This survey was conducted online within the United States from February 4th and 5th among 2068 adults via the HarrisX Overnight Poll. Respondents for the HarrisX Overnight Poll are recruited through opt-in, web-panel recruitment sampling. Recruitment occurs through a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods.

The results reflect a nationally representative sample of U.S. adults. Results were weighted for age, gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population. The margin of error for the total sample is +/- 2.2 percentage points. .

D1: What is your sex?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Male	49%	60%	54%	45%	100%	0%	100%	0%	46%	55%	44%	51%	56%	47%	55%	46%	51%	50%	46%	42%	58%	57%	48%	45%	52%	42%	61%	47%	55%	50%	56%	37%	52%	48%	100%	0%	39%	50%	48%	50%
Female	51%	40%	46%	55%	0%	100%	0%	100%	54%	45%	56%	49%	44%	53%	45%	54%	49%	50%	54%	58%	42%	43%	52%	55%	48%	58%	39%	53%	45%	50%	44%	63%	48%	52%	0%	100%	61%	50%	52%	50%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SGen: When it comes to your gender, do you identify as…?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Man	49%	59%	54%	44%	99%	0%	99%	0%	46%	54%	44%	51%	52%	46%	55%	45%	51%	50%	46%	41%	58%	57%	48%	45%	51%	41%	60%	47%	55%	50%	56%	36%	51%	48%	99%	0%	37%	50%	47%	49%
Woman	51%	40%	45%	55%	0%	99%	0%	98%	52%	46%	56%	49%	45%	52%	45%	54%	49%	49%	54%	58%	41%	43%	52%	54%	48%	58%	39%	53%	45%	50%	44%	63%	49%	51%	1%	100%	59%	50%	53%	50%
Non-binary	0%	0%	0%	1%	0%	1%	1%	2%	2%	0%	0%	0%	0%	2%	0%	0%	0%	1%	0%	0%	0%	0%	0%	1%	0%	1%	0%	0%	0%	0%	0%	1%	0%	1%	0%	0%	4%	0%	0%	0%
Other	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	3%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

H1: Age
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
16-34	28%	27%	28%	38%	27%	29%	100%	100%	100%	27%	0%	0%	0%	100%	21%	0%	0%	19%	66%	39%	28%	27%	26%	32%	24%	35%	17%	32%	17%	25%	35%	24%	34%	26%	28%	40%	61%	25%	41%	25%
35-49	24%	28%	27%	30%	26%	23%	0%	0%	0%	73%	28%	0%	0%	0%	79%	23%	0%	23%	15%	34%	26%	25%	21%	24%	28%	21%	30%	21%	34%	20%	32%	22%	45%	15%	49%	41%	18%	25%	35%	22%
50-64	23%	23%	23%	19%	22%	25%	0%	0%	0%	0%	72%	20%	0%	0%	0%	77%	0%	25%	11%	22%	29%	22%	23%	23%	26%	22%	26%	22%	26%	26%	19%	26%	19%	25%	19%	18%	12%	25%	16%	25%
65+	24%	23%	22%	13%	25%	23%	0%	0%	0%	0%	0%	80%	100%	0%	0%	0%	100%	33%	8%	5%	16%	26%	30%	21%	22%	22%	27%	25%	23%	29%	14%	28%	2%	34%	3%	1%	9%	26%	8%	28%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

H1A: Gender by age
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Male 16-34	13%	16%	15%	17%	27%	0%	100%	0%	46%	14%	0%	0%	0%	47%	11%	0%	0%	8%	34%	20%	15%	15%	11%	15%	12%	15%	10%	15%	10%	12%	19%	9%	15%	13%	28%	0%	18%	13%	20%	12%
Male 35-49	13%	17%	15%	16%	26%	0%	0%	0%	0%	41%	13%	0%	0%	0%	44%	11%	0%	13%	7%	14%	15%	17%	10%	10%	17%	8%	20%	10%	21%	10%	21%	7%	26%	7%	49%	0%	6%	14%	19%	12%
Male 50-64	11%	12%	12%	7%	22%	0%	0%	0%	0%	0%	31%	11%	0%	0%	0%	35%	0%	12%	3%	8%	15%	12%	10%	10%	12%	8%	14%	10%	12%	12%	8%	10%	10%	11%	19%	0%	8%	11%	7%	12%
Male 65+	12%	14%	12%	5%	25%	0%	0%	0%	0%	0%	0%	40%	56%	0%	0%	0%	51%	17%	3%	1%	13%	13%	17%	11%	11%	10%	17%	13%	12%	16%	8%	11%	2%	17%	3%	0%	7%	13%	2%	15%
Female 16-34	15%	11%	13%	21%	0%	29%	0%	100%	54%	13%	0%	0%	0%	53%	10%	0%	0%	11%	32%	19%	14%	12%	15%	18%	12%	20%	7%	17%	7%	14%	16%	16%	19%	13%	0%	40%	44%	12%	20%	13%
Female 35-49	11%	11%	11%	15%	0%	23%	0%	0%	0%	32%	15%	0%	0%	0%	35%	13%	0%	10%	8%	20%	11%	8%	11%	14%	11%	12%	10%	11%	13%	10%	12%	15%	20%	8%	0%	41%	12%	11%	17%	10%
Female 50-64	13%	10%	11%	12%	0%	25%	0%	0%	0%	0%	40%	9%	0%	0%	0%	42%	0%	13%	8%	14%	14%	9%	13%	13%	14%	14%	11%	12%	14%	13%	10%	15%	9%	14%	0%	18%	4%	14%	9%	13%
Female 65+	12%	8%	10%	7%	0%	23%	0%	0%	0%	0%	0%	39%	44%	0%	0%	0%	49%	16%	6%	5%	3%	14%	14%	11%	10%	12%	11%	12%	11%	13%	7%	17%	0%	17%	0%	1%	2%	13%	6%	13%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

H2: Generation
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Gen Z	22%	21%	21%	30%	21%	23%	100%	100%	100%	0%	0%	0%	0%	93%	0%	0%	0%	14%	52%	31%	25%	22%	19%	26%	17%	29%	11%	25%	12%	21%	24%	19%	23%	21%	18%	28%	49%	19%	32%	20%
Millennials	23%	27%	26%	29%	26%	21%	0%	0%	0%	100%	0%	0%	0%	7%	100%	0%	0%	21%	25%	33%	22%	24%	21%	22%	27%	21%	27%	21%	30%	18%	34%	18%	46%	14%	48%	43%	26%	23%	36%	21%
Gen X	25%	25%	25%	26%	22%	28%	0%	0%	0%	0%	100%	0%	0%	0%	0%	82%	0%	25%	13%	28%	34%	23%	23%	25%	28%	23%	29%	23%	29%	26%	23%	27%	28%	24%	29%	26%	13%	26%	22%	26%
Baby Boomers	27%	25%	26%	15%	28%	26%	0%	0%	0%	0%	0%	100%	0%	0%	0%	18%	90%	36%	10%	8%	18%	28%	33%	25%	26%	26%	29%	28%	27%	32%	17%	33%	4%	37%	5%	2%	10%	29%	10%	31%
Silent	2%	3%	2%	1%	3%	2%	0%	0%	0%	0%	0%	0%	100%	0%	0%	0%	10%	4%	0%	0%	1%	3%	3%	2%	2%	2%	3%	2%	2%	3%	1%	3%	0%	3%	0%	0%	2%	3%	0%	3%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QRACE: What is your race?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
White	63%	63%	62%	51%	65%	62%	34%	44%	39%	57%	64%	85%	94%	40%	58%	68%	86%	100%	0%	0%	0%	69%	74%	59%	58%	59%	70%	60%	73%	64%	54%	76%	58%	66%	64%	52%	53%	65%	31%	71%
Black or African American	11%	12%	12%	15%	11%	12%	28%	26%	27%	12%	6%	4%	1%	29%	10%	5%	4%	0%	100%	0%	0%	9%	11%	17%	4%	15%	6%	13%	7%	10%	14%	9%	14%	10%	12%	15%	18%	11%	6%	13%
Hispanic, Latino, or Spanish origin	16%	16%	17%	25%	14%	18%	27%	20%	23%	22%	18%	5%	0%	22%	23%	16%	4%	0%	0%	100%	0%	14%	9%	17%	22%	20%	10%	20%	7%	15%	21%	10%	21%	14%	18%	25%	23%	15%	60%	6%
Asian origin (includes people of Asian Indian, Chinese, Korean, Filipino, and Japanese origin)	6%	6%	6%	6%	7%	5%	8%	6%	7%	5%	9%	3%	5%	7%	5%	8%	4%	0%	0%	0%	65%	5%	2%	4%	13%	2%	11%	4%	11%	7%	6%	2%	5%	6%	4%	5%	4%	6%	1%	7%
Other, specify	3%	3%	2%	3%	4%	2%	3%	3%	3%	4%	3%	3%	0%	3%	4%	3%	3%	0%	0%	0%	35%	3%	4%	3%	3%	4%	2%	4%	2%	3%	4%	4%	3%	3%	2%	3%	2%	3%	2%	3%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

H3A: Region (4-way)
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Northeast	17%	19%	19%	20%	20%	15%	21%	14%	17%	18%	16%	18%	18%	17%	18%	15%	19%	19%	14%	15%	14%	100%	0%	0%	0%	14%	23%	14%	24%	18%	20%	12%	20%	16%	27%	13%	15%	17%	18%	17%
Midwest	21%	21%	21%	15%	20%	21%	17%	19%	18%	19%	19%	25%	27%	19%	17%	20%	26%	24%	20%	12%	13%	0%	100%	0%	0%	23%	16%	22%	17%	21%	16%	27%	16%	23%	13%	20%	24%	20%	13%	22%
South	38%	38%	38%	42%	35%	42%	43%	48%	46%	36%	39%	35%	32%	45%	36%	39%	34%	36%	58%	40%	31%	0%	0%	100%	0%	41%	35%	41%	31%	39%	35%	42%	41%	37%	36%	47%	36%	39%	43%	37%
West	24%	22%	22%	23%	25%	22%	19%	18%	18%	28%	26%	22%	23%	19%	28%	26%	21%	22%	8%	33%	41%	0%	0%	0%	100%	22%	26%	22%	27%	22%	29%	19%	23%	24%	24%	21%	25%	24%	26%	23%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

D107: Do you live in a suburban, urban, or rural area?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Suburban	47%	48%	49%	46%	48%	46%	46%	46%	46%	37%	48%	55%	60%	45%	37%	49%	57%	48%	42%	45%	51%	48%	49%	48%	44%	45%	51%	45%	51%	100%	0%	0%	37%	51%	34%	41%	42%	48%	39%	49%
Urban	32%	35%	34%	40%	36%	28%	40%	33%	36%	47%	30%	20%	14%	36%	47%	28%	19%	27%	40%	42%	36%	37%	24%	29%	40%	29%	36%	31%	35%	0%	100%	0%	46%	26%	54%	37%	34%	32%	49%	28%
Rural	21%	17%	18%	14%	16%	26%	15%	22%	18%	16%	22%	25%	26%	19%	16%	23%	24%	25%	17%	12%	13%	15%	27%	23%	17%	26%	13%	24%	14%	0%	0%	100%	17%	23%	12%	22%	24%	20%	12%	23%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

D103: What is the highest level of education you have completed or the highest degree you have received?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Less than high school	1%	1%	1%	1%	1%	2%	2%	4%	3%	1%	1%	1%	0%	3%	1%	1%	1%	1%	1%	1%	3%	2%	2%	1%	2%	2%	0%	2%	0%	1%	1%	3%	1%	2%	1%	1%	3%	1%	1%	1%
Completed some high school	3%	3%	3%	4%	2%	4%	6%	8%	7%	3%	4%	0%	0%	7%	3%	3%	0%	2%	6%	6%	5%	3%	4%	3%	4%	5%	0%	4%	1%	3%	4%	3%	4%	3%	2%	5%	7%	3%	4%	3%
High school graduate or equivalent (e.g., GED)	24%	22%	22%	23%	22%	26%	41%	35%	38%	21%	20%	20%	23%	38%	20%	20%	19%	23%	34%	29%	14%	19%	27%	27%	21%	40%	0%	31%	7%	21%	23%	33%	19%	26%	14%	24%	28%	24%	25%	24%
Completed some college	20%	19%	19%	21%	16%	24%	14%	29%	22%	18%	18%	22%	13%	23%	17%	19%	20%	20%	24%	23%	10%	13%	22%	20%	22%	33%	0%	23%	12%	20%	17%	23%	17%	21%	11%	24%	25%	19%	19%	20%
Associate's degree	12%	11%	11%	12%	10%	13%	11%	9%	10%	10%	12%	14%	9%	9%	11%	12%	14%	11%	14%	15%	9%	10%	14%	13%	9%	19%	0%	14%	7%	12%	11%	13%	11%	12%	7%	14%	9%	12%	15%	11%
Bachelor's degree	22%	24%	25%	21%	27%	18%	20%	13%	16%	25%	26%	23%	11%	17%	25%	25%	22%	22%	16%	20%	39%	23%	17%	24%	24%	0%	56%	18%	33%	27%	22%	12%	24%	22%	28%	18%	21%	23%	22%	23%
Completed some graduate school	2%	3%	2%	2%	3%	2%	1%	1%	1%	1%	1%	6%	9%	1%	1%	1%	7%	3%	1%	1%	2%	4%	3%	2%	2%	0%	6%	2%	3%	3%	2%	3%	1%	3%	1%	1%	2%	2%	1%	3%
Graduate degree (e.g., M.S., M.D., Ph.D.)	15%	18%	17%	16%	19%	10%	4%	2%	3%	21%	18%	14%	35%	3%	22%	18%	16%	19%	4%	3%	19%	25%	12%	11%	16%	0%	37%	7%	36%	13%	21%	10%	24%	11%	34%	13%	5%	16%	13%	15%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

EDUW: New Education
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
College grad	40%	45%	44%	39%	49%	31%	26%	15%	20%	46%	45%	43%	55%	21%	48%	44%	45%	44%	20%	25%	60%	53%	32%	37%	43%	0%	100%	27%	72%	43%	45%	25%	49%	36%	64%	32%	28%	41%	36%	41%
Non College	60%	55%	56%	61%	51%	69%	74%	85%	80%	54%	55%	57%	45%	79%	52%	56%	55%	56%	80%	75%	40%	47%	68%	63%	57%	100%	0%	73%	28%	57%	55%	75%	51%	64%	36%	68%	72%	59%	64%	59%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

D109: Which of the following income categories best describes your total annual household income before taxes?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Less than $15,000	8%	7%	6%	9%	6%	10%	10%	15%	12%	9%	8%	4%	3%	13%	8%	9%	2%	6%	15%	9%	14%	9%	8%	8%	8%	13%	1%	12%	0%	6%	8%	12%	6%	9%	2%	11%	13%	8%	10%	8%
$15,000 to $24,999	8%	7%	8%	7%	6%	9%	9%	11%	10%	5%	9%	8%	6%	10%	5%	9%	7%	8%	10%	9%	5%	5%	9%	10%	5%	11%	3%	11%	0%	6%	9%	10%	6%	9%	2%	9%	15%	7%	8%	8%
$25,000 to $34,999	9%	9%	8%	9%	7%	10%	10%	18%	14%	7%	5%	9%	11%	14%	6%	6%	9%	7%	13%	10%	9%	6%	12%	8%	9%	12%	4%	12%	0%	8%	7%	12%	7%	9%	4%	11%	10%	9%	9%	9%
$35,000 to $49,999	13%	13%	13%	10%	13%	14%	17%	15%	16%	12%	10%	14%	16%	16%	12%	10%	14%	13%	15%	15%	7%	10%	16%	13%	13%	16%	8%	19%	0%	12%	14%	15%	12%	14%	9%	14%	14%	13%	13%	13%
$50,000 to $74,999	19%	19%	20%	22%	19%	18%	18%	16%	17%	17%	20%	21%	20%	18%	16%	19%	22%	18%	20%	25%	11%	17%	16%	21%	19%	21%	15%	27%	0%	19%	18%	19%	15%	20%	13%	17%	16%	19%	19%	19%
$75,000 to $99,999	13%	13%	14%	14%	16%	11%	13%	10%	11%	12%	14%	16%	15%	11%	13%	13%	17%	14%	8%	17%	12%	12%	14%	15%	11%	12%	16%	19%	0%	15%	12%	12%	13%	13%	18%	8%	9%	14%	15%	13%
$100,000 to $124,999	10%	10%	10%	7%	10%	9%	10%	4%	7%	11%	9%	12%	8%	6%	11%	10%	11%	11%	10%	4%	11%	14%	9%	8%	9%	5%	16%	0%	34%	11%	9%	8%	10%	10%	10%	9%	9%	10%	7%	10%
$125,000 to $149,999	8%	9%	9%	8%	8%	7%	4%	4%	4%	9%	11%	6%	4%	4%	10%	10%	6%	9%	2%	3%	13%	9%	7%	5%	10%	4%	13%	0%	26%	9%	7%	3%	12%	6%	15%	9%	6%	8%	5%	8%
$150,000 to $199,999	7%	8%	8%	8%	8%	6%	4%	1%	2%	10%	9%	6%	9%	2%	10%	8%	7%	8%	3%	3%	9%	9%	6%	6%	8%	3%	13%	0%	24%	7%	8%	5%	11%	5%	14%	7%	5%	7%	8%	7%
$200,000 to $249,999	2%	3%	3%	3%	3%	2%	1%	1%	1%	3%	2%	3%	0%	1%	3%	3%	2%	3%	1%	1%	4%	4%	1%	2%	3%	1%	5%	0%	8%	2%	3%	1%	4%	2%	5%	3%	1%	2%	3%	2%
$250,000 or more	2%	2%	2%	2%	3%	2%	2%	1%	2%	3%	2%	1%	6%	2%	3%	2%	1%	2%	2%	1%	2%	4%	1%	2%	2%	1%	4%	0%	7%	2%	3%	1%	4%	1%	5%	2%	1%	2%	2%	2%
Decline to answer	2%	1%	1%	1%	1%	2%	2%	4%	3%	1%	1%	1%	3%	3%	1%	1%	1%	1%	1%	2%	3%	1%	1%	2%	3%	2%	1%	0%	0%	2%	1%	1%	0%	2%	0%	1%	1%	2%	1%	2%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

H5A: Income
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Less than $15K	8%	7%	6%	9%	6%	10%	10%	15%	12%	9%	8%	4%	3%	13%	8%	9%	2%	6%	15%	9%	14%	9%	8%	8%	8%	13%	1%	12%	0%	6%	8%	12%	6%	9%	2%	11%	13%	8%	10%	8%
$15K to $35K	17%	15%	15%	16%	13%	20%	20%	29%	24%	12%	14%	17%	17%	24%	11%	15%	16%	15%	23%	19%	13%	11%	21%	18%	14%	23%	7%	24%	0%	14%	16%	22%	13%	18%	7%	20%	25%	16%	18%	16%
$35K to $50K	13%	13%	13%	10%	13%	14%	17%	15%	16%	12%	10%	14%	16%	16%	12%	10%	14%	13%	15%	15%	7%	10%	16%	13%	13%	16%	8%	19%	0%	12%	14%	15%	12%	14%	9%	14%	14%	13%	13%	13%
$50K to $75K	19%	19%	20%	22%	19%	18%	18%	16%	17%	17%	20%	21%	20%	18%	16%	19%	22%	18%	20%	25%	11%	17%	16%	21%	19%	21%	15%	27%	0%	19%	18%	19%	15%	20%	13%	17%	16%	19%	19%	19%
$75K to $100K	13%	13%	14%	14%	16%	11%	13%	10%	11%	12%	14%	16%	15%	11%	13%	13%	17%	14%	8%	17%	12%	12%	14%	15%	11%	12%	16%	19%	0%	15%	12%	12%	13%	13%	18%	8%	9%	14%	15%	13%
$100K +	28%	31%	32%	27%	32%	25%	20%	11%	15%	36%	33%	28%	26%	15%	38%	33%	27%	33%	18%	12%	40%	40%	24%	23%	32%	13%	52%	0%	100%	31%	31%	19%	40%	23%	50%	30%	22%	29%	24%	29%
Decline to answer	2%	1%	1%	1%	1%	2%	2%	4%	3%	1%	1%	1%	3%	3%	1%	1%	1%	1%	1%	2%	3%	1%	1%	2%	3%	2%	1%	0%	0%	2%	1%	1%	0%	2%	0%	1%	1%	2%	1%	2%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QCELEBr: SUMMARY OF T2B - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Martha Stewart	69%	72%	72%	80%	69%	69%	60%	60%	60%	72%	71%	71%	74%	60%	72%	71%	72%	70%	69%	69%	62%	67%	68%	69%	71%	66%	73%	68%	71%	67%	72%	67%	71%	68%	74%	67%	65%	69%	69%	69%
Ben Stiller	65%	68%	69%	76%	68%	62%	55%	39%	46%	71%	73%	68%	60%	47%	72%	73%	66%	68%	54%	61%	60%	71%	61%	63%	66%	61%	71%	62%	73%	67%	66%	58%	68%	63%	78%	57%	53%	66%	60%	66%
Melissa McCarthy	63%	68%	68%	77%	60%	66%	47%	49%	48%	72%	70%	62%	40%	49%	73%	69%	60%	66%	53%	60%	57%	65%	63%	62%	62%	60%	67%	61%	67%	62%	64%	63%	69%	60%	73%	65%	55%	64%	62%	63%
Sabrina Carpenter	51%	57%	57%	75%	53%	49%	65%	68%	67%	63%	48%	33%	14%	66%	63%	45%	31%	48%	55%	59%	52%	58%	44%	53%	49%	49%	53%	49%	54%	49%	60%	41%	66%	44%	73%	59%	61%	50%	65%	47%
Bad Bunny	50%	57%	58%	100%	52%	49%	64%	63%	63%	60%	48%	37%	22%	63%	60%	46%	35%	44%	61%	66%	52%	57%	45%	51%	50%	49%	53%	50%	53%	47%	64%	37%	61%	46%	71%	51%	63%	49%	70%	46%
Sydney Sweeney	47%	54%	53%	55%	56%	38%	56%	39%	46%	56%	46%	41%	30%	47%	56%	47%	38%	47%	40%	51%	47%	51%	42%	48%	46%	43%	53%	44%	54%	45%	55%	40%	60%	41%	72%	48%	39%	48%	50%	46%
Benson Boone	29%	34%	33%	47%	31%	27%	38%	38%	38%	44%	28%	11%	5%	39%	44%	26%	9%	28%	28%	33%	27%	35%	25%	29%	27%	26%	32%	27%	35%	25%	38%	22%	46%	21%	53%	39%	36%	28%	39%	26%
NET	94%	95%	96%	100%	94%	94%	95%	90%	93%	93%	95%	94%	93%	93%	93%	95%	94%	94%	93%	94%	90%	95%	94%	94%	93%	93%	94%	94%	94%	95%	93%	92%	94%	94%	94%	94%	93%	94%	94%	94%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QCELEBr: SUMMARY OF B2B - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Bad Bunny	26%	26%	25%	0%	30%	23%	23%	23%	23%	22%	25%	34%	32%	23%	22%	25%	35%	30%	17%	22%	21%	23%	31%	27%	24%	26%	27%	26%	27%	29%	17%	34%	24%	27%	18%	30%	19%	27%	21%	27%
Martha Stewart	20%	19%	19%	11%	20%	20%	21%	18%	19%	18%	20%	21%	18%	19%	18%	21%	21%	21%	15%	14%	24%	23%	20%	20%	17%	20%	20%	19%	21%	22%	16%	20%	18%	21%	16%	19%	20%	20%	17%	20%
Sydney Sweeney	15%	15%	16%	21%	14%	17%	22%	33%	28%	16%	10%	9%	13%	27%	17%	9%	10%	13%	22%	17%	18%	16%	15%	14%	17%	16%	14%	16%	14%	17%	13%	14%	15%	15%	13%	18%	25%	14%	20%	14%
Ben Stiller	13%	13%	12%	6%	15%	11%	16%	14%	15%	13%	11%	13%	13%	14%	13%	10%	14%	13%	15%	11%	13%	11%	17%	12%	13%	13%	12%	13%	11%	13%	11%	16%	14%	12%	11%	17%	11%	13%	16%	12%
Sabrina Carpenter	12%	13%	12%	8%	12%	12%	18%	21%	20%	14%	11%	6%	7%	19%	14%	10%	5%	11%	14%	14%	14%	12%	13%	11%	13%	13%	11%	12%	12%	13%	10%	12%	14%	11%	12%	16%	17%	11%	13%	12%
Melissa McCarthy	11%	11%	12%	6%	14%	9%	21%	11%	16%	12%	10%	9%	11%	15%	12%	10%	8%	11%	15%	11%	9%	12%	12%	11%	10%	11%	11%	12%	11%	11%	11%	13%	12%	11%	11%	13%	14%	11%	11%	11%
Benson Boone	10%	11%	10%	9%	11%	8%	23%	21%	22%	10%	7%	2%	6%	20%	11%	6%	3%	8%	14%	12%	11%	10%	10%	10%	9%	9%	10%	10%	10%	10%	10%	9%	13%	8%	15%	10%	15%	9%	14%	9%
NET	54%	53%	53%	38%	55%	52%	62%	66%	64%	47%	51%	53%	54%	62%	48%	50%	55%	55%	49%	51%	56%	53%	56%	54%	51%	54%	54%	53%	54%	58%	46%	55%	50%	55%	46%	55%	58%	53%	54%	53%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QCELEBr1: Bad Bunny - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	50%	57%	58%	100%	52%	49%	64%	63%	63%	60%	48%	37%	22%	63%	60%	46%	35%	44%	61%	66%	52%	57%	45%	51%	50%	49%	53%	50%	53%	47%	64%	37%	61%	46%	71%	51%	63%	49%	70%	46%
Very favorable	26%	29%	31%	100%	24%	28%	31%	39%	35%	32%	27%	14%	8%	35%	32%	24%	14%	21%	34%	41%	25%	30%	18%	29%	26%	26%	26%	27%	25%	25%	33%	18%	33%	23%	35%	30%	33%	25%	42%	22%
Somewhat favorable	24%	27%	27%	0%	28%	20%	33%	23%	28%	27%	21%	23%	14%	28%	27%	22%	22%	23%	27%	24%	27%	27%	26%	22%	24%	22%	27%	23%	28%	22%	31%	19%	29%	22%	36%	21%	30%	24%	28%	24%
Somewhat unfavorable	11%	10%	10%	0%	11%	10%	12%	11%	12%	10%	10%	11%	15%	11%	10%	10%	12%	12%	10%	6%	11%	9%	12%	10%	10%	10%	12%	10%	10%	11%	8%	12%	10%	11%	8%	12%	9%	11%	9%	11%
Very unfavorable	16%	16%	15%	0%	19%	13%	11%	12%	11%	12%	15%	23%	18%	11%	12%	16%	24%	18%	7%	16%	10%	13%	19%	16%	15%	16%	15%	16%	17%	18%	9%	22%	14%	17%	10%	17%	10%	16%	12%	17%
B2B	26%	26%	25%	0%	30%	23%	23%	23%	23%	22%	25%	34%	32%	23%	22%	25%	35%	30%	17%	22%	21%	23%	31%	27%	24%	26%	27%	26%	27%	29%	17%	34%	24%	27%	18%	30%	19%	27%	21%	27%
Never heard of	10%	8%	8%	0%	8%	12%	4%	5%	5%	10%	12%	12%	18%	6%	9%	13%	11%	11%	9%	4%	12%	8%	10%	10%	11%	11%	9%	10%	9%	9%	8%	15%	7%	11%	6%	9%	7%	10%	4%	11%
Don’t	13%	9%	10%	0%	11%	16%	8%	9%	9%	9%	16%	18%	27%	9%	9%	16%	18%	14%	13%	9%	15%	12%	14%	13%	15%	15%	12%	14%	11%	14%	11%	15%	8%	16%	5%	11%	10%	14%	5%	15%
know	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
NET	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728
Column n

QCELEBr2: Melissa McCarthy - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	63%	68%	68%	77%	60%	66%	47%	49%	48%	72%	70%	62%	40%	49%	73%	69%	60%	66%	53%	60%	57%	65%	63%	62%	62%	60%	67%	61%	67%	62%	64%	63%	69%	60%	73%	65%	55%	64%	62%	63%
Very favorable	30%	34%	34%	54%	26%	34%	21%	26%	24%	38%	35%	26%	16%	24%	39%	34%	24%	31%	29%	32%	24%	32%	28%	31%	31%	30%	30%	31%	29%	29%	34%	29%	38%	27%	40%	36%	28%	31%	34%	29%
Somewhat favorable	33%	33%	34%	24%	34%	31%	26%	23%	25%	34%	35%	37%	24%	25%	34%	35%	36%	35%	24%	29%	32%	33%	35%	31%	32%	30%	36%	31%	38%	34%	30%	34%	31%	33%	33%	28%	27%	33%	28%	34%
Somewhat unfavorable	8%	8%	8%	5%	10%	5%	15%	6%	10%	7%	6%	7%	11%	10%	8%	7%	7%	8%	10%	6%	4%	8%	10%	7%	7%	8%	8%	8%	7%	7%	7%	9%	7%	8%	7%	7%	8%	8%	6%	8%
Very unfavorable	4%	4%	4%	1%	4%	3%	5%	6%	6%	4%	4%	2%	0%	5%	5%	3%	2%	3%	5%	5%	4%	4%	3%	4%	4%	4%	4%	4%	4%	3%	4%	4%	5%	3%	3%	6%	6%	3%	5%	4%
B2B	11%	11%	12%	6%	14%	9%	21%	11%	16%	12%	10%	9%	11%	15%	12%	10%	8%	11%	15%	11%	9%	12%	12%	11%	10%	11%	11%	12%	11%	11%	11%	13%	12%	11%	11%	13%	14%	11%	11%	11%
Never heard of	11%	9%	9%	7%	12%	10%	15%	15%	15%	8%	8%	11%	23%	16%	7%	9%	12%	9%	16%	12%	14%	10%	10%	13%	9%	12%	8%	11%	11%	11%	12%	9%	9%	12%	9%	8%	13%	11%	13%	10%
Don’t	15%	12%	12%	10%	14%	16%	17%	24%	21%	8%	12%	18%	25%	20%	8%	13%	19%	14%	16%	17%	20%	13%	15%	14%	18%	16%	14%	16%	11%	16%	14%	15%	11%	17%	7%	14%	18%	15%	14%	15%
know	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
NET	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728
Column n

QCELEBr3: Sydney Sweeney - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	47%	54%	53%	55%	56%	38%	56%	39%	46%	56%	46%	41%	30%	47%	56%	47%	38%	47%	40%	51%	47%	51%	42%	48%	46%	43%	53%	44%	54%	45%	55%	40%	60%	41%	72%	48%	39%	48%	50%	46%
Very favorable	23%	28%	26%	34%	32%	15%	24%	19%	21%	32%	25%	18%	8%	22%	32%	24%	16%	23%	22%	28%	19%	26%	18%	25%	24%	21%	26%	22%	27%	20%	30%	19%	34%	19%	46%	22%	20%	24%	30%	22%
Somewhat favorable	23%	26%	26%	22%	25%	22%	31%	20%	25%	24%	22%	23%	22%	25%	24%	23%	22%	24%	19%	23%	28%	25%	23%	24%	22%	21%	27%	22%	27%	24%	24%	20%	26%	22%	26%	26%	19%	24%	20%	24%
Somewhat unfavorable	9%	9%	10%	11%	9%	9%	13%	12%	13%	9%	8%	7%	7%	12%	9%	7%	8%	8%	14%	8%	10%	10%	9%	8%	9%	9%	9%	9%	9%	11%	7%	7%	9%	9%	10%	9%	8%	9%	10%	9%
Very unfavorable	6%	5%	6%	10%	5%	8%	8%	21%	15%	7%	3%	2%	6%	14%	7%	3%	2%	5%	8%	9%	8%	6%	6%	6%	7%	7%	5%	7%	5%	6%	6%	6%	6%	6%	3%	9%	17%	5%	10%	5%
B2B	15%	15%	16%	21%	14%	17%	22%	33%	28%	16%	10%	9%	13%	27%	17%	9%	10%	13%	22%	17%	18%	16%	15%	14%	17%	16%	14%	16%	14%	17%	13%	14%	15%	15%	13%	18%	25%	14%	20%	14%
Never heard of	19%	15%	17%	11%	16%	23%	11%	12%	11%	14%	25%	24%	34%	12%	14%	25%	24%	21%	20%	15%	15%	17%	23%	20%	18%	21%	18%	20%	18%	19%	16%	26%	13%	22%	10%	16%	20%	19%	14%	21%
Don’t	18%	16%	15%	12%	14%	23%	12%	17%	14%	13%	18%	26%	24%	14%	13%	18%	28%	19%	17%	17%	19%	16%	21%	18%	20%	21%	15%	20%	14%	19%	16%	21%	11%	22%	5%	19%	16%	19%	16%	19%
know	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
NET	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728
Column n

QCELEBr4: Sabrina Carpenter - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	51%	57%	57%	75%	53%	49%	65%	68%	67%	63%	48%	33%	14%	66%	63%	45%	31%	48%	55%	59%	52%	58%	44%	53%	49%	49%	53%	49%	54%	49%	60%	41%	66%	44%	73%	59%	61%	50%	65%	47%
Very favorable	24%	29%	28%	51%	25%	23%	34%	39%	36%	36%	19%	10%	2%	36%	36%	17%	9%	20%	33%	35%	20%	28%	19%	26%	21%	24%	23%	24%	23%	23%	31%	15%	35%	19%	39%	32%	30%	23%	37%	21%
Somewhat favorable	27%	28%	29%	24%	28%	25%	31%	29%	30%	27%	28%	24%	12%	30%	27%	28%	22%	27%	22%	24%	33%	30%	24%	26%	27%	25%	30%	25%	31%	26%	29%	25%	31%	25%	34%	27%	31%	26%	28%	27%
Somewhat unfavorable	7%	7%	7%	4%	6%	7%	9%	11%	10%	8%	6%	4%	2%	10%	8%	6%	3%	6%	9%	6%	7%	6%	8%	6%	6%	7%	7%	6%	8%	7%	6%	6%	8%	6%	5%	11%	7%	7%	7%	7%
Very unfavorable	5%	5%	5%	4%	5%	5%	9%	10%	10%	6%	5%	2%	6%	9%	6%	4%	2%	4%	5%	8%	7%	5%	4%	5%	7%	6%	4%	6%	4%	6%	4%	6%	6%	5%	7%	5%	10%	5%	6%	5%
B2B	12%	13%	12%	8%	12%	12%	18%	21%	20%	14%	11%	6%	7%	19%	14%	10%	5%	11%	14%	14%	14%	12%	13%	11%	13%	13%	11%	12%	12%	13%	10%	12%	14%	11%	12%	16%	17%	11%	13%	12%
Never heard of	19%	15%	16%	8%	19%	18%	11%	4%	7%	10%	22%	30%	43%	8%	10%	23%	31%	21%	16%	11%	17%	15%	23%	18%	18%	20%	17%	19%	18%	19%	14%	25%	10%	22%	10%	10%	10%	20%	9%	21%
Don’t	19%	15%	15%	9%	16%	21%	6%	7%	6%	13%	20%	31%	36%	6%	13%	21%	33%	20%	15%	16%	17%	15%	20%	18%	20%	19%	18%	20%	15%	19%	16%	22%	10%	23%	5%	15%	12%	19%	13%	20%
know	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
NET	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728
Column n

QCELEBr5: Martha Stewart - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	69%	72%	72%	80%	69%	69%	60%	60%	60%	72%	71%	71%	74%	60%	72%	71%	72%	70%	69%	69%	62%	67%	68%	69%	71%	66%	73%	68%	71%	67%	72%	67%	71%	68%	74%	67%	65%	69%	69%	69%
Very favorable	28%	32%	32%	50%	28%	28%	29%	26%	28%	37%	29%	20%	18%	28%	38%	28%	19%	26%	39%	35%	20%	26%	25%	30%	29%	28%	28%	28%	29%	25%	35%	25%	37%	24%	42%	31%	30%	28%	37%	26%
Somewhat favorable	41%	39%	40%	30%	41%	41%	31%	33%	32%	34%	42%	51%	56%	32%	34%	42%	53%	44%	30%	34%	42%	40%	43%	39%	42%	38%	45%	40%	43%	43%	37%	42%	34%	44%	32%	36%	36%	41%	32%	43%
Somewhat unfavorable	14%	14%	14%	8%	14%	14%	12%	12%	12%	13%	14%	16%	14%	12%	13%	15%	16%	15%	8%	9%	17%	16%	15%	13%	13%	13%	16%	13%	16%	16%	10%	15%	11%	15%	11%	12%	15%	14%	12%	14%
Very unfavorable	6%	6%	6%	2%	6%	6%	9%	6%	8%	5%	6%	5%	4%	7%	5%	6%	5%	6%	7%	5%	8%	7%	5%	7%	4%	7%	4%	6%	5%	7%	5%	5%	6%	6%	6%	7%	6%	6%	6%	6%
B2B	20%	19%	19%	11%	20%	20%	21%	18%	19%	18%	20%	21%	18%	19%	18%	21%	21%	21%	15%	14%	24%	23%	20%	20%	17%	20%	20%	19%	21%	22%	16%	20%	18%	21%	16%	19%	20%	20%	17%	20%
Never heard of	3%	3%	3%	3%	3%	3%	10%	7%	8%	4%	1%	1%	0%	9%	3%	1%	1%	2%	7%	5%	1%	3%	5%	3%	2%	4%	2%	4%	2%	2%	4%	4%	4%	3%	4%	4%	4%	3%	4%	3%
Don’t	8%	6%	6%	6%	8%	8%	9%	15%	13%	6%	8%	7%	8%	12%	6%	8%	7%	7%	8%	12%	13%	7%	7%	8%	10%	10%	6%	9%	5%	8%	9%	9%	8%	8%	5%	11%	10%	8%	9%	8%
know	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
NET	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728
Column n

QCELEBr6: Ben Stiller - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	65%	68%	69%	76%	68%	62%	55%	39%	46%	71%	73%	68%	60%	47%	72%	73%	66%	68%	54%	61%	60%	71%	61%	63%	66%	61%	71%	62%	73%	67%	66%	58%	68%	63%	78%	57%	53%	66%	60%	66%
Very favorable	30%	35%	34%	52%	33%	27%	27%	19%	23%	39%	37%	22%	21%	23%	40%	34%	22%	29%	30%	36%	25%	36%	25%	29%	31%	28%	32%	30%	31%	29%	35%	23%	38%	26%	47%	28%	24%	30%	35%	29%
Somewhat favorable	35%	33%	35%	23%	35%	35%	28%	20%	23%	32%	36%	45%	40%	24%	32%	39%	44%	39%	24%	26%	35%	35%	36%	34%	35%	32%	39%	32%	42%	38%	31%	36%	30%	37%	31%	29%	28%	36%	25%	37%
Somewhat unfavorable	7%	8%	7%	4%	8%	7%	10%	6%	8%	9%	5%	8%	4%	8%	9%	5%	9%	7%	9%	6%	10%	6%	11%	6%	7%	8%	7%	8%	7%	8%	7%	8%	8%	7%	6%	11%	8%	7%	8%	7%
Very unfavorable	5%	6%	5%	2%	6%	5%	5%	7%	6%	4%	5%	5%	10%	6%	4%	6%	5%	6%	6%	5%	3%	5%	6%	6%	6%	6%	5%	6%	4%	5%	4%	9%	6%	5%	5%	7%	3%	6%	7%	5%
B2B	13%	13%	12%	6%	15%	11%	16%	14%	15%	13%	11%	13%	13%	14%	13%	10%	14%	13%	15%	11%	13%	11%	17%	12%	13%	13%	12%	13%	11%	13%	11%	16%	14%	12%	11%	17%	11%	13%	16%	12%
Never heard of	9%	9%	8%	9%	8%	11%	18%	21%	20%	8%	7%	5%	11%	19%	7%	6%	6%	8%	13%	13%	12%	8%	8%	12%	7%	12%	6%	10%	8%	8%	11%	12%	8%	10%	6%	11%	18%	9%	13%	9%
Don’t	13%	11%	11%	10%	10%	16%	12%	26%	19%	8%	10%	14%	15%	19%	8%	11%	14%	11%	18%	15%	16%	10%	14%	13%	14%	14%	11%	15%	8%	13%	12%	13%	10%	14%	5%	14%	18%	12%	12%	13%
know	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
NET	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728
Column n

QCELEBr7: Benson Boone - Do you have a favorable or unfavorable opinion of each of the following public figures? If you do not know enough about a particular person to have an opinion or have never heard of them, please indicate so.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	29%	34%	33%	47%	31%	27%	38%	38%	38%	44%	28%	11%	5%	39%	44%	26%	9%	28%	28%	33%	27%	35%	25%	29%	27%	26%	32%	27%	35%	25%	38%	22%	46%	21%	53%	39%	36%	28%	39%	26%
Very favorable	12%	16%	14%	26%	13%	11%	16%	13%	15%	22%	11%	4%	1%	14%	23%	10%	3%	12%	13%	14%	9%	15%	8%	13%	12%	10%	15%	10%	16%	10%	18%	7%	21%	8%	25%	16%	11%	12%	20%	10%
Somewhat favorable	17%	18%	19%	21%	18%	16%	22%	25%	24%	22%	17%	8%	4%	24%	21%	16%	7%	16%	15%	19%	19%	19%	17%	16%	16%	16%	18%	16%	19%	15%	21%	15%	25%	13%	28%	22%	26%	16%	20%	16%
Somewhat unfavorable	6%	7%	6%	7%	7%	5%	16%	13%	14%	7%	4%	1%	3%	13%	7%	4%	2%	6%	10%	7%	5%	7%	5%	7%	5%	6%	7%	6%	7%	7%	7%	5%	8%	5%	11%	6%	8%	6%	10%	5%
Very unfavorable	3%	4%	4%	3%	4%	3%	7%	8%	8%	3%	3%	1%	3%	7%	4%	3%	1%	3%	5%	5%	6%	3%	5%	3%	3%	4%	3%	4%	3%	3%	3%	4%	4%	3%	5%	4%	7%	3%	4%	3%
B2B	10%	11%	10%	9%	11%	8%	23%	21%	22%	10%	7%	2%	6%	20%	11%	6%	3%	8%	14%	12%	11%	10%	10%	10%	9%	9%	10%	10%	10%	10%	10%	9%	13%	8%	15%	10%	15%	9%	14%	9%
Never heard of	37%	33%	34%	27%	35%	39%	27%	19%	23%	26%	39%	55%	61%	24%	25%	40%	57%	39%	36%	29%	35%	37%	42%	35%	36%	39%	34%	39%	34%	39%	31%	43%	23%	43%	20%	27%	32%	38%	26%	40%
Don’t	24%	22%	22%	17%	23%	26%	12%	22%	17%	20%	26%	32%	28%	17%	20%	27%	31%	24%	21%	26%	27%	18%	23%	26%	28%	25%	23%	25%	21%	26%	21%	27%	18%	27%	12%	25%	17%	25%	21%	25%
know	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
NET	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728
Column n

QNFL: How closely, if at all, do you follow the National Football League (NFL)?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	64%	100%	80%	71%	77%	50%	73%	50%	61%	73%	64%	58%	67%	61%	74%	62%	60%	64%	69%	64%	59%	69%	66%	63%	59%	59%	72%	62%	70%	65%	69%	53%	75%	59%	91%	58%	53%	65%	69%	63%
Very closely	31%	49%	42%	41%	44%	19%	37%	13%	24%	40%	34%	28%	22%	23%	41%	33%	27%	31%	32%	33%	29%	36%	30%	30%	32%	26%	39%	27%	43%	33%	35%	22%	41%	27%	58%	23%	18%	33%	38%	30%
Somewhat closely	32%	51%	37%	30%	33%	32%	36%	37%	37%	34%	29%	30%	45%	37%	33%	28%	33%	32%	37%	31%	30%	33%	36%	33%	27%	32%	33%	35%	28%	32%	34%	30%	34%	32%	34%	35%	35%	32%	31%	33%
Not too closely	17%	0%	15%	15%	13%	21%	18%	22%	20%	11%	18%	20%	5%	20%	11%	19%	18%	18%	15%	15%	19%	13%	17%	18%	19%	19%	14%	17%	17%	17%	16%	18%	12%	19%	5%	20%	20%	17%	13%	18%
Not at all closely	19%	0%	6%	14%	10%	28%	9%	29%	19%	15%	18%	22%	28%	20%	15%	19%	22%	19%	16%	21%	22%	17%	17%	19%	22%	22%	14%	21%	13%	18%	15%	29%	12%	22%	3%	22%	28%	18%	19%	19%
B2B	36%	0%	20%	29%	23%	50%	27%	50%	39%	27%	36%	42%	33%	39%	26%	38%	40%	36%	31%	36%	41%	31%	34%	37%	41%	41%	28%	38%	30%	35%	31%	47%	25%	41%	9%	42%	47%	35%	31%	37%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB1: Do you plan to watch this season's Super Bowl LX that will take place on February 8, 2026 between the Seattle Seahawks and the New England Patriots?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes	69%	87%	100%	81%	77%	62%	78%	58%	67%	76%	70%	66%	58%	67%	78%	70%	64%	68%	72%	75%	64%	75%	69%	69%	66%	65%	77%	67%	77%	72%	73%	59%	79%	65%	89%	69%	63%	70%	75%	68%
No	19%	7%	0%	13%	15%	24%	14%	24%	20%	16%	17%	23%	21%	20%	15%	19%	23%	20%	18%	16%	20%	17%	17%	20%	22%	23%	14%	21%	15%	17%	16%	29%	12%	22%	6%	18%	24%	19%	15%	20%
Don't know	11%	6%	0%	6%	8%	14%	8%	18%	13%	8%	13%	11%	22%	13%	7%	12%	13%	11%	10%	9%	16%	8%	13%	11%	12%	13%	9%	13%	8%	11%	11%	12%	9%	12%	5%	14%	13%	11%	10%	12%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB2: How do you plan to watch this season's Super Bowl LX that will take place on February 8, 2026?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Watch on NBC	53%	56%	53%	41%	56%	50%	31%	18%	25%	39%	60%	83%	81%	25%	39%	62%	85%	60%	33%	38%	59%	54%	63%	50%	50%	52%	55%	52%	56%	61%	42%	54%	38%	61%	39%	37%	38%	55%	37%	57%
Stream on Peacock	18%	16%	18%	21%	16%	21%	24%	37%	30%	22%	14%	9%	9%	30%	22%	13%	8%	16%	26%	21%	15%	15%	16%	21%	18%	21%	15%	19%	15%	17%	18%	22%	19%	17%	17%	23%	33%	17%	18%	18%
Stream on NFL+	17%	19%	17%	24%	21%	13%	35%	28%	32%	26%	13%	3%	1%	31%	26%	12%	2%	15%	28%	21%	16%	21%	12%	16%	23%	15%	21%	16%	21%	13%	28%	11%	28%	12%	35%	20%	13%	18%	25%	16%
Watch on Telemundo	4%	4%	4%	5%	4%	4%	7%	8%	8%	6%	3%	0%	0%	7%	6%	2%	0%	2%	5%	13%	1%	4%	2%	5%	3%	5%	3%	5%	3%	3%	6%	3%	7%	2%	6%	8%	6%	4%	15%	1%
Don't know	7%	4%	7%	8%	4%	11%	3%	9%	6%	7%	11%	5%	9%	6%	7%	10%	5%	7%	8%	7%	9%	5%	7%	9%	6%	8%	6%	8%	6%	6%	6%	11%	7%	7%	3%	12%	10%	7%	5%	8%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	1,367	1,066	1,367	386	702	665	129	155	284	321	334	392	36	303	302	419	343	889	187	209	82	241	289	563	274	772	595	896	456	675	438	254	430	937	238	192	128	1,239	246	1,121

SB3: And do you plan to…
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Watch it on cable TV	61%	62%	61%	58%	61%	61%	42%	36%	40%	59%	61%	67%	75%	42%	58%	62%	69%	62%	44%	66%	61%	70%	55%	59%	63%	58%	64%	60%	63%	66%	61%	47%	53%	64%	53%	53%	54%	62%	56%	62%
Stream it on YouTube TV	12%	13%	12%	14%	13%	11%	29%	18%	25%	16%	10%	8%	4%	23%	17%	10%	8%	10%	20%	15%	15%	8%	9%	17%	12%	12%	12%	12%	14%	10%	12%	18%	16%	11%	19%	13%	20%	12%	18%	11%
Stream it on Hulu + Live TV	10%	9%	10%	14%	10%	10%	20%	18%	19%	15%	10%	4%	4%	19%	15%	9%	4%	9%	19%	13%	4%	12%	9%	11%	7%	10%	9%	9%	12%	9%	11%	10%	18%	7%	16%	20%	10%	10%	13%	9%
Stream it on DirecTV	6%	5%	6%	7%	4%	8%	3%	20%	9%	6%	5%	5%	10%	8%	6%	6%	4%	6%	2%	4%	10%	3%	6%	6%	7%	6%	5%	6%	5%	4%	5%	12%	5%	6%	3%	7%	9%	5%	8%	5%
Stream it on FuboTV	1%	1%	1%	0%	1%	1%	4%	7%	5%	0%	0%	0%	1%	5%	0%	0%	1%	0%	5%	1%	0%	1%	0%	1%	1%	1%	0%	1%	1%	0%	1%	2%	2%	0%	1%	3%	4%	1%	0%	1%
Don't know	11%	10%	11%	7%	11%	10%	3%	1%	2%	5%	13%	15%	6%	3%	4%	13%	15%	13%	10%	2%	11%	7%	20%	7%	10%	12%	9%	13%	6%	11%	10%	12%	7%	12%	8%	5%	3%	11%	4%	12%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	805	661	805	184	443	362	48	38	86	147	212	331	29	93	140	277	295	571	75	109	50	142	191	320	152	440	365	517	278	443	214	148	194	611	111	83	55	750	126	679

QMOST: Which of the following are you most interested in watching during this season's Super Bowl LX?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
The game	51%	58%	51%	38%	64%	35%	57%	22%	41%	47%	45%	65%	81%	41%	47%	49%	66%	53%	50%	40%	56%	53%	53%	47%	51%	48%	54%	49%	53%	55%	47%	46%	46%	53%	58%	30%	34%	52%	38%	54%
The halftime show performance by Bad Bunny	22%	18%	22%	40%	13%	32%	17%	48%	31%	23%	25%	10%	6%	31%	23%	22%	10%	17%	20%	37%	23%	22%	16%	24%	23%	23%	19%	23%	19%	19%	25%	23%	24%	20%	16%	35%	41%	20%	35%	18%
The commercials	21%	18%	21%	15%	16%	26%	12%	20%	16%	20%	24%	22%	12%	17%	20%	24%	22%	24%	18%	12%	14%	17%	24%	22%	19%	21%	20%	20%	22%	21%	18%	26%	20%	21%	16%	26%	17%	21%	16%	22%
The pre-game show	5%	5%	5%	6%	6%	4%	12%	7%	10%	8%	2%	1%	0%	9%	8%	2%	1%	4%	9%	7%	6%	7%	5%	5%	4%	5%	5%	5%	4%	4%	8%	3%	8%	3%	8%	7%	2%	5%	8%	4%
Other (please specify)	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%	0%	1%	1%	1%	1%	1%	2%	2%	0%	0%	1%	1%	1%	1%	1%	1%	0%	1%	1%	1%	1%	1%	1%	1%	2%	1%	1%	1%
Don't know	1%	1%	1%	1%	1%	2%	1%	2%	1%	1%	2%	0%	0%	1%	2%	2%	0%	1%	1%	2%	1%	1%	2%	1%	1%	1%	1%	1%	1%	2%	1%	0%	1%	1%	1%	3%	3%	1%	1%	1%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	1,367	1,066	1,367	386	702	665	129	155	284	321	334	392	36	303	302	419	343	889	187	209	82	241	289	563	274	772	595	896	456	675	438	254	430	937	238	192	128	1,239	246	1,121

SB3A: Which of the following best describes you when it comes to watching the Super Bowl?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
I always or almost always watch the Super Bowl	52%	70%	71%	59%	60%	44%	48%	37%	42%	53%	58%	54%	49%	41%	55%	58%	53%	54%	46%	52%	49%	54%	55%	51%	50%	48%	59%	50%	59%	58%	49%	45%	56%	51%	64%	47%	45%	53%	50%	53%
I occasionally watch the Super Bowl	25%	23%	22%	24%	23%	26%	32%	29%	30%	26%	21%	22%	27%	30%	25%	21%	23%	24%	31%	24%	25%	27%	25%	26%	21%	26%	23%	25%	22%	22%	29%	24%	25%	25%	23%	26%	27%	24%	26%	24%
I rarely watch the Super Bowl	16%	6%	5%	13%	12%	20%	14%	21%	18%	14%	14%	17%	14%	19%	13%	14%	18%	16%	16%	15%	16%	14%	14%	15%	19%	17%	13%	16%	13%	14%	15%	21%	14%	16%	8%	20%	19%	15%	16%	16%
I have never watched the Super Bowl before	7%	2%	2%	4%	5%	10%	6%	13%	10%	7%	8%	6%	10%	9%	7%	7%	7%	7%	8%	8%	10%	5%	7%	7%	10%	9%	5%	8%	5%	6%	7%	10%	5%	8%	4%	6%	9%	7%	7%	7%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB4: Which of the two teams do you think will win the Super Bowl this year?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Seattle Seahawks	43%	51%	50%	44%	47%	39%	40%	40%	40%	41%	46%	44%	28%	40%	42%	45%	42%	44%	45%	39%	37%	38%	49%	39%	47%	42%	44%	40%	48%	46%	41%	38%	42%	43%	45%	39%	37%	43%	42%	43%
New England Patriots	36%	40%	40%	41%	38%	35%	47%	32%	39%	41%	34%	33%	37%	39%	41%	33%	34%	36%	38%	37%	40%	46%	29%	39%	31%	35%	38%	37%	35%	34%	41%	34%	44%	33%	46%	43%	38%	36%	37%	36%
Don't know	21%	9%	10%	15%	16%	26%	13%	28%	21%	17%	21%	23%	35%	20%	17%	22%	24%	20%	17%	24%	24%	15%	22%	22%	22%	23%	18%	22%	17%	20%	18%	28%	13%	24%	9%	18%	24%	21%	21%	21%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB5: Regardless of who you think will win the Super Bowl, which of the two teams do you personally want to win?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Seattle Seahawks	38%	44%	44%	42%	40%	37%	45%	34%	39%	37%	43%	36%	22%	39%	37%	42%	34%	38%	37%	39%	39%	34%	45%	34%	42%	37%	40%	37%	41%	40%	37%	38%	40%	37%	43%	37%	34%	39%	41%	38%
New England Patriots	33%	38%	37%	38%	35%	31%	36%	35%	36%	39%	29%	29%	31%	36%	39%	28%	30%	33%	37%	32%	29%	44%	24%	36%	27%	33%	33%	34%	32%	30%	39%	30%	40%	30%	43%	37%	32%	33%	38%	32%
Don't care which team wins	29%	19%	19%	20%	26%	32%	18%	30%	25%	24%	28%	35%	47%	25%	24%	30%	35%	29%	26%	29%	32%	22%	31%	29%	31%	30%	27%	29%	27%	30%	25%	33%	20%	33%	14%	26%	33%	28%	22%	31%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QHALFTIME: As you may know, every year the Super Bowl halftime show features a musical performance by a new artist or band. Looking back over the past several years, what was your favorite halftime show?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar (2022)	23%	26%	26%	28%	24%	21%	31%	19%	25%	30%	26%	13%	11%	24%	30%	25%	11%	22%	23%	26%	24%	20%	25%	22%	24%	26%	18%	24%	20%	22%	22%	25%	26%	21%	29%	23%	19%	23%	25%	22%
Shakira, Jennifer Lopez (2020)	15%	16%	16%	16%	14%	15%	9%	14%	12%	16%	16%	16%	5%	11%	17%	16%	15%	14%	6%	23%	21%	16%	12%	17%	14%	12%	19%	14%	17%	15%	17%	11%	15%	15%	17%	13%	10%	15%	23%	13%
Kendrick Lamar (2025)	13%	15%	15%	22%	14%	12%	31%	24%	27%	20%	9%	2%	0%	28%	18%	8%	2%	9%	33%	14%	15%	16%	10%	15%	12%	13%	14%	13%	15%	12%	18%	10%	22%	10%	23%	21%	25%	12%	17%	12%
Rihanna (2023)	11%	12%	12%	13%	10%	12%	11%	24%	18%	11%	8%	7%	6%	18%	11%	8%	8%	9%	18%	12%	10%	12%	11%	9%	13%	12%	9%	11%	10%	9%	15%	8%	14%	9%	12%	17%	20%	10%	13%	10%
Usher (2024)	6%	6%	7%	6%	5%	7%	2%	4%	3%	7%	6%	8%	7%	4%	7%	6%	7%	7%	6%	4%	4%	6%	6%	7%	5%	6%	6%	6%	6%	6%	6%	7%	6%	6%	5%	7%	5%	6%	4%	6%
The Weeknd (2021)	6%	7%	7%	6%	6%	6%	8%	8%	8%	7%	7%	3%	1%	8%	7%	6%	3%	6%	6%	8%	2%	9%	5%	6%	5%	6%	6%	6%	7%	5%	8%	6%	8%	5%	8%	8%	7%	6%	8%	6%
Don't know	26%	20%	18%	9%	27%	25%	8%	7%	7%	10%	28%	51%	70%	8%	10%	31%	54%	33%	9%	12%	25%	22%	32%	24%	28%	26%	27%	27%	25%	31%	15%	33%	8%	34%	6%	11%	16%	27%	9%	30%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB6: Before it airs, how much, if at all, are you looking forward to Bad Bunny's Super Bowl halftime show performance?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	51%	59%	61%	91%	52%	51%	68%	69%	68%	64%	49%	31%	23%	67%	65%	45%	30%	45%	60%	69%	49%	58%	42%	54%	50%	48%	56%	50%	55%	46%	67%	38%	66%	45%	74%	58%	63%	50%	77%	45%
Very much looking forward to it	28%	33%	35%	69%	26%	29%	30%	39%	35%	37%	30%	14%	13%	34%	38%	27%	14%	23%	30%	48%	19%	31%	20%	30%	29%	26%	31%	27%	30%	24%	38%	21%	37%	24%	44%	29%	37%	27%	51%	23%
Somewhat looking forward to it	23%	25%	26%	22%	25%	21%	38%	29%	33%	28%	19%	17%	10%	33%	27%	18%	17%	22%	29%	20%	30%	26%	22%	24%	21%	22%	25%	23%	25%	22%	28%	17%	29%	21%	29%	29%	26%	23%	26%	23%
Not really looking forward to it	14%	13%	14%	4%	15%	14%	15%	13%	14%	11%	16%	16%	20%	14%	10%	17%	15%	14%	19%	10%	19%	13%	18%	13%	14%	15%	13%	15%	13%	14%	13%	18%	13%	15%	12%	14%	16%	14%	9%	16%
Not at all looking forward to it	27%	24%	21%	3%	29%	25%	14%	9%	11%	19%	27%	44%	49%	12%	19%	29%	46%	33%	14%	17%	22%	23%	32%	26%	28%	27%	27%	26%	28%	33%	14%	34%	16%	32%	12%	19%	12%	29%	11%	31%
B2B	41%	37%	35%	7%	44%	39%	29%	22%	25%	29%	44%	60%	69%	26%	29%	47%	61%	46%	33%	27%	41%	36%	49%	39%	43%	42%	41%	41%	41%	46%	27%	52%	29%	47%	24%	33%	27%	43%	19%	46%
Don't know	7%	4%	4%	2%	4%	10%	3%	10%	7%	6%	7%	9%	8%	7%	6%	8%	9%	8%	7%	4%	10%	7%	9%	7%	7%	10%	4%	9%	5%	7%	6%	11%	5%	8%	2%	9%	10%	7%	4%	8%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB8: In general, do you think Bad Bunny is…?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
T2B	51%	58%	59%	92%	52%	51%	66%	67%	66%	64%	49%	33%	18%	66%	65%	47%	31%	45%	61%	71%	52%	59%	41%	53%	53%	49%	55%	50%	57%	47%	67%	37%	65%	45%	75%	56%	64%	50%	77%	45%
A great pick for this year's Super Bowl halftime performance	29%	33%	34%	70%	27%	31%	30%	39%	35%	37%	29%	19%	10%	35%	38%	28%	17%	25%	27%	49%	25%	32%	23%	30%	31%	27%	32%	28%	33%	28%	37%	20%	37%	26%	43%	31%	39%	28%	49%	25%
Good	22%	26%	24%	22%	25%	20%	35%	28%	31%	27%	20%	14%	8%	31%	27%	19%	14%	20%	34%	23%	26%	27%	18%	23%	22%	22%	23%	22%	24%	19%	31%	17%	28%	20%	32%	25%	25%	22%	29%	21%
Not so great	9%	8%	9%	2%	9%	8%	13%	7%	10%	7%	7%	11%	10%	10%	7%	8%	10%	10%	9%	6%	8%	9%	10%	9%	8%	8%	9%	10%	7%	9%	7%	10%	9%	9%	7%	11%	6%	9%	4%	10%
A poor pick for this year's Super Bowl halftime performance	23%	23%	21%	3%	25%	21%	13%	12%	13%	15%	23%	36%	34%	13%	15%	25%	37%	27%	12%	15%	20%	16%	28%	23%	23%	23%	22%	23%	23%	27%	12%	29%	16%	26%	13%	20%	17%	23%	12%	25%
B2B	32%	31%	30%	5%	34%	29%	26%	19%	22%	23%	31%	47%	44%	23%	22%	33%	47%	37%	21%	21%	28%	25%	38%	32%	30%	32%	32%	32%	30%	37%	19%	39%	25%	34%	20%	31%	22%	33%	17%	35%
Don't know	17%	11%	11%	3%	14%	20%	9%	14%	11%	13%	20%	20%	38%	11%	13%	20%	22%	19%	18%	8%	20%	16%	21%	16%	17%	20%	13%	18%	13%	16%	14%	24%	9%	20%	6%	13%	14%	17%	6%	20%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QLAMAR: Compared to last year's halftime show performance by Kendrick Lamar, do you think Bad Bunny's halftime show will be...?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Better than Kendrick Lamar's halftime show	23%	27%	28%	44%	24%	21%	24%	23%	23%	26%	27%	17%	7%	23%	27%	24%	16%	21%	18%	38%	13%	27%	19%	23%	21%	20%	26%	21%	26%	19%	32%	15%	32%	18%	41%	24%	23%	23%	41%	18%
About the same	32%	36%	34%	37%	34%	31%	43%	39%	41%	39%	27%	26%	15%	40%	40%	28%	24%	31%	39%	33%	33%	36%	32%	32%	30%	31%	34%	32%	34%	33%	34%	28%	35%	31%	36%	33%	36%	32%	33%	32%
Worse than Kendrick Lamar's halftime show	20%	21%	20%	6%	22%	19%	26%	21%	23%	20%	17%	22%	11%	23%	20%	17%	21%	21%	25%	15%	18%	16%	23%	21%	19%	23%	16%	21%	18%	22%	14%	25%	19%	21%	16%	22%	20%	20%	13%	22%
Don't know	25%	17%	18%	13%	20%	30%	7%	18%	13%	14%	29%	36%	67%	13%	14%	31%	39%	27%	18%	15%	35%	21%	26%	23%	30%	26%	24%	26%	22%	26%	19%	32%	14%	30%	7%	21%	20%	25%	14%	28%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB11: What do you expect most from Bad Bunny's halftime show?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
I don't have any specific expectations	30%	25%	24%	7%	29%	31%	15%	18%	17%	22%	32%	44%	66%	18%	22%	35%	46%	35%	22%	16%	33%	26%	37%	29%	30%	33%	27%	32%	26%	32%	22%	40%	19%	35%	15%	24%	23%	31%	13%	34%
A high-energy, fun performance	28%	31%	32%	45%	28%	27%	37%	32%	34%	29%	29%	21%	17%	33%	30%	27%	21%	25%	33%	34%	27%	33%	24%	27%	27%	27%	29%	27%	29%	27%	33%	21%	35%	25%	38%	32%	33%	27%	32%	27%
A controversial or polarizing moment	16%	17%	15%	8%	18%	15%	17%	16%	16%	12%	15%	22%	11%	16%	12%	16%	21%	18%	9%	16%	14%	14%	21%	15%	16%	16%	17%	16%	18%	18%	13%	17%	15%	17%	14%	16%	13%	17%	13%	17%
A culturally meaningful moment	15%	15%	16%	27%	13%	17%	12%	23%	18%	22%	14%	9%	2%	19%	21%	12%	8%	12%	17%	24%	16%	16%	11%	14%	19%	15%	15%	15%	15%	14%	18%	12%	17%	14%	16%	17%	19%	14%	27%	12%
A visually creative and artistic show	11%	12%	12%	14%	12%	9%	19%	12%	15%	14%	10%	5%	4%	15%	14%	10%	4%	9%	20%	9%	10%	11%	6%	15%	8%	10%	12%	10%	12%	9%	14%	9%	15%	9%	17%	12%	13%	10%	15%	10%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB12: Which of the following is closer to your view?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Bad Bunny is very popular with his fans, but his halftime show will have limited appeal to most Americans	61%	60%	59%	34%	66%	57%	61%	50%	55%	56%	60%	70%	77%	55%	56%	62%	71%	65%	54%	51%	59%	58%	68%	61%	58%	63%	59%	61%	60%	62%	54%	70%	53%	65%	53%	54%	52%	62%	50%	64%
Bad Bunny is a global superstar whose halftime show will appeal to most Americans	39%	40%	41%	66%	34%	43%	39%	50%	45%	44%	40%	30%	23%	45%	44%	38%	29%	35%	46%	49%	41%	42%	32%	39%	42%	37%	41%	39%	40%	38%	46%	30%	47%	35%	47%	46%	48%	38%	50%	36%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB13: As you may know, Bad Bunny performs primarily in Spanish. His performance will be the first ever Spanish-only halftime show. Given this, which of the following is closer to your view?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
A halftime show should mostly be in English, so it feels accessible to Americans who do not speak Spanish	55%	54%	53%	27%	58%	51%	46%	36%	41%	46%	58%	68%	69%	41%	46%	61%	68%	60%	50%	35%	55%	49%	62%	54%	54%	55%	55%	54%	55%	57%	46%	63%	47%	58%	48%	47%	41%	56%	35%	59%
Bad Bunny's Spanish-only halftime show will make the Super Bowl feel more culturally authentic and modern	45%	46%	47%	73%	42%	49%	54%	64%	59%	54%	42%	32%	31%	59%	54%	39%	32%	40%	50%	65%	45%	51%	38%	46%	46%	45%	45%	46%	45%	43%	54%	37%	53%	42%	52%	53%	59%	44%	65%	41%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB14: Which of the following do you think Bad Bunny is more likely to do during his halftime show performance?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
He will use the halftime show to make a political or social statement, in addition to music and performance	53%	51%	52%	51%	51%	55%	48%	59%	54%	49%	55%	55%	49%	54%	50%	55%	54%	55%	51%	51%	48%	49%	58%	54%	51%	53%	54%	53%	54%	55%	47%	57%	51%	54%	47%	55%	61%	52%	48%	54%
He will mainly focus on music and performance, without making a political or social statement	47%	49%	48%	49%	49%	45%	52%	41%	46%	51%	45%	45%	51%	46%	50%	45%	46%	45%	49%	49%	52%	51%	42%	46%	49%	47%	46%	47%	46%	45%	53%	43%	49%	46%	53%	45%	39%	48%	52%	46%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

SB15: Which of the following do you think Bad Bunny should do during his halftime show performance?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
He should mainly focus on music and performance, without making a political or social statement	71%	70%	70%	52%	72%	70%	59%	51%	54%	64%	75%	86%	85%	55%	64%	77%	86%	76%	55%	62%	72%	70%	74%	71%	71%	71%	72%	71%	72%	74%	65%	75%	67%	73%	64%	69%	50%	74%	61%	74%
He should use the halftime show to make a political or social statement, in addition to music and performance	29%	30%	30%	48%	28%	30%	41%	49%	46%	36%	25%	14%	15%	45%	36%	23%	14%	24%	45%	38%	28%	30%	26%	29%	29%	29%	28%	29%	28%	26%	35%	25%	33%	27%	36%	31%	50%	26%	39%	26%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr1: Facebook - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	54%	56%	56%	54%	52%	55%	27%	37%	33%	60%	62%	57%	57%	34%	60%	60%	58%	59%	43%	46%	47%	53%	59%	55%	48%	53%	55%	53%	56%	51%	55%	60%	61%	51%	65%	56%	43%	55%	49%	55%
Several times a week	13%	13%	13%	13%	13%	13%	17%	10%	13%	11%	14%	12%	12%	13%	11%	14%	12%	13%	13%	14%	9%	14%	10%	13%	13%	12%	13%	12%	14%	13%	14%	11%	16%	11%	17%	15%	10%	13%	18%	12%
Once a week	5%	6%	5%	5%	5%	5%	8%	6%	7%	6%	4%	4%	5%	7%	6%	4%	4%	4%	8%	7%	6%	5%	4%	4%	7%	5%	6%	5%	5%	5%	5%	4%	6%	5%	4%	7%	5%	5%	5%	5%
Several times a month	4%	4%	4%	4%	4%	4%	6%	5%	5%	4%	5%	2%	6%	5%	4%	4%	2%	3%	3%	5%	6%	3%	3%	4%	5%	4%	4%	4%	3%	3%	4%	4%	3%	4%	3%	3%	5%	4%	4%	4%
Once a month	2%	2%	2%	2%	3%	2%	8%	4%	6%	2%	1%	1%	0%	6%	2%	1%	1%	2%	3%	2%	2%	2%	3%	2%	2%	3%	2%	3%	2%	3%	2%	2%	3%	2%	4%	2%	4%	2%	2%	3%
Every few months	2%	2%	2%	2%	2%	2%	7%	6%	7%	2%	1%	0%	1%	7%	2%	0%	1%	1%	5%	2%	5%	2%	2%	3%	2%	3%	1%	2%	1%	2%	3%	2%	3%	2%	1%	4%	4%	2%	3%	2%
Have an account but rarely/never use it	6%	4%	5%	5%	6%	6%	13%	13%	13%	6%	2%	3%	6%	12%	6%	3%	2%	4%	9%	7%	9%	3%	7%	7%	5%	6%	5%	6%	4%	7%	4%	6%	5%	6%	3%	6%	12%	5%	5%	6%
Do not have an account	14%	13%	13%	15%	14%	14%	15%	20%	18%	8%	11%	20%	12%	17%	9%	13%	19%	13%	17%	17%	16%	17%	12%	12%	17%	15%	14%	14%	14%	16%	14%	11%	4%	19%	2%	7%	17%	14%	13%	15%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr2: Instagram - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	35%	39%	39%	48%	34%	36%	51%	50%	51%	51%	31%	14%	5%	51%	51%	28%	13%	30%	49%	45%	31%	39%	26%	37%	36%	34%	36%	33%	40%	31%	48%	22%	50%	28%	55%	45%	37%	35%	46%	32%
Several times a week	13%	15%	15%	17%	16%	11%	19%	14%	16%	15%	16%	8%	11%	15%	16%	14%	8%	12%	13%	18%	16%	16%	12%	14%	13%	13%	14%	13%	14%	13%	14%	13%	18%	11%	21%	15%	12%	14%	19%	12%
Once a week	6%	6%	6%	5%	6%	6%	5%	8%	7%	6%	5%	6%	3%	7%	5%	6%	6%	6%	9%	5%	4%	5%	5%	6%	7%	5%	7%	6%	6%	7%	5%	5%	8%	5%	8%	8%	6%	6%	6%	6%
Several times a month	4%	4%	4%	3%	4%	4%	8%	3%	5%	5%	5%	3%	3%	5%	4%	5%	2%	4%	3%	5%	5%	3%	5%	4%	5%	5%	3%	4%	4%	4%	5%	4%	4%	4%	4%	4%	4%	4%	5%	4%
Once a month	4%	3%	3%	2%	3%	4%	4%	3%	4%	3%	5%	3%	0%	4%	2%	4%	3%	4%	4%	2%	4%	3%	4%	3%	5%	4%	2%	4%	3%	3%	3%	5%	4%	3%	2%	6%	7%	3%	3%	4%
Every few months	2%	2%	2%	2%	1%	2%	4%	4%	4%	1%	2%	1%	0%	4%	1%	2%	1%	2%	3%	2%	3%	2%	3%	2%	1%	2%	1%	2%	2%	2%	2%	3%	2%	2%	1%	2%	3%	2%	2%	2%
Have an account but rarely/never use it	5%	4%	4%	3%	3%	7%	4%	8%	6%	4%	7%	2%	6%	6%	4%	6%	3%	5%	6%	6%	5%	3%	4%	6%	4%	6%	4%	5%	4%	5%	3%	9%	4%	5%	3%	6%	8%	5%	4%	5%
Do not have an account	31%	27%	27%	20%	32%	30%	5%	10%	8%	15%	29%	63%	71%	8%	16%	34%	65%	38%	14%	16%	31%	29%	40%	28%	31%	31%	32%	33%	27%	35%	21%	38%	11%	40%	7%	14%	23%	32%	14%	35%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr3: X, formerly known as Twitter - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	16%	20%	18%	21%	21%	10%	23%	13%	18%	25%	14%	7%	7%	18%	26%	14%	7%	15%	24%	14%	14%	20%	13%	17%	13%	13%	20%	14%	21%	13%	22%	11%	25%	12%	35%	14%	19%	15%	19%	15%
Several times a week	10%	14%	13%	15%	15%	6%	27%	10%	18%	14%	8%	4%	6%	18%	14%	7%	4%	9%	16%	11%	11%	13%	8%	10%	12%	9%	13%	9%	14%	10%	14%	6%	17%	8%	27%	6%	7%	11%	13%	10%
Once a week	5%	6%	6%	6%	6%	3%	8%	5%	7%	5%	5%	3%	4%	7%	5%	5%	3%	4%	8%	7%	4%	4%	5%	5%	5%	5%	5%	5%	4%	4%	6%	5%	7%	4%	9%	5%	5%	5%	9%	4%
Several times a month	5%	5%	5%	3%	6%	4%	12%	10%	11%	5%	3%	1%	0%	11%	5%	3%	2%	4%	6%	8%	4%	6%	4%	5%	4%	6%	4%	5%	4%	4%	6%	6%	6%	4%	6%	7%	8%	5%	9%	4%
Once a month	3%	4%	4%	5%	4%	3%	5%	6%	5%	3%	3%	2%	0%	6%	3%	3%	2%	3%	3%	4%	3%	2%	4%	4%	3%	4%	2%	4%	3%	3%	5%	3%	4%	3%	3%	5%	5%	3%	4%	3%
Every few months	3%	2%	3%	2%	2%	3%	2%	6%	4%	3%	2%	1%	1%	4%	3%	2%	1%	2%	4%	3%	4%	3%	3%	3%	1%	3%	2%	3%	1%	3%	1%	4%	2%	3%	2%	4%	2%	3%	3%	2%
Have an account but rarely/never use it	6%	5%	5%	5%	4%	9%	8%	13%	11%	7%	6%	3%	8%	11%	6%	6%	3%	6%	7%	8%	6%	4%	6%	7%	8%	7%	5%	7%	4%	7%	5%	8%	6%	7%	3%	10%	11%	6%	7%	6%
Do not have an account	52%	44%	47%	43%	42%	62%	14%	37%	26%	36%	58%	79%	73%	26%	37%	60%	80%	57%	33%	44%	54%	49%	58%	49%	53%	53%	49%	53%	48%	56%	41%	58%	33%	60%	16%	50%	44%	53%	35%	56%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr4: TikTok - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	28%	31%	31%	42%	24%	33%	36%	61%	50%	35%	27%	9%	3%	48%	36%	23%	8%	23%	44%	40%	22%	29%	24%	32%	24%	31%	24%	29%	26%	24%	35%	28%	43%	22%	42%	45%	39%	27%	38%	26%
Several times a week	11%	13%	12%	12%	12%	9%	16%	10%	13%	18%	9%	4%	3%	13%	18%	9%	4%	10%	11%	11%	9%	13%	7%	12%	10%	10%	12%	9%	14%	9%	13%	10%	17%	8%	21%	13%	8%	11%	15%	10%
Once a week	5%	5%	5%	6%	6%	3%	9%	3%	6%	6%	4%	3%	3%	6%	5%	5%	2%	4%	8%	5%	2%	5%	6%	3%	5%	4%	5%	4%	5%	4%	6%	3%	6%	4%	7%	5%	4%	5%	7%	4%
Several times a month	4%	4%	4%	4%	4%	4%	6%	2%	4%	4%	4%	4%	4%	4%	4%	4%	3%	3%	7%	5%	2%	2%	4%	5%	4%	5%	3%	4%	2%	3%	4%	4%	4%	4%	6%	2%	4%	4%	4%	4%
Once a month	3%	3%	3%	4%	3%	3%	6%	4%	5%	4%	3%	1%	1%	5%	3%	3%	1%	3%	4%	2%	4%	3%	3%	3%	3%	3%	2%	3%	2%	3%	3%	3%	3%	3%	2%	4%	4%	3%	4%	3%
Every few months	2%	2%	2%	2%	2%	2%	6%	4%	5%	3%	3%	0%	0%	5%	3%	2%	0%	2%	3%	3%	4%	4%	3%	2%	2%	3%	2%	3%	2%	2%	3%	3%	3%	2%	3%	4%	4%	2%	3%	2%
Have an account but rarely/never use it	4%	3%	4%	4%	3%	5%	4%	5%	5%	6%	5%	2%	1%	5%	6%	5%	1%	4%	4%	6%	6%	3%	4%	5%	4%	5%	4%	4%	4%	5%	3%	5%	5%	4%	2%	8%	8%	4%	6%	4%
Do not have an account	43%	38%	40%	26%	46%	41%	16%	10%	13%	25%	45%	77%	85%	14%	25%	50%	80%	51%	17%	27%	51%	41%	49%	38%	48%	40%	49%	43%	44%	50%	32%	44%	18%	54%	17%	19%	28%	45%	23%	48%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr5: Snapchat - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	16%	19%	19%	24%	14%	18%	28%	35%	32%	24%	11%	3%	2%	31%	24%	9%	3%	14%	25%	20%	11%	18%	16%	19%	11%	17%	16%	16%	16%	13%	21%	17%	26%	12%	27%	25%	24%	15%	19%	16%
Several times a week	8%	11%	9%	12%	10%	7%	13%	14%	13%	13%	6%	2%	2%	13%	13%	5%	2%	8%	10%	7%	8%	12%	7%	7%	8%	7%	9%	7%	10%	6%	13%	5%	15%	5%	20%	9%	10%	8%	13%	7%
Once a week	5%	7%	6%	8%	7%	4%	12%	5%	9%	6%	6%	2%	1%	8%	6%	6%	1%	4%	7%	9%	4%	7%	4%	6%	4%	4%	7%	5%	6%	5%	6%	4%	9%	4%	12%	6%	6%	5%	9%	5%
Several times a month	4%	5%	5%	5%	5%	4%	8%	5%	6%	7%	4%	1%	3%	6%	8%	3%	2%	4%	5%	6%	5%	4%	3%	5%	5%	4%	4%	4%	5%	4%	5%	5%	5%	4%	6%	3%	4%	4%	6%	4%
Once a month	3%	3%	3%	2%	2%	3%	4%	3%	4%	3%	3%	1%	1%	4%	3%	2%	1%	2%	6%	1%	2%	3%	3%	3%	2%	3%	2%	3%	2%	2%	3%	2%	5%	2%	3%	6%	3%	3%	4%	2%
Every few months	2%	2%	2%	2%	2%	2%	4%	5%	4%	2%	2%	1%	0%	5%	2%	2%	0%	2%	5%	2%	1%	2%	2%	3%	1%	3%	1%	3%	1%	2%	2%	3%	4%	2%	2%	5%	3%	2%	2%	2%
Have an account but rarely/never use it	7%	6%	6%	8%	5%	9%	12%	11%	11%	8%	8%	3%	0%	11%	8%	7%	1%	6%	7%	12%	8%	5%	7%	7%	8%	8%	6%	7%	6%	7%	8%	6%	7%	7%	3%	11%	12%	6%	10%	6%
Do not have an account	54%	49%	50%	39%	54%	54%	19%	22%	21%	36%	61%	88%	92%	21%	37%	64%	90%	60%	35%	43%	61%	50%	57%	51%	61%	54%	55%	55%	53%	61%	43%	56%	30%	65%	26%	34%	39%	56%	38%	58%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr6: YouTube - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	49%	53%	52%	58%	56%	41%	65%	49%	57%	64%	49%	31%	14%	57%	65%	47%	28%	43%	58%	64%	52%	53%	41%	51%	48%	48%	49%	50%	47%	45%	57%	44%	61%	43%	73%	49%	57%	48%	61%	46%
Several times a week	18%	18%	19%	18%	16%	20%	18%	18%	18%	16%	20%	18%	14%	17%	16%	20%	18%	18%	16%	15%	23%	19%	17%	18%	19%	17%	19%	17%	20%	19%	17%	18%	16%	19%	14%	17%	16%	18%	16%	18%
Once a week	8%	7%	8%	8%	7%	8%	6%	8%	7%	7%	8%	9%	7%	7%	7%	8%	9%	9%	7%	5%	7%	7%	9%	7%	9%	7%	9%	8%	9%	8%	8%	6%	7%	8%	4%	10%	5%	8%	6%	8%
Several times a month	6%	5%	5%	6%	4%	9%	4%	7%	6%	5%	8%	7%	3%	6%	4%	8%	6%	7%	7%	5%	4%	5%	8%	7%	5%	7%	6%	6%	7%	5%	7%	7%	7%	6%	5%	9%	5%	7%	6%	6%
Once a month	3%	3%	3%	2%	3%	3%	2%	4%	3%	1%	4%	3%	9%	3%	2%	4%	4%	3%	2%	3%	1%	2%	4%	3%	3%	3%	3%	3%	4%	3%	2%	4%	3%	3%	1%	5%	4%	3%	4%	3%
Every few months	3%	3%	3%	2%	3%	3%	3%	2%	3%	2%	3%	4%	7%	3%	2%	2%	5%	3%	2%	2%	3%	5%	5%	2%	2%	3%	3%	3%	2%	4%	1%	3%	2%	4%	2%	1%	2%	3%	2%	3%
Have an account but rarely/never use it	3%	2%	2%	2%	2%	4%	0%	7%	4%	2%	2%	3%	0%	4%	2%	2%	3%	3%	3%	3%	3%	2%	4%	3%	2%	3%	2%	3%	1%	2%	2%	5%	2%	3%	1%	4%	4%	3%	2%	3%
Do not have an account	11%	9%	8%	5%	9%	12%	1%	4%	3%	2%	6%	26%	46%	3%	1%	9%	28%	14%	4%	2%	7%	8%	13%	9%	13%	11%	10%	11%	10%	13%	6%	12%	2%	14%	1%	4%	6%	11%	3%	13%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr7: Truth Social - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	4%	5%	4%	6%	5%	3%	6%	2%	4%	5%	4%	2%	0%	3%	6%	4%	2%	4%	4%	3%	4%	4%	3%	3%	4%	2%	6%	3%	5%	3%	5%	4%	7%	2%	10%	4%	1%	4%	6%	3%
Several times a week	4%	5%	5%	6%	5%	2%	11%	3%	6%	6%	3%	1%	2%	6%	7%	3%	1%	3%	7%	7%	1%	6%	3%	4%	2%	3%	5%	3%	6%	2%	7%	2%	7%	3%	10%	4%	1%	4%	10%	3%
Once a week	3%	5%	4%	5%	5%	2%	4%	3%	4%	6%	3%	1%	0%	4%	6%	2%	1%	3%	4%	3%	5%	5%	2%	4%	2%	2%	6%	2%	6%	3%	5%	2%	7%	2%	11%	2%	3%	3%	7%	2%
Several times a month	3%	5%	4%	5%	4%	2%	6%	6%	6%	5%	2%	1%	3%	6%	5%	2%	1%	3%	4%	5%	1%	5%	1%	3%	4%	3%	4%	3%	4%	3%	5%	2%	7%	2%	8%	6%	2%	3%	5%	3%
Once a month	2%	2%	2%	3%	2%	1%	3%	2%	2%	4%	2%	1%	1%	2%	4%	2%	0%	2%	2%	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	1%	3%	2%	4%	1%	4%	3%	4%	2%	2%	2%
Every few months	2%	2%	2%	1%	2%	2%	4%	2%	3%	2%	2%	0%	0%	3%	2%	1%	0%	1%	4%	2%	1%	2%	2%	1%	1%	2%	1%	2%	1%	1%	2%	2%	2%	1%	2%	3%	2%	2%	2%	2%
Have an account but rarely/never use it	2%	2%	2%	2%	2%	1%	4%	3%	3%	2%	1%	1%	2%	3%	2%	1%	1%	1%	3%	3%	2%	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%	3%	1%	3%	3%	3%	2%	4%	1%
Do not have an account	81%	75%	78%	72%	74%	87%	63%	80%	72%	69%	84%	93%	92%	73%	68%	85%	93%	83%	72%	76%	85%	74%	86%	80%	82%	85%	74%	83%	74%	86%	70%	85%	63%	88%	52%	75%	83%	80%	65%	84%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPLATFORMr8: Reddit - How frequently, if at all, do you use each of the following online platforms?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Daily	9%	10%	10%	14%	11%	7%	16%	7%	11%	15%	8%	3%	0%	11%	16%	7%	3%	7%	15%	10%	12%	9%	8%	10%	7%	8%	10%	9%	9%	8%	12%	5%	12%	7%	14%	9%	9%	9%	12%	8%
Several times a week	10%	14%	13%	16%	15%	6%	19%	9%	14%	20%	8%	2%	4%	13%	21%	6%	3%	10%	9%	11%	12%	17%	7%	9%	12%	8%	15%	9%	16%	9%	14%	8%	18%	7%	27%	10%	14%	10%	17%	9%
Once a week	7%	8%	8%	9%	8%	6%	8%	9%	9%	11%	5%	4%	0%	9%	10%	5%	3%	6%	8%	8%	6%	9%	4%	6%	9%	7%	7%	6%	8%	5%	10%	5%	12%	4%	15%	9%	11%	6%	8%	6%
Several times a month	8%	8%	8%	10%	7%	8%	12%	9%	11%	10%	8%	3%	3%	11%	10%	7%	2%	7%	9%	9%	3%	4%	9%	9%	7%	8%	7%	8%	7%	8%	9%	5%	10%	6%	11%	10%	6%	8%	10%	7%
Once a month	5%	5%	5%	5%	6%	3%	9%	4%	6%	4%	6%	3%	3%	6%	4%	5%	3%	4%	4%	6%	7%	5%	5%	4%	4%	4%	5%	5%	4%	5%	5%	3%	5%	4%	5%	4%	5%	4%	6%	4%
Every few months	4%	4%	4%	3%	3%	5%	5%	5%	5%	4%	5%	2%	2%	5%	4%	5%	1%	3%	7%	4%	5%	4%	4%	4%	4%	4%	4%	4%	4%	4%	4%	4%	5%	3%	3%	8%	3%	4%	3%	4%
Have an account but rarely/never use it	4%	4%	3%	4%	4%	5%	7%	9%	8%	5%	4%	2%	1%	8%	5%	3%	1%	3%	5%	7%	8%	3%	6%	4%	4%	5%	3%	5%	3%	4%	4%	5%	5%	4%	4%	7%	6%	4%	6%	4%
Do not have an account	54%	48%	49%	38%	47%	60%	23%	47%	36%	31%	57%	82%	88%	36%	30%	61%	83%	59%	44%	45%	47%	49%	59%	53%	53%	57%	49%	56%	49%	57%	42%	65%	32%	63%	21%	44%	47%	55%	38%	57%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr1: Hulu - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies. Ad-fr
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	19%	23%	22%	28%	19%	19%	25%	33%	29%	27%	19%	5%	7%	28%	28%	17%	5%	18%	27%	22%	14%	23%	18%	19%	17%	19%	20%	17%	24%	16%	25%	17%	31%	14%	36%	26%	27%	18%	28%	17%
Yes, ad-supported account (some advertising)	32%	33%	35%	38%	32%	32%	40%	33%	36%	39%	34%	23%	14%	37%	38%	33%	21%	32%	38%	36%	22%	30%	29%	35%	31%	31%	33%	31%	35%	35%	32%	26%	39%	29%	39%	39%	35%	32%	34%	32%
No, I do not have an account	47%	42%	41%	33%	47%	47%	33%	30%	32%	33%	46%	70%	78%	32%	32%	49%	73%	49%	32%	40%	63%	46%	52%	44%	49%	48%	46%	49%	41%	48%	41%	54%	28%	55%	24%	32%	37%	48%	35%	50%
Don't know	2%	2%	2%	2%	2%	2%	2%	5%	3%	2%	2%	1%	1%	3%	2%	2%	1%	2%	3%	3%	1%	2%	1%	2%	3%	2%	1%	2%	1%	2%	2%	3%	2%	2%	1%	3%	1%	2%	4%	2%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr2: Netflix - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies. Ad
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	37%	40%	40%	49%	37%	36%	49%	57%	54%	48%	36%	17%	13%	52%	50%	33%	15%	33%	45%	46%	37%	44%	30%	37%	39%	35%	40%	34%	46%	35%	45%	28%	54%	29%	61%	47%	45%	36%	47%	35%
Yes, ad-supported account (some advertising)	32%	33%	35%	32%	31%	33%	34%	25%	29%	36%	35%	31%	20%	30%	35%	34%	30%	32%	36%	34%	26%	27%	33%	35%	32%	32%	32%	32%	33%	31%	33%	35%	35%	32%	32%	38%	32%	32%	35%	32%
No, I do not have an account	29%	25%	24%	18%	30%	29%	15%	16%	16%	15%	28%	51%	65%	16%	14%	31%	54%	34%	17%	17%	37%	28%	37%	27%	28%	31%	27%	33%	20%	32%	21%	35%	10%	38%	7%	14%	22%	30%	17%	32%
Don't know	1%	1%	1%	1%	1%	1%	2%	2%	2%	1%	1%	1%	2%	2%	1%	1%	1%	1%	2%	2%	1%	1%	1%	2%	1%	2%	1%	1%	1%	2%	1%	1%	1%	1%	0%	1%	1%	1%	2%	1%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr3: HBO Max - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies. Ad
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	19%	22%	23%	27%	21%	18%	25%	27%	26%	27%	20%	8%	3%	25%	28%	18%	7%	18%	23%	22%	19%	23%	14%	20%	19%	16%	24%	16%	29%	18%	25%	12%	31%	14%	36%	25%	22%	19%	24%	18%
Yes, ad-supported account (some advertising)	21%	22%	23%	26%	21%	21%	30%	23%	26%	26%	21%	15%	6%	26%	25%	21%	13%	20%	25%	23%	19%	22%	21%	22%	20%	20%	23%	20%	23%	21%	24%	18%	27%	18%	28%	27%	29%	20%	27%	20%
No, I do not have an account	57%	52%	52%	44%	55%	59%	37%	47%	43%	45%	56%	76%	88%	44%	45%	58%	78%	59%	46%	52%	60%	51%	63%	55%	58%	60%	51%	61%	46%	59%	48%	65%	40%	64%	35%	45%	47%	58%	46%	59%
Don't know	3%	3%	2%	2%	3%	2%	7%	4%	5%	2%	2%	2%	3%	5%	2%	2%	2%	2%	6%	3%	2%	4%	2%	3%	2%	4%	1%	3%	2%	2%	3%	4%	2%	3%	1%	3%	2%	3%	3%	3%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr4: Peacock - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies. Ad
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	16%	19%	19%	25%	17%	14%	22%	19%	20%	26%	15%	4%	7%	21%	26%	13%	5%	14%	21%	23%	9%	19%	12%	16%	15%	14%	18%	13%	22%	13%	23%	10%	26%	11%	33%	19%	17%	15%	28%	13%
Yes, ad-supported account (some advertising)	29%	31%	33%	32%	29%	29%	31%	31%	31%	30%	31%	26%	14%	31%	30%	31%	24%	29%	32%	28%	28%	30%	29%	30%	27%	28%	30%	29%	31%	29%	29%	28%	33%	27%	35%	32%	29%	29%	30%	29%
No, I do not have an account	52%	46%	46%	41%	50%	54%	40%	44%	42%	42%	51%	68%	77%	42%	42%	53%	70%	55%	41%	45%	61%	47%	56%	51%	55%	54%	50%	55%	46%	55%	45%	58%	37%	59%	30%	46%	51%	52%	38%	55%
Don't know	3%	3%	2%	2%	3%	3%	7%	6%	6%	2%	3%	1%	3%	6%	2%	3%	2%	3%	6%	4%	2%	3%	3%	3%	3%	4%	2%	3%	2%	3%	3%	4%	3%	3%	3%	4%	4%	3%	4%	3%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr5: Amazon Prime Video - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	26%	29%	30%	38%	26%	25%	27%	32%	30%	36%	26%	14%	18%	29%	36%	25%	14%	25%	26%	31%	18%	32%	21%	26%	26%	23%	31%	22%	35%	24%	31%	21%	39%	20%	47%	31%	28%	26%	33%	24%
Yes, ad-supported account (some advertising)	40%	41%	41%	37%	39%	41%	36%	38%	37%	40%	40%	41%	35%	38%	40%	42%	39%	41%	41%	34%	42%	32%	43%	41%	40%	39%	41%	39%	41%	41%	36%	41%	39%	40%	37%	42%	36%	40%	35%	41%
No, I do not have an account	32%	27%	27%	22%	32%	32%	30%	28%	29%	23%	31%	43%	47%	29%	22%	32%	46%	32%	30%	31%	39%	33%	34%	31%	32%	36%	27%	36%	23%	32%	30%	36%	20%	38%	15%	25%	31%	32%	27%	33%
Don't know	2%	2%	2%	3%	3%	2%	6%	3%	4%	2%	2%	2%	1%	4%	2%	2%	1%	2%	3%	4%	1%	3%	2%	3%	1%	3%	1%	3%	1%	3%	2%	2%	2%	3%	2%	2%	4%	2%	5%	2%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr6: Disney+ - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies. Ad
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	23%	28%	27%	35%	24%	22%	31%	34%	33%	36%	22%	6%	5%	32%	37%	20%	5%	22%	26%	29%	17%	30%	17%	22%	24%	20%	28%	20%	31%	19%	31%	18%	40%	15%	48%	32%	28%	22%	35%	20%
Yes, ad-supported account (some advertising)	24%	26%	27%	27%	23%	25%	29%	31%	30%	27%	26%	16%	13%	31%	27%	25%	15%	23%	29%	28%	21%	18%	23%	28%	25%	25%	24%	24%	24%	25%	25%	22%	31%	21%	29%	33%	25%	24%	29%	23%
No, I do not have an account	51%	44%	45%	37%	50%	51%	36%	32%	34%	35%	50%	76%	80%	34%	35%	53%	79%	54%	41%	41%	61%	49%	57%	48%	50%	53%	48%	54%	43%	54%	41%	58%	26%	61%	20%	33%	46%	51%	34%	54%
Don't know	2%	2%	2%	1%	3%	2%	4%	2%	3%	2%	2%	2%	1%	3%	2%	2%	2%	2%	5%	2%	1%	3%	2%	2%	2%	3%	1%	2%	2%	2%	3%	2%	3%	2%	3%	2%	1%	2%	2%	2%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr7: Paramount+ - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	18%	20%	20%	27%	18%	17%	27%	24%	25%	24%	17%	7%	4%	25%	24%	16%	6%	17%	27%	18%	11%	21%	15%	18%	16%	16%	20%	15%	24%	17%	21%	14%	27%	13%	31%	23%	22%	17%	21%	17%
Yes, ad-supported account (some advertising)	26%	29%	29%	27%	26%	27%	24%	22%	23%	31%	27%	25%	21%	24%	31%	28%	23%	27%	20%	28%	24%	21%	26%	29%	27%	26%	26%	27%	26%	23%	28%	31%	33%	23%	32%	34%	23%	27%	30%	25%
No, I do not have an account	54%	48%	49%	45%	54%	54%	42%	50%	46%	44%	53%	67%	74%	46%	43%	55%	69%	54%	50%	50%	62%	54%	57%	51%	55%	55%	52%	56%	48%	58%	48%	52%	38%	60%	34%	42%	51%	54%	46%	55%
Don't know	3%	3%	2%	2%	3%	2%	7%	4%	6%	1%	2%	1%	1%	5%	1%	2%	2%	2%	4%	4%	2%	5%	2%	2%	1%	3%	2%	3%	2%	2%	2%	3%	2%	3%	2%	1%	4%	2%	3%	2%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr8: YouTube TV - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies.
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	16%	21%	18%	27%	20%	12%	26%	19%	22%	26%	14%	5%	3%	21%	27%	13%	4%	14%	22%	20%	9%	23%	9%	15%	17%	13%	19%	13%	23%	11%	25%	11%	30%	10%	41%	18%	15%	16%	23%	14%
Yes, ad-supported account (some advertising)	20%	21%	21%	23%	19%	22%	21%	24%	23%	25%	21%	14%	15%	23%	24%	19%	14%	19%	28%	21%	18%	18%	20%	20%	21%	19%	21%	20%	22%	17%	23%	21%	26%	18%	27%	25%	22%	20%	26%	19%
No, I do not have an account	61%	55%	57%	47%	58%	64%	48%	52%	50%	47%	61%	80%	81%	51%	46%	64%	80%	64%	47%	54%	69%	54%	69%	62%	58%	63%	58%	64%	53%	67%	50%	65%	41%	70%	29%	52%	58%	61%	45%	65%
Don't know	3%	3%	3%	4%	3%	3%	6%	5%	5%	2%	4%	2%	1%	5%	2%	3%	2%	3%	3%	6%	3%	5%	2%	2%	4%	4%	1%	3%	2%	4%	2%	3%	3%	3%	3%	4%	5%	3%	6%	3%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QSTREAMINGr9: ESPN+ - Do you currently have an active account or subscription of each of the following streaming platforms, and if so, is your account ad-supported or ad-free? (Ad-supported means your plan includes advertising during shows or movies. Ad-f
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes, ad-free account (no advertising)	12%	18%	17%	20%	17%	8%	22%	12%	17%	22%	11%	3%	3%	16%	23%	10%	2%	12%	19%	14%	7%	19%	9%	13%	10%	10%	16%	10%	20%	10%	18%	9%	26%	7%	35%	15%	10%	13%	21%	11%
Yes, ad-supported account (some advertising)	16%	21%	19%	21%	18%	13%	24%	14%	19%	20%	17%	9%	8%	20%	20%	15%	9%	14%	23%	18%	14%	18%	13%	16%	15%	13%	19%	14%	21%	15%	19%	12%	24%	12%	29%	18%	16%	16%	21%	14%
No, I do not have an account	68%	58%	61%	55%	61%	74%	50%	65%	58%	54%	68%	86%	85%	58%	53%	72%	86%	71%	54%	61%	76%	59%	74%	67%	69%	71%	63%	72%	56%	71%	60%	73%	46%	77%	33%	60%	69%	68%	53%	71%
Don't know	4%	4%	3%	4%	4%	5%	4%	9%	7%	4%	4%	2%	4%	6%	4%	4%	3%	3%	5%	7%	3%	4%	4%	4%	5%	5%	3%	5%	3%	4%	3%	5%	5%	4%	3%	6%	6%	4%	5%	4%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

D104: What is your marital status?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Married	45%	49%	48%	44%	50%	39%	18%	13%	15%	50%	52%	56%	53%	16%	52%	51%	58%	51%	21%	35%	49%	52%	41%	42%	46%	33%	62%	33%	73%	46%	45%	41%	63%	37%	76%	49%	25%	47%	45%	45%
Single	33%	32%	32%	35%	36%	30%	73%	67%	69%	36%	22%	13%	6%	69%	34%	22%	10%	24%	59%	48%	36%	29%	32%	33%	36%	40%	22%	39%	15%	30%	39%	28%	21%	38%	15%	27%	56%	30%	40%	31%
Divorced	9%	8%	8%	8%	6%	11%	2%	0%	1%	4%	13%	15%	8%	1%	4%	14%	13%	10%	6%	6%	6%	7%	9%	9%	8%	10%	7%	11%	4%	10%	6%	11%	5%	10%	4%	6%	5%	9%	6%	9%
Separated	2%	2%	1%	2%	1%	3%	1%	1%	1%	2%	4%	1%	1%	1%	2%	3%	0%	2%	2%	2%	2%	1%	1%	2%	2%	3%	0%	2%	0%	1%	2%	4%	2%	2%	1%	3%	2%	2%	1%	2%
Widowed	5%	4%	5%	3%	3%	8%	1%	1%	1%	1%	5%	12%	29%	1%	1%	5%	15%	7%	3%	2%	2%	5%	8%	6%	4%	6%	5%	7%	3%	6%	3%	7%	2%	7%	1%	3%	1%	6%	2%	6%
Living with a partner	7%	6%	6%	9%	4%	10%	5%	19%	13%	7%	5%	3%	3%	12%	7%	5%	3%	6%	9%	7%	5%	6%	9%	8%	4%	9%	4%	8%	4%	7%	5%	9%	8%	6%	4%	12%	11%	6%	6%	7%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QPARENT: Are you the parent or legal guardian of any children under the age of 18 living at home?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes	30%	36%	34%	38%	32%	29%	28%	35%	32%	58%	33%	4%	1%	33%	60%	29%	3%	27%	36%	40%	24%	35%	24%	32%	29%	26%	37%	26%	43%	24%	43%	24%	100%	0%	100%	100%	34%	30%	48%	26%
No	70%	64%	66%	62%	68%	71%	72%	65%	68%	42%	67%	96%	99%	67%	40%	71%	97%	73%	64%	60%	76%	65%	76%	68%	71%	74%	63%	74%	57%	76%	57%	76%	0%	100%	0%	0%	66%	70%	52%	74%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QLANGUAGEA: Are there languages other than English spoken in your home?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Yes	25%	26%	26%	36%	25%	24%	35%	34%	34%	35%	27%	9%	2%	33%	36%	23%	8%	13%	15%	71%	36%	27%	15%	27%	28%	23%	27%	24%	26%	21%	37%	15%	39%	19%	43%	35%	29%	24%	100%	8%
No	75%	74%	74%	64%	75%	76%	65%	66%	66%	65%	73%	91%	98%	67%	64%	77%	92%	87%	85%	29%	64%	73%	85%	73%	72%	77%	73%	76%	74%	79%	63%	85%	61%	81%	57%	65%	71%	76%	0%	92%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	2,068	1,243	1,367	496	942	1,126	172	277	449	440	496	617	66	486	403	624	555	1,365	280	295	128	339	447	855	427	1,269	799	1,425	606	987	625	456	565	1,503	270	295	219	1,849	340	1,728

QLANGUAGEB: What language other than English is spoken in your home?
	Total	NFL	Super Bowl LX	Bad Bunny	Gender		Gen Z		Generation					Age				Race				Region				Education		Income		Locale			Parents		Parent X Gender		LGBTQIA+		Spanish Speakers
	Total	Fans	Viewers	Fans	Male	Female	Male	Female	Gen Z	Millennials	Gen X	Baby Boomers	Silent	18-29	30-44	45-64	65+	White	Black	Hispanic	Other	Northeast	Midwest	South	West	<4-year	4-year+	<$100k	$100K +	Suburban	Urban	Rural	Parent	Not Parent	Dads	Moms	LGBTQIA+	Not	Yes	No
Spanish	75%	77%	77%	84%	72%	79%	81%	76%	78%	83%	63%	77%	0%	79%	82%	63%	78%	69%	67%	98%	16%	73%	78%	76%	74%	84%	63%	82%	61%	72%	79%	72%	76%	75%	72%	81%	81%	75%	100%	0%
Chinese	4%	5%	3%	3%	5%	4%	2%	4%	3%	2%	9%	7%	0%	3%	2%	8%	7%	4%	2%	0%	22%	5%	1%	3%	8%	2%	7%	3%	8%	5%	5%	1%	4%	5%	5%	3%	6%	4%	0%	18%
Vietnamese	2%	2%	2%	2%	2%	2%	5%	4%	4%	1%	2%	0%	0%	4%	1%	1%	0%	1%	2%	0%	12%	2%	0%	4%	1%	2%	2%	2%	2%	2%	1%	4%	2%	3%	2%	1%	1%	2%	0%	9%
French/French Creole	3%	3%	4%	2%	3%	3%	1%	5%	3%	4%	2%	1%	0%	3%	5%	2%	1%	6%	17%	0%	0%	4%	6%	3%	1%	2%	5%	3%	4%	3%	3%	5%	5%	2%	5%	5%	2%	3%	0%	13%
Other (please specify)	15%	14%	14%	9%	18%	12%	10%	11%	11%	10%	25%	16%	100%	10%	11%	25%	13%	20%	13%	1%	50%	16%	14%	14%	16%	9%	23%	10%	25%	18%	12%	18%	13%	16%	16%	10%	9%	16%	0%	60%
NET	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Column n	450	283	319	166	210	240	57	85	142	145	117	45	1	149	138	129	34	160	37	208	45	82	57	204	107	262	188	312	130	186	205	59	211	239	111	100	63	387	340	110

Pre-Super Bowl LX - Bad Bunny Halftime Poll