Stagwell Future of News CEOs & Board Directors Study: EMEA Markets

As part of the Future of News Initiative, Stagwell and HarrisX conducted a global study with CEOs and Board Directors on their outlook for 2025 how they perceive journalism and the news media, advertising, corporate reputation and AI.

This study was conducted with 1,028 CEOs and Board Directors across the United States, Canada, United Kingdom, Germany, France, Brazil, Saudi Arabia, United Arab Emirates, Bahrain, Indonesia, Singapore, Malaysia, Vietnam and Thailand. The study included 513 CEOs and Board Directors in EMEA region.

The executives interviewed for the study lead publicly traded, privately-owned companies and public sector organizations across industries.

The online interviews were conducted by research consultancy HarrisX from December 30, 2024 to January 14, 2025.

For further insights and data, visit harrisx.com

For more about Stagwell's Future of News, click here

QCountry: QCountry
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
UK	25%	100%	0%	0%	33%	0%	20%	24%	30%
Germany	25%	0%	100%	0%	33%	0%	17%	33%	20%
France	25%	0%	0%	100%	34%	0%	37%	23%	18%
GCC	25%	0%	0%	0%	0%	100%	26%	20%	31%
Column n	513	128	128	129	385	128	133	216	164

D1: What is your sex?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Male	71%	76%	56%	84%	72%	68%	80%	70%	65%
Female	29%	24%	44%	16%	28%	32%	20%	30%	35%
Column n	513	128	128	129	385	128	133	216	164

Q410: Which of the following best describes your employment status?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Employed full time	100%	100%	100%	100%	100%	100%	100%	100%	100%
Employed part time	0%	0%	0%	0%	0%	0%	0%	0%	0%
Self-employed full time	0%	0%	0%	0%	0%	0%	0%	0%	0%
Self-employed part time	0%	0%	0%	0%	0%	0%	0%	0%	0%
Not employed, but looking for work	0%	0%	0%	0%	0%	0%	0%	0%	0%
Not employed and not looking for work	0%	0%	0%	0%	0%	0%	0%	0%	0%
Not employed, unable to work due to a disability or illness	0%	0%	0%	0%	0%	0%	0%	0%	0%
Retired	0%	0%	0%	0%	0%	0%	0%	0%	0%
Student	0%	0%	0%	0%	0%	0%	0%	0%	0%
Stay-at-home spouse or partner	0%	0%	0%	0%	0%	0%	0%	0%	0%
Column n	513	128	128	129	385	128	133	216	164

QTITLE: Which of the following best describes your job title?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Chairman	25%	27%	34%	16%	26%	21%	25%	29%	19%
Member of the Board of Directors	33%	26%	26%	52%	35%	27%	39%	30%	31%
Chief Executive Officer	34%	39%	36%	18%	31%	43%	28%	29%	46%
President	9%	9%	4%	14%	9%	9%	8%	13%	4%
Column n	513	128	128	129	385	128	133	216	164

D26: What is the number of full-time employees in your company? Please include all locations worldwide, if applicable. If you are not sure, please provide your best estimate.
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
1-99	26%	21%	18%	38%	26%	27%	100%	0%	0%
100-499	16%	17%	14%	19%	17%	13%	0%	38%	0%
500-999	26%	23%	42%	19%	28%	21%	0%	63%	0%
1,000-9,999	26%	35%	20%	22%	26%	26%	0%	0%	80%
10,000+	6%	4%	5%	2%	4%	14%	0%	0%	20%
Not sure	0%	0%	0%	0%	0%	0%	0%	0%	0%
Column n	513	128	128	129	385	128	133	216	164

BDMSIZE: Hidden question - for BDMSIZE - D26AHidden Recode
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Small	26%	21%	18%	38%	26%	27%	100%	0%	0%
Medium	42%	40%	56%	39%	45%	34%	0%	100%	0%
Large	32%	39%	26%	23%	29%	40%	0%	0%	100%
Column n	513	128	128	129	385	128	133	216	164

QOCCUPATION: Which of the following best describes the industry you primarily work in?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Accounting	4%	9%	5%	0%	5%	4%	2%	6%	5%
Agriculture	1%	1%	2%	2%	2%	1%	2%	1%	1%
Banking/Finance	20%	22%	24%	15%	20%	20%	9%	29%	17%
Business Services /Consultancy	2%	0%	3%	4%	2%	1%	3%	2%	1%
Communications /Telecommunications	3%	2%	2%	5%	3%	2%	6%	0%	2%
Construction / Architecture	4%	3%	8%	5%	5%	2%	5%	5%	3%
Education	4%	6%	1%	5%	4%	5%	3%	4%	5%
Energy & Natural Resources	2%	2%	1%	1%	1%	2%	1%	1%	3%
Engineering	3%	2%	2%	2%	2%	5%	2%	4%	2%
Government/Public Sector	2%	2%	1%	1%	1%	4%	1%	3%	2%
Health Care/Pharmaceuticals	3%	2%	2%	2%	2%	5%	6%	1%	2%
Hospitality	4%	3%	0%	13%	5%	1%	12%	1%	2%
Insurance	2%	2%	2%	3%	2%	2%	0%	3%	3%
Technology	9%	14%	9%	4%	9%	11%	10%	5%	15%
Labor union	1%	1%	2%	1%	1%	0%	1%	1%	1%
Legal	2%	2%	2%	1%	2%	2%	3%	0%	2%
Lobbying firm	0%	0%	0%	0%	0%	0%	0%	0%	0%
Manufacturing	6%	5%	6%	9%	7%	5%	5%	7%	7%
Market Research	1%	1%	2%	1%	1%	1%	0%	1%	2%
Marketing or Advertising	3%	4%	2%	3%	3%	4%	5%	3%	2%
Media (TV, print, radio)	2%	0%	0%	4%	1%	2%	3%	1%	1%
Non-Profit Organizations	1%	1%	1%	0%	1%	1%	1%	0%	1%
Real Estate	4%	2%	6%	1%	3%	5%	3%	5%	2%
Retail	8%	8%	5%	9%	7%	9%	9%	7%	8%
Travel and Tourism	1%	0%	1%	1%	1%	2%	1%	0%	2%
Transportation	4%	3%	5%	8%	5%	2%	4%	5%	4%
Utilities	1%	0%	2%	0%	1%	4%	1%	1%	2%
Other, please specify	2%	2%	6%	2%	3%	0%	5%	1%	2%
Column n	513	128	128	129	385	128	133	216	164

QCOMPANY: Is your company…
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Publicly traded	34%	30%	53%	15%	33%	37%	7%	42%	45%
Privately owned	62%	65%	45%	83%	64%	55%	92%	53%	50%
Government owned	4%	5%	2%	2%	3%	8%	2%	5%	5%
Column n	513	128	128	129	385	128	133	216	164

QREV: Approximately, what was your company's total revenue in US dollars in the last fiscal year? Please include all locations worldwide, if applicable.
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Under $1 million	8%	14%	12%	2%	9%	4%	19%	6%	2%
$1-20 million	20%	21%	23%	19%	21%	16%	40%	19%	5%
$20-50 million	17%	14%	12%	25%	17%	17%	28%	18%	7%
$50-100 million	17%	18%	16%	18%	17%	15%	11%	23%	13%
$100-500 million	18%	13%	9%	27%	16%	21%	2%	19%	27%
$500-999 million	14%	13%	20%	7%	13%	17%	1%	13%	27%
$1 billion or more	7%	6%	9%	2%	6%	9%	0%	3%	17%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr: SUMMARY IMPROVE- Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Value of cryptocurrencies like Bitcoin	46%	52%	46%	38%	45%	49%	45%	50%	41%
Impact of digital disruption (including Artificial Intelligence)	45%	36%	40%	45%	40%	60%	46%	48%	41%
Your country's economy	41%	34%	31%	41%	35%	59%	38%	41%	44%
Global economy	40%	34%	34%	41%	37%	50%	40%	40%	40%
Global financial markets	37%	35%	30%	41%	35%	43%	35%	38%	38%
Value of your country's currency	38%	24%	28%	43%	32%	59%	35%	38%	41%
Regulatory environment	36%	33%	25%	36%	31%	48%	36%	29%	45%
Religious tolerance	36%	23%	31%	41%	32%	49%	35%	36%	37%
Inflation	34%	27%	26%	38%	30%	43%	35%	30%	37%
Tariffs on global goods and services	34%	33%	25%	36%	31%	44%	34%	34%	35%
Trust in news	34%	23%	30%	36%	30%	46%	37%	33%	32%
Income inequality in your country	32%	25%	31%	29%	29%	44%	26%	38%	30%
Misinformation	34%	25%	30%	41%	32%	38%	33%	32%	36%
Geopolitical/military conflicts	32%	30%	34%	33%	32%	30%	35%	28%	35%
Islamophobia	29%	22%	21%	40%	28%	34%	32%	26%	31%
Antisemitism	29%	26%	23%	33%	28%	32%	27%	27%	32%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr: SUMMARY STAY THE SAME - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Antisemitism	50%	41%	53%	50%	48%	55%	49%	52%	48%
Islamophobia	47%	45%	45%	47%	46%	51%	41%	52%	45%
Regulatory environment	47%	46%	55%	50%	50%	37%	50%	52%	38%
Income inequality in your country	49%	54%	48%	50%	51%	42%	56%	43%	51%
Religious tolerance	43%	43%	42%	49%	45%	40%	41%	44%	45%
Geopolitical/military conflicts	45%	41%	31%	55%	42%	52%	47%	46%	41%
Global financial markets	45%	44%	48%	45%	46%	41%	48%	43%	44%
Tariffs on global goods and services	43%	37%	49%	49%	45%	39%	45%	43%	43%
Value of your country's currency	43%	55%	45%	44%	48%	28%	44%	43%	42%
Trust in news	42%	45%	37%	50%	44%	38%	45%	44%	39%
Misinformation	43%	39%	42%	45%	42%	45%	47%	45%	37%
Impact of digital disruption (including Artificial Intelligence)	36%	40%	36%	41%	39%	29%	33%	36%	40%
Value of cryptocurrencies like Bitcoin	38%	32%	38%	47%	39%	36%	42%	36%	38%
Global economy	38%	38%	37%	43%	39%	33%	41%	36%	37%
Inflation	38%	34%	38%	45%	39%	38%	44%	37%	36%
Your country's economy	37%	44%	34%	42%	40%	28%	38%	38%	35%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr: SUMMARY WORSEN - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Inflation	28%	39%	37%	17%	31%	20%	22%	33%	27%
Misinformation	24%	36%	28%	14%	26%	16%	20%	23%	27%
Geopolitical/military conflicts	24%	30%	35%	12%	25%	18%	19%	26%	24%
Trust in news	24%	32%	34%	14%	26%	16%	18%	23%	29%
Tariffs on global goods and services	22%	30%	26%	16%	24%	17%	21%	24%	21%
Islamophobia	24%	33%	34%	13%	26%	15%	27%	21%	24%
Global economy	22%	27%	29%	16%	24%	17%	19%	24%	24%
Your country's economy	22%	23%	34%	17%	25%	13%	24%	21%	21%
Income inequality in your country	19%	21%	20%	21%	21%	14%	18%	20%	19%
Antisemitism	21%	34%	23%	16%	24%	13%	24%	21%	20%
Religious tolerance	20%	34%	27%	10%	24%	11%	24%	20%	18%
Value of your country's currency	19%	21%	27%	13%	21%	13%	21%	19%	16%
Global financial markets	18%	21%	22%	14%	19%	16%	17%	19%	18%
Regulatory environment	17%	21%	20%	13%	18%	15%	14%	19%	18%
Impact of digital disruption (including Artificial Intelligence)	18%	24%	24%	14%	21%	11%	21%	16%	19%
Value of cryptocurrencies like Bitcoin	16%	16%	16%	15%	16%	15%	13%	13%	21%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr1: Your country's economy - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	41%	34%	31%	41%	35%	59%	38%	41%	44%
Stay about the same	37%	44%	34%	42%	40%	28%	38%	38%	35%
Worsen	22%	23%	34%	17%	25%	13%	24%	21%	21%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr2: Inflation - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	34%	27%	26%	38%	30%	43%	35%	30%	37%
Stay about the same	38%	34%	38%	45%	39%	38%	44%	37%	36%
Worsen	28%	39%	37%	17%	31%	20%	22%	33%	27%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr3: Income inequality in your country - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	32%	25%	31%	29%	29%	44%	26%	38%	30%
Stay about the same	49%	54%	48%	50%	51%	42%	56%	43%	51%
Worsen	19%	21%	20%	21%	21%	14%	18%	20%	19%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr4: Global economy - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	40%	34%	34%	41%	37%	50%	40%	40%	40%
Stay about the same	38%	38%	37%	43%	39%	33%	41%	36%	37%
Worsen	22%	27%	29%	16%	24%	17%	19%	24%	24%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr5: Global financial markets - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	37%	35%	30%	41%	35%	43%	35%	38%	38%
Stay about the same	45%	44%	48%	45%	46%	41%	48%	43%	44%
Worsen	18%	21%	22%	14%	19%	16%	17%	19%	18%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr6: Geopolitical/military conflicts - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	32%	30%	34%	33%	32%	30%	35%	28%	35%
Stay about the same	45%	41%	31%	55%	42%	52%	47%	46%	41%
Worsen	24%	30%	35%	12%	25%	18%	19%	26%	24%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr7: Tariffs on global goods and services - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	34%	33%	25%	36%	31%	44%	34%	34%	35%
Stay about the same	43%	37%	49%	49%	45%	39%	45%	43%	43%
Worsen	22%	30%	26%	16%	24%	17%	21%	24%	21%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr8: Trust in news - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	34%	23%	30%	36%	30%	46%	37%	33%	32%
Stay about the same	42%	45%	37%	50%	44%	38%	45%	44%	39%
Worsen	24%	32%	34%	14%	26%	16%	18%	23%	29%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr9: Misinformation - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	34%	25%	30%	41%	32%	38%	33%	32%	36%
Stay about the same	43%	39%	42%	45%	42%	45%	47%	45%	37%
Worsen	24%	36%	28%	14%	26%	16%	20%	23%	27%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr10: Regulatory environment - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	36%	33%	25%	36%	31%	48%	36%	29%	45%
Stay about the same	47%	46%	55%	50%	50%	37%	50%	52%	38%
Worsen	17%	21%	20%	13%	18%	15%	14%	19%	18%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr11: Impact of digital disruption (including Artificial Intelligence) - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	45%	36%	40%	45%	40%	60%	46%	48%	41%
Stay about the same	36%	40%	36%	41%	39%	29%	33%	36%	40%
Worsen	18%	24%	24%	14%	21%	11%	21%	16%	19%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr12: Value of your country's currency - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	38%	24%	28%	43%	32%	59%	35%	38%	41%
Stay about the same	43%	55%	45%	44%	48%	28%	44%	43%	42%
Worsen	19%	21%	27%	13%	21%	13%	21%	19%	16%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr13: Value of cryptocurrencies like Bitcoin - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	46%	52%	46%	38%	45%	49%	45%	50%	41%
Stay about the same	38%	32%	38%	47%	39%	36%	42%	36%	38%
Worsen	16%	16%	16%	15%	16%	15%	13%	13%	21%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr14: Religious tolerance - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	36%	23%	31%	41%	32%	49%	35%	36%	37%
Stay about the same	43%	43%	42%	49%	45%	40%	41%	44%	45%
Worsen	20%	34%	27%	10%	24%	11%	24%	20%	18%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr15: Antisemitism - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	29%	26%	23%	33%	28%	32%	27%	27%	32%
Stay about the same	50%	41%	53%	50%	48%	55%	49%	52%	48%
Worsen	21%	34%	23%	16%	24%	13%	24%	21%	20%
Column n	513	128	128	129	385	128	133	216	164

QOUTLOOKr16: Islamophobia - Thinking about 2025, do you expect each of the following to improve, worsen or stay about the same over the next year?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improve	29%	22%	21%	40%	28%	34%	32%	26%	31%
Stay about the same	47%	45%	45%	47%	46%	51%	41%	52%	45%
Worsen	24%	33%	34%	13%	26%	15%	27%	21%	24%
Column n	513	128	128	129	385	128	133	216	164

QREP1: In general, how would you rate your company/organization's reputation with your key stakeholders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	86%	86%	85%	81%	84%	92%	85%	85%	88%
Very strong	38%	38%	33%	33%	34%	49%	38%	39%	37%
Somewhat strong	48%	48%	52%	49%	50%	43%	47%	46%	52%
Somewhat weak	10%	13%	9%	16%	12%	4%	13%	11%	8%
Very weak	4%	2%	6%	2%	3%	4%	2%	4%	4%
BOTTOM 2 BOX	14%	14%	15%	19%	16%	8%	15%	15%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP2: SUMMARY: TOP 2 BOX - In general, do you think ____ has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
social media platforms	81%	83%	73%	81%	79%	87%	82%	81%	80%
big tech	78%	81%	61%	84%	75%	85%	78%	79%	76%
the United States	78%	77%	65%	81%	75%	88%	77%	78%	79%
large businesses and corporations	77%	73%	70%	76%	73%	88%	77%	77%	76%
technology startups	76%	78%	64%	80%	74%	84%	84%	73%	75%
the European Union	76%	71%	66%	85%	74%	84%	77%	78%	74%
news media	76%	69%	66%	84%	73%	86%	74%	75%	79%
small and medium size businesses	77%	73%	71%	81%	75%	82%	81%	75%	74%
Donald J. Trump	71%	61%	53%	84%	66%	84%	71%	71%	70%
China	70%	60%	57%	83%	67%	79%	71%	71%	66%
the government	72%	64%	55%	79%	66%	90%	68%	74%	73%
Russia	60%	52%	45%	67%	54%	76%	65%	60%	55%
Column n	513	128	128	129	385	128	133	216	164

QREP2: SUMMARY: SUMMARY: BOTTOM 2 BOX - In general, do you think ____ has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Russia	40%	48%	55%	33%	46%	24%	35%	40%	45%
the government	28%	36%	45%	21%	34%	10%	32%	26%	27%
China	30%	40%	43%	17%	33%	21%	29%	29%	34%
Donald J. Trump	29%	39%	47%	16%	34%	16%	29%	29%	30%
small and medium size businesses	23%	27%	29%	19%	25%	18%	19%	25%	26%
news media	24%	31%	34%	16%	27%	14%	26%	25%	21%
the European Union	24%	29%	34%	15%	26%	16%	23%	22%	26%
technology startups	24%	22%	36%	20%	26%	16%	16%	27%	25%
large businesses and corporations	23%	27%	30%	24%	27%	12%	23%	23%	24%
the United States	22%	23%	35%	19%	25%	12%	23%	22%	21%
big tech	22%	19%	39%	16%	25%	15%	22%	21%	24%
social media platforms	19%	17%	27%	19%	21%	13%	18%	19%	20%
Column n	513	128	128	129	385	128	133	216	164

QREP2_1: In general, do you think large businesses and corporations has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	77%	73%	70%	76%	73%	88%	77%	77%	76%
Very strong	34%	34%	27%	34%	32%	41%	30%	36%	35%
Somewhat strong	43%	40%	42%	42%	41%	47%	47%	41%	41%
Somewhat weak	18%	22%	25%	17%	21%	8%	17%	18%	19%
Very weak	5%	5%	5%	7%	6%	4%	7%	5%	5%
BOTTOM 2 BOX	23%	27%	30%	24%	27%	12%	23%	23%	24%
Column n	513	128	128	129	385	128	133	216	164

QREP2_2: In general, do you think small and medium size businesses has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	77%	73%	71%	81%	75%	82%	81%	75%	74%
Very strong	28%	27%	24%	29%	27%	31%	27%	27%	30%
Somewhat strong	49%	46%	47%	51%	48%	51%	54%	49%	45%
Somewhat weak	19%	23%	24%	14%	21%	14%	16%	19%	22%
Very weak	4%	4%	5%	5%	5%	4%	3%	6%	4%
BOTTOM 2 BOX	23%	27%	29%	19%	25%	18%	19%	25%	26%
Column n	513	128	128	129	385	128	133	216	164

QREP2_3: In general, do you think technology startups has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	76%	78%	64%	80%	74%	84%	84%	73%	75%
Very strong	30%	30%	17%	36%	28%	38%	34%	28%	29%
Somewhat strong	46%	48%	47%	44%	46%	46%	50%	44%	46%
Somewhat weak	18%	19%	29%	13%	20%	12%	11%	21%	20%
Very weak	5%	3%	7%	7%	6%	5%	5%	6%	5%
BOTTOM 2 BOX	24%	22%	36%	20%	26%	16%	16%	27%	25%
Column n	513	128	128	129	385	128	133	216	164

QREP2_4: In general, do you think the government has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	72%	64%	55%	79%	66%	90%	68%	74%	73%
Very strong	35%	31%	19%	26%	25%	64%	29%	37%	38%
Somewhat strong	37%	33%	37%	53%	41%	26%	40%	37%	35%
Somewhat weak	17%	25%	24%	13%	21%	6%	13%	19%	18%
Very weak	11%	11%	20%	8%	13%	4%	19%	7%	9%
BOTTOM 2 BOX	28%	36%	45%	21%	34%	10%	32%	26%	27%
Column n	513	128	128	129	385	128	133	216	164

QREP2_5: In general, do you think news media has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	76%	69%	66%	84%	73%	86%	74%	75%	79%
Very strong	31%	34%	17%	33%	28%	40%	29%	30%	33%
Somewhat strong	45%	35%	48%	51%	45%	46%	45%	45%	46%
Somewhat weak	18%	25%	23%	12%	20%	12%	17%	20%	16%
Very weak	6%	6%	11%	4%	7%	2%	9%	5%	5%
BOTTOM 2 BOX	24%	31%	34%	16%	27%	14%	26%	25%	21%
Column n	513	128	128	129	385	128	133	216	164

QREP2_6: In general, do you think social media platforms has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	81%	83%	73%	81%	79%	87%	82%	81%	80%
Very strong	39%	41%	34%	32%	36%	48%	35%	39%	41%
Somewhat strong	42%	41%	40%	49%	43%	38%	47%	42%	38%
Somewhat weak	14%	14%	16%	16%	15%	9%	12%	13%	16%
Very weak	5%	3%	10%	4%	6%	4%	6%	6%	4%
BOTTOM 2 BOX	19%	17%	27%	19%	21%	13%	18%	19%	20%
Column n	513	128	128	129	385	128	133	216	164

QREP2_7: In general, do you think big tech has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	78%	81%	61%	84%	75%	85%	78%	79%	76%
Very strong	36%	42%	19%	33%	31%	50%	38%	34%	37%
Somewhat strong	42%	39%	42%	51%	44%	35%	41%	44%	40%
Somewhat weak	19%	14%	35%	12%	21%	13%	18%	19%	19%
Very weak	4%	5%	4%	4%	4%	2%	4%	3%	5%
BOTTOM 2 BOX	22%	19%	39%	16%	25%	15%	22%	21%	24%
Column n	513	128	128	129	385	128	133	216	164

QREP2_8: In general, do you think the United States has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	78%	77%	65%	81%	75%	88%	77%	78%	79%
Very strong	34%	33%	23%	28%	28%	52%	31%	31%	40%
Somewhat strong	44%	45%	42%	53%	47%	36%	46%	47%	39%
Somewhat weak	17%	19%	27%	16%	21%	8%	20%	17%	16%
Very weak	5%	4%	9%	2%	5%	4%	4%	5%	5%
BOTTOM 2 BOX	22%	23%	35%	19%	25%	12%	23%	22%	21%
Column n	513	128	128	129	385	128	133	216	164

QREP2_9: In general, do you think the European Union has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	76%	71%	66%	85%	74%	84%	77%	78%	74%
Very strong	29%	27%	19%	27%	24%	44%	32%	30%	26%
Somewhat strong	47%	44%	47%	58%	50%	40%	45%	48%	48%
Somewhat weak	17%	21%	25%	11%	19%	9%	15%	17%	18%
Very weak	7%	8%	9%	4%	7%	7%	8%	6%	8%
BOTTOM 2 BOX	24%	29%	34%	15%	26%	16%	23%	22%	26%
Column n	513	128	128	129	385	128	133	216	164

QREP2_10: In general, do you think China has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	70%	60%	57%	83%	67%	79%	71%	71%	66%
Very strong	29%	23%	20%	32%	25%	41%	28%	31%	27%
Somewhat strong	41%	38%	38%	51%	42%	38%	44%	41%	40%
Somewhat weak	24%	28%	34%	14%	25%	18%	24%	21%	27%
Very weak	7%	12%	9%	3%	8%	3%	5%	8%	7%
BOTTOM 2 BOX	30%	40%	43%	17%	33%	21%	29%	29%	34%
Column n	513	128	128	129	385	128	133	216	164

QREP2_11: In general, do you think Russia has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	60%	52%	45%	67%	54%	76%	65%	60%	55%
Very strong	23%	19%	18%	20%	19%	35%	24%	26%	18%
Somewhat strong	37%	33%	27%	47%	35%	41%	41%	34%	37%
Somewhat weak	24%	26%	33%	20%	26%	18%	20%	25%	26%
Very weak	16%	23%	23%	13%	19%	6%	16%	15%	18%
BOTTOM 2 BOX	40%	48%	55%	33%	46%	24%	35%	40%	45%
Column n	513	128	128	129	385	128	133	216	164

QREP2_12: In general, do you think Donald J. Trump has/have a strong or weak reputation in your country?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	71%	61%	53%	84%	66%	84%	71%	71%	70%
Very strong	29%	26%	20%	29%	25%	41%	31%	30%	27%
Somewhat strong	41%	35%	33%	54%	41%	43%	40%	41%	43%
Somewhat weak	20%	29%	29%	12%	23%	10%	23%	19%	20%
Very weak	9%	10%	18%	4%	11%	5%	7%	10%	10%
BOTTOM 2 BOX	29%	39%	47%	16%	34%	16%	29%	29%	30%
Column n	513	128	128	129	385	128	133	216	164

QREP3: SUMMARY: TOP 2 BOX - Do you think large businesses/corporations in your country have a strong or weak reputation with each of the following groups?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Financial investors	79%	80%	63%	84%	76%	88%	79%	78%	79%
News media	74%	71%	66%	81%	73%	78%	74%	78%	69%
General public	75%	73%	64%	82%	73%	81%	78%	76%	72%
Political/government leaders	71%	63%	59%	83%	68%	80%	73%	73%	68%
Regulators	74%	71%	63%	80%	71%	84%	74%	75%	74%
Column n	513	128	128	129	385	128	133	216	164

QREP3: SUMMARY: BOTTOM 2 BOX - Do you think large businesses/corporations in your country have a strong or weak reputation with each of the following groups?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Regulators	26%	29%	38%	20%	29%	16%	26%	25%	26%
Political/government leaders	29%	38%	41%	17%	32%	20%	27%	27%	32%
General public	25%	27%	36%	18%	27%	19%	22%	24%	28%
News media	26%	29%	34%	19%	27%	22%	26%	22%	31%
Financial investors	21%	20%	38%	16%	24%	13%	21%	22%	21%
Column n	513	128	128	129	385	128	133	216	164

QREP3r1: Political/government leaders - Do you think large businesses/corporations in your country have a strong or weak reputation with each of the following groups?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	71%	63%	59%	83%	68%	80%	73%	73%	68%
Very strong	32%	27%	27%	27%	27%	48%	33%	30%	35%
Somewhat strong	39%	36%	32%	56%	41%	32%	40%	44%	32%
Somewhat weak	21%	28%	29%	13%	23%	13%	18%	21%	23%
Very weak	8%	9%	12%	4%	8%	6%	9%	6%	9%
BOTTOM 2 BOX	29%	38%	41%	17%	32%	20%	27%	27%	32%
Column n	513	128	128	129	385	128	133	216	164

QREP3r2: Regulators - Do you think large businesses/corporations in your country have a strong or weak reputation with each of the following groups?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	74%	71%	63%	80%	71%	84%	74%	75%	74%
Very strong	31%	25%	23%	29%	26%	47%	35%	30%	29%
Somewhat strong	43%	46%	40%	50%	45%	37%	38%	45%	45%
Somewhat weak	20%	23%	27%	19%	23%	11%	20%	19%	20%
Very weak	6%	6%	11%	1%	6%	5%	6%	6%	6%
BOTTOM 2 BOX	26%	29%	38%	20%	29%	16%	26%	25%	26%
Column n	513	128	128	129	385	128	133	216	164

QREP3r3: Financial investors - Do you think large businesses/corporations in your country have a strong or weak reputation with each of the following groups?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	79%	80%	63%	84%	76%	88%	79%	78%	79%
Very strong	34%	29%	22%	36%	29%	48%	38%	33%	31%
Somewhat strong	45%	52%	41%	48%	47%	40%	41%	45%	48%
Somewhat weak	15%	14%	30%	10%	18%	7%	17%	14%	16%
Very weak	6%	5%	7%	5%	6%	5%	5%	7%	5%
BOTTOM 2 BOX	21%	20%	38%	16%	24%	13%	21%	22%	21%
Column n	513	128	128	129	385	128	133	216	164

QREP3r4: General public - Do you think large businesses/corporations in your country have a strong or weak reputation with each of the following groups?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	75%	73%	64%	82%	73%	81%	78%	76%	72%
Very strong	30%	31%	18%	38%	29%	33%	31%	28%	32%
Somewhat strong	45%	42%	46%	44%	44%	48%	47%	48%	40%
Somewhat weak	19%	18%	28%	13%	20%	15%	15%	19%	20%
Very weak	6%	9%	8%	5%	7%	4%	7%	5%	8%
BOTTOM 2 BOX	25%	27%	36%	18%	27%	19%	22%	24%	28%
Column n	513	128	128	129	385	128	133	216	164

QREP3r5: News media - Do you think large businesses/corporations in your country have a strong or weak reputation with each of the following groups?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	74%	71%	66%	81%	73%	78%	74%	78%	69%
Very strong	34%	27%	20%	47%	31%	41%	37%	36%	29%
Somewhat strong	40%	44%	47%	34%	42%	37%	38%	42%	40%
Somewhat weak	18%	22%	26%	12%	20%	13%	17%	15%	24%
Very weak	7%	7%	8%	6%	7%	9%	9%	7%	7%
BOTTOM 2 BOX	26%	29%	34%	19%	27%	22%	26%	22%	31%
Column n	513	128	128	129	385	128	133	216	164

QREP4: SUMMARY: A GREAT DEAL OF IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	42%	42%	31%	43%	39%	52%	39%	41%	46%
Positive media coverage of the company/executives	43%	40%	35%	39%	38%	57%	41%	41%	46%
Paid advertising on social media platforms	42%	45%	34%	36%	38%	52%	41%	42%	41%
Companies/executives speaking up on social/political issues	42%	43%	36%	40%	40%	50%	35%	40%	51%
Paid advertising on news media	40%	32%	37%	50%	40%	42%	44%	42%	35%
Remote Work Policies	36%	35%	28%	45%	36%	37%	41%	36%	33%
Column n	513	128	128	129	385	128	133	216	164

QREP4: SUMMARY: SOME IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Remote Work Policies	49%	50%	54%	40%	48%	54%	43%	48%	56%
Paid advertising on news media	45%	52%	45%	34%	44%	48%	38%	44%	51%
Positive media coverage of the company/executives	46%	46%	52%	53%	50%	34%	50%	47%	42%
Companies/executives speaking up on social/political issues	46%	44%	51%	46%	47%	42%	56%	44%	39%
Paid advertising on social media platforms	43%	40%	48%	49%	45%	37%	42%	42%	46%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	44%	40%	51%	50%	47%	36%	44%	46%	42%
Column n	513	128	128	129	385	128	133	216	164

QREP4: SUMMARY: LITTLE TO NO IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Remote Work Policies	14%	15%	18%	16%	16%	9%	17%	16%	11%
Paid advertising on social media platforms	15%	16%	19%	16%	17%	11%	17%	16%	13%
Paid advertising on news media	15%	16%	18%	16%	17%	9%	18%	13%	14%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	14%	18%	18%	7%	14%	12%	17%	13%	12%
Companies/executives speaking up on social/political issues	12%	13%	13%	14%	14%	8%	9%	15%	10%
Positive media coverage of the company/executives	11%	14%	13%	9%	12%	9%	8%	13%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP4r1: Positive media coverage of the company/executives - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	43%	40%	35%	39%	38%	57%	41%	41%	46%
Some impact	46%	46%	52%	53%	50%	34%	50%	47%	42%
Little to no impact	11%	14%	13%	9%	12%	9%	8%	13%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP4r2: Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	42%	42%	31%	43%	39%	52%	39%	41%	46%
Some impact	44%	40%	51%	50%	47%	36%	44%	46%	42%
Little to no impact	14%	18%	18%	7%	14%	12%	17%	13%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP4r3: Paid advertising on news media - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	40%	32%	37%	50%	40%	42%	44%	42%	35%
Some impact	45%	52%	45%	34%	44%	48%	38%	44%	51%
Little to no impact	15%	16%	18%	16%	17%	9%	18%	13%	14%
Column n	513	128	128	129	385	128	133	216	164

QREP4r4: Paid advertising on social media platforms - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	42%	45%	34%	36%	38%	52%	41%	42%	41%
Some impact	43%	40%	48%	49%	45%	37%	42%	42%	46%
Little to no impact	15%	16%	19%	16%	17%	11%	17%	16%	13%
Column n	513	128	128	129	385	128	133	216	164

QREP4r5: Companies/executives speaking up on social/political issues - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	42%	43%	36%	40%	40%	50%	35%	40%	51%
Some impact	46%	44%	51%	46%	47%	42%	56%	44%	39%
Little to no impact	12%	13%	13%	14%	14%	8%	9%	15%	10%
Column n	513	128	128	129	385	128	133	216	164

QREP4r6: Remote Work Policies - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with political/government leaders?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	36%	35%	28%	45%	36%	37%	41%	36%	33%
Some impact	49%	50%	54%	40%	48%	54%	43%	48%	56%
Little to no impact	14%	15%	18%	16%	16%	9%	17%	16%	11%
Column n	513	128	128	129	385	128	133	216	164

QREP5: SUMMARY: A GREAT DEAL OF IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	43%	44%	29%	47%	40%	52%	41%	39%	48%
Positive media coverage of the company/executives	44%	49%	42%	40%	44%	47%	47%	46%	41%
Paid advertising on social media platforms	43%	38%	47%	40%	42%	46%	44%	45%	39%
Paid advertising on news media	40%	35%	40%	40%	38%	44%	34%	40%	44%
Companies/executives speaking up on social/political issues	40%	31%	33%	40%	35%	55%	41%	40%	38%
Remote Work Policies	37%	37%	28%	41%	35%	41%	32%	39%	38%
Column n	513	128	128	129	385	128	133	216	164

QREP5: SUMMARY: SOME IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Companies/executives speaking up on social/political issues	49%	48%	55%	53%	52%	38%	53%	44%	51%
Remote Work Policies	49%	50%	48%	49%	49%	48%	56%	44%	49%
Paid advertising on news media	45%	47%	44%	46%	45%	45%	51%	47%	39%
Paid advertising on social media platforms	44%	48%	39%	44%	44%	44%	44%	41%	48%
Positive media coverage of the company/executives	43%	41%	44%	44%	43%	42%	39%	43%	45%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	44%	41%	52%	43%	45%	38%	45%	48%	37%
Column n	513	128	128	129	385	128	133	216	164

QREP5: SUMMARY: LITTLE TO NO IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Paid advertising on news media	15%	18%	16%	14%	16%	11%	15%	13%	17%
Remote Work Policies	14%	13%	23%	10%	16%	10%	12%	17%	13%
Paid advertising on social media platforms	14%	15%	14%	16%	15%	10%	13%	14%	13%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	14%	15%	19%	11%	15%	10%	14%	13%	15%
Companies/executives speaking up on social/political issues	12%	20%	13%	7%	13%	7%	6%	15%	12%
Positive media coverage of the company/executives	13%	10%	14%	16%	14%	11%	14%	11%	14%
Column n	513	128	128	129	385	128	133	216	164

QREP5r1: Positive media coverage of the company/executives - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	44%	49%	42%	40%	44%	47%	47%	46%	41%
Some impact	43%	41%	44%	44%	43%	42%	39%	43%	45%
Little to no impact	13%	10%	14%	16%	14%	11%	14%	11%	14%
Column n	513	128	128	129	385	128	133	216	164

QREP5r2: Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	43%	44%	29%	47%	40%	52%	41%	39%	48%
Some impact	44%	41%	52%	43%	45%	38%	45%	48%	37%
Little to no impact	14%	15%	19%	11%	15%	10%	14%	13%	15%
Column n	513	128	128	129	385	128	133	216	164

QREP5r3: Paid advertising on news media - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	40%	35%	40%	40%	38%	44%	34%	40%	44%
Some impact	45%	47%	44%	46%	45%	45%	51%	47%	39%
Little to no impact	15%	18%	16%	14%	16%	11%	15%	13%	17%
Column n	513	128	128	129	385	128	133	216	164

QREP5r4: Paid advertising on social media platforms - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	43%	38%	47%	40%	42%	46%	44%	45%	39%
Some impact	44%	48%	39%	44%	44%	44%	44%	41%	48%
Little to no impact	14%	15%	14%	16%	15%	10%	13%	14%	13%
Column n	513	128	128	129	385	128	133	216	164

QREP5r5: Companies/executives speaking up on social/political issues - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	40%	31%	33%	40%	35%	55%	41%	40%	38%
Some impact	49%	48%	55%	53%	52%	38%	53%	44%	51%
Little to no impact	12%	20%	13%	7%	13%	7%	6%	15%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP5r6: Remote Work Policies - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with regulators?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	37%	37%	28%	41%	35%	41%	32%	39%	38%
Some impact	49%	50%	48%	49%	49%	48%	56%	44%	49%
Little to no impact	14%	13%	23%	10%	16%	10%	12%	17%	13%
Column n	513	128	128	129	385	128	133	216	164

QREP6: SUMMARY: A GREAT DEAL OF IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Positive media coverage of the company/executives	42%	38%	38%	41%	39%	53%	47%	39%	44%
Paid advertising on social media platforms	44%	38%	39%	45%	41%	55%	44%	43%	46%
Paid advertising on news media	44%	41%	41%	48%	44%	47%	48%	40%	48%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	41%	43%	34%	40%	39%	47%	38%	43%	41%
Companies/executives speaking up on social/political issues	39%	37%	35%	39%	37%	45%	40%	41%	36%
Remote Work Policies	34%	33%	23%	43%	33%	37%	32%	33%	37%
Column n	513	128	128	129	385	128	133	216	164

QREP6: SUMMARY: SOME IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Remote Work Policies	50%	50%	57%	43%	50%	50%	49%	53%	48%
Companies/executives speaking up on social/political issues	50%	51%	54%	50%	52%	44%	52%	46%	53%
Paid advertising on news media	42%	41%	44%	38%	41%	45%	40%	46%	38%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	46%	41%	48%	50%	47%	42%	50%	45%	43%
Paid advertising on social media platforms	44%	44%	48%	43%	45%	41%	45%	42%	45%
Positive media coverage of the company/executives	44%	48%	43%	47%	46%	39%	42%	47%	43%
Column n	513	128	128	129	385	128	133	216	164

QREP6: SUMMARY: LITTLE TO NO IMPACT - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Remote Work Policies	16%	17%	20%	13%	17%	13%	20%	14%	16%
Companies/executives speaking up on social/political issues	11%	13%	11%	11%	11%	11%	8%	13%	11%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	14%	16%	18%	10%	15%	11%	13%	13%	16%
Paid advertising on social media platforms	12%	18%	13%	12%	14%	4%	11%	15%	9%
Paid advertising on news media	14%	18%	15%	14%	16%	8%	12%	14%	15%
Positive media coverage of the company/executives	13%	15%	19%	12%	15%	8%	11%	14%	13%
Column n	513	128	128	129	385	128	133	216	164

QREP6r1: Positive media coverage of the company/executives - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	42%	38%	38%	41%	39%	53%	47%	39%	44%
Some impact	44%	48%	43%	47%	46%	39%	42%	47%	43%
Little to no impact	13%	15%	19%	12%	15%	8%	11%	14%	13%
Column n	513	128	128	129	385	128	133	216	164

QREP6r2: Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	41%	43%	34%	40%	39%	47%	38%	43%	41%
Some impact	46%	41%	48%	50%	47%	42%	50%	45%	43%
Little to no impact	14%	16%	18%	10%	15%	11%	13%	13%	16%
Column n	513	128	128	129	385	128	133	216	164

QREP6r3: Paid advertising on news media - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	44%	41%	41%	48%	44%	47%	48%	40%	48%
Some impact	42%	41%	44%	38%	41%	45%	40%	46%	38%
Little to no impact	14%	18%	15%	14%	16%	8%	12%	14%	15%
Column n	513	128	128	129	385	128	133	216	164

QREP6r4: Paid advertising on social media platforms - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	44%	38%	39%	45%	41%	55%	44%	43%	46%
Some impact	44%	44%	48%	43%	45%	41%	45%	42%	45%
Little to no impact	12%	18%	13%	12%	14%	4%	11%	15%	9%
Column n	513	128	128	129	385	128	133	216	164

QREP6r5: Companies/executives speaking up on social/political issues - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	39%	37%	35%	39%	37%	45%	40%	41%	36%
Some impact	50%	51%	54%	50%	52%	44%	52%	46%	53%
Little to no impact	11%	13%	11%	11%	11%	11%	8%	13%	11%
Column n	513	128	128	129	385	128	133	216	164

QREP6r6: Remote Work Policies - How much of a positive impact, if any, do you think each of the following can have on a company's corporate reputation with financial investors?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	34%	33%	23%	43%	33%	37%	32%	33%	37%
Some impact	50%	50%	57%	43%	50%	50%	49%	53%	48%
Little to no impact	16%	17%	20%	13%	17%	13%	20%	14%	16%
Column n	513	128	128	129	385	128	133	216	164

QREP7: SUMMARY: A GREAT DEAL OF IMPACT - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Paid advertising on news media	46%	41%	48%	42%	43%	54%	46%	46%	46%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	42%	42%	36%	43%	41%	45%	43%	41%	41%
Paid advertising on social media platforms	43%	39%	40%	44%	41%	49%	47%	40%	44%
Companies/executives speaking up on social/political issues	42%	42%	38%	42%	41%	45%	40%	43%	41%
Positive media coverage of the company/executives	39%	34%	32%	42%	36%	48%	44%	37%	37%
Remote Work Policies	39%	34%	35%	45%	38%	41%	42%	38%	37%
Column n	513	128	128	129	385	128	133	216	164

QREP7: SUMMARY: SOME IMPACT - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Positive media coverage of the company/executives	50%	54%	52%	49%	52%	45%	44%	50%	55%
Remote Work Policies	44%	46%	43%	40%	43%	46%	43%	48%	39%
Companies/executives speaking up on social/political issues	47%	41%	48%	45%	45%	52%	53%	44%	44%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	46%	43%	52%	45%	46%	46%	47%	45%	47%
Paid advertising on social media platforms	43%	45%	45%	43%	44%	38%	40%	46%	40%
Paid advertising on news media	40%	44%	34%	45%	41%	38%	41%	39%	41%
Column n	513	128	128	129	385	128	133	216	164

QREP7: SUMMARY: LITTLE TO NO IMPACT - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Remote Work Policies	18%	20%	22%	16%	19%	13%	15%	14%	24%
Paid advertising on social media platforms	14%	16%	16%	13%	15%	13%	14%	13%	16%
Companies/executives speaking up on social/political issues	12%	16%	15%	13%	15%	3%	7%	13%	15%
Paid advertising on news media	14%	16%	18%	13%	16%	9%	14%	15%	12%
Positive media coverage of the company/executives	11%	12%	16%	9%	12%	8%	12%	13%	7%
Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives	12%	15%	13%	12%	13%	9%	10%	13%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP7r1: Positive media coverage of the company/executives - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	39%	34%	32%	42%	36%	48%	44%	37%	37%
Some impact	50%	54%	52%	49%	52%	45%	44%	50%	55%
Little to no impact	11%	12%	16%	9%	12%	8%	12%	13%	7%
Column n	513	128	128	129	385	128	133	216	164

QREP7r2: Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI) initiatives - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	42%	42%	36%	43%	41%	45%	43%	41%	41%
Some impact	46%	43%	52%	45%	46%	46%	47%	45%	47%
Little to no impact	12%	15%	13%	12%	13%	9%	10%	13%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP7r3: Paid advertising on news media - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	46%	41%	48%	42%	43%	54%	46%	46%	46%
Some impact	40%	44%	34%	45%	41%	38%	41%	39%	41%
Little to no impact	14%	16%	18%	13%	16%	9%	14%	15%	12%
Column n	513	128	128	129	385	128	133	216	164

QREP7r4: Paid advertising on social media platforms - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	43%	39%	40%	44%	41%	49%	47%	40%	44%
Some impact	43%	45%	45%	43%	44%	38%	40%	46%	40%
Little to no impact	14%	16%	16%	13%	15%	13%	14%	13%	16%
Column n	513	128	128	129	385	128	133	216	164

QREP7r5: Companies/executives speaking up on social/political issues - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	42%	42%	38%	42%	41%	45%	40%	43%	41%
Some impact	47%	41%	48%	45%	45%	52%	53%	44%	44%
Little to no impact	12%	16%	15%	13%	15%	3%	7%	13%	15%
Column n	513	128	128	129	385	128	133	216	164

QREP7r6: Remote Work Policies - How much of a positive impact do you think each of the following can have on a company's corporate reputation with the general public?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A great deal of impact	39%	34%	35%	45%	38%	41%	42%	38%	37%
Some impact	44%	46%	43%	40%	43%	46%	43%	48%	39%
Little to no impact	18%	20%	22%	16%	19%	13%	15%	14%	24%
Column n	513	128	128	129	385	128	133	216	164

QNEWS1: Does your company advertise on news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Yes	74%	67%	66%	82%	72%	81%	61%	76%	82%
No	25%	32%	31%	18%	27%	17%	38%	22%	18%
Don't know	1%	1%	2%	0%	1%	2%	2%	2%	0%
Column n	513	128	128	129	385	128	133	216	164

QNEWS2: Do you think your company should advertise on news media more, less, or about the same?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
More	73%	80%	64%	83%	76%	66%	74%	72%	75%
Less	10%	8%	21%	7%	12%	8%	9%	12%	10%
About the same	16%	12%	15%	10%	12%	26%	17%	16%	16%
Column n	381	86	85	106	277	104	81	165	135

QNEWS3: In general, do you agree or disagree that companies should advertise on news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	83%	83%	76%	79%	79%	94%	81%	81%	87%
Strongly agree	36%	34%	30%	30%	32%	50%	29%	37%	41%
Somewhat agree	47%	48%	45%	49%	48%	44%	52%	44%	46%
Somewhat disagree	12%	13%	16%	12%	14%	5%	11%	14%	9%
Strongly disagree	6%	5%	9%	9%	7%	1%	8%	6%	4%
BOTTOM 2 BOX	17%	17%	24%	21%	21%	6%	19%	19%	13%
Column n	513	128	128	129	385	128	133	216	164

QNEWS4: In general, do you agree or disagree that advertising on news media is a good investment for companies?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	85%	82%	82%	82%	82%	92%	85%	83%	87%
Strongly agree	42%	33%	41%	41%	38%	54%	39%	41%	46%
Somewhat agree	42%	49%	41%	41%	44%	38%	46%	42%	40%
Somewhat disagree	11%	13%	14%	13%	14%	5%	11%	13%	9%
Strongly disagree	4%	5%	4%	5%	4%	3%	4%	4%	4%
BOTTOM 2 BOX	15%	18%	18%	18%	18%	8%	15%	17%	13%
Column n	513	128	128	129	385	128	133	216	164

QNEWS5: How familiar or unfamiliar are you with the concept of brand safety?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	84%	92%	66%	82%	80%	97%	84%	82%	87%
Very familiar	32%	39%	20%	25%	28%	45%	29%	29%	39%
Somewhat familiar	52%	53%	45%	57%	52%	52%	56%	53%	48%
Not too familiar	13%	5%	27%	17%	17%	3%	14%	15%	11%
Not at all familiar	3%	2%	7%	1%	3%	0%	2%	3%	2%
BOTTOM 2 BOX	16%	8%	34%	18%	20%	3%	16%	18%	13%
Column n	513	128	128	129	385	128	133	216	164

QNEWS6: Based on what you know, does your organization apply brand safety protocols in your marketing, communications, and advertising functions?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Yes	83%	82%	71%	88%	80%	91%	80%	86%	82%
No	15%	14%	26%	12%	17%	6%	17%	11%	18%
Don't know/unsure	2%	4%	3%	0%	2%	2%	3%	3%	1%
Column n	513	128	128	129	385	128	133	216	164

QNEWS7: Do you think brand safety protocols that ensure company advertisements do not appear in news advertising should…
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Be used across all types/sources of news media advertising	41%	40%	26%	47%	38%	51%	30%	43%	48%
Be used only on news outlets that are known to publish polarizing/provocative news	33%	35%	34%	34%	34%	27%	45%	28%	28%
Be used only on news outlets that are known to publish misinformation	17%	15%	27%	12%	18%	16%	17%	17%	17%
Not be used at all as readers differentiate between corporate advertising and news	9%	10%	14%	7%	10%	6%	8%	12%	7%
Column n	513	128	128	129	385	128	133	216	164

QNEWS8: Has brand safety been overapplied to the point of hurting media outlets and advertisers, or is it underapplied to the point of harming brands' reputations?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Overapplied to the point of hurting media outlets and advertisers	71%	69%	70%	72%	70%	73%	70%	67%	77%
Underapplied to the point of harming brands' reputations	29%	31%	30%	28%	30%	27%	30%	33%	23%
Column n	513	128	128	129	385	128	133	216	164

QNEWS9: How closely do you personally follow the news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	89%	88%	91%	80%	86%	98%	90%	87%	91%
Very closely	40%	44%	54%	22%	40%	40%	38%	39%	43%
Somewhat closely	49%	44%	38%	57%	46%	58%	53%	48%	48%
Not too closely	9%	10%	5%	17%	11%	2%	8%	10%	7%
Not at all closely	2%	2%	4%	3%	3%	0%	2%	3%	2%
BOTTOM 2 BOX	11%	13%	9%	20%	14%	2%	10%	13%	9%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10: SUMMARY: TOP 2 BOX - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Economic news	83%	84%	84%	74%	81%	88%	85%	78%	87%
Financial/business news	83%	84%	85%	80%	83%	84%	88%	81%	84%
Technology news	82%	82%	77%	80%	79%	91%	83%	80%	84%
International/global affairs news	81%	84%	80%	75%	80%	87%	86%	77%	84%
Political news	78%	79%	82%	71%	77%	81%	84%	75%	78%
Sports news	75%	78%	66%	74%	73%	82%	74%	75%	76%
Entertainment news	74%	69%	66%	78%	71%	84%	82%	70%	73%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10: SUMMARY: BOTTOM 2 BOX - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Entertainment news	26%	31%	34%	22%	29%	16%	18%	30%	27%
Sports news	25%	22%	34%	26%	27%	18%	26%	25%	24%
Political news	22%	21%	18%	29%	23%	19%	16%	25%	22%
International/global affairs news	19%	16%	20%	25%	20%	13%	14%	23%	16%
Financial/business news	17%	16%	15%	20%	17%	16%	12%	19%	16%
Technology news	18%	18%	23%	20%	21%	9%	17%	20%	16%
Economic news	17%	16%	16%	26%	19%	13%	15%	22%	13%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10r1: Political news - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	78%	79%	82%	71%	77%	81%	84%	75%	78%
Very closely	37%	33%	48%	27%	36%	39%	35%	37%	38%
Somewhat closely	42%	46%	34%	44%	41%	42%	49%	38%	40%
Not too closely	17%	16%	13%	22%	17%	15%	10%	20%	18%
Not at all closely	5%	5%	5%	6%	5%	4%	6%	5%	4%
BOTTOM 2 BOX	22%	21%	18%	29%	23%	19%	16%	25%	22%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10r2: International/global affairs news - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	81%	84%	80%	75%	80%	87%	86%	77%	84%
Very closely	40%	37%	48%	29%	38%	46%	43%	32%	48%
Somewhat closely	42%	47%	33%	46%	42%	41%	43%	45%	36%
Not too closely	14%	13%	13%	21%	15%	9%	11%	16%	13%
Not at all closely	5%	4%	7%	4%	5%	4%	3%	7%	3%
BOTTOM 2 BOX	19%	16%	20%	25%	20%	13%	14%	23%	16%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10r3: Entertainment news - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	74%	69%	66%	78%	71%	84%	82%	70%	73%
Very closely	33%	32%	30%	31%	31%	38%	37%	32%	29%
Somewhat closely	42%	37%	36%	47%	40%	46%	45%	38%	43%
Not too closely	20%	23%	27%	19%	23%	14%	14%	22%	23%
Not at all closely	5%	9%	8%	3%	6%	2%	4%	7%	4%
BOTTOM 2 BOX	26%	31%	34%	22%	29%	16%	18%	30%	27%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10r4: Sports news - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	75%	78%	66%	74%	73%	82%	74%	75%	76%
Very closely	35%	36%	29%	22%	29%	51%	34%	32%	38%
Somewhat closely	41%	42%	37%	52%	44%	31%	41%	42%	38%
Not too closely	18%	13%	23%	21%	19%	15%	17%	19%	17%
Not at all closely	7%	9%	12%	5%	8%	3%	8%	6%	7%
BOTTOM 2 BOX	25%	22%	34%	26%	27%	18%	26%	25%	24%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10r5: Financial/business news - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	83%	84%	85%	80%	83%	84%	88%	81%	84%
Very closely	45%	48%	43%	39%	43%	49%	47%	40%	49%
Somewhat closely	39%	36%	42%	41%	40%	35%	41%	40%	35%
Not too closely	14%	13%	10%	19%	14%	13%	11%	15%	15%
Not at all closely	3%	2%	5%	2%	3%	3%	2%	5%	2%
BOTTOM 2 BOX	17%	16%	15%	20%	17%	16%	12%	19%	16%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10r6: Technology news - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	82%	82%	77%	80%	79%	91%	83%	80%	84%
Very closely	45%	48%	43%	34%	42%	54%	50%	44%	42%
Somewhat closely	38%	34%	34%	46%	38%	37%	34%	37%	42%
Not too closely	15%	15%	19%	19%	18%	9%	14%	16%	16%
Not at all closely	2%	3%	5%	1%	3%	1%	3%	4%	0%
BOTTOM 2 BOX	18%	18%	23%	20%	21%	9%	17%	20%	16%
Column n	513	128	128	129	385	128	133	216	164

QNEWS10r7: Economic news - How closely do you follow each of the following types of news?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	83%	84%	84%	74%	81%	88%	85%	78%	87%
Very closely	44%	39%	50%	33%	41%	54%	41%	43%	48%
Somewhat closely	39%	45%	34%	42%	41%	34%	44%	36%	39%
Not too closely	12%	10%	9%	19%	13%	10%	12%	14%	10%
Not at all closely	5%	5%	7%	6%	6%	2%	3%	8%	4%
BOTTOM 2 BOX	17%	16%	16%	26%	19%	13%	15%	22%	13%
Column n	513	128	128	129	385	128	133	216	164

QNEWS11. Which of the following sources, if any, do you typically get your news from?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TV	63%	69%	70%	43%	61%	69%	53%	66%	67%
Newspapers (print or digital)	44%	41%	44%	58%	48%	35%	44%	46%	43%
Online news websites/publications	58%	59%	54%	63%	59%	55%	53%	58%	61%
Magazines	36%	29%	41%	43%	37%	31%	40%	33%	36%
Radio	37%	41%	52%	29%	41%	27%	24%	36%	49%
Podcasts	34%	38%	31%	36%	35%	30%	22%	35%	41%
Social media	66%	63%	62%	64%	63%	75%	59%	70%	66%
Other, please specify	0%	0%	1%	0%	0%	0%	0%	0%	0%
None - do not follow the news	0%	0%	0%	0%	0%	0%	0%	0%	0%
Column n	513	128	128	129	385	128	133	216	164

QNEWS12: Approximately how many times, if any, do you check the news per day?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Average	4	4	4	4	4	5	4	4	5
Column n	513	128	128	129	385	128	133	216	164

QNEWS12: Average Without Zero - Approximately how many times, if any, do you check the news per day?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Average	4	4	4	4	4	5	4	4	5
Column n	510	126	127	129	382	128	133	213	164

QNEWS13: Approximately how many news articles, if any, do you read per day?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Average	5	5	5	5	5	5	5	5	5
Column n	513	128	128	129	385	128	133	216	164

QNEWS13: Average Without Zero - Approximately how many news articles, if any, do you read per day?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Average	5	5	5	5	5	5	5	5	5
Column n	503	123	126	128	377	126	132	212	159

QNEWS14: In general, how trustworthy or untrustworthy do you think news media is in delivering accurate news and information?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	86%	77%	83%	94%	84%	90%	88%	84%	87%
Very trustworthy	37%	30%	39%	31%	33%	49%	42%	37%	34%
Somewhat trustworthy	49%	47%	44%	63%	51%	41%	46%	47%	52%
Somewhat untrustworthy	11%	20%	10%	5%	12%	9%	9%	13%	11%
Very untrustworthy	3%	4%	7%	1%	4%	1%	3%	4%	2%
BOTTOM 2 BOX	14%	23%	17%	6%	16%	10%	12%	16%	13%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15: SUMMARY: TOP 2 BOX - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Business analysts/commentators	78%	74%	73%	78%	75%	84%	81%	77%	76%
TV news anchors	75%	72%	69%	79%	73%	81%	74%	79%	71%
Journalists	74%	69%	70%	81%	73%	79%	71%	76%	75%
Newspaper editorial boards/commentators	77%	68%	78%	77%	74%	84%	78%	77%	74%
Media organizations/broadcasters	77%	73%	70%	80%	75%	84%	78%	78%	75%
Political analysts/commentators	77%	70%	73%	81%	75%	83%	78%	79%	73%
Social media/citizen journalists	74%	67%	71%	81%	73%	76%	70%	81%	67%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15: SUMMARY: BOTTOM 2 BOX - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Social media/citizen journalists	26%	33%	29%	19%	27%	24%	30%	19%	33%
Political analysts/commentators	23%	30%	27%	19%	25%	17%	22%	21%	27%
Media organizations/broadcasters	23%	27%	30%	20%	25%	16%	22%	22%	25%
Newspaper editorial boards/commentators	23%	32%	22%	23%	26%	16%	22%	23%	26%
TV news anchors	25%	28%	31%	21%	27%	19%	26%	21%	29%
Journalists	26%	31%	30%	19%	27%	21%	29%	24%	25%
Business analysts/commentators	22%	26%	27%	22%	25%	16%	19%	23%	24%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15r1: TV news anchors - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	75%	72%	69%	79%	73%	81%	74%	79%	71%
Very trustworthy	33%	27%	30%	31%	30%	42%	29%	37%	30%
Somewhat trustworthy	42%	45%	38%	48%	44%	39%	46%	42%	41%
Somewhat untrustworthy	18%	22%	23%	13%	19%	13%	14%	14%	25%
Very untrustworthy	7%	6%	9%	8%	8%	6%	11%	7%	4%
BOTTOM 2 BOX	25%	28%	31%	21%	27%	19%	26%	21%	29%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15r2: Journalists - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	74%	69%	70%	81%	73%	79%	71%	76%	75%
Very trustworthy	30%	23%	26%	37%	29%	32%	29%	30%	30%
Somewhat trustworthy	45%	45%	44%	43%	44%	47%	41%	47%	45%
Somewhat untrustworthy	19%	20%	24%	16%	20%	18%	23%	17%	20%
Very untrustworthy	6%	11%	6%	4%	7%	3%	6%	7%	5%
BOTTOM 2 BOX	26%	31%	30%	19%	27%	21%	29%	24%	25%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15r3: Media organizations/broadcasters - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	77%	73%	70%	80%	75%	84%	78%	78%	75%
Very trustworthy	34%	30%	32%	40%	34%	31%	36%	35%	30%
Somewhat trustworthy	43%	43%	38%	40%	40%	53%	42%	43%	45%
Somewhat untrustworthy	18%	21%	25%	13%	20%	12%	14%	19%	18%
Very untrustworthy	5%	5%	5%	7%	6%	4%	8%	3%	7%
BOTTOM 2 BOX	23%	27%	30%	20%	25%	16%	22%	22%	25%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15r4: Political analysts/commentators - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	77%	70%	73%	81%	75%	83%	78%	79%	73%
Very trustworthy	34%	24%	28%	39%	30%	45%	38%	35%	30%
Somewhat trustworthy	43%	46%	45%	43%	44%	38%	40%	44%	43%
Somewhat untrustworthy	17%	22%	20%	13%	18%	14%	13%	17%	21%
Very untrustworthy	6%	8%	8%	5%	7%	3%	9%	4%	6%
BOTTOM 2 BOX	23%	30%	27%	19%	25%	17%	22%	21%	27%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15r5: Business analysts/commentators - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	78%	74%	73%	78%	75%	84%	81%	77%	76%
Very trustworthy	32%	30%	25%	30%	28%	44%	29%	34%	32%
Somewhat trustworthy	45%	45%	48%	48%	47%	41%	52%	43%	44%
Somewhat untrustworthy	17%	23%	16%	16%	18%	13%	11%	17%	20%
Very untrustworthy	6%	3%	11%	6%	7%	3%	8%	6%	4%
BOTTOM 2 BOX	22%	26%	27%	22%	25%	16%	19%	23%	24%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15r6: Newspaper editorial boards/commentators - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	77%	68%	78%	77%	74%	84%	78%	77%	74%
Very trustworthy	30%	26%	24%	36%	29%	34%	35%	26%	31%
Somewhat trustworthy	47%	42%	54%	41%	46%	49%	44%	51%	43%
Somewhat untrustworthy	18%	24%	16%	18%	19%	15%	17%	18%	19%
Very untrustworthy	5%	8%	6%	5%	6%	2%	5%	5%	7%
BOTTOM 2 BOX	23%	32%	22%	23%	26%	16%	22%	23%	26%
Column n	513	128	128	129	385	128	133	216	164

QNEWS15r7: Social media/citizen journalists - How trustworthy or untrustworthy do you think each of the following sources/types of news is?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	74%	67%	71%	81%	73%	76%	70%	81%	67%
Very trustworthy	29%	23%	24%	30%	26%	38%	26%	31%	28%
Somewhat trustworthy	45%	45%	47%	50%	47%	38%	44%	50%	39%
Somewhat untrustworthy	19%	27%	17%	15%	20%	17%	23%	13%	25%
Very untrustworthy	7%	5%	12%	5%	7%	7%	8%	6%	8%
BOTTOM 2 BOX	26%	33%	29%	19%	27%	24%	30%	19%	33%
Column n	513	128	128	129	385	128	133	216	164

QNEWS16: Would you say your trust in the news media is improving, worsening, or staying the same?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Improving	65%	46%	57%	81%	62%	75%	65%	64%	66%
Worsening	22%	34%	29%	13%	25%	11%	23%	23%	19%
Staying the same	13%	20%	14%	5%	13%	14%	12%	13%	15%
Column n	513	128	128	129	385	128	133	216	164

QNEWS17: Do you think the news media generally does a good job or a bad job of including a wide range of perspectives in its reporting?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Good job	78%	71%	66%	83%	73%	91%	83%	75%	76%
Bad job	22%	29%	34%	17%	27%	9%	17%	25%	24%
Column n	513	128	128	129	385	128	133	216	164

QNEWS18. Which of the following, if any, are the main issues that impact your trust in the news media today?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Sensationalism and bias	33%	30%	27%	33%	30%	41%	27%	34%	37%
Corporate influence and sponsorships	28%	29%	27%	32%	29%	25%	26%	25%	34%
Political pressure on news organizations	34%	34%	34%	29%	32%	39%	32%	33%	37%
Lack of accountability in journalism	30%	35%	26%	24%	28%	36%	30%	31%	29%
Misinformation and "fake news"	40%	42%	40%	33%	38%	45%	38%	38%	45%
Conflicts of interest among journalists or news organizations	34%	29%	27%	37%	31%	41%	32%	31%	38%
Overemphasis on negative or "clickbait" stories	33%	38%	35%	31%	35%	30%	28%	36%	34%
Lack of diversity in perspectives	29%	24%	25%	30%	26%	35%	19%	34%	30%
Poor separation between news and opinion content	34%	30%	48%	32%	37%	26%	31%	34%	37%
Other (please specify)	0%	0%	0%	0%	0%	0%	0%	0%	0%
None of the above	4%	2%	2%	9%	4%	2%	9%	1%	2%
Column n	513	128	128	129	385	128	133	216	164

QNEWS19. Which of the following changes, if any, would help increase your trust in the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Clear separation between news and opinion content	45%	43%	41%	47%	43%	49%	46%	41%	49%
Transparency in funding and corporate sponsorships	43%	34%	38%	53%	42%	47%	44%	44%	41%
Stronger ethical guidelines for journalists	42%	37%	35%	46%	39%	49%	41%	40%	45%
Increased diversity in newsrooms	38%	28%	35%	50%	38%	41%	38%	38%	39%
More emphasis on fact-checking and correction policies	46%	44%	41%	45%	43%	53%	42%	47%	47%
Providing a balanced perspective on all issues	46%	51%	39%	45%	45%	49%	47%	45%	47%
Other (please specify)	0%	0%	0%	0%	0%	0%	0%	0%	0%
None of the above	1%	1%	2%	0%	1%	0%	2%	0%	1%
Column n	513	128	128	129	385	128	133	216	164

QNEW20: SUMMARY: TOP 2 BOX - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Brings awareness to issues of importance	82%	79%	84%	82%	82%	84%	81%	82%	84%
Gives companies a powerful medium to reach their stakeholders	80%	79%	75%	83%	79%	84%	77%	83%	80%
Can influence society positively	81%	79%	75%	81%	78%	91%	78%	84%	80%
Should be more tightly regulated	83%	80%	82%	80%	81%	88%	81%	83%	83%
Is critical to democracy	78%	73%	77%	78%	76%	82%	74%	78%	80%
Allows for freedom of expression and speech	74%	69%	68%	80%	72%	79%	74%	75%	72%
Can influence society negatively	73%	73%	78%	70%	74%	69%	67%	78%	70%
Is more opinion than fact	74%	74%	73%	71%	73%	77%	73%	74%	74%
Is biased and unfair	65%	66%	71%	60%	66%	62%	65%	65%	65%
Column n	513	128	128	129	385	128	133	216	164

QNEW20: SUMMARY: BOTTOM 2 BOX - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Is biased and unfair	35%	34%	29%	40%	34%	38%	35%	35%	35%
Is more opinion than fact	26%	26%	27%	29%	27%	23%	27%	26%	26%
Can influence society negatively	27%	27%	22%	30%	26%	31%	33%	22%	30%
Allows for freedom of expression and speech	26%	31%	32%	20%	28%	21%	26%	25%	28%
Is critical to democracy	22%	27%	23%	22%	24%	18%	26%	22%	20%
Should be more tightly regulated	17%	20%	18%	20%	19%	12%	19%	17%	17%
Can influence society positively	19%	21%	25%	19%	22%	9%	22%	16%	20%
Gives companies a powerful medium to reach their stakeholders	20%	21%	25%	17%	21%	16%	23%	17%	20%
Brings awareness to issues of importance	18%	21%	16%	18%	18%	16%	19%	18%	16%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r1: Gives companies a powerful medium to reach their stakeholders - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	80%	79%	75%	83%	79%	84%	77%	83%	80%
Strongly agree	35%	27%	31%	42%	34%	38%	33%	38%	32%
Somewhat agree	46%	52%	44%	41%	45%	46%	44%	45%	48%
Somewhat disagree	17%	17%	21%	15%	18%	13%	19%	14%	18%
Strongly disagree	3%	4%	4%	2%	3%	2%	5%	3%	2%
BOTTOM 2 BOX	20%	21%	25%	17%	21%	16%	23%	17%	20%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r2: Can influence society positively - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	81%	79%	75%	81%	78%	91%	78%	84%	80%
Strongly agree	40%	36%	34%	36%	35%	52%	38%	41%	38%
Somewhat agree	42%	43%	41%	45%	43%	38%	40%	43%	42%
Somewhat disagree	14%	16%	20%	14%	17%	8%	12%	13%	18%
Strongly disagree	4%	5%	5%	5%	5%	2%	10%	3%	2%
BOTTOM 2 BOX	19%	21%	25%	19%	22%	9%	22%	16%	20%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r3: Can influence society negatively - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	73%	73%	78%	70%	74%	69%	67%	78%	70%
Strongly agree	33%	31%	41%	25%	32%	37%	32%	35%	33%
Somewhat agree	39%	42%	38%	45%	42%	32%	35%	43%	37%
Somewhat disagree	20%	23%	17%	21%	21%	20%	22%	18%	23%
Strongly disagree	7%	3%	5%	9%	6%	11%	11%	5%	7%
BOTTOM 2 BOX	27%	27%	22%	30%	26%	31%	33%	22%	30%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r4: Allows for freedom of expression and speech - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	74%	69%	68%	80%	72%	79%	74%	75%	72%
Strongly agree	35%	30%	30%	42%	34%	39%	38%	35%	33%
Somewhat agree	39%	39%	38%	38%	38%	40%	36%	40%	39%
Somewhat disagree	20%	27%	20%	16%	21%	17%	19%	20%	20%
Strongly disagree	6%	4%	13%	5%	7%	4%	8%	4%	8%
BOTTOM 2 BOX	26%	31%	32%	20%	28%	21%	26%	25%	28%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r5: Brings awareness to issues of importance - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	82%	79%	84%	82%	82%	84%	81%	82%	84%
Strongly agree	40%	40%	39%	34%	38%	45%	39%	40%	40%
Somewhat agree	43%	39%	45%	48%	44%	38%	42%	42%	44%
Somewhat disagree	15%	20%	11%	14%	15%	14%	16%	14%	14%
Strongly disagree	3%	2%	5%	4%	3%	2%	3%	4%	2%
BOTTOM 2 BOX	18%	21%	16%	18%	18%	16%	19%	18%	16%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r6: Is critical to democracy - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	78%	73%	77%	78%	76%	82%	74%	78%	80%
Strongly agree	37%	38%	32%	37%	36%	42%	41%	33%	40%
Somewhat agree	41%	36%	45%	41%	41%	40%	34%	45%	40%
Somewhat disagree	17%	21%	14%	19%	18%	13%	19%	17%	15%
Strongly disagree	5%	5%	9%	3%	6%	5%	7%	5%	5%
BOTTOM 2 BOX	22%	27%	23%	22%	24%	18%	26%	22%	20%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r7: Is more opinion than fact - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	74%	74%	73%	71%	73%	77%	73%	74%	74%
Strongly agree	33%	27%	33%	34%	31%	39%	35%	31%	34%
Somewhat agree	41%	48%	41%	36%	42%	38%	38%	42%	41%
Somewhat disagree	20%	21%	19%	20%	20%	20%	21%	19%	20%
Strongly disagree	6%	5%	8%	9%	7%	4%	6%	7%	6%
BOTTOM 2 BOX	26%	26%	27%	29%	27%	23%	27%	26%	26%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r8: Is biased and unfair - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	65%	66%	71%	60%	66%	62%	65%	65%	65%
Strongly agree	28%	28%	36%	27%	30%	23%	23%	31%	30%
Somewhat agree	36%	38%	35%	33%	36%	39%	42%	34%	35%
Somewhat disagree	25%	25%	20%	28%	24%	27%	23%	27%	25%
Strongly disagree	10%	9%	9%	12%	10%	11%	13%	8%	10%
BOTTOM 2 BOX	35%	34%	29%	40%	34%	38%	35%	35%	35%
Column n	513	128	128	129	385	128	133	216	164

QNEW20r9: Should be more tightly regulated - How much do you agree or disagree with the following statements about the news media?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	83%	80%	82%	80%	81%	88%	81%	83%	83%
Strongly agree	39%	42%	33%	38%	38%	44%	43%	36%	40%
Somewhat agree	43%	38%	49%	42%	43%	45%	38%	47%	43%
Somewhat disagree	13%	15%	16%	13%	15%	8%	13%	13%	13%
Strongly disagree	4%	5%	2%	7%	4%	4%	6%	3%	4%
BOTTOM 2 BOX	17%	20%	18%	20%	19%	12%	19%	17%	17%
Column n	513	128	128	129	385	128	133	216	164

AI0: Do you have a favorable or unfavorable opinion of AI?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	84%	77%	80%	86%	81%	93%	83%	83%	86%
Very favorable	43%	39%	36%	41%	39%	56%	49%	36%	48%
Somewhat favorable	41%	38%	45%	45%	43%	37%	35%	47%	38%
Somewhat unfavorable	10%	13%	12%	11%	12%	4%	12%	9%	9%
Very unfavorable	4%	6%	6%	3%	5%	2%	3%	6%	3%
BOTTOM 2 BOX	14%	19%	18%	14%	17%	5%	15%	15%	12%
Unsure	2%	4%	2%	0%	2%	2%	2%	2%	2%
Column n	513	128	128	129	385	128	133	216	164

AI1: How much of a role does AI currently play in your organization?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
A big role	56%	45%	43%	68%	52%	67%	50%	54%	63%
A small role	36%	42%	49%	23%	38%	30%	35%	42%	30%
No role	8%	13%	8%	9%	10%	2%	15%	4%	7%
Column n	513	128	128	129	385	128	133	216	164

AI2: What percentage of your annual budget is currently allocated to AI initiatives?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Less than 5%	9%	15%	13%	4%	10%	5%	16%	8%	5%
5% - 9%	22%	24%	23%	24%	24%	19%	26%	24%	17%
10% - 24%	40%	33%	38%	43%	38%	47%	41%	42%	38%
25% - 50%	24%	23%	21%	27%	24%	26%	14%	22%	35%
Over 50%	3%	2%	5%	2%	3%	4%	2%	3%	5%
Unsure / Don't Know	1%	3%	0%	0%	1%	0%	2%	1%	0%
Column N	513	128	128	129	385	128	133	216	164

AI3: Thinking about your company's growth in 2025, do you think AI will…
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Help your company grow	73%	72%	72%	69%	71%	78%	66%	75%	74%
Make it more difficult for your company to grow	20%	19%	16%	28%	21%	18%	22%	19%	21%
Not have a significant impact	7%	9%	12%	3%	8%	4%	12%	6%	4%
Column n	513	128	128	129	385	128	133	216	164

AI4: And now thinking about your company's growth over the next 10 years, do you think AI will…
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Help your company grow	72%	66%	69%	73%	69%	81%	68%	74%	74%
Make it more difficult for your company to grow	23%	27%	23%	26%	25%	15%	25%	22%	23%
Not have a significant impact	5%	6%	9%	1%	5%	4%	8%	5%	3%
Column n	513	128	128	129	385	128	133	216	164

AI5: In general, do you think AI will have a positive or negative societal impact?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	81%	80%	71%	81%	78%	93%	81%	81%	83%
Strong positive impact	33%	31%	30%	30%	30%	40%	34%	30%	36%
Somewhat positive impact	49%	49%	41%	51%	47%	53%	47%	51%	47%
Somewhat negative impact	13%	14%	18%	15%	16%	7%	14%	13%	13%
Strong negative impact	5%	5%	11%	4%	7%	0%	5%	6%	4%
BOTTOM 2 BOX	19%	20%	29%	19%	22%	7%	19%	19%	17%
Column n	513	128	128	129	385	128	133	216	164

AI6: Do you think AI will [create/replace] more jobs in your industry, [create/replace] more jobs or will we end up with the same number of jobs available either way?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Replace more jobs	40%	47%	53%	25%	42%	34%	32%	44%	41%
Create more jobs	48%	36%	39%	61%	45%	54%	52%	45%	47%
About the same number of jobs	13%	17%	8%	14%	13%	12%	17%	11%	12%
Column n	513	128	128	129	385	128	133	216	164

AI7: Do you think that AI will help or harm the quality of reporting in news media, or will it not have an impact?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Help	71%	52%	66%	89%	69%	75%	70%	75%	65%
Harm	22%	38%	24%	9%	23%	18%	21%	18%	29%
Not have an impact	7%	11%	9%	2%	8%	7%	9%	7%	6%
Column n	513	128	128	129	385	128	133	216	164

AI8: Do you think AI will amplify the existence and spread of misinformation or will it help limit misinformation?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Amplify existence and spread of misinformation	66%	70%	80%	56%	69%	57%	68%	62%	69%
Limit the existence and spread of misinformation	34%	30%	20%	44%	31%	43%	32%	38%	31%
Column n	513	128	128	129	385	128	133	216	164

AI9: How concerned or unconcerned are you about whether the spread of misinformation caused by AI could negatively impact your organization's reputation?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
TOP 2 BOX	66%	57%	75%	54%	62%	78%	71%	64%	65%
Very concerned	21%	19%	23%	8%	17%	35%	26%	19%	21%
Somewhat concerned	45%	38%	52%	47%	45%	43%	46%	45%	43%
Not too concerned	25%	32%	20%	31%	28%	19%	16%	28%	30%
Not at all concerned	9%	11%	5%	15%	10%	3%	13%	8%	5%
BOTTOM 2 BOX	34%	43%	25%	46%	38%	22%	29%	36%	35%
Column n	513	128	128	129	385	128	133	216	164

D107: Do you live in a suburban, urban, or rural area?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Urban	77%	52%	77%	91%	74%	88%	77%	81%	71%
Suburban	18%	42%	13%	6%	21%	9%	16%	15%	22%
Rural	5%	6%	9%	2%	6%	4%	8%	3%	7%
Column n	513	128	128	129	385	128	133	216	164

D103: What is the highest level of education you have completed or the highest degree you have received?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Less than high school	2%	2%	3%	2%	3%	0%	3%	2%	1%
Completed some high school	2%	1%	2%	2%	1%	2%	3%	1%	1%
High school graduate or equivalent (e.g., GED)	10%	10%	23%	2%	12%	3%	12%	9%	9%
Completed some college	6%	9%	11%	4%	8%	2%	5%	8%	5%
Associate’s degree	7%	10%	4%	14%	9%	1%	5%	10%	5%
Bachelor’s degree	41%	27%	35%	42%	35%	61%	35%	44%	43%
Completed some graduate school	15%	9%	18%	19%	15%	15%	20%	12%	15%
Graduate degree (e.g., M.S., M.D., Ph.D.)	17%	32%	4%	15%	17%	16%	18%	13%	20%
Column n	513	128	128	129	385	128	133	216	164

H5: Education
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Less than high school degree	4%	3%	5%	4%	4%	2%	6%	3%	2%
High school degree to less than 4-year	23%	30%	38%	20%	29%	5%	21%	28%	20%
4-year college degree or more	73%	67%	57%	76%	67%	92%	73%	69%	78%
Column n	513	128	128	129	385	128	133	216	164

EDU2: Education 2
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Less than high school degree	4%	3%	5%	4%	4%	2%	6%	3%	2%
High school degree	10%	10%	23%	2%	12%	3%	12%	9%	9%
Some college	14%	20%	15%	18%	17%	2%	9%	19%	11%
4-year college degree or more	73%	67%	57%	76%	67%	92%	73%	69%	78%
Column n	513	128	128	129	385	128	133	216	164

EDUW: New Education
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
College grad	73%	67%	57%	76%	67%	92%	73%	69%	78%
Non College	27%	33%	43%	24%	33%	8%	27%	31%	22%
Column n	513	128	128	129	385	128	133	216	164

QCHILD: Do you have any children under the age of 18 living in your household?
	Total	Country					Company Size
	Total	UK	Germany	France	EU Market	GCC	Small	Medium	Large
Yes	66%	65%	59%	60%	61%	83%	60%	63%	76%
No	34%	35%	41%	40%	39%	17%	40%	37%	24%
Column n	513	128	128	129	385	128	133	216	164

Nature of Sample


Country	UK	25%
	Germany	25%
	France	25%
	EU Market	75%
	GCC	25%
Company Size	Small	26%
	Medium	42%
	Large	32%