%	52%	31%	14%	30%	61%	48%	51%	36%	59%	42%	56%	24%	64%	52%	45%	33%	38%	40%	39%	39%	38%	37%	41%	36%	49%	28%	34%	53%	37%	38%	44%	21%
Not Appropriate	33%	15%	29%	32%	47%	45%	24%	29%	39%	29%	40%	32%	34%	23%	29%	34%	48%	18%	28%	34%	48%	39%	15%	28%	25%	36%	16%	32%	28%	41%	14%	26%	22%	36%	31%	31%	36%	31%	37%	31%	35%	36%	27%	36%	38%	26%	31%	34%	28%	40%
Unsure/ Don't Know	28%	21%	20%	32%	37%	49%	23%	24%	34%	25%	34%	26%	31%	21%	21%	37%	37%	20%	20%	35%	37%	31%	23%	24%	24%	28%	25%	26%	17%	34%	22%	22%	33%	30%	31%	28%	26%	30%	26%	31%	24%	28%	24%	36%	29%	21%	31%	28%	28%	39%
Column n	1,091	100	306	285	366	34	286	600	491	677	277	518	573	197	289	297	308	115	291	377	308	812	158	85	36	380	84	36	18	432	74	49	18	188	263	444	196	699	392	687	385	513	308	270	242	167	109	271	141	161

Nature of Sample


Gender by age	Male 18-34	13%
	Male 35-49	13%
	Male 50-64	11%
	Male 65+	12%
	Female 18-34	15%
	Female 35-49	11%
	Female 50-64	13%
	Female 65+	12%
Race	White	64%
	Black/AA	11%
	Hispanic	16%
	Other	9%
Region	Northeast	17%
	Midwest	21%
	South	38%
	West	24%
Income	Less than $15K	8%
	$15K to $35K	16%
	$35K to $50K	13%
	$50K to $75K	18%
	$75K to $100K	13%
	$100K +	30%
	Decline to answer	3%

HarrisX Pre-Superbowl Overnight Poll (Feb 4-6)